Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.

About the Client

Our client is the fastest-growing Google Ads agency in the world. Led by founder and CEO Jem, the agency manages nine figures in annual ad spend across more than 180 eCommerce and DTC brands, powered by direct relationships with Google's product teams and access to alpha and beta features that most agencies never touch. Their strategies aren't public, their standards are exceptionally high, and their results speak for themselves.

The agency has grown rapidly because of the quality of its work while intentionally maintaining a senior, highly selective team. Their average client retention extends well beyond a year—an uncommon achievement in the industry. Joining the team means working alongside some of the best operators in performance marketing and collaborating directly with a founder whose personal brand is quickly becoming one of the most influential voices in the space.

About the Role

The voice already exists. It is defined, documented, and unmistakable. Your core focus is scripting LinkedIn and Twitter across every content pillar, at volume, without it ever reading like a content calendar and without it ever reading like AI. From there you will write Instagram video scripts and help shape where the personal brand goes next. This is not a role for someone who needs a brief for every post. It is for a writer who reads the founder's world, catches what is worth saying before anyone else does, helps steer the direction, and says it in his voice better than he would have.

Key Responsibilities

• Script LinkedIn and Twitter in the founder's voice across every content pillar: Google Ads and direct response thought leadership, the ecommerce operator perspective, agency building, business philosophy, and personal brand.
• Write Instagram video scripts, and grow into other formats over time.
• Help shape the direction and content pillars of the personal brand alongside the founder.
• Research what is moving across DTC, direct response, and the wider space, and turn it into timely content before the feed catches up.
• Work alongside the content team to keep voice and calendar tight.
• Use Claude to produce at volume while knowing the difference between AI leverage and AI slop.
  

Requirements

• Proven experience ghostwriting for a founder, executive, or personal brand. Portfolio required, this one is non negotiable.
• Comfortable writing across platforms and shaping the voice to each: LinkedIn, Twitter, and Instagram video scripts.
• Able to help direct a personal brand, not just take orders, and to write confidently across every content pillar.
• A real grasp of direct response and what makes a person stop and read.
• Native level English is essential. German is a bonus, not a requirement. Content is English only for now.
• Daily, fluent use of Claude, already built into how you work.
• Strong research instincts. You find the angle before the feed does.
• Speed, plus the discipline to kill your own weak drafts before anyone sees them.
• Hunger to learn the DTC and Google Ads world if you do not already live in it.

Benefits

• Fully remote. Work from anywhere, with flexible hours.
• A seat inside a premium agency managing nine figures in ad spend, working a voice most writers will never get access to.
• A small, senior, global team with no bureaucracy and no busywork.
• Direct access to the founder and to work that actually stretches you.
• Weekly personal mentoring directly from the founder himself.
• Paid time off.
• A wellness bonus.
• Team retreats and workations.