Role Description

Performance Measurement and Reporting

• Lead the development, implementation, and continuous improvement of marketing performance measurement frameworks across digital channels, including paid media, email, web, and events.

• Evaluate performance across key metrics including pipeline creation, conversion rates, return on investment (ROI), and funnel health, translating findings into actionable recommendations.

• Establish and maintain campaign and channel benchmarks to support consistent measurement, reporting, and performance expectations across teams.

• Partner with internal stakeholders to define measurement requirements and support the development of dashboards, reporting infrastructure, and attribution models, including paid media attribution and KPI reporting.

• Contribute to the evolution of a unified marketing reporting environment and support the advancement of a shared source of truth for marketing performance data through collaboration with the Marketing Analytics team and participation in data integration efforts across marketing automation, CRM, and business intelligence platforms.

Optimization and Strategic Insights

• Own campaign performance accountability by analyzing channel and campaign results, identifying optimization opportunities, and informing investment and resource allocation decisions.

• Identify performance trends, risks, and growth opportunities, feeding insights back into campaign planning, channel strategy, and optimization efforts.

• Support test-and-learn initiatives, including A/B testing and pilot programs, to validate new approaches and improve marketing efficiency and effectiveness.

Search and Digital Channel Performance

• Partner with Content, Web, and Demand Generation teams to support SEO and GEO initiatives that improve discoverability and performance across search engines and AI-driven answer platforms.

• Track and report on organic performance, search rankings, website traffic, and conversion impact, while helping teams operationalize insights into execution.

Cross-Functional Partnership and Enablement

• Collaborate with Digital, Paid Media, Events, and external agencies or vendors to ensure accurate tracking, data integrity, cross-channel visibility, and appropriate implementation of tools such as Google Tag Manager and Google Analytics.

• Develop scalable playbooks, frameworks, and processes that enable consistent performance measurement and execution across the Integrated Marketing organization.

• Support cross-functional campaign measurement, including event attribution and integration into broader funnel analysis.

Behaviors and Competencies

• Adaptability: Responds positively to changing priorities and evolving business requirements while maintaining quality and focus in a dynamic environment.

• Analytical Thinking: Applies a structured, data-driven approach to campaign analysis, optimization, and decision-making by identifying trends, gaps, and actionable insights.

• Business Acumen: Connects marketing performance to pipeline, revenue, and broader business objectives to inform recommendations and strategy.

• Collaboration: Partners effectively across matrixed teams and with external vendors, driving alignment and progress through influence and clear communication.

• Communication: Communicates performance insights, trends, and recommendations clearly to both technical and non-technical stakeholders at all organizational levels.

• Customer Focus: Applies an understanding of the customer journey to support marketing strategies that deliver measurable business value.

• Digital Acumen: Demonstrates knowledge of digital channels, analytics tools, and measurement practices to improve channel efficiency and effectiveness.

• Innovation: Contributes new ideas and approaches to performance measurement, reporting, and integrated marketing optimization.

• Data Analysis: Interprets campaign and channel data to generate insights, inform optimization efforts, and support business decision-making.

Skill Level Requirements

• Advanced proficiency in Microsoft Excel and PowerPoint for reporting, analysis, and presentation development.

• Intermediate to advanced proficiency with marketing analytics, reporting, and automation platforms, including Marketo, Power BI, CRM systems, Google Tag Manager, Google Analytics, and Tableau.

• Experience supporting tracking implementations, tagging governance, attribution reporting, and campaign performance measurement.

• Advanced project management and organizational skills with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.

• Intermediate to advanced ability to leverage performance data to guide analysis, recommendations, and decision-making.

• Intermediate to advanced experience developing, implementing, and optimizing performance measurement frameworks across multiple marketing channels.

Other Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.

• 5–10 years of experience in digital marketing performance, analytics, campaign optimization, or related roles.

• Strong understanding of integrated marketing channels and tactics, including paid media, digital marketing, email marketing, events, content marketing, and demand generation.

• Experience with marketing automation platforms, CRM systems, campaign performance reporting, and channel analytics.

• Proven ability to establish benchmarks, measure performance, and drive optimization across multiple channels and stakeholder groups.

• Experience working within a matrixed environment while collaborating with internal partners, external agencies, and vendors.

• Familiarity with attribution models, funnel analysis, and pipeline measurement.

• Knowledge of audience strategy, channel planning, and campaign measurement methodologies.

• Demonstrated ability to work independently and drive impact as an individual contributor while effectively collaborating across teams.

Preferred

• B2B marketing experience.

• Technology industry experience.

• Experience supporting data integration initiatives, unified reporting environments, or the development of scalable marketing performance playbooks