Head of Marketing – Private Luxury Events
Borough, South London (SE1 1EP) - Hybrid
Fixed‑Term Contract until 30 June 2027

Private Luxury Events: Expect the Extraordinary

Private Luxury Events delivers world‑class experiences to the luxury travel community through its event brands Amour, Private Luxury, TFest and Ultra. Our ethos has always been to put the human experience first. This mantra has powered some of the most respected events in the industry, inspiring thousands of luxury travel professionals around the world and at the heart of everything we do lies a passion for connecting people.

Part of Worldwide Events Group

Private Luxury Events sits within Worldwide Events Group, founded in 2004 and now a recognised leader in global MICE and luxury travel. Across our events, we bring people together and facilitate meaningful relationships, a philosophy we call H2H, human‑to‑human connection.

Innovation drives our evolution. We’re embracing AI to elevate personalisation, streamline event design, and create smarter, more intuitive experiences for our global communities.

Our Sister Brand: M&I

M&I brings together high‑calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas. Our portfolio includes M&I Expo, M&I Flagship, M&I Healthcare, and M&I Luxe.

The Role

This is a fixed-term contract position (with the potential to become a permanent role) for an exceptionally creative, commercially minded, and experienced Head of Marketing.

As Head of Marketing, Private Luxury Events, you will play a pivotal role in shaping the future of one of the most respected brands in luxury travel events, whilst supporting the development of our next phase of growth.

You will lead a talented marketing team of two and work closely with commercial, design and operational teams to deliver exceptional marketing campaigns that strengthen brand visibility, deepen audience engagement, generate qualified leads, and support commercial growth.

This is a core generalist marketing role that combines brand stewardship, performance marketing, luxury industry relationship building, strategic partnerships, thought leadership, event marketing and team leadership.

You will be responsible for developing a marketing function that balances long-term brand building with support for our commercial teams’ annual revenue and profit goals. Success will require equal confidence in analysing campaign data and conversion metrics, developing lead generation strategies, building luxury brand partnerships, launching new event concepts, and creating compelling content that resonates with senior decision-makers across the global luxury travel and luxury lifestyle sectors.

This role requires a strong brand marketeer who will play a key part in expanding PLE's influence beyond luxury travel and into the wider luxury ecosystem. We are seeking someone who understands how luxury brands think, communicate, and collaborate, and who can position PLE as a leading voice not only in luxury travel but within the broader luxury landscape.

As part of this, the role will support the development and future launch of a major new luxury lifestyle event connecting leading voices from luxury hospitality, design, wellness, travel, real estate, fashion, and luxury consumer brands.

This is a player-coach role requiring both analytical and creative thinking with a hands-on approach. The successful candidate will be expected to remain closely connected to campaign delivery and to actively support and develop their team.

Success in this role will depend on your ability to build trusted relationships, develop influential partnerships, create highly effective marketing campaigns, and elevate PLE as one of the most respected and influential brands in its category.

You will report to the Director of Marketing, Worldwide Events initially for a handover period, and then to the MD, PLE.

Responsibilities

Marketing Planning

• Translate commercial objectives into engaging marketing plans and campaigns that support business growth.
• Work closely with the Director of Marketing / MD of PLE and commercial teams to align marketing activity with wider business priorities.
• Develop annual marketing plans across the PLE portfolio, balancing long-term brand building with successful event delivery.
• Identify opportunities to strengthen brand awareness, customer engagement and audience growth.
• Support the successful launch and positioning of new event concepts and products.

 Brand Campaign Management

• Drive and deliver integrated brand campaigns across email, social media, content, PR and partner channels.
• Work closely with the design and content teams to ensure the PLE marketing team create inspiring campaigns that engage luxury travel audiences.
• Support our commercial teams hit their revenue and yield targets with marketing campaigns that strengthen perceived value of our event brands and sponsorship and partnership propositions.
• Ensure every campaign effectively communicates the USPs and benefits of the relevant event, elevates our market position and engages our audience
• Use customer insight, analytics and AI tools to continually refine creative, messaging and campaign performance.
• Implement effective reporting and tracking processes and ensure the team maintains regular reporting to key stakeholders on campaign plans and results.

Brand & Creative Leadership

• Champion the PLE brand portfolio across every customer touchpoint, ensuring creativity, consistency and excellence in everything we produce.
• Collaborate with our creative and content team to continually evolve and develop our brand storytelling for maximum impact
• Encourage an AI-first approach to content creation and creative ideation and research.
• Continue evolving the PLE brand as a leader within luxury travel, lifestyle and experience-led events.

Content, Community & Partnership

• Lead the team to develop a content strategy that builds excitement around our brands, positions PLE as a thought leader and strengthens customer loyalty.
• Lead the team to foster a year-round dialogue with our community, creating compelling content that maintains engagement between events.
• Build relationships with industry voices, luxury brands, media partners and ambassadors to strengthen PLE's reach and credibility.
• Drive a PR strategy that positions PLE at the forefront of conversations within luxury travel.
• Identify new opportunities for strategic and aspirational collaborations, editorial partnerships and creative storytelling.

Luxury Industry Relationships & Partnerships

• Build and maintain strong relationships with key industry partners, destinations, tourism boards and collaborators.
• Represent PLE at selected industry events, networking functions and strategic meetings.
• Identify opportunities that strengthen PLE's reputation, extend audience reach and support commercial objectives.

Team & Budget Management

• Lead, mentor and support a small, high-performing marketing team.
• Foster a collaborative, creative environment where curiosity and innovation thrive.
• Provide coaching, feedback and development opportunities to help your team succeed.
• Manage departmental budgets effectively, and transparently reporting to the MD of PLE.
• Prioritise workload across a busy international events calendar while remaining actively involved in campaign delivery.

Market Intelligence & Insights

• Stay curious about emerging trends across luxury travel, hospitality, marketing and technology.
• Encourage the intelligent use of AI tools, customer insight and research to improve campaigns and decision-making.
• Monitor competitor activity and identify opportunities to strengthen PLE's market position.
• Continually explore new ideas that keep PLE fresh, relevant and creatively ambitious.

Due to the nature of our work, you may occasionally be required to work outside standard hours to attend and support our events or meet key deadlines.

Requirements

You’ll thrive in this Head of Marketing role if you bring:

• Experience leading marketing campaigns within B2B events, travel, hospitality, luxury, lifestyle or related sectors.
• Previous experience managing or mentoring a small marketing team.
• Strong brand marketing, campaign development and content strategy experience.
• A passion for creativity, storytelling and building engaged communities.
• Excellent project management and organisational skills.
• Strong relationship-building skills with colleagues, customers and partners.
• Commercial awareness and the ability to translate business priorities into engaging marketing activity.
• Confidence working in a fast-paced environment and managing multiple priorities.
• Curiosity about and ideally some experience using AI tools and a general enthusiasm for embracing new marketing techniques and ideas.

Desirable Qualifications and Experience

• Experience within luxury travel, hospitality or events.
• Experience launching new products or brands.
• PR, influencer or media partnership experience.
• Knowledge of community-building and brand advocacy programmes.

Benefits

We offer a thoughtful package designed to support your wellbeing, growth, and work–life balance.

• Salary bracket for this role: £55,000 up to £65,000 DOE.
• 28 days holiday plus UK bank holidays, with additional days awarded for length of service.
• A centrally located London office with a summer terrace within walking distance of the world‑famous Borough Market.
• Regular employee social events supported by our Happiness & Culture team.
• Monthly contribution towards Bupa private health insurance (post probation).
• Employee Assistance Program offering confidential wellbeing support.
• Enhanced maternity and paternity leave to support growing families.
• 4 pm Friday finish!

How to Apply

We review applications on a rolling basis and will close the role once we’ve found our match. To avoid disappointment, apply via the button shown.

Our Commitment to Diversity

We foster an environment where everyone feels respected, valued, and able to thrive. We welcome individuals of all backgrounds, identities, and lived experiences, including differences in gender identity, orientation, expression, age, race, ethnicity, physical or mental ability, neurodiversity, religion or belief, and socio‑economic background. Our diversity strengthens our perspective, fuels innovation, and deepens our connection to the clients and communities we serve around the world.

Find Out More

Company: wwideevents.com | privateluxuryevents.com
Brands: amourforums.com | mi-forums.com| privateluxuryforums.com | travel-fest.com | privateluxuryevents.com/ultra