At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Creative Strategy Manager, Paid Social, you'll lead the creative strategy behind paid social campaigns, transforming consumer insights, cultural trends, and campaign performance into creative that drives business results. You'll partner across Marketing, Creative, Media, Analytics, Influencer, and external creative partners to shape creative direction from ideation through execution and optimization. In this role, you'll oversee the development of a creative learning strategy that transforms campaign insights into stronger creative direction, champion social-first thinking, and continuously evolve our paid social approach through experimentation and emerging technologies.

What you'll do as a Creative Strategy Manager, Paid Social

• Lead creative strategy across paid social campaigns, ensuring every creative concept is grounded in audience insights, business priorities, and performance learnings.

• Develop strategic creative briefs that inspire high-performing creative tailored to each social platform.

• Translate campaign performance, experimentation, and consumer behavior into actionable creative recommendations that strengthen future campaigns.

• Identify emerging consumer behaviors, cultural trends, and platform opportunities to continuously evolve creative strategy.

• Partner closely with Marketing, Creative, Media, Analytics, Influencer, Production, and external agencies to develop integrated paid social campaigns.

• Build repeatable creative testing frameworks and maintain a centralized library of learnings, best practices, and creative recommendations.

• Lead recurring creative strategy sessions that align stakeholders around campaign priorities, performance insights, and future creative opportunities.

• Evaluate and adopt emerging technologies, including artificial intelligence, to improve creative ideation, strategy development, and team efficiency.
   

What you'll bring

• At least 5 years of experience in Creative Strategy, Social Strategy, Performance Marketing, Brand Strategy, or a related field.

• Proven experience developing creative strategy for paid social campaigns and translating performance insights into creative direction.

• A deep understanding of social platforms, consumer behavior, cultural trends, and emerging digital experiences.

• Experience partnering with Creative, Media, Analytics, Influencer, Production, and agency teams to deliver integrated marketing campaigns.

• Outstanding creative brief writing, communication, and presentation skills.

• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

• Experience with creative testing methodologies and performance marketing principles.

• Experience leveraging artificial intelligence or emerging technologies to improve creative strategy, ideation, or workflows.

#LI-AW1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 102,400.00 USD - 128,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.