Jobs Companies Proton B2C Lifecycle Marketing Lead

Über diese B2C Lifecycle Marketing Lead Stelle bei Proton

Proton · Vor Ort · London, Barcelona

Join Proton and build a better internet where privacy is the default

Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we've built the world's largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar - tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives.

We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 700+ team members come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. We're one of Europe’s fastest-growing technology companies, serving over 100 million users worldwide across products including Proton Mail, Proton VPN, Proton Drive, and Proton Pass. Check our open-source projects here.


The Role

Our mission is to create ethical, secure alternatives to Big Tech by putting privacy, transparency, and user trust first.
As Proton continues to grow its consumer ecosystem, lifecycle marketing is becoming an increasingly important growth engine. We are looking for a B2C Lifecycle Marketing to build and scale how we engage users across products, channels, and stages of the customer journey.

Proton runs a growing portfolio of SaaS products: Mail, VPN, Drive, Pass, and Calendar - each generating its own signals about how users adopt and engage. Today, communication across that portfolio is built product by product, which means users can receive fragmented or overlapping messages instead of one coherent experience. This role exists to fix that: build the lifecycle strategy, systems, and operating model that turn user behaviour and product data into coordinated, automated journeys across the whole portfolio. It's a senior individual contributor role reporting into Head of Digital Marketing, working daily with Product, Data, Engineering, and Marketing. You'll thrive here if you'd rather build the operating system for lifecycle marketing than run campaigns inside one that already exists.


What You'll Do

  • Own end-to-end B2C lifecycle strategy and operating model: from onboarding and activation through engagement, conversion, retention, cross-sell, and reactivation (starting with onboarding, activation, and engagement before expanding scope).
  • Design and orchestrate multi-product customer journeys across Proton's SaaS portfolio: define who receives which message, through which channel, and when, with sequencing, frequency, and suppression rules that prevent conflicting or overlapping communications.
  • Translate behavioural and product signals into automated, triggered journeys, partnering with Data and Engineering to define the events, attributes, and integrations lifecycle marketing depends on.
  • Build the operational foundations for lifecycle marketing to scale: segmentation architecture, campaign and journey processes, and testing, QA, and governance standards.
  • Work with data teams to create clear measurement frameworks across activation, engagement, conversion, retention, cross-product adoption, and customer lifetime value, and use experimentation to continuously improve journey performance.
  • Act as the connector across Product, Growth, Data, Martech, Engineering, and Marketing - turning loosely defined problems into scalable programmes and leading through influence rather than direct authority.

Who You Are

  • 7+ years in B2C lifecycle marketing, growth marketing, or marketing automation, ideally in a SaaS or subscription business, with a track record of building lifecycle programmes from scratch.
  • Experience in a startup or high-growth scale-up, or managing lifecycle communications across multiple products or complex customer journeys.
  • Hands-on experience with lifecycle/marketing automation platforms and event-driven segmentation, triggers, and journey orchestration.
  • Experience using product and behavioural data to build automated customer journeys, with strong analytical and experimentation skills.
  • Comfort operating with ambiguity: able to make progress and build structure when information or infrastructure is incomplete.

Nice to Have

  • Experience in a privacy-first or otherwise regulated product environment.
  • Experience orchestrating communications across a multi-brand or multi-product portfolio.

What We Offer

  • Work that Matters: Millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments.
  • A Great Team: Diverse, collaborative, and tight-knit, with people from MIT, Harvard, Stanford, Caltech, Cambridge, ETH, and more.
  • Technology: The right hardware and software to do your best work.
  • Learning & Development: We invest in your growth. Proton is one of the fastest ways to accelerate your career — real challenges, real ownership, from day one.
  • Employee Benefits: Strong health coverage, solid retirement options, generous leave, and wellness support.
  • Stock Options: From day one, you have a real stake in what we're building. When Proton wins, you win.
  • In-Person Collaboration: Offices across Geneva, Zürich, Barcelona, London, and more. You'll spend most of your time collaborating face-to-face.
  • Food: Lunch and snacks on us every day in the office.
  • Transport: We cover public transport, bike allowances, or parking — whichever works for you.
  • Flexible Working: You own your schedule. Outcomes matter more than clock-in times.
  • Compensation range
    London: 60.000 - 85.000 GDP gross annually*
    Barcelona: 50.000 - 75.000 EUR gross annually*
    Other locations: Compensation will be discussed during the interview process
    *Final compensation will be determined based on the candidate's qualifications, skills, and previous experience

Our Commitment to Diversity and Inclusion

At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals — regardless of race, ethnicity, gender, age, sexual orientation, physical ability, or socio-economic background — feel valued and empowered.

If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know.


Candidate Privacy Notice

When you apply for a position at Proton Technologies AG, your information is stored in Greenhouse in accordance with its Service Privacy Policy. This information is used to evaluate your suitability for the posted position and may be retained for future roles.
If we no longer have a legitimate business need to process your information, we will either delete or anonymise it. For questions about your data, contact: [email protected]

Proton does not accept unsolicited CVs from any sources other than directly from candidates.

 

#LI-ONSITE

 

Bereit, sich bei Proton zu bewerben?
Bei Proton bewerben

Über Proton

By applying at a position at Proton AG (“Proton”, “we”, “us”), you understand that your personal data is processed according to the following privacy policy and agree with it. This policy states (i) what data we collect, (ii) the use we make of such data, (iii) the safeguards we put in place to protect your data and (iv) your rights as data subject.

This Privacy Policy is complementary to our general privacy policy to the extend applicable when visiting our website.

  1. Legal Framework

Proton AG is a Company formed under Swiss law and whose Headquarters are located at Route de la Galaise 32, 1228 Plan-les-Ouates, Switzerland. For all questions, you can reach us at [email protected].

We are subject to the Swiss Federal Act on Data Protection (“FADP”). We are also GDPR compliant. The designated representative of the Company in the European Union (notably for the purpose of art. 27 GDPR) is Proton Europe Sàrl, Rue de Grünewald 94, L-1912 Luxembourg.

  1. Data collection and usage

Your personal data are processed for the purposes of managing our recruitment-related activities, which include setting up and conducting interviews and tests for applicants, evaluating, and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation, “GDPR”) as necessary for the purposes of the legitimate interests pursued by us, which are the solicitation, evaluation, and selection of applicants for entering a contractual relationship.

Your personal data are retained by us for an initial period of 720 days (“Initial Period”).

2.1 Upon application via our Career page

When applying to a position at Proton, you provide us with personal data such as name, surname, date of birth, address, e-mail address, CV, etc., which we save in our Recruiting Database (“Database”, see below) and process according to this privacy policy.

2.2 Upon sourcing or recommendation

If you are sourced by us and added manually to our Database, the personal data is obtained from public sources, such as LinkedIn. If you are referred to us by a third party for potential employment, the personal data added to our Database is that provided by said third party, and/or data available publicly.

In all cases, upon inclusion in our Database, you will receive an email informing you of your inclusion and of the processing of your personal data.

2.3 At the end of the Initial Period

At the end of the initial period, you will receive an email asking for your permission to extend the period of retention of your personal data, for the purpose of optimising our processes and propose subsequent positions that might be fit for you.

If you give us your consent, we will be able to store and process the data for another 270-day period.

If you don’t consent, your profile and related data will be deleted from our Database at the end of the initial period.

  1. Data Processor

Our Database is operated by Greenhouse, according to their privacy policy and terms of service. Your personal data is thus shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America. The transfer is subject to appropriate additional safeguards, including the Standard Contractual Clauses, as issued by the European Commission.

 

  1. Right to access, rectification, erasure, portability, and right to lodge a complaint

As a company that is complying with the Swiss FADP and the EU GDPR, your privacy is important to us, and we are committed to protecting and safeguarding your data privacy rights.

You have the right to access, restrict, rectify, or delete your personal data. You also have the right to withdraw your consent at any time.

In addition, you may lodge a complaint to the Swiss Federal Data Protection and Information Commissioner.

We remain available via email to [email protected] for any inquiry.

  1. 5. Modifications to privacy policy

We reserve the right to periodically review and change this policy. Continued consent and application will be deemed acceptance of such changes.

 

Alle Jobs bei Proton ansehen →

Ähnliche Jobs

Scopely
Creative Marketing Manager
Scopely
⚡ Früh bewerben ES - Barcelona, Spain; GB - Lo... Vor Ort
● Neu 👁 Gesehen ✓ Beworben vor 6 Tg.
YA
B2B Partnerships & Influencer Marketing Manager
Yazio
⚡ Früh bewerben Berlin · standortgebunden
● Neu 👁 Gesehen ✓ Beworben vor 1 Wo.
Payhawk
Product Marketing Manager
Payhawk
⚡ Früh bewerben Berlin Vor Ort
● Neu 👁 Gesehen ✓ Beworben vor 3 Wo.
Payhawk
Product Marketing Manager
Payhawk
⚡ Früh bewerben Paris Vor Ort
● Neu 👁 Gesehen ✓ Beworben vor 3 Wo.
thatgamecompany
Marketing Lead - Europe
thatgamecompany
⚡ Früh bewerben Remote - Europe (London) · standortgebunden $80,000–$80,000
● Neu 👁 Gesehen ✓ Beworben vor 3 Wo.
Proton
Head of B2B Marketing
Proton
⚡ Früh bewerben Geneva, London, Barcelona Vor Ort
● Neu 👁 Gesehen ✓ Beworben vor 4 Wo.
Proton
Head of Product Marketing
Proton
⚡ Früh bewerben Paris, Geneva, London Vor Ort
● Neu 👁 Gesehen ✓ Beworben vor 4 Wo.
Payhawk
Product Marketing Manager
Payhawk
⚡ Früh bewerben London Vor Ort
● Neu 👁 Gesehen ✓ Beworben vor 2 Mon.
Stryker
Senior Field Marketing Manager, Neurosurgical & ENT, APAC
Stryker
⚡ Früh bewerben Singapore, Singapore Vor Ort
● Neu 👁 Gesehen ✓ Beworben vor 15 Min.

Registrieren für Vorschläge, die auf die von Ihnen geöffneten Jobs und gespeicherten Suchen zugeschnitten sind.

Mehr Jobs bei Proton

Alle Jobs bei Proton ansehen →

Jetzt bewerben
🤖

Moment — langsam

JobsRadar wurde für echte Menschen gebaut, die eine schwere Zeit bei der Jobsuche haben — nicht für automatisierte Anfragen. Sie klicken viel zu schnell und sind jetzt vorübergehend blockiert.

Kommen Sie später wieder. Wenn Sie wirklich auf Jobsuche sind, stehen wir hinter Ihnen — verhalten Sie sich einfach wie ein Mensch.

Catch your next role the second it’s posted.

Create a free account and we’ll watch the boards for you — the instant a job matches your search, it lands in your inbox or Telegram. No digging, no refreshing.

Create free account

Free forever · takes 30 seconds · already have one?

Verschaffe dir einen Vorsprung bei der Jobsuche.

Tritt unserem Telegram-Kanal bei für das, was dir hilft, die Stelle zu bekommen — Gehaltsbenchmarks, den wöchentlichen Marktpuls und neue Feature-Drops. Kein Spam, nur Signal.

Dem Kanal beitreten — kostenlos