We are looking for a Freelance Social Media Specialist (Remote) to support social media content creation and localisation for the Philippines market.

The ideal candidate understands Filipino digital culture, social media trends, and audience behaviour, and can create engaging content that connects with local audiences. You will collaborate with the regional social media team to adapt global campaigns, develop content ideas, and create social media assets using AI-powered tools and lightweight design platforms.

Hours: 60 hours per month

Requirements

Responsibilities

• Create engaging social media content for Instagram, Threads, TikTok, X (Twitter), and other relevant platforms.
• Develop content ideas based on Filipino audience interests, trends, and online conversations.
• Localise global campaigns into culturally relevant content for the Philippines market.
• Create simple social media graphics and visual assets using Canva, Adobe Express, Figma, or similar tools.
• Support social media campaign planning and content calendars.
• Ensure content reflects the brand voice while remaining authentic to Filipino audiences.
• Use AI tools to support content ideation, copywriting, and creative development.
• Review feedback and refine content to align with campaign objectives. 

Requirements

• Fluent in English and Tagalog/Filipino.
• Strong understanding of Filipino social media culture, trends, and audience behaviour.
• Experience creating content for Philippine audiences.
• Proven experience managing or supporting social media channels.
• Comfortable using AI-powered tools such as: ChatGPT, Canva AI, Adobe Firefly, Adobe Express, Midjourney and DALL·E.
• Comfortable creating simple social media designs using Canva, Adobe Express, Figma, Photoshop, or similar tools.
• Strong copywriting and storytelling skills.
• Able to work independently in a remote environment.