Position Overview 

As part of the Integrated Marketing Communications Team, you will play a role in building, managing, and tracking all Cordless & Robot product demand plans. This will include partnering with cross-functional teams such as Product Marketing, Content Strategy, Creative, Media, and Analytics to bring launch plans to life. You will help manage agencies on media planning, creative strategy/concepting, social content, video production, and PR pitching/events. You will lead in-market performance updates, and strategy/creative optimizations throughout the campaign lifecycle. The right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers, strong organizational skills, and personal responsibility. 

Responsibilities 
 

• Build, manage, and track all Robot & Cordless vacuum demand plans  

• Oversee daily and weekly reporting of organic and paid media performance to optimize messaging, creative, and strategies to deliver on marketing goals  

• Work with cross functional global teams to bring new products to market, support localization of global plans, and ensure seamless integration in market   

• Immerse yourself in the consumer and competitive intelligence to communicate competitive advantage and what it takes to win in the market  

• Support writing agency breifs and help manage agency coordination, execution, and internal alignment/approvals 

Key Functional Skills/Knowledge 
 

• Comfortable working at a fast pace, iterative, and progress vs. perfection mindset 

• Leading and building global teams 

• Strong communication skills and ability to make effective presentations to all levels of management 

• Ability to synthesize complex product features into compelling and desirable consumer benefits 

• Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches 

• Ability to connect the dots and think at a holistic and strategic level across the business  

• Influencing, conflict resolution, and creative problem solving. 

• Comfortable mining and analyzing data and drawing conclusions 

• Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix 

• Biased toward action, roll up your sleeves and get it done together  
   

Qualifications 
 

• Minimum of 5 years of prior Marketing experience required, preferably with direct responsibility for brand strategy, messaging, positioning, and comms strategy and execution 

• Experience in managing, building, and growing teams  

• Experience leveraging consumer insights to develop effective marketing programs and campaigns 

• Experience in creative strategy development, advertising and launching new products 

• Experience in launching products globally across several different markets