As Assistant Director Digital Marketing, you will be responsible for analyzing digital marketing data, identifying trends, and providing insights to optimize our marketing strategies and enhance our performance across all digital platforms. Working closely with the President to analyze digital marketing data and extract reports.

Duties & Responsibilities

• Collect and analyze data from various digital marketing channels including social media, website traffic, email campaigns, and paid advertising. Use statistical tools to interpret data sets and identify patterns and trends.
• Prepare detailed reports on marketing campaign performance, including assessments of KPIs, campaign cost analysis, and ROI. Provide actionable insights and recommendations to the marketing team based on data findings.
• Work closely with marketing teams to use data insights to optimize campaigns. Test different approaches and continuously refine strategies based on data-driven insights.
• Conduct market research to understand industry trends and competitive landscape. Analyze customer behavior, demographics, and market segments to improve targeting and campaign effectiveness.
• Collaborate with other team members, including content creators, marketers, and external agencies, to align marketing strategies with data insights.
• Utilize advanced digital analytics tools and platforms such as Google Analytics, Meta Analytics, SQL databases, and CRM systems. Stay updated with the latest in technology and trends in digital marketing analytics.

Requirements

• Master's degree in I.T. or Business & Marketing Management is a plus.
• 10-12 years of proven experience in digital marketing.
• Experience in email marketing, SEO, and affiliate marketing.
• Experience with lead generation through AI chatbot tools.
• Skilled in using Google Analytics, Meta Analytics, and SQL.
• Strong ability to conduct market research on industry trends and customer behavior.
• Capable of optimizing marketing campaigns through data-driven insights and continuous testing.
• Excellent collaboration skills to work with content creators, marketers, and external agencies.
• Business proficiency in written and spoken English.
• Eligible to work in Pakistan.

Benefits

⛽ Fuel Allowance

🏥 Medical Insurance

🍽 Free Lunch Facility (In-house)

🏋‍♂️ GYM Passport (Panel Gym's Free of Cost)

💰 Participatory Fund

💻 Learning & Challenging Work Environment

👨‍💻 Amazing Work Culture

🛫 Paid Time off

👨‍👩‍👧‍👦 Group Life Insurance

⏳ Maternity Leaves and many more