This role is for one of Weekday’s clients
Salary range: Rs 6000000 - Rs 15000000 (ie INR 60 - 150 LPA)

Min Experience: 6+ years
Location: Bengaluru, Karnataka
JobType: full-time

We are looking for an experienced and results-driven GTM Head to lead our go-to-market strategy, strengthen our brand presence, and drive sustainable business growth. The ideal candidate will have 6–18 years of experience across marketing, brand building, performance marketing, and growth strategy, with a strong understanding of how to translate business objectives into impactful marketing initiatives.

As the GTM Head, you will own the end-to-end go-to-market function, working closely with leadership, sales, product, and other cross-functional teams to identify growth opportunities, define target audiences, develop positioning, and execute campaigns that drive awareness, acquisition, engagement, and revenue.

Requirements

Key Responsibilities

• Develop and own the overall go-to-market strategy aligned with the company's business objectives, growth plans, and target markets.
• Build and execute integrated marketing strategies across digital, offline, content, partnerships, events, and other relevant channels.
• Define and strengthen the company's brand positioning, messaging, identity, and market differentiation.
• Lead performance marketing initiatives across channels such as Google, Meta, LinkedIn, programmatic platforms, and other relevant acquisition channels.
• Own marketing budgets, campaign planning, forecasting, and allocation of resources to maximize ROI.
• Develop customer acquisition and growth strategies across different stages of the funnel.
• Partner with sales and business development teams to improve lead generation, conversion, pipeline contribution, and overall GTM effectiveness.
• Use market research, customer insights, competitor analysis, and performance data to identify new opportunities.
• Establish and monitor key marketing and business metrics, including CAC, LTV, ROAS, conversion rates, pipeline contribution, and revenue impact.
• Lead the development of high-quality marketing campaigns, content, communications, and brand initiatives.
• Build and manage relationships with external agencies, creative partners, media partners, and other marketing vendors.
• Collaborate closely with product and leadership teams on product launches, market expansion, positioning, and pricing communication.
• Build and mentor high-performing marketing and growth teams while establishing clear goals, processes, and accountability.

Must-Have Skills

• Strong expertise in Marketing
• Proven experience in Brand Strategy and Brand Building
• Deep understanding of Performance Marketing
• Strong knowledge of GTM strategy, customer acquisition, and growth marketing
• Experience managing marketing budgets and measuring ROI
• Strong analytical and data-driven decision-making skills
• Excellent understanding of digital marketing channels and marketing technology
• Strong leadership, communication, stakeholder management, and team-building skills

Experience & Qualifications

• 6–18 years of relevant experience in marketing, growth, brand, performance marketing, or GTM leadership roles.
• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field is preferred.
• Demonstrated track record of building brands, scaling acquisition, and delivering measurable business outcomes.
• Experience in a high-growth, technology-driven, consumer, SaaS, or startup environment will be an advantage.

What Success Looks Like

Success in this role will be measured by the ability to build a strong and differentiated brand, create scalable acquisition channels, improve marketing efficiency, expand market presence, and establish marketing as a significant contributor to business growth and revenue.