Content Development & Digital Publishing

Create clear, engaging, and well-structured content for websites, blogs, and digital platforms.

Develop user-friendly content by simplifying technical or complex information for diverse audiences.

Ensure all content aligns with brand tone, messaging guidelines, and communication objectives.

Proofread and review content to maintain high standards of quality, clarity, and accuracy.

Social Media Management & Community Engagement

Develop platform-appropriate content for social media channels including posts, captions, short scripts, reels, stories, and campaign creatives.

Manage day-to-day content publishing across social platforms in line with planned calendars.

Website Coordination & Development

Support the planning and execution of social media campaigns, awareness drives, and promotional initiatives.

Actively engage with audiences through comments, messages, and interactive content, maintaining a professional and approachable tone.

Monitor community feedback and escalate relevant queries or concerns to the appropriate internal stakeholders.

Coordinate with web developers and designers to ensure timely updates and maintenance of the organization’s website.

Oversee the publishing process for web content, ensuring accuracy, functionality, and a seamless user experience.

Collaborate with technical teams to suggest improvements for site structure, navigation, and performance.

Ensure the website reflects current organizational priorities, campaigns, and informational needs.

Newsletters & Email Communications

Conceptualize, write, and design engaging email newsletters for internal and external audiences.

Manage subscriber lists and ensure timely distribution of newsletter content.

Track and analyze open rates, click-through rates, and engagement to optimize future email campaigns.

Campaigns & Collaboration

Contribute to digital campaign ideation by suggesting themes, content formats, and messaging ideas.

Work closely with graphic designers to ensure visual and written content are aligned and optimized for digital performance.

Coordinate with internal stakeholders to gather input and ensure content accuracy prior to publication.

Analytics & Continuous Improvement

Monitor basic digital performance metrics such as engagement, reach, impressions, clicks, and website traffic.

Use insights and trends to improve future content and campaign effectiveness.

Stay updated on digital media trends, platform changes, and evolving audience behaviors.

Requirements

• A Bachelor’s degree in IT, Communications, Media Studies, Journalism, Marketing, or a related field from an HEC-recognized university or an international university.
• Master’s degree in a relevant field will be considered an added advantage.
• Minimum 3–6 years of relevant experience in digital content development, social media management, communications, public relations, marketing, or a related field.
• Demonstrated experience in writing for websites, social media platforms, articles, blogs, digital campaigns, and institutional communication materials.
• Proven experience in managing or supporting social media campaigns, content calendars, and audience engagement initiatives.
• Proven experience in website coordination and content management systems
• Experience in managing professional newsletters and email marketing platforms is required.
• Experience in regulatory communication, public sector communication, development sector communication, or trade/policy-related content will be considered an advantage.
• Strong command of English is required; proficiency in Urdu will be an added advantage.