The Company

Our client is a fast-growing retail company specializing in mother and baby products, managing multiple well-known brands. Since its establishment in 2015, they have distributed its products across Indonesia, Singapore, Malaysia, Vietnam, and Taiwan through both offline and online channels. Their flagship brand, has received multiple awards — including Best Hipseat Carrier, Best Breast Pump, and Best Milk Storage Bag — strengthening its reputation as a trusted player in the mother-and-baby category.

The Role

Our client is looking for a Business Development Manager who will play a key role in driving business growth through strategic collaborations, partnership development, and innovative programs that strengthen our brand presence. You’ll work closely with internal teams and external partners to turn creative ideas into measurable business results.

Our client values creativity, respect, and agility for growth — so they’re looking for someone who’s not just strategic but also adaptable and passionate about making an impact in the retail industry for moms, babies, and families.

Responsibilities

• Identify and develop new business opportunities by aligning the company’s strengths with market and partner needs.
• Conduct market and competitor analysis to determine brand positioning and uncover new opportunities.
• Create and implement partnership programs or business packages (e.g. free gifts, barter deals, consignment models) to attract potential brands or merchants.
• Approach and acquire new brands or clients; lead the end-to-end negotiation, presentation, and deal-closing processes (both online and offline).
• Build and maintain strong, long-term relationships with business partners to ensure mutual growth.
• Prepare and review cooperation agreements (PKS) in coordination with the relevant internal teams.
• Oversee product onboarding and ensure partner products are launched on e-commerce platforms according to schedule.
• Monitor ongoing partnership performance and ensure activities align with business plans and sales targets.
• Support business events and Expo activities, acting as a sales representative to help achieve sales goals.

Requirements

• Bachelor’s degree in any major.
• Minimum 2 years of experience as a Business Development Manager or in a similar role; experience in retail or mom & baby products is preferred.
• Strong understanding of product and business strategy.
• Excellent sales, negotiation, and communication skills.
• Proven ability to lead cross-functional coordination and partnerships.
• Confident public speaker and presenter.
• Strong analytical thinking, decision-making, and problem-solving skills.
• High initiative, adaptability, and a result-oriented mindset.