WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Background 

Zeta Global is the AI-powered marketing cloud that helps brands acquire, grow, and retain customers more efficiently than ever before. We combine proprietary data, advanced technology, and intelligence to power precision marketing and measurable outcomes across channels. 

Zeta has built and continues to scale a state-of-the-art Activation Partnership Solutions function designed to sit at the intersection of platform, intelligence, media, and creativity. Our mission is to lead the market in seamlessly integrating first-party and strategic behavioral data into go-to-market activation—from RFI responses to proposals and pitches—while delivering deterministic measurement, operational rigor, and repeatable outcomes for brands and agency partners. 

The Role

The Director, Partnership Strategy is a senior individual contributor and strategic partner within Zeta’s Activation Partnership Enablement team. This role is ideal for a hybrid strategist—someone who can think big, develop strong point-of-view recommendations, and execute with precision. 

You will work closely with Senior Directors, Sales, Activation, Product, Data Cloud, and Analytics teams to deliver differentiated activation strategies that connect data, media, creative, and measurement. This role requires comfort operating in fast-paced, high-stakes pre-sales environments while maintaining clarity, structure, and quality. Ideally, you will be located in New York City, NY and work hybrid.

What You’ll Do 

Strategy Development & Execution 

• Support and advance the strategic direction of the Activation Partnership Enablement team through high-quality, insight-led activation strategies. 

• Contribute to the development and application of go-to-market frameworks, templates, and best practices used across pre-sales. 

• Balance bespoke, 1:1 strategic thinking with the need for repeatable, scalable approaches. 

Big Ideas, Creative & Media Strategy 

• Develop thoughtful activation ideas that integrate audience intelligence, media strategy, and creative considerations. 

• Translate data and insights into compelling strategic narratives that resonate with agencies and brands. 

• Partner with creative, media, and activation teams to ensure ideas are executable and performance-driven. 

Pre-Sales Strategy & Sales Support 

• Support Sales on qualified strategic opportunities, including priority partnerships, high-opportunity cross-sells, and top-tier case requests. 

• Contribute to strategic frameworks for RFPs and pitches, helping shape the approach, insight, and activation recommendations. 

• Participate in client and agency calls as a strategic partner, bringing clarity and confidence to discussions. 

Account Prioritization & Focus 

• Partner with cross-functionally (Marketing, Planning, Data Cloud, Product, Analytics, Client Success, Client Experiences) to identify where Strategy engagement will drive the greatest impact. 

• Help align levels of engagement with business priorities and available resources. 

Data Cloud & Intelligence Integration 

• Partner closely with Zeta’s Data Cloud and Intelligence teams to integrate platform capabilities and insights into activation strategies. 

• Translate first-party data, behavioral signals, and identity into actionable audience, media, and creative recommendations. 

• Collaborate with Analytics and Data Cloud partners to ensure insights enhance the strategic story—driving clarity and relevance without overwhelming clients. 

Measurement & Performance Alignment 

• Work alongside Activation Analytics and Data Cloud Analytics teams to support repeatable, situationally appropriate measurement approaches, including: 

• Standard dashboards 

• Agile Intelligence and in-flight optimization 

• Cadence and frequency guidance 

• Spend-level expectations 

• Help set clear expectations on performance, learning agendas, and success metrics. 

Process Discipline & Cross-Functional Collaboration 

• Uphold and follow established pre-sales workflows—from case intake through final deliverables—to ensure efficiency and quality. 

• Collaborate across CRM, ZX, Actions, Product, and Analytics teams to support smooth pre- to post-sale transitions. 

• Contribute ideas to improve processes, templates, and collaboration over time. 

Representation & Growth 

• Represent the Activation Partnership Enablement team in internal meetings and select client engagements. 

• Stay current on industry trends, media innovation, and competitive dynamics to continuously elevate strategic recommendations. 

• Provide feedback to Product and Product Marketing based on client and market needs. 

What You Bring 

• 6–9 years of experience in media strategy, activation strategy, partnership enablement, or pre-sales within adtech, martech, or agency environments. 

• Strong understanding of digital media, data, identity, and measurement. 

• Experience developing strategic narratives that connect insight, media, and performance. 

• Ability to simplify complexity and communicate clearly with internal teams, agencies, and clients. 

• Strong written, verbal, and presentation skills. 

• Comfort working cross-functionally in fast-moving environments with competing priorities. 

• A collaborative mindset with a desire to grow into broader strategic leadership. 

Why This Role Matters 

The Director, Partnership Strategy plays a critical role in how Zeta wins and grows. In this role, you will: 

• Help deliver differentiated, data-driven activation strategies that drive measurable impact. 

• Influence how Zeta shows up in high-value pre-sales and partnership conversations. 

• Build the foundation for long-term growth into senior strategic leadership roles. 

If you’re excited to sit at the intersection of data, media, creative thinking, and execution—and want to grow your impact in a high-visibility strategy role—we’d love to meet you. 

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $140,000 - $150,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-MR1

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

We are seeking an ambitious, highly experienced programmatic leader to join our Partnerships team and lead our inventory curation efforts. This role is both strategic and executional, responsible for building and scaling our curation business while remaining deeply hands-on in campaign and deal execution. 

As a senior leader, you will own media decisioning across our curated inventory products ensuring performance, scalability, and accuracy across all SSP integrations. You will operate as the connective tissue between Partnerships, Trading, Sales, and Analytics, bringing both a deep understanding of the supply ecosystem and a strong operator mindset. 

This is a unique opportunity to help build a new and high-growth business line within the company. We are looking for a true inventory expert: someone who understands supply, data, and deal mechanics inside and out, and can translate that into scalable, revenue-driving solutions. This role is hybrid out of our New York City office.

Key Responsibilities 

• Build and scale curated supply solutions across the Zeta DSP 

• Define and evolve the curation strategy, including packaging and go-to-market approach 

• Identify new opportunities to leverage data, inventory, and partnerships to drive incremental revenue 

• Establish best practices and scalable processes for curation across the organization 

• Own the full deal lifecycle: setup, QA, launch, optimization, and troubleshooting 

• Create and manage Deal IDs (PMP, PG, curated deals) across SSPs 

• Ensure accurate implementation of targeting, data signals, and deal parameters 

• Monitor performance in real time and optimize for delivery, win rate, CPM efficiency, and campaign KPIs 

• Work directly in-platform to execute and optimize the deals in tandem with the Traders  

• Serve as a subject matter expert across all integrated SSP platforms 

• Partner with SSPs and our internal Data Cloud team to develop data-driven, performance-optimized inventory packages 

• Evaluate supply quality, pricing, and performance to inform deal structuring 

• Manage inbound data processes with Product/Tech and ensure seamless integration into curated deals 

• Collaborate with Sales and Strategy to align curated offerings with client needs and revenue goals 

• Analyze deal and inventory performance to identify trends and optimization opportunities 

• Use data to inform decision-making across supply selection, packaging, and pricing 

• Develop frameworks for measuring success of curated inventory and ensuring continuous improvement 

Required Experience 

• 6–10+ years of experience in programmatic advertising, with a strong focus on supply, trading, or inventory partnerships 

• Deep expertise in the programmatic ecosystem, including DSPs, SSPs, and deal-based buying (PMPs, PG, curated marketplaces) 

• Proven hands-on experience activating and optimizing Deal IDs across multiple SSPs 

• Strong understanding of the bidstream, ORTB, and auction dynamics 

• Experience evaluating inventory quality, negotiating pricing, and structuring deals 

• Technical fluency with data workflows, APIs, and optimization methodologies 

• Advanced analytical skills (Excel required; SQL a plus) 

• Strong communication, negotiation, and stakeholder management skills 

• Highly detail-oriented with strong operational rigor 

• Bachelor’s degree required 

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $120,000 - $150,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-MR1

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams. For external customers, analysts partner with Sales and Customer Success teams to monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations and lead marketing strategy discussions with clients. For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns. Ideally, you'll be located in the Fort Lauderdale, FL area. 

Responsibilities:

• Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights.
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
• Own campaign performance and reporting insights while recommending opportunities for optimization.
• Reviewing performance of models across revenue, performance, and pacing.
• Design and implement tests to evaluate model and feature performance.
• Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
• Develop innovative measurement tools and solutions.
• Consult with clients regarding development & alignment of marketing programs across on-line channels.
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts.
• Communicate campaign optimization results to clients to prove value against original business goals.

Who You Are:

• A great communicator who is able to convey complex technical features in simple terms.
• Someone with an aptitude for media and strategy and able to contextually relay concepts to clients.
• Able to multitask and prioritize among several high-profile clients.
• Ability to work with internal team and BUs
• Have a high degree of creativity, self-motivation, and drive.
• Eagerness to work in a startup team environment that will be rapidly changing
• Enthusiastic team player with a penchant for collaboration and knowledge sharing.
• Willingness to do whatever it takes to get the job done.
• Nerdy but loveable.
• Data driven, technical, self-starting and curious.

Desired Skills and Experience:

• 5+ years of working experience in a similar role.
• Extensive experience with SQL and Excel/pivot tables.
• Experience in a digital media/Programmatic analytics role
• Experience puling & putting together audience insights reports
• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus.
• Excellent presentation/visualization/storytelling skills with PowerPoint.
• Excellent diagnostic skills.
• Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
• Professional oral and written communication skills.
• Client facing experience.
• Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $120,000 - $130,000 depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

#LI-MR1

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Senior Client Success Manager – Programmatic is a hands-on, client-facing role responsible for owning the end-to-end success of a portfolio of strategic programmatic accounts. You will serve as the day-to-day client lead, operational expert, and strategic partner, managing live campaigns, leading client communications, and driving performance, retention, and growth.

This role requires strong programmatic expertise, excellent judgment, and the ability to operate independently while collaborating closely with Sales, Analytics, and Operations.

This is a hybrid role based in New York City (3 days/week).

RESPONSIBILITIES

• Own and manage 10+ active programmatic campaigns end-to-end across multiple accounts.
• Lead all client communications, including status calls, QBRs, and escalations, providing clear insights and recommendations tied to business outcomes.
• Serve as the technical owner of campaign execution, partnering closely with Operations to ensure campaigns are set up correctly, optimized effectively, and aligned to strategy (targeting, pacing, QA, troubleshooting).
• Apply a deep understanding of DSP functionality and optimization levers to guide setup decisions, diagnose issues, and drive performance improvements.
• Deliver client-ready reporting and performance insights in partnership with Analytics.
• Proactively identify and support upsell, cross-sell, and renewal opportunities in collaboration with Sales.
• Collaborate cross-functionally to resolve issues, drive performance, and ensure a high-quality client experience.
• Partner with your Client Success Director on escalations, prioritizing fixes, communicating progress, and ensuring timely resolution.

REQUIREMENTS

• 3+ years of experience in programmatic advertising, digital media, or ad-tech within Client Success, Account Management, or similar roles.
• Hands-on DSP experience required, including campaign setup, optimization, and reporting.
• Proven ability to independently manage multiple live campaigns and client relationships.
• Strong communication skills and comfort leading client and executive-level conversations.
• High attention to detail and ability to prioritize in fast-paced environments.
• Strong analytical skills and comfort with Excel and performance reporting.

DESIRED SKILLS

• Experience working with agencies and complex, multi-stakeholder accounts.
• Experience mentoring or supporting junior team members.
• Strong ability to navigate ambiguity and make sound judgment calls without perfect information.
• Proven comfort owning escalations and partnering with leadership to resolve issues.
• Ability to translate technical and performance details into clear client-facing narratives.
• Experience operating in high-growth or fast-paced environments where processes evolve.
• Strong cross-functional collaboration skills, particularly with Sales, Analytics, and Operations.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $80,000.00 - $95,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

#LI-MR1

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Overview

The AVP, Data Cloud Applications serves as the strategic and operational lead, responsible for ensuring the successful development, enhancement, and delivery of applications built from Zeta’s Data Cloud.

This role bridges client needs, product strategy, and application execution, ensuring that enhancements and net new applications are delivered with quality, speed, and clear business impact. The AVP will work cross-functionally across Zeta teams to translate client problems and industry opportunities into scalable application solutions while leading and mentoring a global Applications team.

The ideal candidate combines product leadership, technical fluency, client empathy, and operational rigor, with a strong ability to coach teams, prioritize effectively, and drive execution across complex initiatives.

This role requires a highly hands-on leader who operates as a player-coach, working closely with the team in the details of application development while providing strategic guidance and leadership. The AVP is expected to deeply understand how applications are built within the Data Cloud ecosystem to effectively guide the team, remove obstacles, and ensure high-quality delivery.

This role operates across both internal execution and external engagement, with approximately 60% focused on leading and working hands-on with internal teams to enhance and develop applications, and 40% dedicated to client-facing activities, including solutioning, demos, and incorporating client feedback into the application roadmap.

Key Responsibilities

Client Engagement & Problem Solving

• Partner with the EVP, Data Cloud Applications in top-tier client discussions to identify application gaps, enhancements, and new solution opportunities.
• Translate client challenges into actionable application development initiatives.
• Coordinate communication across clients, the Applications team, and internal Zeta stakeholders to ensure alignment and progress.
• Act as a trusted internal voice for client-driven innovation.

Application Roadmap Ownership

• Oversee and ensure execution of the application roadmap across enhancements and net new applications.
• Continuously prioritize initiatives based on business objectives, client demand, industry trends, and business impact vs. development effort
• Review and finalize Product Requirement Documents (PRDs) to ensure completeness and clarity and validate new ideas through testing before roadmap inclusion.
• Generate and evaluate new application concepts based on market opportunities.
• Communicate roadmap timelines and launch plans with the Project Management team and the Product Ops team to ensure sufficient training, enablement, and marketing resources are available for each launch.

Execution & Delivery Leadership

• Lead program reviews, track milestones, and proactively manage risks and dependencies.
• Hold teams accountable for quality and timelines.
• Remove blockers across Data Cloud teams and broader Zeta business units.
• Serve as the final checkpoint ensuring robust delivery of applications and enhancements.
• Coordinate alpha and beta testing cycles and support product readiness for launches, PR moments, and industry events

Team Leadership & Development

• Lead the Data Cloud Application development team, including:
• Business application leads
• Design teams
• Front-end UI teams
• Coach, mentor, and guide team members to strengthen execution and ownership, fostering a culture of accountability, initiative, and high-quality delivery.
• Ensure the team is structured and supported to deliver end-to-end application development successfully.

Vertical Strategy & First-to-Market Initiatives

• Support the development of vertical-specific application strategies and solutions.
• Work with the EVP to develop subject matter expertise across key industries.
• Coordinate requirements across data, applications, activation, and go-to-market teams.
• Incorporate client feedback and market signals into positioning and roadmap decisions.
• Train internal teams on vertical-specific messaging and use cases.

Data Cloud & Cross-Organization Partnership

• Maintain deep expertise in Zeta’s identity graph and signal ecosystem; serve as a key internal and external resource.
• Support cross-functional issue resolution impacting applications.

• Review application-related changes and product marketing materials.
• Represent application priorities and roadmap in Customer Advisory Board discussions.

Qualifications

Experience

• 10+ years of experience in product management, applications development, or data-driven platforms.
• Experience building or leading data, identity, martech, adtech, or SaaS platforms.
• Proven ability to translate client needs into scalable product solutions.
• Experience leading cross-functional teams across engineering, product, and design.

Skills

• Strong understanding of identity graphs, data ecosystems, and signal-based marketing technologies.
• Exceptional product strategy and roadmap management capabilities.
• Ability to balance strategic thinking with operational execution.
• Strong leadership and mentoring skills.
• Excellent communication and stakeholder management abilities.

Leadership Profile

• Highly accountable and execution-oriented.
• Comfortable operating in fast-moving environments with evolving priorities.
• Strong problem solver with the ability to unblock teams and drive progress.
• Naturally collaborative with the ability to influence across teams and functions.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $170,000 - $190,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-DD1

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

We are looking for an ambitious trader with a proven track record of success in all aspects of programmatic campaign management, from trafficking and optimization to strategic guidance. As both a strategic leader and a hands-on trader, you will own media decision-making to ensure the success of your campaign portfolio. This is a senior media execution role that requires close collaboration with other supporting traders and Client Success teams. In addition to making in-platform optimizations, you will provide strategic direction to various internal teams and participate in client conversations when media expertise is needed.

The ideal candidate combines trading expertise, analytical acuity, and strong communication skills to consistently exceed campaign goals and help stakeholders understand how media drives business outcomes. You will have significant autonomy and support to help you thrive at Zeta. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. 

Responsibilities:

• Deploy and optimize DSP budgets across programmatic channels, delivering market-leading performance for your campaign portfolio.
• Oversee a team of traders to drive performance, accuracy, and accountability at scale.
• Partner with Client Success and Analytics teams to align client needs with our media approach.
• Ensure minimal errors in tagging, targeting, and pacing.
• Consistently exceed campaign objectives while identifying margin expansion opportunities.
• Provide clear optimization notes and forward-looking guidance to internal and client partners.
• Master internal systems and tools for order management and internal communications.

Requirements:

• 5+ years of hands-on experience with a major DSP, such as Xandr, DV360, The Trade Desk, Viant, Yahoo, or Amazon DSP
• Management experience in a programmatic media role
• Knowledge of CM360, rich media vendors, site pixels, and web debugging tools
• Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention
• Demonstrated track record of effectively optimizing to goals
• Deep knowledge of auction mechanics, supply, and the broader programmatic ecosystem
• Demonstrated analytical ability and an extreme attention to detail
• High proficiency in MS Excel

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $110,000 - $140,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-MR1

#LI-Remote

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Position Overview

We are seeking a Director, Product Management who combines deep technical expertise with product management acumen. This role requires someone who can bridge the gap between complex technical systems and business requirements, while providing advanced technical support and driving product improvements through data-driven insights. This is a client-facing role and we are seeking someone who has experience with Customer & Market insight. You will be working with our LiveIntent product, a people-based marketing and advertising platform that enables brands, publishers, and advertisers to reach real people using email as a persistent, privacy-safe identifier without relying on third-party cookies.

This is a hybrid role based out of our NYC office.

Key Responsibilities:

• Partner closely with Sales, Customer Success, and Account Management teams to understand customer workflows, pain points, and opportunities directly from the field.
• Join customer calls, QBRs, and pre-sales discussions to gather insights and validate roadmap direction.
• Stay ahead of industry trends including AI, identity, programmatic standards, publisher trends, retail media and measurement frameworks.
• Translate customer needs into clear product requirements while balancing strategic and technical considerations.
• Work with GTM teams to ensure effective product positioning, documentation, and customer enablement

Other responsibilities:

• Comfortable operating at both the strategic and execution layer -  from defining vision to writing PRDs, user stories, driving Agile ceremonies, and ensuring disciplined JIRA hygiene.
• Drive continuous improvement through retrospectives, customer feedback loops, and adoption metrics.
• Define and own the long term product vision for your portfolio
• Develop clear, data-driven strategies aligned to company and revenue goals.
• Evangelize product direction across engineering, sales, marketing, and external partners.
• Build, prioritize, and manage a roadmap balancing customer needs, platform scalability, and technical constraints.
• Partner closely with engineering to define execution plans, sprint goals, and quarterly commitments.
• Understand how ad requests flow through DSPs, SSPs, decision engines, data systems, and identity graphs.
• Work with engineering to evaluate build vs. buy decisions, API capabilities, data pipelines, and system architecture.
• Collaborate with data science to define forecasting, optimization, incrementality, and measurement solutions.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $190,000 - $210,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-DD1

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Why This Role Exists
Most teams slow down to achieve quality.
We believe the opposite: quality is what enables speed.

We are building an AI-first engineering organization where developers ship fast, confidently, and continuously. That only works if someone owns the system of how quality, data, and delivery come together.

That someone is you.

This is not QA. This is not project management.
This is a high ownership role where you shape how an AI-First team builds, validates, and ships production software.

What You Will Own

Make Quality a Built-In System, Not a Gate

• Turn quality into developer behavior, not a downstream function
• Teach engineers to anticipate failure modes, edge cases, and data issues before writing code
• Build automated test systems that act as guardrails, not overhead
• Define what “production-ready” actually means and enforce it through systems, not process
• Eliminate “hope-driven releases”

Define What’s Buildable Before It Gets Built

• Partner with Sales and Product to pressure test ideas early
• Answer: Is this possible? With what data? At what cost? With what trade-offs?
• Translate ambiguity into clear execution plans engineers can run with
• Kill bad ideas early. Shape good ones into something buildable

Own the Data Reality

• Map and understand how data actually flows, not how people think it flows
• Identify what data exists, what is missing, and what is unreliable
• Navigate internal systems and third-party integrations with confidence
• Ensure every feature is grounded in real, usable data, not assumptions

Bring Domain Depth (MarTech / AdTech + Healthcare)

• Apply real-world understanding of identity, activation, measurement, and data constraints
• Operate within healthcare realities, including compliance and sensitivity of data
• Ensure what we build is not just technically correct, but market-relevant and viable

Drive Delivery Like an Owner

• Run delivery for a team of AI-first engineers
• Break down work into clear, executable steps with no ambiguity
• Drive predictable delivery without slowing the team down
• Surface risks early and adjust before they become problems
• Align Product, Engineering, and GTM without friction

Redefine QA for AI-First Development

• Build testing strategies for AI-generated and non-deterministic systems
• Validate outputs, not just code
• Create evaluation frameworks for AI reliability, accuracy, and behavior
• Ensure AI accelerates development without degrading quality

What Makes You a Strong Fit

• You have likely outgrown traditional QA or delivery roles
• You think in systems, not tickets
• You can go from data model → product requirement → test strategy → delivery plan without handoffs
• You are comfortable pushing back on Product and Sales when things do not make sense
• You know how to make engineers better without becoming a bottleneck
• You care deeply about what happens in production, not just what gets shipped
  
  

Your Background Likely Includes

• Deep experience in quality engineering, SDET, or technical delivery leadership
• Strong hands-on experience with test automation and CI/CD systems
• Ability to query and reason across complex data systems (SQL required)
• Experience with AI-assisted development or ML/LLM-based systems
• Strong familiarity with MarTech / AdTech ecosystems, healthcare is a major plus

What Success Looks Like

• Engineers ship to production with confidence, not hesitation
• Bugs are caught before customers ever see them
• Automated tests are trusted, fast, and low maintenance
• Discovery is grounded in data reality, not assumptions
• Delivery is predictable without heavy process
• The team moves fast because quality is built in, not added later
  

Why You Should Join

• You will define how an AI-first engineering organization actually operates
• You will have real ownership across quality, data, and delivery
• You will work on high-impact MarTech / AdTech problems in healthcare
• You will operate in a team that values speed, clarity, and production outcomes
  

Bottom Line

If you want to:

• Move beyond QA as a function
• Operate as a force multiplier for an engineering team
• Build systems that let teams ship fast without breaking things
• This role is for you.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $150,000 - $200,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-TS1

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.  To learn more, go to www.zetaglobal.com.

THE ROLE

Senior Software Engineer wanted in New York, NY to Design, develop and own the distributed systems CRM platform. Collaborate with fellow Engineers and Product Managers to develop a roadmap and subsequent projects to build the next-generation comprehensive, multichannel marketing solution that unifies and unlocks data across digital touchpoints, driving return on marketing investment. Work on the design, development, and delivery of the company’s complex marketing technology platform involving both database and interactive technologies.

• Understand business requirements, designing, and implementing core components for a real-world marketing automation platform.
• Design, implement and maintain application code to satisfy product requirements.
• Proactively identify and address project risks stemming from product gaps.
• Ensure timely delivery of high-quality product updates and features through rigorous code reviews and unit tests.
• Research, propose and implement cost-effective solutions to address business challenges.
• Create robust functional and technical documentation about product features and platform integrations.
• Verify that client solutions are implemented in the most optimal and compliant manner and recommend changes for improvements.
• Ensure client team communication is handled promptly.
• Use experience developing scalable, robust software platforms using Java, Ruby, Python, J2EE technology or equivalent OO paradigm.
• Use knowledge of ETL, Business Intelligence, and Campaign Management tools and applications.
• Use experience in utilizing SOAP and RESTful APIs, MySQL, and other databases.
• Use Kafka, Elastic Search, NoSQL databases such as Aerospike, Thrift, CI, and AWS.
• Use experience working on data/ETL pipelines

Option to telecommute.

Bachelor’s degree in Electrical and Computer Engineering or Computer Science plus 5 years of experience required in the job offered or similar occupation.

Salary expectations: $189,592/yr

Send resume to: S Arvelo, Zeta Global Corp., 3 Park Avenue, 33rd Floor, New York, NY 10016.

BENEFITS & PERKS 

• Unlimited PTO 
• Excellent medical, dental, and vision coverage 
• Employee Equity and Stock Purchase Plan 
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance 

And more!!  

PEOPLE & CULTURE AT ZETA 

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS! 

https://zetaglobal.com/press/?cat=press-releases 

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

The Role

Join our dynamic team of AI Adoption Specialists at Zeta Global! We are at the forefront of AI technology, revolutionizing marketing strategies with our cutting-edge AI capabilities. We are looking for enthusiastic, tech-savvy individuals who are passionate about AI and eager to help clients harness the power of our innovative solutions.

This is a hybrid role based out of our NYC office.

What You'll Do:

• Empower Clients: Provide hands-on training and enablement sessions to help clients maximize the benefits of Zeta's AI-driven Marketing Platform.
• Live Demos: Showcase our AI capabilities at live events and conferences, offering attendees a firsthand look at our transformative technology.
• Build Relationships: Develop and nurture strong relationships with clients, working closely with them to drive AI adoption and identify new use cases for their marketing programs.
• Share Knowledge: Document and share best practices, tips, and real-world use cases with both internal teams and Clients.
• Feedback Loop: Collaborate with our Product team to relay client feedback and insights, helping to shape the future of our AI offerings.

Qualifications:

• AI Enthusiast: In-depth understanding of Generative AI technologies (e.g., ChatGPT, Claude, Gemini, Perplexity).
• Curious Mind: Passionate about learning and understanding the full AI capabilities of Zeta's Marketing Platform.
• Great Communicator: Strong communication skills, able to present complex AI concepts in an accessible way to non-technical clients.
• Creative Thinker: Ability to brainstorm and collaborate with clients on innovative uses for AI in their marketing strategies.
• Team Player: Works well with internal teams across Customer Solutions, Solutions Consulting, Enterprise Ops, and Product Management.
• Willing to Travel: Open to traveling up to 25% of the time, especially during peak periods.

Why Join Us:

• Innovative Environment: Be part of a forward-thinking company that’s shaping the future of marketing with AI.
• Career Growth: Opportunities for professional development and career advancement.
• Collaborative Culture: Work with a supportive and passionate team dedicated to pushing the boundaries of AI technology.
• Impactful Work: Play a crucial role in helping clients transform their marketing efforts through the power of AI.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $80,000 - $90,000, depending on location and experience.  

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-DD1