The Role

• Run Ziina’s social like a core brand channel: bring the strategy to life across Instagram, TikTok, and LinkedIn in close collaboration with the brand and creative lead
• Translate brand positioning, launches, and campaigns into platform-native storytelling that feels timely, culturally fluent, and unmistakably Ziina
• Operate with a publisher mindset: plan the content calendar, keep it on track, and ship consistently with strong taste and timing
• Be chronically online (in the right way): spot trends and cultural moments early, decide what Ziina should participate in, and move fast without forcing it
• Turn cultural insights into content direction: formats to test, series to build, angles to explore, and storylines that can scale
• Create and edit lo-fi content when needed (phone shooting + CapCut), and know when to escalate to higher production
• Support shoots end to end: prep shot lists, capture key moments, and ensure we walk away with a library of reusable assets (not one-off deliverables)
• Support Ziina’s always-on community surfaces (broadcast channel, WhatsApp, Reddit) with a lightweight cadence and proactive engagement, and turn the best signals into content we ship
• Drive experimentation and iteration: test hooks, formats, and distribution patterns, then turn learnings into what we do next
• Track performance and share clear takeaways (what worked, what didn’t, what we’re repeating), in a way the team can action quickly
• Flex across the wider brand and content pipeline as needed to help ship work faster and better (coordination, adaptations across surfaces, and keeping the details tight)

To succeed in this role you likely have:

• 3–5 years of experience in social and content for a brand, startup, or creative-led business
• A strong taste and a clear point of view on what "good" looks like — across platforms, formats, and cultural contexts
• Cultural fluency across MENA and global internet culture, and the ability to translate signals into content that feels native, not forced
• Hands-on production skills: comfortable shooting on a phone, editing in CapCut, and moving fast with imperfect setups
• Working experience with Sprout Social across publishing, inbox management, listening, and reporting
• An organized, action-oriented work style — you run tight workflows, ship consistently, and take initiative without waiting to be told
• A collaborative, high-integrity approach, comfort on camera
• Experience based in the UAE, or are open to relocating.

What would amaze us:

• You are a content creator in your own right — with a portfolio, social accounts you've helped grow, or examples of viral moments and high-performing posts
• A proven track record of showing up as a brand voice through proactive engagement that created genuine buzz and word of mouth
• Experience in consumer apps, fintech, or fast-growing startups — ideally with a brand that has a strong community or cultural presence
• An eye for design, aesthetics, and visual storytelling, combined with practical use of AI tools to scale output without losing voice or taste
• A genuine curiosity about the intersection of culture, creativity, and technology
• You’re fluent in Arabic and English

The Role

Ziina is searching for an experienced and dynamic Head of Marketing to lead our strategic product-led growth initiatives. This includes product marketing, brand awareness, customer acquisition, and revenue growth.

This role is ideal for a data-driven, creative leader who can develop and execute impactful marketing strategies while inspiring a high-performing team. We are seeking a versatile marketing leader with a full-stack background, with deep expertise in product marketing—including positioning, messaging, and go-to-market execution—while also combining creative flair with analytical acumen to position Ziina as the go-to payments solution in the region. The ideal candidate should have a track record of success in both startup environments and scaling organizations.

This is simultaneously a hands-on role while leading a phenomenal team of passionate high performers. We expect this role to lead by example by rolling their sleeves up and diving into the details including how every pixel aligns on the latest ad.

As a Head of Marketing at Ziina you will:

• Own product positioning and messaging strategy, translating Ziina's payment features into compelling customer benefits that drive adoption and differentiate us in the fintech market.
• Lead comprehensive go-to-market execution for new product launches, coordinating cross-functional teams and establishing measurable success metrics for user adoption and retention.
• Build data-driven quarterly marketing roadmaps aligned with company growth objectives, including strategic budget allocation across channels and initiatives.
• Drive multi-channel customer acquisition through paid media, content marketing, social media, and partnership strategies while optimizing for healthy CAC payback periods.
• Establish and maintain marketing analytics frameworks to continuously optimize campaign performance, forecast business impact, and inform strategic decision-making.
• Craft Ziina's brand narrative and storytelling that positions us as the go-to payments solution in the region through high-quality, creative content.
• Build and lead a high-performing marketing team, providing coaching, setting clear goals, and fostering a culture of excellence, creativity, and data-driven results.
• Facilitate seamless cross-functional collaboration with product, sales, and executive teams to ensure alignment on messaging, goals, and strategic initiatives.
• Conduct customer research and competitive analysis to inform product positioning, messaging frameworks, and marketing strategies that resonate with target audiences.
• Manage marketing budgets strategically, allocating resources across channels and campaigns to achieve maximum ROI and sustainable, scalable growth.
• Oversee creative asset development with strong aesthetic vision, ensuring all marketing materials maintain brand consistency and premium quality standards.
• Select and manage external vendor relationships, including agencies and consultants, while maintaining high delivery standards and alignment with marketing objectives.

To succeed in this role you likely have:

• 6+ years of progressive marketing experience with a proven track record of scaling growth in startup or high-growth environments, including demonstrated success in product marketing leadership roles
• Strategic thinking beyond immediate needs, developing and implementing medium to long-term marketing strategies that scale effectively as the business grows
• Deep go-to-market expertise, with experience driving successful product launches and scaling user adoption across multiple channels and customer segments
• Experience in leading and inspiring teams, with strong mentorship skills and a focus on empowering team members to achieve peak performance and professional growth
• High data fluency, with expertise in marketing analytics and a demonstrated ability to use metrics for forecasting, optimization, and strategic decision-making
• The ability to combine creative flair with growth mindset, bringing natural aesthetic sense and innovative thinking to develop tailored marketing solutions that drive results
• Confidence and decisiveness, comfortable pushing back when necessary and prioritizing initiatives that align with long-term brand vision and business objectives
• Exceptional communication skills, with strong verbal and written skills that enable you to engage stakeholders and convey complex marketing concepts clearly
• Resilience and problem-solving ability, with a proactive, organized approach to overcoming challenges and managing risks in a fast-paced environment
• Passion for fintech innovation, with genuine excitement about shaping the future of payments in the Middle East through creative, data-driven marketing