Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

We’re looking for a Creative Strategist to join our UK Local team on a 9-month contract. We are looking for an experienced Creative Strategist with the analytical skills to step-change our growth marketing creative performance. We want you to build and deliver a plan that drives both heart-tugging brand impact and a measurable improvement in commercial performance.

Reporting to the Director of Growth Marketing (UK), you’ll be the "voice of the consumer," translating deep insights and channel learnings into clear, actionable creative direction. You’ll bridge the gap between data-driven growth and high-fidelity brand storytelling, acting as the primary creative partner for our media agencies and global teams. 

If you worked here this past month here are some things you might have been involved in

• Built and scaled the UK creative engine: You’d be reviewing our existing strategy and performance, to build a repeatable strategy across Meta, YouTube, and offline formats like print to ensure we’re showing up effectively across the whole funnel.
• Crafted "strategically sharp" briefs: You would have written inspiring briefs that didn't just ask for "an ad," but defined the specific audience tension and the commercial problem we’re trying to solve.
• Led our Meta agency partner: You’d have spent time providing clear strategic feedback and priorities to our external performance agency, pushing them to improve iteration speed and creative quality.
• Masterminded a testing roadmap: You wouldn't just be "guessing"—you’d be defining hypotheses and learning agendas for creative tests, then synthesising those results into your next big campaign.
• Collaborated on Limited Editions: You might have provided the UK "lens" for a global product launch, ensuring our cultural nuances were represented while staying true to the global brand.

Let’s talk about you

You’re a strategic thinker with a bias for action 

You don't wait for a brief to land on your desk to identify a gap. You proactively find creative opportunities to unlock growth, using a mix of qualitative insight and quantitative signals (like hook rates and CTR) to defend your recommendations. You understand that creative behaves differently on Meta than it does in a magazine, and you know how to adapt your strategy accordingly.

You’re a master collaborator and storyteller 

You can translate broad brand platforms into actionable creative territories that scale. You’re comfortable challenging agencies and stakeholders respectfully, using evidence and context to maintain a high bar. Plus, you’ve got a working knowledge of tools like Adobe Premiere or Photoshop, allowing you to make quick tweaks to accelerate testing when the moment strikes.

You have sharp analytical skills to turn data into actionable insights

You are skilled at reviewing different datasets to identify patterns and commercial opportunities. You can interrogate hook rates, scroll-stop data, and conversion signals to drive improvements, and tell a compelling story that shapes what we make next. You're comfortable presenting your findings to stakeholders to drive decision making

One of your first major pieces of work will be a full audit of our current performance creative strategy - assessing what's working, what isn't, and where the biggest opportunities lie to refine or overhaul our approach. You're comfortable going deep into the detail while keeping one eye on the bigger picture, and you know how to translate analysis into a clear point of view that the business can act on.

You are adaptable to change

Our business is growing rapidly, and there is a lot of change in flight. You are someone who is adaptable, can roll with the punches and is comfortable with ambiguity. You know how to cut through the noise to remain focused on what really matters to deliver results — and, crucially, you are skilled at bringing others on the journey with you.

You are self-directed and proactive: you have the ability to create your own structure when one isn't handed to you — setting your own priorities, flagging blockers early, and identifying where you need additional support or input.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale-up AND make a difference in the world? Come join the revolootion! We’re a leading eco-friendly household essentials business, and we’re a bit different: we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission.

Basically, we’re really good at making it fun to do good. We operate scaling businesses in the UK, US, Canada and Australia, supported by an amazing team of 250+ people globally. Over the next 5-10 years, we’re aiming to increase our annual donation tenfold. That’s where you come in.

A bit about the role

As our Director of Pricing & Revenue Management, you are the master architect of our global value exchange. You’ll turn complex data into clear pricing and promotional strategy that ensures our rolls keep rolling into homes everywhere while hitting our ambitious commercial goals.

Operating as a leader within our Commercial Strategy and Insight team, you’ll be a powerhouse of data and insight-led thinking. You won't just be crunching numbers; you’ll be solving complex problems, developing clear narratives and driving strategic action across regional and global teams to ensure our growth is both rapid and sustainable.

If you worked here this past month, here are some things you might have been involved in:

• Leading Price Transformations: Analysing market dynamics, scenario-modelling, recommending and then executing omni-channel pricing change, managing resources and collaborating cross-functionally to ensure seamless delivery. 
  
  
• Shaping Long-term Strategy: Developing long-term pricing principles to feed into the 5 year strategy.
  
  
• Promotional Analysis: Conducting a deep-dive on our last 6 promotions, delivering clear insights on what worked and what didn’t work, and translating findings into concrete recommendations and guardrails for future campaigns.
  
  
• Testing & Learning: Ideating new ways to expand our promotional programme, and launching a promotional test-and-learn plan to validate hypotheses and find new ways to hit our commercial goals.
  
  
• Retail Expansion: Partnering with regional retail teams and peer Commercial Strategy directors to prepare SKU and range proposals for new retailer entrances, building detailed cost and scenario models, finding the sweet spot for the shopper, the retailer and Who Gives A Crap, and translating that analysis into a clear range recommendation for the Executive team.
  
  

Let’s talk about you

You're a Commercial Visionary
You have a talent for building thoughtful models and enjoy exploring the "why" behind the data. But you don't stop there — you have a knack for translating that analysis into simple, persuasive narratives, and commercial strategies that stick. You're comfortable challenging the status quo and navigating difficult conversations with radical candor when the data suggests a more effective path forward.

You’re a Technical Powerhouse
Whether analysing past performance or modelling future scenarios, you thrive in the detail and have high-level proficiency with business analytics tools. You’re an expert in financial modelling, encompassing incrementality, ROI, manufacturing and logistics costs, price elasticity, unit economics and volumetrics. You can juggle multiple high-stakes projects across regions without losing sight of the long-term strategic vision.

You’re a collaborative problem solver
You value building strong connections across the business, acting as a trusted advisor and a supportive sounding board for leaders to help them navigate complex questions.

You have a wide lens
You understand the broad picture of an omni-channel, multi-market organisation and can optimise pricing and price ladders across different channels, in accordance with the channel roles, so that they make sense for consumers whilst hitting commercial goals.  

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5, we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly. That’s why we offer:

• Competitive, market-informed salaries.
• Meaningful healthcare support for our global team.
• Generous paid leave and tailored learning and development opportunities.
• Free toilet paper (yes, you read that right).

Our team is really proud (95%) to work for Who Gives A Crap, and we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person.

Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good.

We operate scaling businesses in the UK, US, Canada and Australia. Our amazing team of 250+ people is based in Australia, the UK, the Philippines, China, and the US. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

The purpose of this role is to be the driving force behind US brand-led growth. You will lead the local strategy and execution that converts attention into incremental demand, driving measurable awareness, revenue growth, and improved Customer Acquisition Cost efficiency through integrated brand and growth channels.

If you worked here this past month here are some things you might have been involved in

• Crafting the long-term strategy that positions our brand as the primary engine for demand, ensuring every brand dollar spent is a deliberate investment in our next phase of US growth.
• Leading the charge on integrating our brand narratives with our performance channels, moving beyond silos to ensure our storytelling is directly driving measurable awareness and revenue.
• Partnering with Finance and Analytics to prove the "brand halo," tracking how our US-specific activations are improving CAC efficiency and accelerating growth across DTC and retail.
• Improving our agency partnerships and internal workflows to ensure we have the right capabilities and playbooks in place to turn cultural relevance into a scalable, repeatable growth lever.
• Collaborating closely with the GM US, who serves as your People Leader.

Let’s talk about you

You are a strategic and inspiring growth leader

You possess a deep understanding of the US market and know how to use brand as a powerful engine for commercial results. You excel at leading local strategy and execution, ensuring brand and performance channels work seamlessly to create attention and demand.

You thrive on measurable impact

Your focus is always on the bottom line: driving measurable awareness, significant revenue growth, and improving efficiency. You are a data-informed leader capable of setting ambitious goals and delivering on them through clear, integrated strategic execution.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

• Certified B Corp™: We work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5, we’re in exceptional company with other purpose-led B Corps around the world.
• Competitive Rewards: We offer competitive, market-informed salaries, meaningful support towards healthcare, generous paid leave, and tailored learning and development opportunities.
• The Best Perk: You’ll also get free toilet paper (yes, you read that right)!
• Proud Team: Our engagement surveys tell us that our team is 95% proud to work for Who Gives A Crap.

Have you made it this far?

Research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water to everyone in the world.

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

The Performance Creative Lead, US role exists to ignite customer growth across the United States. You will build and lead a high-impact, US-based performance creative team focused on translating sharp business objectives into compelling, localised paid social assets that drive new customer acquisition.

Key focus areas include

• Strategy & Goal Setting: Leading the development of the team's creative strategy, ensuring alignment with US new customer acquisition goals.
• Creative Execution: Translating complex business and marketing objectives into executable creative strategies , and leading the development of compelling, localised short-form video and static assets for Meta (and other channels over time).
• Testing & Data: Establishing and maintaining a rapid testing cadence , applying deep expertise in paid social creative trends and performance marketing to inform the team’s strategic direction. You will be the team expert in using performance marketing metrics (like CTR, LTV, CAC, ROAS) to directly guide creative decisions.
• Team Leadership: Inspiring, mentoring, and managing the creative team toward performance-driven outputs and fostering a culture of radical candor, continuous feedback, and rapid experimentation.

If you worked here this past month here are some things you might have been involved in

• Co-leading the regional learning plan for creative testing, identifying the sharpest hypotheses to test and evolving our understanding of high-performing assets.
• Developing and owning the creative production roadmap and resource planning for key paid social initiatives.
• Collaborating closely with Growth and Paid Media teams (local and global) to ensure the creative strategy is tightly integrated and executed with excellence.
• Managing competing priorities for yourself and the team, balancing the need for rapid output with the quality required for high-impact creative.
• Taking ownership of the performance creative team's deliverables, ensuring they are completed on time, within scope, and to a high standard.

Let’s talk about you

You are a strategic and data-driven creative leader

You apply your deep expertise in paid social creative trends and performance marketing to inform strategic direction. You are comfortable using generative AI tools to support creative ideation, variation, and accelerating production workflows. You demonstrate strong ideation and storytelling skills, maintaining a high-quality portfolio of social media video content and performance insights.

You are skilled at managing projects, people, and performance

You are skilled at managing multiple creative projects and deadlines simultaneously for both yourself and the team. You are a people leader who coaches others on our values. You inspire, mentor, and manage the creative team toward performance-driven outputs and professional development. You are comfortable leading by example to continuously improve the creative funnel.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.