Senior Associate, Paid Social

 Location:  Bangalore

 Position Scope:

The Senior Associate, Paid Social position is a full-time role that will support the Zeta’s social media campaign management team. This role is a great opportunity to leverage your expertise in managing paid social campaigns while incorporating cutting edge trends in digital advertising. Priority will be given to candidates experienced with Facebook Ads Manager. Tasks will include campaign setup, KPI and pacing optimization, and reporting across multiple ad platforms. The employee will learn the key components of paid social marketing campaigns, what metrics matter, and how to create performance reports that illustrate key insights for clients.

Responsibilities: 

• Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting)
• Analyze Facebook performance and make necessary optimizations to meet clients’ pacing and KPI goals
• Manage campaign reporting by compiling data from internal and external platforms
• Compile image sets for digital marketing campaigns
• Support campaign management team with ad-hoc requests

Requirements:

• Deep understanding of the paid social media ecosystem
• Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred
• Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management
• YouTube ad experience a plus but not required
• BCA/BSC degree, including quantitative coursework
• Strong written communication skills
• Meticulous attention to detail
• Demonstrated analytical ability
• Interest in digital marketing trends
• Willingness to work during U.S. Eastern Standard Time (EST) hours

Company Summary 

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html

Senior Associate, Paid Social

 Location:  Bangalore

 Position Scope:

The Senior Associate, Paid Social position is a full-time role that will support the Zeta’s social media campaign management team. This role is a great opportunity to leverage your expertise in managing paid social campaigns while incorporating cutting edge trends in digital advertising. Priority will be given to candidates experienced with Facebook Ads Manager. Tasks will include campaign setup, KPI and pacing optimization, and reporting across multiple ad platforms. The employee will learn the key components of paid social marketing campaigns, what metrics matter, and how to create performance reports that illustrate key insights for clients.

Responsibilities: 

• Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting)
• Analyze Facebook performance and make necessary optimizations to meet clients’ pacing and KPI goals
• Manage campaign reporting by compiling data from internal and external platforms
• Compile image sets for digital marketing campaigns
• Support campaign management team with ad-hoc requests

Requirements:

• Deep understanding of the paid social media ecosystem
• Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred
• Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management
• YouTube ad experience a plus but not required
• BCA/BSC degree, including quantitative coursework
• Strong written communication skills
• Meticulous attention to detail
• Demonstrated analytical ability
• Interest in digital marketing trends
• Willingness to work during U.S. Eastern Standard Time (EST) hours

Company Summary 

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html

Programmatic Associate
Position Scope:
Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels.
The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign 
management, including trafficking, optimization, and campaign reporting. As a valued member of the division, you 
will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The 
ideal candidate will have a thorough understanding of programmatic display and video campaign management. 
Candidates with similar marketing experience.
Responsibilities:
• Manage large cross-channel media budgets across display channels and aim to maximize ROI on 
performance-oriented campaigns.
• Work closely with US account management teams to ensure accuracy in set up, strategy and execution for 
new launches.
• Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and 
optimization.
• Work with the account management team to deliver reporting and campaign updates as needed.
• Must be willing to work during US Eastern Standard Time hours.
Requirements:
• 2+ years of experience managing performance campaigns on display inventory
• Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
• Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
• Deep knowledge of the programmatic ecosystem
• Demonstrated analytical ability
• Fluent English 

Company Summary

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html

Associate Solutions Consultant

Responsibilities:

• Participate in the creation and delivery of customer presentations (Pitches, QBR’s, etc.) as well as and leading the client-facing demos of the Opportunity Explorer.
• Develop effective multichannel marketing playbooks with detailed capabilities, targeting, media tactics, measurement, and other executional guidance to support account growth and new business development
• Seek to understand the Client’s business problems and be a trusted strategic advisor to internal teams by drawing upon the full scope of Zeta marketing services, strategic and analytic consulting expertise, data and technology to solve clients' core business challenges.
• Have strong working knowledge of cross-functional team across Account Management, Analytics, Traders, Pricing Team, Email Team, Legal Team, Creative Team, Addressability Team, Data Cloud Team, Supply Team, and external vendors to manage engagement and escalations specific to opportunities
• Manage, process and coordinate the on-time delivery of winning client proposals addressing advertiser campaign goals.
• Develop and utilize proposal library to institutionalize and draw on insights from previous campaigns.
• Act as a trusted product and technology expert for the sales force and Zeta clients and prospects.
• Provide guidance to sales representatives and clients into the design and successful campaigns across digital media, social networks, email, video and mobile that will perform based on advertiser objectives.
• Participate in face to face client meetings and presentations as required.
• Communicate valuable market feedback back to the rest of the organization.
• Recommend appropriate site lists, audience segments using internal and external data sources based on campaign requirements.
• Support the development of new proposal materials covering new products and solutions for sales training and client presentations.
• Maintain and improve proposal quality, business standards, processes and systems.
• Use experience with a variety of advertising categories and understanding of what data and inventory work for advertisers.
• Use understanding of online ad campaign metrics and analysis, online advertising industry trends, technologies and pricing models (CPM, CPC and CPA).
• Use strong skills in working with Excel PowerPoint, SQL, and Tableau
• Use experience with Salesforce.com (or other CRM software).
• Support global sales team and respond to customer requests such as RFIs and RFPs.

Company Summary

Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning.

Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, the company's highly-rated ZetaHub technology platform has been recognized in Gartner's Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017), competing with offerings from Oracle, IBM, Salesforce and Adobe.

Operating on four continents with 1,300+ employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran’s status, or any other basis protected by law.

Recent News

Zeta Global Recognized by The Relevancy Group as Industry Leader for the 4^th Consecutive Year

Zeta Global is Recognized as a Visionary by Gartner for the First Time

Senior Associate, Paid Social

 Location:  Bangalore

 Position Scope:

The Senior Associate, Paid Social position is a full-time role that will support the Zeta’s social media campaign management team. This role is a great opportunity to leverage your expertise in managing paid social campaigns while incorporating cutting edge trends in digital advertising. Priority will be given to candidates experienced with Facebook Ads Manager. Tasks will include campaign setup, KPI and pacing optimization, and reporting across multiple ad platforms. The employee will learn the key components of paid social marketing campaigns, what metrics matter, and how to create performance reports that illustrate key insights for clients.

Responsibilities: 

• Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting)
• Analyze Facebook performance and make necessary optimizations to meet clients’ pacing and KPI goals
• Manage campaign reporting by compiling data from internal and external platforms
• Compile image sets for digital marketing campaigns
• Support campaign management team with ad-hoc requests

Requirements:

• Deep understanding of the paid social media ecosystem
• Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred
• Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management
• YouTube ad experience a plus but not required
• BCA/BSC degree, including quantitative coursework
• Strong written communication skills
• Meticulous attention to detail
• Demonstrated analytical ability
• Interest in digital marketing trends
• Willingness to work during U.S. Eastern Standard Time (EST) hours

Company Summary

 Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

 https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html