The Events and Retail Field Marketing Manager is a leadership position in the Non-Traditional Marketing Department which oversees three types of lead generation strategies while maintaining and exceeding pre-determined key performance indicators. Our lead generation strategies consist of Event Marketing and Retail Marketing. Event Marketing strategies include in-person activations at trade shows, fairs, festivals, sporting events, marquee events, and local community events. Retail Marketing strategies include in-person activations at grocery stores, hardware stores, home décor stores, and other retail-type brick-and-mortar stores. The Events and Retail Field Marketing Manager hires, trains, coaches, and manages a team of 10 - 15 Brand Ambassadors to generate leads and set appointments for our Design Consultant Team, in a cost-effective and efficient manner, while utilizing our Direct Marketing Methodology.

Recruiting, hiring, training, coaching, and managing a team of 10 – 15 Brand Ambassadors

Administrative duties including payroll, tracking key performance indicators for team members, and corresponding with management/direct marketing team leaders

In-Field training, coaching, shadowing Brand Ambassadors

In-Office training, coaching, teaching Brand Ambassadors

Meet or exceed skills, attitude, behavior, and results expectations

Present an exceptional company image

Sets an example for work ethic, integrity, teamwork, and decorum

Ensure policies and guidelines are adhered to

Scheduling and holding weekly/bi-weekly team meetings

Adhering to key performance indicators, budgeting, and results implications

Generating leads and setting appointments at events, retail stores, and canvassing

Working with event coordinators, retail store managers