WPP is the trusted growth partner for the world’s leading brands.  

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.  
  
We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. 
  
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.  
  
For more information, visit WPP.com. About the role: 

The Media Planning Executive plays a key supporting role to Media Planners, assisting the team in understanding audiences through proprietary tools, clients’ first‑party data, syndicated research, and close collaboration with the analytics team. They support campaign planning and delivery by working closely with publishers, adtech partners, and internal channel specialists, while helping respond to client queries related to live and ongoing campaigns. 

In this role, the Media Planning Executive supports the coordination, organization, and execution of digital marketing activities in partnership with local teams and external agencies. They contribute to maintaining strong client and partner relationships and help ensure campaigns are delivered accurately and in line with client objectives. 

Over time, as experience and capability grow, the Media Planning Executive will be given increased responsibility and opportunities to take on greater ownership across planning, client management, and campaign delivery. 
 

Some of the things we’d like you to do: 

• Conduct consumer insights research using syndicated tools (e.g. GWI, TGI), proprietary platforms (e.g. WPP Media tools), and first-party data 

• Partner with internal channel teams and publishers to co-create tactical media plans and presentations 

• Support the Planning Manager in the accurate and timely launch of campaigns 

• Coordinate with channel specialists to produce regular performance reports for ongoing campaigns 

• Contribute insights and analysis to campaign wrap-up presentations 

• Manage creative specification sheets, cooperate with external creative agencies and ensure accurate implementation.  

• Support day-to-day campaign delivery across the full project lifecycle 

• Coordinate internal teams to ensure strong quality control and on-time campaign delivery 

A bit about yourself: 

• 1–3 years of experience in digital media, advertising, marketing, or an in-house media agency 

• Working knowledge of digital media channels including social, display, video, and/or programmatic 

• Strong interest in how people engage with brands, media, and technology, and a passion for all things digital 

• Highly organized, detail-oriented, and deadline-driven, with strong follow-through 

• Strong problem-solving and creative thinking skills, with the ability to identify and resolve issues efficiently and independently 

• Strong organizational and project management skills, with the ability to manage priorities across multiple workstreams 

• Quick learner with the ability to adapt to new processes and challenge the status quo 

• Able to work independently while collaborating effectively within a team environment 

• Excellent verbal and written communication skills, with the ability to build strong relationships across clients, partners, and internal teams 

• Native-level Japanese with business-level fluency in English 

Description 

WPP Media | Local Planning Manager 

You will lead local media planning for a well-known global brand, working closely with the client planning lead and cross-functional teams to develop and deliver integrated media strategies for the local market. 

You will be a strategic thinker with strong communication skills, a positive attitude, and the ability to thrive in a fast-paced, dynamic environment. As a Local Planning Manager, you will own the local planning process end-to-end, ensuring media strategies are aligned with business objectives, market realities, and campaign performance goals. 

3 best things about the job: 

1. You will have the opportunity to shape local media strategy for a renowned global luxury client and directly contribute to the achievement of business and media KPIs. 
2. You will work with a collaborative, diverse, and highly dedicated team of colleagues and clients who are passionate about integrated media communications. 
3. The environment is innovative and dynamic, with constant opportunities to test, learn, and evolve media approaches that improve how businesses and consumers connect. 

Responsibilities of the role: 

• Lead the development of local media plans and recommendations aligned with client business objectives, brand priorities, and market needs. 
• Understand the client’s products, marketing goals, target audiences, and competitive landscape to translate them into actionable media strategies. 
• Develop accurate forecasts, media plans, budget allocations, and scenario simulations with minimal supervision. 
• Drive local planning discussions and provide strategic input into campaign architecture, channel mix, audience strategy, and timing. 
• Manage client communications related to planning, campaign performance, and strategic recommendations in a timely and professional manner. 
• Partner closely with Client Services, regional/global teams, and operations teams to ensure campaign setup, execution, and optimization are aligned and timely. 
• Oversee campaign setup and trafficking requirements to ensure accuracy, consistency, and readiness for launch. 
• Proactively identify issues, risks, and optimization opportunities across campaigns, creatives, and platform performance. 
• Build, review, and present performance reports using various tools, reconciling data from third-party reports and internal system reports. 
• Create clear, insightful, and visually compelling reporting outputs, including charts, dashboards, and presentations. 
• Provide recommendations based on campaign data, trends, and learnings to improve performance and inform future planning. 
• Support billing, reporting, governance, and operational processes as part of end-to-end campaign execution. 
• Mentor and guide junior team members, supporting capability development and knowledge sharing within the team. 
• Contribute to quarterly planning reviews, business updates, and strategic proposals. 
• Test, learn, and share media innovations, new advertising tactics, and best practices with local, regional, and global teams. 

Measures of success: 

In three months: 

• Gain a strong understanding of the client’s business, media landscape, internal processes, and team structure. 
• Become fully operational on the required platforms, tools, and planning workflows. 
• Build strong relationships with key stakeholders and begin contributing to local planning and campaign management. 
• Demonstrate ownership of day-to-day planning activities and campaign coordination. 

In six months: 

• Independently manage local campaign planning and execution across assigned markets or business areas. 
• Deliver strategic recommendations and performance insights that positively impact campaign outcomes. 
• Confidently lead client discussions on planning, reporting, and optimization. 
• Demonstrate ownership of billing, reporting, and operational processes related to campaign execution. 

In twelve months: 

• Lead strategic input into quarterly and annual planning proposals. 
• Take a stronger leadership role in local planning, driving best practices and consistency across campaigns. 
• Identify, test, and recommend new media tactics and optimization approaches. 
• Actively share learnings and insights with regional and global teams, contributing to broader business growth. 
• Mentor junior team members and help raise the overall capability of the local planning function. 

Requirements: 

• Bachelor’s degree required. 
• Business-level English and native-level Japanese. 
• 5+ years of experience in digital media planning, integrated media, and/or ad operations. 
• Strong understanding of media strategy, campaign planning, trafficking processes, and performance reporting. 
• Proficiency in MS Excel and MS PowerPoint; comfortable working with pivot tables and large data sets. 
• Experience with data visualization and reporting tools such as Data Studio, Supermetrics, or similar platforms is a plus. 
• Strong analytical and problem-solving skills with a high attention to detail. 
• Proven ability to manage multiple stakeholders and communicate effectively across functions and seniority levels. 
• Highly organized, self-motivated, and able to manage time and priorities effectively. 
• Quick learner with a proactive mindset and willingness to adopt new tools and technologies. 
• Passionate about digital media communications, technology, and industry trends. 
• Strong written and verbal communication skills, with excellent listening skills and the ability to adapt to different partner styles. 
• Experience mentoring or managing junior team members is a plus. 

Benefits and Perks 

We blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, collaborating across time zones to make a difference in the way the world experiences media. We love what we do, and we think you will too. 

 
Brief Description 

As a Senior Digital Media Planner, you will be responsible for creating the digital media strategy and accompanying plans that address clients’ business needs. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts).  

Description 

Mindshare I Senior Digital Media Planner 

Digital Tokyo, Japan 

Description 

Position at Mindshare 

As a Senior Digital Media Planner, you will be responsible for creating the digital media strategy and accompanying plans that address clients’ business needs. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts).  

Reporting of the role 

This role reports to the Media Planning Directo .  

3 best things about the job: 

• Diversity　of Clients – you get to work with a wide portfolio of clients (from, FMCG to technology, financial, and so on). 
• Young and Dynamic Team– as the demand for digital continues to evolve, so does the team members of the team. What used to be a full digital media planning and buying team now also has non-media and mobile specialists. You get to learn from the experience of each individual. 
• Support– Mindshare is backed by strong teams: (1) Within Mindshare (from the business unit teams and the specialist teams – Strategy, Client Leadership, etc.); and, (2) GroupM (from User Experience, Production, Creative Services, CRM, and Analytics). 

Measures of Success  

In three months– you would have established a good working relationship with key stakeholders (internal and external teams); you would have learned the day-to-day requirements of your assigned clients and have proposed process improvements, as needed. You would have proposed, defended and followed-through on the media strategy and plans that answer client briefs. 

In six months– you would have helped enhance processes for digital media planning, primarily for your assigned accounts. You would have mastered the proprietary and syndicated planning tools (including but not limited to, programmatic media). Also establish the strong relationship with the key media publishers and platform. 

In twelve months - you would have done collaborative work with various internal teams (Client leadership, Strategy, etc) and have come up with solid integrated digital media campaign case study/studies. And start developing and implementing the innovative solution. 

Responsibilities of the role: 

• Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients) 
• Manage and engage with client counterparts and internal account teams for key account assignments 
• Negotiate with media publishers 
• Identify and propose innovative digital media solutions to clients 
• Do campaign implementation (collaboration with ad operations team), optimization and reporting 
• Participate in new business pitches, etc. 
• Provide assistance to Media Planning Director for business development of key agency accounts 

Qualifications: 

• Experience in a digital media function 
• Experience in advertising, public relations/communications, marketing or any similar field 
• Strong English verbal and written communication skills as advantage 
• MS Office Skills (Excel and PowerPoint) 
• Strong analytical and numerical skills 
• Client servicing skills 
• Has a good grasp of the Japanese digital media landscape; capable of using media tools 
• Strong project management skills – ability to manage multiple projects and accounts 
• Can work with minimal supervision 
• Energetic team player, and ability to work under pressure 
• Experience in performance and programmatic media planning would be an advantage 
• Fluency in Japanese as a priority and English as strong advantage 

About Mindshare 
We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year. 

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).  
Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.  

About Japan 

Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be. 

WPP Media is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. 

Description 

Mindshare | Digital Planner 

You will work closely & support the Digital Lead and Planning team in Japan. The Digital team is pivotal to the success of each campaign that is executed. You will be someone who has a positive attitude and is a dedicated individual who thrives on challenges. 

3 best things about the job: 

1. You will be working on digital performance focused clients that are leaders of their sector and gain exposure to best practices across digital and e-commerce. 
2. It’s a great work environment – you will collaborate with a group of quick-witted, humorous, diverse, and extremely dedicated co-workers and clients whom are all passionate about digital media. 
3. It is innovative and dynamic. There are new things constantly evolving and developing, and we are never static. We believe in the power of digital media to transform the way businesses and consumers can interact. 

Responsibilities of the role: 

• Understand client product and their marketing objectives and goals.
• Develop accurate forecasts, media plans and simulations with minimal supervision using input from Client, your Director and Planning team.
• Manage client communications regarding all things digital in a timely and professional manner.
• Manage and coordinate with operations teams to ensure campaigns are set up correctly and in a timely manner
• Anticipate and identify issues with campaigns and ad-creatives.
• Build performance reports, using various tools and reconciling data from the third-party reports and the internal system reports.
• Develop colorful insights and analysis of reporting, inclusive of charts and data visualization. Familiarity with Data Studio, Supermetrics or other tools is a plus.
• Understanding of Trafficking Process (DCM, UTM creation, Social Ads API Platforms, etc.)
• Assist the Client Services team in understanding and conveying operational aspects of campaign execution, performance and monitoring.
• Provide periodic reports and Dashboards to the stakeholders. 

Measures of success: 

In three months:

• Gain an in-depth understanding of digital landscape
• Fully operational on the various platforms and tools
• Contribute to the day-to-day operations of the team and take ownership of campaign initiations and planning 

In six months: 

• Manage and be responsible for all digital campaigns from start to completion.
• Master all aspects of the business including Billing, Reporting, and Insights as part of the overall campaign execution.  

In twelve months: 

• Develop strategy and input into quarterly planning proposals. 
• Test, learn, share, and seek different Advertising tactics and knowledge share with regional and global teams. 

Requirements: 

• Bachelor Degree Required
• Business level English, Native Japanese 
• 2-3 years of experience in Digital Media and Ad Operations 
• Proficiency in MS Excel and MS Powerpoint. Comfortable with pivot table and large data sets. 
• Creative problem solver, self-motivated and driven. 
• Quick learner and willing to try new tools/software. 
• Organized, detail oriented and highly focused. 
• Good time and work management abilities. 
• Passionate about digital media communications as well as technology & trends. 
• Strong written and verbal communication skills, excellent listening skills and the ability to adjust to the personalities of various partners. 

Benefits and Perks 

We blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to make a difference in the way the world experiences music. We love what we do, and we think you will too. 

About Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year. 

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).  

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.  

About Japan 

Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be. 

WPP Media is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. 

Description 

WPP Media | Integrated Media Planner 

You will work closely & support the client planning lead as integrated planner for the well-know global brand to support their media campaigns. You will be someone who has a positive attitude and is a dedicated individual who thrives on challenges. 

3 best things about the job: 

1. You will be working on the renown global luxury clients that are leaders of their sector and gain exposure to achieve their business KPI together with the media goals.  
2. It’s a great work environment – you will collaborate with a group of quick-witted, humorous, diverse, and extremely dedicated co-workers and clients whom are all passionate about IMC media. 
3. It is innovative and dynamic. There are new things constantly evolving and developing, and we are never static. We also believe in the power of dynamic media approach to transform the way businesses and consumers can interact. 

Responsibilities of the role: 

• Understand client product and their marketing objectives and goals. 
• Develop accurate forecasts, media plans and simulations with minimal supervision using input from Client, your Director and Planning team. 
• Manage client communications regarding all things digital in a timely and professional manner. 
• Manage and coordinate with operations teams to ensure campaigns are set up correctly and in a timely manner 
• Anticipate and identify issues with campaigns and ad-creatives. 
• Build performance reports, using various tools and reconciling data from the third-party reports and the internal system reports. 
• Develop colorful insights and analysis of reporting, inclusive of charts and data visualization. Familiarity with Data Studio, Supermetrics or other tools is a plus. 
• Understanding of Trafficking Process (DCM, UTM creation, Social Ads API Platforms, etc.) 
• Assist the Client Services team in understanding and conveying operational aspects of campaign execution, performance and monitoring. 
• Provide periodic reports and Dashboards to the stakeholders. 

Measures of success: 

In three months:

• Gain an in-depth understanding of media landscape 
• Fully operational on the various platforms and tools 
• Contribute to the day-to-day operations of the team and take ownership of campaign initiations and planning 

In six months: 

• Manage and be responsible for all digital campaigns from start to completion. 
• Master all aspects of the business including Billing, Reporting, and Insights as part of the overall campaign execution.  

In twelve months: 

• Develop strategy and input into quarterly planning proposals. 
• Test, learn, share, and seek different Advertising tactics and knowledge share with regional and global teams. 

Requirements: 

• Bachelor Degree Required 
• Business level English, Native Japanese 
• 2-3 years of experience in Digital Media and Ad Operations 
• Proficiency in MS Excel and MS Powerpoint. Comfortable with pivot table and large data sets. 
• Creative problem solver, self-motivated and driven. 
• Quick learner and willing to try new tools/software. 
• Organized, detail oriented and highly focused. 
• Good time and work management abilities. 
• Passionate about digital media communications as well as technology & trends. 
• Strong written and verbal communication skills, excellent listening skills and the ability to adjust to the personalities of various partners. 

Benefits and Perks 

We blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to make a difference in the way the world experiences music. We love what we do, and we think you will too. 

Brief Description 

• Will be working for maintaining a pipeline of online & offline campaigns from the planning, implementation and reporting with the team. 
• Will be closely working with the local vendors, the local client team and the global team to have the best proposals to tackle the client challenge 
• Will work closely with the local marketing client teams to manage the several campaigns. For the global client you will also be closely connected to APAC + Global teams to ensure consistency and learnings across other markets globally. 

3 best things about the job 

• Great work culture – You will work with a diverse and collaborative group of co-workers passionate about digital media between local mindshare and oversea 
• Flexibility and Empowerment – We appreciate colleagues who are thinkers and problem solvers, those who think outside the box and contribute to new ways of working 
• Global and dynamic working environment – Being as a partner for the global premium brand and closely connect with the worldwide team to connect and bring the global standard to be localized. 

Key Responsibilities 

• Maintain close and trusted relationships with local media vendors / partner companies / co-workers and branch overseas, based on excellence in service and execution 
• Cycle through multiple campaigns at any given time and ensure plan is fast and accurate. 
• Maintain clean documents and plans across all partners and campaigns while working with the other planning team member to ensure all data and information are captured accurately 
• Be the day-to-day person for all things planning to support across the media planning team. Helping to support across online and offline media.  
• Support across the process from; research, planning, execution, reporting, optimizations, and insights.  

Hard Skills expected 

• 1-3 years’ experience in media planning or a planning role working in or supporting a media agency, client, or brand directly. Digital media planning skill will be a plus. 
• Hands-on-keyboard experience with local media partners, analytics tools (Google Analytics) and other platforms and tools such as YDN etc. Very comfortable / adoptive to learn new platforms. 
• Experience in DoubleClick tools (GCM), verification tools (IAS/DV), and offline media will be a huge advantage 
• Advanced user of Microsoft Excel 
• Japanese Native + Business Level English  

Soft Skills Expected 

• Detail-oriented, comfortable with large sets of data, spreadsheets, processes 
• Collaborative team player with a consultative approach working with cross-functional and internal teams 
• Curious and inquisitive; investigative with the ability to diagnose and creatively problem-solve an issue 
• Efficient time management skills; ability to work on multiple projects while meeting deadlines 
• Native or fluent level Japanese in for business, basic level English, ie – Intermediate Writing and reading, basic speaking and hearing for English and Fluent level Japanese in Speaking, Reading and Writing 
• Positive and flexible interpersonal skills required working closely with coworkers and in local / overseas, command for local vendors in the dynamic environment 

Measures of success 

In three months, you would have: 

• Familiarized with the client team structure and ways of working 
• Established an understanding of the client’s ad tech stack and how they all fit together 
• Successfully managed several campaigns from set up to launch, and reporting process 

In six months, you would have: 

• A full understanding of end-to-end campaign processes, demonstrated through accuracy and volume of campaigns managed 
• Built up the trust and developed a solid working relationship with local Mindshare teams 
• An extensive understanding of all platforms used, and the ability to identify and resolve issues 

In 12 months, you would have: 

• The ability to be fully independent, with the ability to maneuver through the process through developed tricks and shortcuts 
• Have a thorough understanding of all things Mindshare and GroupM – awareness of how our products and services affect ad operations and vice versa 

About the role

Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Essence. You will be liaising with other teams and leading analysis setup and post campaigns review.

Some of the things we’d like you to do:

• Lead your team in project setup, analysis, and post-campaign reviews
• Liaise closely with clients (internally and externally) on projects and become their trusted advisor
• Build an understanding of marketing plans and their objectives to be able to build comprehensive measurement, and test & learn plans
• Provide direction and leadership to direct reports, working with them on goals, motivations, and career progression
• Work with key stakeholders to assess project needs and ensure best-in-class work is being delivered
• Take direct responsibility for quality of work and smooth operation of campaigns
• Advise on best practice in your area
• Play a prominent role in the induction of new employees, teaching them WPP Media’s approach to Analytics
• Work across, and with, all bands, disciplines, and offices, ensuring continuous collaboration and progression

A bit about yourself:

• Degree from a top-tier College, 3.0 GPA or equivalent (preferably numerical)
• Proficiency with systems such as SQL, Social Analytics tools (Crimson Hexagon), Python, and ‘R’
• Strong analytical skills - ability to analyze raw data, find insights, and provide actionable strategic recommendations
• Have a high understanding of marketing campaigns and their objectives
• Strong verbal and written communicator in both English and Japanese with ability to build relationships at all levels within the business
• Ability to manage a small team effectively to bring out the best in their skill sets, motivating them to succeed, and keeping their focus.
• Strong work ethic, with ability to manage multiple projects, people, and time zones to meet deadlines and deliver results

About the role

The Media Activation team is responsible for executing high-quality media campaigns across Search, Social, Display, and Video channels. The team translates media strategy into execution, ensures strong in-channel performance, and continuously identifies opportunities for optimization and innovation.

As a Media Activation Manager, you will oversee campaign delivery, performance optimization, and day-to-day client collaboration while mentoring junior team members. You will play a key role in ensuring campaigns launch smoothly, perform effectively, and generate actionable insights for future planning.

Some of the things you’ll do:

• Translate client requirements and media strategies into clear activation briefs
• Manage campaign execution across biddable and performance channels, ensuring on-time launch and delivery
• Monitor campaign pacing, performance, and optimization opportunities to achieve campaign objectives
• Provide strategic and tactical recommendations to improve campaign performance
• Build strong working relationships with clients, acting as a channel specialist and trusted partner
• Lead campaign reporting and contribute insights for weekly, monthly, and quarterly reviews
• Develop and execute structured testing plans to improve channel performance
• Identify opportunities to improve activation processes, campaign structures, and media best practices
• Collaborate with cross-functional teams including planning, analytics, ad operations, and data teams
• Manage and mentor 1–2 junior team members, supporting task delegation and skill development

A bit about yourself: 

• 3–5+ years of experience in digital media activation within an agency or performance marketing environment
• Strong hands-on expertise in at least one major platform (Search, Social, Programmatic Display, or Video) with understanding of cross-channel activation
• Proven ability to independently manage multiple campaigns end-to-end, from launch to performance optimization and reporting
• Strong understanding of media planning fundamentals including reach, frequency, formats, and channel roles across the marketing funnel
• Excellent knowledge of campaign optimization levers and testing methodologies
• Strong analytical skills with the ability to translate data into insights and actionable recommendations
• High attention to detail in campaign monitoring, including pacing and performance tracking
• Experience collaborating with cross-functional teams including planning, analytics, and ad operations
• Experience mentoring or managing junior team members
• Strong organization and time management skills, with the ability to manage multiple campaigns and priorities
• Proactive mindset with interest in innovation, testing, and improving activation best practices
• Fluency in Japanese and English

About the role:

Media Planning Senior Executives provide a vital supporting role to Media Planners. They understand consumers through the use of proprietary tools, clients’ first party data, syndicated research and collaboration with our analytics team. They are close to the media marketplace through maintaining close relationships with publishers, adtech companies and our internal channel specialists. They are client facing, being the person that clients go to for an understanding of the on-going campaigns.

Media Planning Senior Executives are also accountable for the direction, organization and delivery of digital marketing activities for our clients in partnership with other local partner agencies. They are the owners of the day to day relationship with clients and local partner agencies, ensuring the agency delivers flawlessly against client objectives on each and every campaign.

Some of the things we’d like you to do:

• Conduct consumer insights research using syndicated tools (e.g. GWI, TGI), proprietary platforms (e.g. WPP Media tools), and first-party data
• Partner with internal channel teams and publishers to co-create tactical media plans and presentations
• Support the Planning Manager in the accurate and timely launch of campaigns
• Coordinate with channel specialists to produce regular performance reports for ongoing campaigns
• Contribute insights and analysis to campaign wrap-up presentations
• Manage creative specification sheets, cooperate with external creative agencies and ensure accurate implementation.
• Support day-to-day campaign delivery across the full project lifecycle
• Coordinate internal teams to ensure strong quality control and on-time campaign delivery

A bit about yourself:

• 1–3 years of experience in digital media, advertising, marketing, or an in-house media agency
• Working knowledge of digital media channels including social, display, video, and/or programmatic
• Strong interest in how people engage with brands, media, and technology, and a passion for all things digital
• Highly organized, detail-oriented, and deadline-driven, with strong follow-through
• Strong problem-solving and creative thinking skills, with the ability to identify and resolve issues efficiently
• Strong organizational and project management skills with a keen ability to prioritize and multitask
• Quick learner with the ability to adapt to new processes and challenge the status quo
• Able to work independently while collaborating effectively within a team environment
• Excellent verbal and written communication skills, with the ability to build strong relationships across clients, partners, and internal teams
• Native-level Japanese with business-level fluency in English - TOEIC 800 or above

Role and Responsibilities

Strategic Local Publisher Engagement & Partnership Development

• Proactive Publisher Sourcing & Market Intelligence: Identify, research, and evaluate emerging opportunities with local publishers (e.g., Yahoo, Line) and new channels by attending industry events and continuously monitoring the local media landscape for innovative advertising solutions and evolving platform offerings relevant to SMB campaigns.
• Strategic Publisher Relationship Management: Cultivate and maintain strong, collaborative relationships with existing local publishers, including key contacts at platforms like Yahoo and Line, and collaborate cross-functionally with local activations and investment teams to leverage these partnerships for SMB campaign growth.
• Joint Business Partnership (JBP) Development & Negotiation: Provide strategic support and insights for JBP negotiations with publishers and other strategic partners, and actively negotiate and develop JBP programs (e.g., co-marketing initiatives, exclusive SMB packages) to expand campaign reach and effectiveness.
• Publisher Product Integration & Optimization: Facilitate discussions with publishers regarding new feature updates, advertising product enhancements, and beta programs, and evaluate and integrate new media channels and advertising formats (e.g., native ads, display networks) for seamless SMB campaign execution.
• Strategic Proposal Development & Compliance: Develop strategic proposals for new publisher collaborations that align with SMB campaign objectives, and analyze performance data while staying abreast of policy changes and advertising guidelines to ensure campaign compliance and maximize effectiveness across diverse platforms.

Local Market Expertise & Campaign Localization

• Local Market Expertise & Keyword Localization: Serve as the primary subject matter expert for local market nuances and consumer behavior, conducting in-depth analysis of custom intent keywords to ensure strategies accurately reflect authentic local search patterns, cultural subtleties, and user intent beyond literal translations.
• Strategic Application of Local Insights: Translate broad campaign objectives into locally relevant and highly effective keyword targeting strategies, and advise on the comprehensive integration of local insights across all campaign elements, including ad copy, creative assets, and landing page experiences.
• Data-Driven Optimization & Consumer Journey Mapping: Continuously refine keyword sets and targeting parameters based on local performance data and evolving consumer trends, collaborating with data analytics teams to interpret insights, and developing a deep understanding of local consumer journeys to inform targeted campaign messaging.

Knowledge Sharing & Continuous Improvement

• Internal Knowledge Sharing & Case Study Development: Drive internal knowledge sharing by authoring or contributing to at least one internal case study per quarter, showcasing successful strategies and learnings.

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.