工作内容：

1. 账户诊断与需求深挖：会前独立分析中小微企业（SMB）广告账户消耗、流量、转化、投产等核心数据，精准定位投放短板，结合客户行业、预算与经营目标，明确核心投放痛点及优化需求，定制专属电话会议服务与优化方案。

2. 线上会议一对一优化赋能：以线上会议为核心形式，为SMB客户通俗解读账户问题，针对性输出账户结构、关键词、人群定向、出价预算、素材落地页等轻量化落地优化策略，实时解答投放疑问，纠正错误操作并科普平台投放规则。

3. 优化方案落地与账户调优：根据会议敲定的优化方案，独立完成客户广告账户全维度调整操作，会后持续监测投放数据波动，动态微调策略，解决流量下滑、成本偏高、转化不稳等问题，保障投放效果稳步提升。

4. 客户跟进与长效维护：会后同步会议纪要、优化清单与数据报表，常态化回访服务SMB客户，同步账户优化进度、解答后续新增问题、挖掘全新投放需求，提升客户服务体验与合作粘性，助力客户长期留存续费。

5. 经验沉淀与能力迭代：复盘每次客户服务及优化落地效果，沉淀各行业SMB低成本高转化的投放案例、优化模板与避坑经验，同步跟进各大广告平台规则与算法更新，持续优化服务流程与投放策略，提升专业服务能力。

基本资格

• 至少拥有任何领域的学士/大学学位。
• 至少2年的工作经验，1年以上数字营销、互联网广告销售、客户成功（Customer Success）或企业级账户管理（Account Management）经验。
• 有广告投放经验。
• 有明确的销售导向（Sales-driven）或绩效导向意识，对“目标达成（KPIs）”、“赢单率（Win rate）”和“销售提成/激励”有强烈的渴望。
• 对工作流程、工具和销售有深入了解
• 在不断变化的日程安排中接受工作
• 出色的商务沟通和谈判技巧，能够与 SMB（中小企业）主或市场负责人进行平等、专业的策略对话。
• 英语读写熟练， 有CET - 4证书

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