Business Systems Analyst 

The Business Systems Analyst (BSA) leads the definition of the solution for new client implementations or larger projects on an existing implementation. The BSA must be able to understand the client’s business requirements and map those to our technology. Then document and help communicate that vision to the client and to internal execution teams.

Candidates should have a strong grasp of database architecture, data modeling, Interface development and system integration using real-time web-services. He or she should also have a solid understanding of CRM, CDP, email and database marketing concepts.

Principal Responsibilities:

• Lead project scoping:
  • Gather and define project requirements
  • Understand client workflows and business goals
  • Elicit and comprehend use cases
  • Learn existing technical and data infrastructure
  • Conduct gap analysis between application and stated customer requirements
  • Set expectations
• Think strategically to define solution recommendation:
  • Collaborate with Architects and Developers
  • Estimate project impact (resources / hours)
  • Document recommended solution
  • Support client team with presentation and review process
• Maintain Documentation
  • Draft requirements documents/functional specifications
  • Update changes throughout the project lifecycle
  • Author and manage tickets for internal communication
• Contribute to successful execution and QA:
  • Serve as internal SME on the solution
  • Collaborate with development, QA and production support teams through project lifecycle
  • Proactively identify and address project risks
  • Support QA and UAT to ensure requirements are met.

Other Responsibilities: 

• Become a product expert
• Manage multiple competing priorities through effective organization and communication
• Recommend and institute best practice and methodology and tools
• Provide guidance to client success team on technical capabilities, staffing and infrastructure needs.

Qualifications: 

• Management experience of similar roles
• Experience contributing to project documentation including Business requirements documentation, specifications, SOWs, LOE’s, etc.
• Ability to understand and represent the needs of the end user in a software development environment.
• Strong consultative and advisory
• Excellent written and verbal
• Strong MS Office skills (Word, Excel, PowerPoint).
• Ability to acknowledge marketing and strategic needs to assess and recommend technical requirements.
• Ability to communicate complex technical concepts to technical and non-technical.
• Subject matter expert thought leader (supports organization’s processes and procedures and can implement a new product or major modifications from start to finish).
• Web-services experience with RESTful APIs desired.
• 5+ years of experience with software implementation from requirement through design, development, and user acceptance.
• Bachelor's Degree or higher in technology-related field or relevant experience in implementing.

Company Summary:

Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth. Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable. Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm.

https://www.forbes.com/sites/shelleykohan/2024/06/1G/amazon-partners-with-zeta-global-to-deliver- gen-ai-marketing-automation/

https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken- conference.html

https://www.businesswire.com/news/home/20240G04622808/en/Zeta-Increases-3Q%E2%80%GG24-

Guidance

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc- 300S45353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-   cross-channel-campaign-management-reports-by-independent-research-firm-300S38241.html

 Marketing Solutions Developer

Job Description

The type of profile that would be required to fulfil this role is outlined below for a ##role name## with approximately 3 years of experience delivering personalised and interactive web experiences. This role sits at the intersection of front-end development and marketing technology, requiring strong JavaScript capabilities to enhance, customise, and troubleshoot dynamic web components integrated with marketing platforms.

The role will work on a variety of personalised web experiences including form customisation, dynamic content loading, API integrations, and behaviour overrides — using JavaScript as the primary tool to solve problems and implement creative solutions.

Key Responsibilities:

JavaScript-Driven Web Personalisation:

• Build and extend interactive web pop-ins using JavaScript in personalisation tools (e.g., Digioh).
• Override default form behaviour to support dynamic functionality like expiry timers, conditional rendering, and score-based image swapping.
• Parse encrypted query parameters and tokens to personalise landing page content.
• Incorporate third-party or remote data (e.g., dealer lists, product lookups) into forms via asynchronous JavaScript.
• Implement client-side tracking and event submission using custom JS logic in coordination with personalisation tags (e.g., P13n).

API & Integration Work:

• Fetch and handle remote data using RESTful APIs within JavaScript-driven experiences.
• Work with JSON payloads to populate form elements and build dynamic UI elements.
• Bridge the gap between client CRM systems and the Zeta platform using front-end scripting where required.

Technical Troubleshooting & Investigations:

• Debug issues with form behaviour, lead delivery failures, or API responses using browser developer tools and techniques such as network inspection and console logging.
• Investigate and resolve anomalies in dynamic rendering, scoring logic, and tag-based tracking mechanisms.
• Assess new or unsupported client requirements and devise feasible JavaScript-based workarounds.

Required Skills & Experience:

• 3+ years’ hands-on experience in front-end development with a strong focus on JavaScript
• Deep understanding of JavaScript (ES6+), including async/await, event handling, DOM manipulation, and browser APIs
• Experience integrating with REST APIs and handling authentication, error states, and data formatting
• Solid HTML and CSS skills for customising and styling interactive components
• Familiarity with browser dev tools (Chrome/Edge) for inspecting issues and testing scripts
• Experience implementing custom business logic into web forms and overlays (e.g., Digioh or similar platforms)

Desirable Skills:

• Experience using JavaScript in a marketing context: web personalisation, form tracking, user targeting
• Exposure to customer data platforms or marketing automation tools (e.g., Zeta Marketing Platform, Adobe Target, etc.)
• Experience mediating API interactions via orchestration tools (e.g., Airflow) or writing client-side logic to handle fallback flows
• Knowledge of encoding/decoding encrypted query strings and URL-safe tokens
• Familiarity with campaign-based tools like Push Planet or CMS-driven landing pages

Soft Skills:

• Strong problem-solving skills and self-starting attitude
• Ability to balance technical perfection with pragmatic delivery
• Clear communicator, comfortable writing handovers and technical notes
• Willingness to dive into ambiguous requirements and turn them into structured, testable solutions
• Team player comfortable collaborating with cross-functional teams (e.g., delivery, campaign ops, technical account managers)

Company Summary:

Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/

https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html

https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

JOB OVERVIEW

Zeta Global helps brands build stronger customer relationships through data-driven marketing. Zeta’s Marketing Platform (ZMP) is an AI-enabled Martech solution that supports customer acquisition, retention, and growth through personalized engagement. The platform supports use cases across messaging, loyalty, and customer experience, with solutions designed to scale for enterprise and mid-market organizations. Zeta works with brands across North America, Europe, and Asia-Pacific to deliver measurable marketing performance. 

The Project Manager (PM) is responsible for leading the end-to-end delivery of client-facing projects, ensuring execution against scope, schedule, budget, and quality expectations. The PM establishes project governance, drives cross-functional planning and coordination, and manages stakeholder communication and risk. As the primary day-to-day owner of delivery, the PM ensures timely decision-making, clear accountability, and successful project outcomes from initiation through closeout. 

 Responsibilities 

• Deliver assigned projects (implementation and one-time engagements) by developing comprehensive project plans that define objectives, timelines, budgets, and resource requirements to deliver the contracted scope. 

• Coordinate project activities, ensuring adherence to project milestones and deliverables.  

• Monitor and track progress, identifying and addressing any issues or risks that may impact project success.  

• Manage project forecasting and resource planning throughout the project lifecycle.  

• Clearly identify resource demand based on detailed project plans.  

• Lead recurring status reviews and stakeholder communications, escalating risks, decisions, and dependencies as required.  

• Develop and maintain project documentation and reporting (e.g., plans, RAID logs, status reports), providing clear visibility to internal and client stakeholders.  

• Define and lead cross-functional project teams (e.g., Technical Services, Production Services, Strategy, Client Success, Global Support and Sales), assigning tasks and responsibilities based on a defined RACI matrix. 

• Define work packages and assignments aligned to contracted scope, ensuring adherence to budget, quality standards, and schedule.  

• Foster a culture of accountability and continuous improvement across the delivery team. 

• Identify and engage project stakeholders, establishing clear communication channels and managing expectations.  

• Identify and assess project risks, developing mitigation strategies and contingency plans.  

• Proactively manage changes to project scope, timelines, and resources, ensuring proper documentation and communication.  

• Monitor and control project budgets, identify cost-saving opportunities, and implement appropriate measures.  

• Collaborate with the Program Director, Portfolio Program Manager (as applicable), and resource owners to ensure appropriately skilled and experienced resources are assigned to the project.  

• Support Sales by coordinating estimates and validations, assessing implementation risks, and reviewing statements of work for completeness and feasibility.  

• Ensure deliverables meet defined quality standards and client requirements, coordinating reviews and approvals as needed.  

• Ensure delivery of the contracted scope and align with the project team on roles, responsibilities, and success criteria. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

Campaign Manager

Primary Job Responsibilities:       

The Campaign Manager will be responsible for the quality and delivery of a campaign for a client including tactical recommendations, campaign management, campaign development, QA and reporting calling on specialist roles when necessary (e.g. Creative). This is a role to work in a fast-paced technology support environment using innovative technologies while having the ability to work with enterprise clients face-to-face. Creative problem solving and troubleshooting skills will lead to success in this position and future advancement!

Role/Responsibilities: 

• Gathering campaign requirements, timelines and finalizing briefing
• Coordinate with cross functional team to drive email development
• Managing the creative process if required
• Analyze provided html assets and revise where necessary
• Campaign configuration
• Audience creation, management and data troubleshooting (not responsible for the data integrity - BSA)
• Quality Assurance and testing of campaign
• Campaign performance tracking & reporting
• Management of campaigns and communications of time, scope, cost
• Managing & maintaining campaign documentation
• Client and internal training on campaign process, platform tools & custom applications
• Campaign/trigger monitoring & issue resolution management
• Internal & external training of platform, tools & custom applications
• Day to day support of specific platform & custom applications for self-deployment clients
• Beta testing Product features and upgrades
• Active participation in internal and external calls to understand upcoming projects or campaigns. 

Experience: 

• 2+ years related full-time experience in customer support or client services environment
• Must have strong understanding of customer service standards
• Must have strong critical thinking skills
• Working knowledge of HTML/CSS
• Working knowledge on the relational database structure (primary and unique keys, sister table joins)
• Self-starter who requires minimum supervision
• Strong written and oral communication skills
• Must have the ability to multi-task and prioritize work independently
• Familiarity with project management methodologies; understanding of scope, requirement gathering, dependencies, and scheduling work
• Must have a high attention to detail with the ability to produce flawless work in rapid succession
• Must possess effective communication skills when speaking to technical and non-technical.

Not required but a plus:

• Knowledge and experience with basic Adobe Photoshop functionality
• Knowledge of email best practices

  Qualifications:

   

  • Bachelor's degree ( BTECH ) OR Masters ( MBA )
  • Proficient in Microsoft Office applications, especially Excel and MS Word

   

  Company Summary:

  Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

  Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

  Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

  Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

  https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/

  https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html

  https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance

  https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

  https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html

CDP ETL & Database Engineer

The CDP ETL & Database Engineer will specialize in architecting, designing, and implementing solutions that are sustainable and scalable. The ideal candidate will understand CRM methodologies, with an analytical mindset, and a background in relational modeling in a Hybrid architecture.The candidate will help drive the business towards specific technical initiatives and will work closely with the Solutions Management, Delivery, and Product Engineering teams. The candidate will join a team of developers across the US, India & Costa Rica.

Responsibilities:

• ETL Development – The CDP ETL C Database Engineer will be responsible for building pipelines to feed downstream data They will be able to analyze data, interpret business requirements, and establish relationships between data sets. The ideal candidate will be familiar with different encoding formats and file layouts such as JSON and XML.
• Implementations s Onboarding – Will work with the team to onboard new clients onto the ZMP/CDP+ The candidate will solidify business requirements, perform ETL file validation, establish users, perform complex aggregations, and syndicate data across platforms. The hands-on engineer will take a test-driven approach towards development and will be able to document processes and workflows.
• Incremental Change Requests– The CDP ETL C Database Engineer will be responsible for analyzing change requests and determining the best approach towards implementation and execution of the This requires the engineer to have a deep understanding of the platform's overall architecture. Change requests will be implemented and tested in a development environment to ensure their introduction will not negatively impact downstream processes.
• Change Data Management – The candidate will adhere to change data management procedures and actively participate in CAB meetings where change requests will be presented and Prior to introducing change, the engineer will ensure that processes are running in a development environment. The engineer will be asked to do peer-to-peer code reviews and solution reviews before production code deployment.
• Collaboration s Process Improvement – The engineer will be asked to participate in knowledge share sessions where they will engage with peers, discuss solutions, best practices, overall approach, and The candidate will be able to look for opportunities to streamline processes with an eye towards building a repeatable model to reduce implementation duration.

Job Requirements:

• The CDP ETL & Database Engineer will be well versed in the following areas:
  • Relational data modeling.
  • ETL and FTP concepts.
  • Advanced Analytics using SQL Functions.
  • Cloud technologies - AWS, Snowflake.
• Able to decipher requirements, provide recommendations, and implement solutions within predefined.
• The ability to work independently, but at the same time, the individual will be called upon to contribute in a team setting.
• The engineer will be able to confidently communicate status, raise exceptions, and voice concerns to their direct manager.
• Participate in internal client project status meetings with the Solution/Delivery management.
• When required, collaborate with the Business Solutions Analyst (BSA) to solidify.
• Ability to work in a fast paced, agile environment; the individual will be able to work with a sense of urgency when escalated issues arise.
• Strong communication and interpersonal skills, ability to multitask and prioritize workload based on client demand.
• Familiarity with Jira for workflow , and time allocation.
• Familiarity with Scrum framework, backlog, planning, sprints, story points, retrospectives.

Required Skills: 

• ETL – ETL tools such as
  • Talend (Preferred, not required)
  • DMExpress – Nice to have
  • Informatica – Nice to have
• Database - Hands on experience with the following database Technologies
  • Snowflake (Required)
  • MYSQL/PostgreSQL – Nice to have
  • Familiar with NOSQL DB methodologies (Nice to have)
• Programming Languages – Can demonstrate knowledge of any of the
  • PLSQL
  • JavaScript Strong Plus
  • Python - Strong Plus
  • Scala - Nice to have
• AWS – Knowledge of the following AWS services:
  • S3
  • EMR (Concepts)
  • EC2 (Concepts)
  • Systems Manager / Parameter Store
• Understands JSON Data structures, key value
• Working knowledge of Code Repositories such as GIT, Win CVS,
• Workflow management tools such as Apache Airflow, Kafka, Automic/Appworx
• Jira

Minimum Qualifications: 

• Bachelor's degree or equivalent.
• 4+ Years' experience.
• Excellent verbal C written communications skills.
• Self-Starter, highly motivated.
• Analytical mindset.

Company Summary:

Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+

identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.forbes.com/sites/shelleykohan/2024/06/1G/amazon-partners-with-zeta-global-to-deliver- gen-ai-marketing-automation/

https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken- conference.html

https://www.businesswire.com/news/home/20240G04622808/en/Zeta-Increases-3Q%E2%80%GG24-

Guidance

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc- 300S45353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-   cross-channel-campaign-management-reports-by-independent-research-firm-300S38241.html

Business Systems Analyst 

The Business Systems Analyst (BSA) leads the definition of the solution for new client implementations or larger projects on an existing implementation. The BSA must be able to understand the client’s business requirements and map those to our technology. Then document and help communicate that vision to the client and to internal execution teams.

Candidates should have a strong grasp of database architecture, data modeling, Interface development and system integration using real-time web-services. He or she should also have a solid understanding of CRM, CDP, email and database marketing concepts.

Principal Responsibilities:

• Lead project scoping:
  • Gather and define project requirements
  • Understand client workflows and business goals
  • Elicit and comprehend use cases
  • Learn existing technical and data infrastructure
  • Conduct gap analysis between application and stated customer requirements
  • Set expectations
• Think strategically to define solution recommendation:
  • Collaborate with Architects and Developers
  • Estimate project impact (resources / hours)
  • Document recommended solution
  • Support client team with presentation and review process
• Maintain Documentation
  • Draft requirements documents/functional specifications
  • Update changes throughout the project lifecycle
  • Author and manage tickets for internal communication
• Contribute to successful execution and QA:
  • Serve as internal SME on the solution
  • Collaborate with development, QA and production support teams through project lifecycle
  • Proactively identify and address project risks
  • Support QA and UAT to ensure requirements are met.

Other Responsibilities: 

• Become a product expert
• Manage multiple competing priorities through effective organization and communication
• Recommend and institute best practice and methodology and tools
• Provide guidance to client success team on technical capabilities, staffing and infrastructure needs.

Qualifications: 

• Management experience of similar roles
• Experience contributing to project documentation including Business requirements documentation, specifications, SOWs, LOE’s, etc.
• Ability to understand and represent the needs of the end user in a software development environment.
• Strong consultative and advisory
• Excellent written and verbal
• Strong MS Office skills (Word, Excel, PowerPoint).
• Ability to acknowledge marketing and strategic needs to assess and recommend technical requirements.
• Ability to communicate complex technical concepts to technical and non-technical.
• Subject matter expert thought leader (supports organization’s processes and procedures and can implement a new product or major modifications from start to finish).
• Web-services experience with RESTful APIs desired.
• 5+ years of experience with software implementation from requirement through design, development, and user acceptance.
• Bachelor's Degree or higher in technology-related field or relevant experience in implementing.

Company Summary:

Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth. Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable. Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm.

https://www.forbes.com/sites/shelleykohan/2024/06/1G/amazon-partners-with-zeta-global-to-deliver- gen-ai-marketing-automation/

https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken- conference.html

https://www.businesswire.com/news/home/20240G04622808/en/Zeta-Increases-3Q%E2%80%GG24-

Guidance

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc- 300S45353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-   cross-channel-campaign-management-reports-by-independent-research-firm-300S38241.html

Campaign Developer 

Description: 

The Campaign Developer is responsible for end-to-end technical coding for email campaigns (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment). This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content.

Responsibilities: 

• Solid knowledge of email platform(s)
• Hand-code HTML files optimized for email
• Responsive and fluid conversion of Photoshop documents to HTML optimized for email
• Act as content creation expert for clients and account team(s)
• Execute simple image editing on provided PSDs
• Work with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients (Outlook, Gmail, mobile apps, etc.) as needed
• Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements
• Coordinate with account team and clients to fulfill email content creation and change requests
• Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues
• Conduct content quality assurance checks to ensure the mailing meets client expectations
• Recognize opportunities for coding efficiencies (i.e. templates/wireframes)
• Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.)
• Maintain role related and project-specific internal reference documentation
• Create and modify static landing pages as needed
• Perform code & creative reviews to optimize emails
• Follow code & QA best practice.

Qualifications: 

• Bachelor's degree ( BTECH ) OR Masters ( MBA )
• 1 – 4 years of email or web development experience
• Advanced knowledge of HTML / CSS for email
• Intermediate knowledge of responsive & fluid code optimized for email
• Basic knowledge of XML
• Excellent attention to detail
• Demonstrated communication skills.

Company Summary: 

Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/

https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html

https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html