The Role   
Zeta’s state-of-the-art, data-fueled, AI-driven, award-winning, omnichannel platform drives superior media outcomes for brands and agencies.  We are seeking a Partnership Marketing Manager to produce creative and clearly communicated solutions for our clients. This work is done in partnership with our sales team and in tandem with our product, sales planning, data cloud and analytics teams.  This is a hybrid role based out of our London, UK office. 
 

Responsibilities  

• Manage and deliver on a pipeline of pre-sales deliverables across a range of client industries  

• Apply your experience, creativity, strategic intellect, and product knowledge to help ideate and map Zeta’s solutions to address client need, then create the client deliverable to appropriately articulate the solution  

• Craft creative concepts that tie a brand’s personality and marketing goals to areas where Zeta has differentiated equity in clear, powerful, easy-to-grasp platforms  

• Collaborate with Zeta’s sales team and internal subject matter experts to hone the solution, craft the narrative and design each deliverable  

• Partner with other Partnership Marketing team members on key projects outside of the proposal pipeline, including the development of thought leadership content, new proposal templates and frameworks, and more.   

• Maintain a library of sales collateral within verticals, partnering with key internal stakeholders  

• Turn complex solutions into easy-to-understand ideas   

• Help connect bespoke solutions to our overarching Go To Market positioning in EMEA  

• Turn data and insights into clear, compelling stories  

Job Requirements  

• Top class copywriting skills – you enjoy making the complex clear through creative writing and expression  

• Design-centric skills – you can bring ideas and solutions to life both through language and visuals.   

• Excellent written, verbal, and presentation skills to satisfy two key areas:   

Externally: understanding and communication of our products and services to external client teams in a compelling, accurate, strategic, and holistic manner  

Internally: communicating with internal key stakeholders and subject matter experts to effectively harness their expertise in building new content for various projects (sales materials, technical documentation, analyst relations, etc.) across business needs.  

• Ability to understand data and identity, then creatively apply that understanding in communicating unique and client-specific applications and use cases  

• Strong analytical and problem-solving skills, self-motivated, personable, and strong attention to detail.  

• Consistently curious about sales and product developments and gaining familiarity and expertise in multiple practice areas. Can translate information into understanding and implement into sales and training materials.  

• Proven track record of project management and time management to ensure that programs developed are relevant and aligned with sales and business needs and objectives.   

• Ability to work in a fast paced, detail-oriented environment.  

• Ability to coordinate several projects simultaneously with limited supervision.  

• Expertise in Microsoft PowerPoint and other presentation or word processing software  

• Minimum 5 years' relevant experience in similar roles, including at agencies, brand marketing teams, media publishers, or managed service ad tech platforms  

The Role: 

The Field Marketing Manager is a new role within the Zeta EMEA Activation team. You will be responsible for planning and executing integrated campaigns that raise Zeta’s profile in the industry and with target accounts, generate pipeline, accelerate opportunities, and support sales goals in the UK market. You’ll ensure the Zeta brand shows up in the right places with the right messages to drive impact. This is a high visibility individual contributor role working closely with sales leadership and other stakeholders. This is a hybrid role based in our London office. 

Responsibilities: 

• Partner closely with the UK sales teams to understand market dynamics and develop field marketing plans that align to revenue goals 

• Own end-to-end execution of marketing activation, including in-person events, digital programs and agency engagement  

• Localise global campaign themes to fit UK market needs and cultural context and build and campaign calendar 

• Work with the sales team to create follow-up strategies and support pipeline growth 

• Manage budget, measure impact, and report on KPIs including pipeline contribution, influenced revenue, and engagement 

• Collaborate with colleagues in the EMEA Activation team in other markets to share learnings, best practice and insight on what best drives client engagement and long-term revenue results 

• Build processes and best practices for marketing and sales teams 

Requirements 

• Possesses 5+ years' experience delivering marketing activation in an AdTech, MarTech, media or other similar industries 

• Proven experience owning marketing campaigns and activations from planning to execution and measurement 

• Demonstratable ability to work collaboratively with sales teams and other stakeholders 

• A “hands-on” professional able to take on responsibility for execution of all activations whether digital or in person events 

• Experience of managing a budget and tracking ROI 

• An outstanding communicator who can translate commercial needs and objectives into an effective marketing plan 

• Excellent programme management skills