Role Summary and Impact

In this entry-level role, the Associate, Strategy, Italy, will support the strategy team in conducting market, brand, and consumer research. Under continuous supervision, the candidate will assist in gathering data, analyzing trends, and translating insights into foundational materials for media planning. This position offers a strong learning path to understand communication strategy development and integrated media planning.

Skills and Experience

• Support the team in conducting desk research, competitor analysis, and market monitoring to identify consumer insights.
• Gather audience data using proprietary and public tools, learning to map target growth segments and consumer journeys.
• Assist in preparing slides, documentation, and reporting for annual planning and client presentations.
• Coordinate with activation and planning teams to gather data for strategic updates, working under direct supervision.
• 0-1+ years of experience in media, communication planning, or advertising (internships in media or creative agencies are a plus).
• Basic knowledge of qualitative/quantitative research tools (e.g., GWI, Mintel, Statista) and fluent in English.
• Strong curiosity, rapid adaptation to change, and proactive interest in learning media strategy.
• Ability to work collaboratively within cross-functional teams, showing high attention to detail and deadline management.
• Basic interest and proficiency in leveraging new technologies and digital tools (including AI) to support daily research tasks.

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
Our main benefits:

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)
   
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