Über diese Digital Intelligence & Data Analyst - Coca-Cola Intel Team (3 month Contract) Stelle bei Ogilvy
About Ogilvy
Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
This role is dedicated to working on the Studio X Coca-Cola Intel team. That means you’ll be embedded in one of the most exciting and high-impact client teams, providing reporting and intelligence that helps the biggest brand in the world make business decisions for Coca-Cola Europe. You’ll be part of an effort that spans:
- Crisis and reputation monitoring to protect one of the world’s most loved brands.
- Charter reports/research to track campaign performance and support new brand initiatives.
- Trendspotting and industry landscape/influencer analysis to ensure Coca-Cola leads in culture and conversation.
This is your chance to take part in shaping the future of an iconic brand through insights that matter.
We are looking for a:
Digital Intelligence & Data Analyst - Coca-Cola Intel Team
YOUR MAIN RESPONSIBILITIES:
- Analyse social and digital data through a set of tools (Sprinklr, YouScan, NewsWhip, RivalIQ, Global Web Index, Semrush, Social Lab Proprietary Tools, etc.) based on a client briefing. Develop custom approaches leveraging available data sets and technologies to deliver actionable insights that inform strategic recommendations.
- Design insightful reports and audits with strategic recommendations.
- Deliver reporting and insights for Coca-Cola across multiple streams-crisis monitoring, brand reputation tracking, charter performance, research for new charters, trendspotting, industry landscape reviews, and influencer analysis.
- Support Social.Lab (Intel) and Studio X business development efforts with digital and social media data analysis.
- Collaborate with Studio X and TCCC data providers.
- Participate in the creation of new, commercially viable data products.
- Be client-facing for the presentation of intelligence work.
YOUR TRACK RECORD SHOWS:
- 2+ years of experience in Social/Digital/Search Data Analytics, Insights and Digital/Social Strategy (seniority level to be determined based on your background and experience).
- Strong research and analytical skills—understand how to apply qualitative and quantitative learnings and turn them into actionable insights.
- Comfortable using social and digital monitoring technologies such as Sprinklr, YouScan, NewsWhip, GWI, etc.
- Expert understanding of social media and the wider digital communication landscape.
- Ability to work effectively, proactively and seamlessly amongst an integrated agency team.
- Eye for innovation and the next emerging platform or partner.
MUST-HAVE:
- Always-on social listening analysis and insights generation.
- Cultural tracking (including trends) and insights generation for always-on and campaign use.
- A strong understanding of today’s social media landscape and internet culture (Social 3.0, culture-first, community and creators led, audience-first) and new channels’ codes.
- A strong understanding of social media performance metrics/KPIs for organic media.
- Strong reporting and visualisation skills.
NICE-TO-HAVE:
- Sprinklr tool expertise.
- Dashboarding, data collection and data visualisation experience.
- Knowledge of customer research is a plus.
- Works well in fast-paced environment.
WE OFFER YOU:
- The chance to work with the Coca-Cola Europe's Studio X Intel team, where your insights will directly influence one of the world’s most iconic brands.
- Hybrid working policy.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
