Responsible for defining, owning, and governing the Group’s corporate brand strategy to strengthen brand equity, trust, and long-term reputation across all stakeholder touchpoints. This role ensures the company’s brand clearly reflects its clean energy mission, sustainability leadership, and corporate values, while remaining consistent, credible, and compliant in a regulated and public-listed environment.

Key Responsibilities

1. Corporate Brand Strategy & Positioning

• Develop and lead the Group’s corporate brand strategy, positioning the company as a trusted clean energy leader.
• Define and articulate the brand purpose, narrative, values, and visual identity aligned with the company’s long-term strategy and ESG commitments.
• Ensure brand positioning supports investor confidence, stakeholder trust, and market differentiation.

2. Brand Governance & Consistency

• Own and enforce brand governance frameworks, guidelines, and approval processes across the Group and subsidiaries.
• Ensure consistent application of brand identity, tone of voice, and messaging across all corporate, marketing, and internal communications.
• Oversee brand usage across digital platforms, corporate materials, events, and external partnerships.

3. Corporate Reputation & ESG Branding

• Lead corporate branding initiatives that support reputation management, sustainability storytelling, and ESG communications.
• Partner with Sustainability, Corporate Communications, and Investor Relations teams to ensure credible and compliant ESG narratives.
• Support thought leadership initiatives to strengthen the Group’s standing in the clean energy and sustainability space.

4. Group & Stakeholder Branding

• Lead branding initiatives across the Group, including subsidiaries, joint ventures, and regional operations.
• Ensure brand alignment across internal stakeholders, employees, partners, and government bodies.
• Partner with Human Resources and cross-functional teams including Sustainability, QSHE, Risk & Compliance, Legal, Investor Relations, Corporate Affairs, Operations, and Finance to strengthen employer branding, ensure brand narratives accurately reflect ESG commitments, governance standards, safety culture, and responsible business practices, and support corporate reputation management in alignment with stakeholder engagement outcomes, materiality priorities, and public-listed company governance requirements.

5. Leadership & Team Management

• Build, mentor, and lead the corporate branding team, fostering high standards and brand ownership.
• Manage external agencies, consultants, and creative partners to ensure quality and strategic alignment.
• Oversee branding budgets, timelines, and performance outcomes.

6. Brand Performance & Evolution

• Monitor brand health, perception, and equity through research, insights, and stakeholder feedback.
• Lead brand refreshes or evolution initiatives as the company grows, expands, or enters new markets.
• Stay abreast of clean energy trends, sustainability narratives, and best practices in corporate branding.

Requirements

• Bachelor’s Degree in Branding, Marketing, Communications, or a related discipline; postgraduate qualification is an advantage.
• 10–15 years of experience in corporate branding, brand strategy, or corporate communications.
• Prior experience in clean energy, infrastructure, utilities, industrials, or public-listed companies is highly desirable.
• Strong exposure to ESG, sustainability branding, and corporate governance environments.