The Inside Sales Representative is responsible for driving revenue growth and profitability through proactive sales activities, business development, and customer relationship management. Acting as a key point of contact for customers and partners, this role focuses on identifying new business opportunities, expanding existing accounts, and supporting the achievement of sales objectives within the assigned territory or vendor business.

The Inside Sales Representative collaborates closely with Vendor Business Managers, Marketing, Business Development, and other internal stakeholders to develop and execute sales strategies that maximize growth, customer satisfaction, and vendor engagement.

KEY RESPONSIBILITIES

As an Inside Sales Representative, you are responsible for building and maintaining strong customer and partner relationships while driving sales performance and business growth.

You will:

• Generate revenue and profit growth through proactive outbound and inbound sales activities.

• Identify, qualify, and develop new business opportunities within existing and prospective accounts.

• Manage and grow customer relationships to increase share of wallet and long-term business value.

• Build and maintain strong relationships with vendors, partners, and key stakeholders.

• Develop a deep understanding of assigned products, solutions, and market opportunities.

• Collaborate with Vendor Business Managers and Business Development teams to execute sales strategies and campaigns.

• Provide product recommendations and solution-based selling to meet customer business needs.

• Manage the sales pipeline, ensuring opportunities are tracked accurately within CRM systems.

• Prepare quotations, follow up on opportunities, and support deal closure activities.

• Consistently achieve or exceed sales, revenue, and profitability targets.

• Monitor market trends, customer needs, and competitive activity to identify new growth opportunities.

• Support partner planning initiatives and contribute to inventory optimization and risk mitigation.

• Deliver an exceptional customer experience through effective communication and timely follow-up.

KNOWLEDGE AND SKILLS

Knowledge of:

• Inside sales, business development, account management, technology, or distribution environments.

• Sales methodologies, lead qualification techniques, and customer engagement strategies.

• Technology products, solutions, and vendor programs.

• CRM platforms and sales management tools.

• Basic financial and commercial principles including profitability, pricing, and margin management.

Skills:

• Excellent verbal and written communication skills.

• Strong consultative selling and negotiation abilities.

• Ability to identify customer needs and position appropriate solutions.

• Strong business acumen and commercial awareness.

• Relationship-building and stakeholder management skills.

• Strong analytical and problem-solving capabilities.

• Effective organizational and time management skills.

• Proficiency in Microsoft Office applications, particularly Excel and Outlook.

• Ability to multitask and manage multiple opportunities simultaneously.

Ability to:

• Work effectively in a fast-paced sales environment.

• Adapt quickly to changing priorities and business requirements.

• Manage sales targets and performance metrics.

• Handle large volumes of information while maintaining accuracy and attention to detail.

• Work independently while collaborating across multiple teams.

• Prioritize workload and follow through on commitments with a strong sense of urgency.

REQUIREMENTS

• High School Diploma or equivalent required; Bachelor's Degree preferred.

• Minimum of 2 years of experience in Inside Sales, Business Development, Account Management, Tele-sales, or a related commercial role.

• Experience within technology, IT distribution, or channel sales environments is preferred.

• Demonstrated success in achieving sales quotas and business growth objectives.

• Experience working with CRM platforms such as Salesforce, Dynamics 365, HubSpot, or similar tools is preferred.

COMPETENCIES

Applies knowledge of the business, marketplace, customers, and industry trends to identify opportunities and drive sales growth.

Takes responsibility for achieving commitments, sales goals, and business objectives.

Builds strong customer relationships and delivers customer-centric solutions.

Understands key business drivers, profitability metrics, and commercial indicators to make sound decisions.

Organizes and prioritizes activities to achieve sales targets and support organizational objectives.

Consistently achieves performance goals through persistence, initiative, and effective execution.

Develops and delivers clear communications tailored to different audiences.

Creates and leverages strong internal and external relationships to drive business success.