Position Summary:

ultrainnovative – Tackle rare and dynamic challenges

Reporting to the Executive Director, Commercial & Marketing of Ultragenyx Brazil, the Associate Director Marketing is responsible for developing and executing innovative marketing initiatives for all Ultragenyx portfolio of products along with contributing to affiliate strategic planning, long-term business objectives, organizational priorities and launch readiness planning. The role involves coordinating discussions, driving alignment with Medical and Commercial teams, and executing best-in-class annual marketing and brand plans. Acts as a cross-functional leader across Commercial, Medical Affairs, Market Access, Government Affairs and Business Intelligence and promotes Ultragenyx values, Empowered Mindset and Dynamic Feedback Mindset. Execution of best-in-class annual marketing/brand plans that are based on deep marketing knowledge and previously successful rare disease, specialty care and biopharmaceutical marketing experience. Strong leadership capabilities and expertise in forecasting, market modeling, and achieving business objectives are required. As a growing organization it is expected that the candidate will participate in other business activities to support the growth of the company. 

Work Model: 

Flex: This role will typically require onsite work 2-3 days each week, or more depending on business needs. In many locations, the business will set certain days each week that Flex employees are required to be onsite.

Responsibilities:

• Lead the development of marketing initiatives for Brazil, monitor the progress of these initiatives and adjust appropriately to optimize success and ensure achievement of business and sales objectives. 

• Lead launch readiness and lifecycle management planning for current and future products, optimizing resource allocation and investment decisions across brands and strategic initiatives. 

• Responsible for managing execution of plans, brand plans and budgets; ensure on-time delivery within budget of all marketing initiatives. 

• Contribute to the development of affiliate strategic priorities and annual operating plans. 

• Identify emerging market opportunities, business risks and competitive trends and provide recommendations to leadership. 

• Responsible for coordinating discussions and alignment across Medical and Commercial teams to develop comprehensive and effective marketing and brand plans; Also responsible for coordinating the upload and maintenance of Brazil presentations on SharePoint. 

• Develop sales forecasts and market models for both short-term and long-term planning in collaboration with the Commercial team. 

• Select appropriate vendors for marketing initiatives. 

• Understand strategic product needs and translate those needs into the creation of effective digital and non-digital campaigns. 

• Coordinate and manage approvals and content publication across Ultragenyx Brazil social media channels (LinkedIn, Instagram, Facebook, etc.). 

• Coordinate brainstorming sessions with Medical and Commercial teams to develop innovative strategies and tactics aligned with global strategic priorities. 

• Execute commercial advisory boards, other HCP engagements and market research activities to support market understanding of Ultragenyx products and inform strategic and tactical planning and implementation. 

• Identify issues that could potentially create barriers to optimal patient management and provide solutions. 

• Work closely with the Business Intelligence team to extract strategic insights from Brazilian Ministry of Health databases (DATASUS). 

• Establish and maintain meaningful professional relationships with healthcare professionals across Brazil. Influence stakeholders in complex cross-functional environments to drive strategic alignment. 

• Ensure that all promotional activities, materials and marketing programs are adherent to industry guidelines and corporate policies for ethics and compliance. 

• Collaborate, engage and partner with necessary external stakeholders across Brazil 

• Manage events and congress initiatives including messages, booth design and promotional materials. 

• Partners with commercial colleagues and the customer facing field teams providing training and ensuring field teams are appropriately prepared to deploy marketing programs. 

• Develop, coach and mentor team members and cross-functional colleagues. Foster a culture of continuous learning, feedback, accountability and performance excellence. 

• Serve as a rare disease marketing thought leader and subject matter expert. 

Requirements:

• Life sciences or Business Administration/Marketing degree or equivalent qualification required. MBA or Master in Marketing preferred.  

• At least 5+ years of marketing experience and/or deep knowledge of Specialty Care Markets, with preference in high-cost specialty therapeutic areas. Expertise in biopharmaceutical product launch is a must. 

• Comfort working in startup environments and working to define process and forge new operating principles with internal stakeholders.  

• Strong business acumen, technical knowledge, allowing the successful candidate to understand business drivers for individual products and translate them into solid marketing tactics. 

• Successful candidates will have a proven ability to work in a multidisciplinary team with a high degree of collaborations and a strong patient focus. 

• Demonstrated ability to think strategically and act creatively. 

• Proven experience in partnering with field teams and managing external partners (advertising and communication agencies) 

• Ability to assess and develop a plan and execute, but openness to seek guidance as needed. 

• Ability to prioritize decisions and activities to ensure efficient use of resources. 

• Excellent leadership, presentations and communication skills 

• Fluency in English 

• Travel will be required when appropriate. 

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