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Strategic Planning Director

WPP Media

Shanghai, China Client Teams 2w ago

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Strategic Planning Director

WPP Media · Shanghai, China

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Client Teams Shanghai Posted Apr 22, 2026

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

In three months:

A good understanding of the client’s business and develop a great working relationship with key client contacts.
Demonstrate good collaboration with various divisions and teams across markets.
Craft overall advertising media objectives from business plans upon competitive analysis, marketing data, key learning and insights.
Good time management skill and able to follow through on process and delivery timelines.

In six months:

Established strong team and client relationships, receive great feedback from co-workers and key client contacts.
Become the first port-of-call on day-to-day dealings and a trusted advisor to the client by properly justifying recommendations, demonstrate strong timeline management and deliver agreed outcomes.
Worked on campaign briefs with minimal supervision, providing strategic recommendations with strong insights and channel tactics.

In 12 months:

Built up team capabilities to develop more innovative media solutions, going beyond traditionally planned media and starting to instill a yearning in clients to expand into the digital space and look at how campaigns can be driven by content, social media marketing, programmatic digital, mobile, search, etc.
Ensured implementation of campaigns that help drive revenue growth.
Delivered good campaigns with strong business results worthy of awards submissions.

Responsibilities of the role:

Develop and build relationships with clients, be a trusted advisor on account requirements.
Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.
Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs.
Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
Work with the team on competitive reporting and analysis.
Propose and implement new planning approaches, ideas and product offerings.
Support contractual discussions with key media vendors and trading commitments for the client.
Keep a close ear to the ground on new opportunities to take to clients.
Help guide and advise the wider team on best practices, innovation and work processes.
Champion the growth and development of Agency services beyond media planning and buying.
Work with internal specialist resources and group resources.
Manage and develop your direct reports.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

What you will need:

Experience of 8 years or more in media/marketing industry.
Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.
Strong communication and presentation skills.
Fluent English communication skills. Fluent Mandarin and written Traditional Chinese would be advantageous

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