🤩 Would you like to play with us?

Whatwapp is one of Italy's leading mobile gaming companies, known for our top casual titles loved by millions of players. We're a diverse team of around fifty people, working in English and embracing a hybrid setup (4 days per month in Milan).

We're growing fast, moving from a startup to a scale-up, and looking for passionate teammates ready to help us shape the future of gaming!

We value a flat hierarchy where ideas move quickly, learning is constant, and everyone contributes to building great games. We're also an AI-forward company: we encourage everyone to use AI tools in their daily work, and we'll make sure you have access to whatever you need. If you're curious, motivated, and ready to learn from experienced mentors, this is the place for you.

📖 Your quest will be to:

• Support senior product managers in defining and executing the product vision and roadmap
• Collaborate with design, development, and data teams throughout the product lifecycle
• Support live operations by planning, scheduling, and coordinating engaging in-game events to keep players excited and active
• Help manage production tasks, ensuring priorities are clear, deadlines are met, and the team stays aligned
• Monitor game performance and player metrics, helping to identify opportunities for improvement — using AI tools to speed up analysis and surface insights
• Assist in planning and running A/B tests to validate new ideas and optimize gameplay
• Help coordinate cross-functional tasks across departments such as customer support, data, monetization, QA, and live ops
• Prepare reports and presentations to communicate progress and insights to the wider team
• Use AI tools daily to work faster and smarter — whether that's drafting specs, analysing data, generating ideas, or automating repetitive tasks

🎮 To start playing, you will need:

• 1+ year of experience in product management, data analysis, or project coordination (internships welcome!)
• AI fluency - you're not just prompting AI tools like ChatGPT or Claude, you're building things with them: automating workflows, prototyping features, generating assets, or integrating AI into real products. You can show tangible output from projects where AI was a core part of how you built, not just how you researched.
• Experience with no-code/low-code or automation tools (e.g. Zapier, Make, n8n, Notion)
• Strong analytical and numerical skills
• Basic understanding of agile workflows and project management principles
• Great communication and teamwork skills
• Fluent English

👍 To boost your game, it's nice to have:

• A habit of experimenting with new AI tools and finding ways to apply them to your work
• Passion for F2P mobile games and understanding of what makes players tick

👤 The type of player we're looking for:

• A true game lover 🎯
• Curious and eager to learn - especially when it comes to new tools and technology
• Data-driven and detail-oriented
• Enjoys solving problems and finding creative solutions - and reaches for AI to help
• Takes initiative and ownership of their work
• A team player with a positive attitude

👑 Our company values:

• Use critical thinking: Don't assume - validate your gut feeling!
• Take ownership: Make it happen!
• Love what you do: Have fun while doing it!
• Focus on the real problem: Not just the symptoms.
• Keep it simple: Simplicity is the ultimate efficiency.
• Share ideas: Collaboration reduces bias and boosts creativity.

🌈 Power-ups to have more fun

🏡 Hybrid Working policy — live anywhere in Europe or nearby with 4 consecutive days per month in Milan with expenses support

🥳 An innovative, high-ownership, and friendly work environment where you have the opportunity to grow and try new approaches

🌆 An amazing office in the centre of Milan (Stazione Garibaldi), with a social area with a football table, board games, beer and coffee

🤸‍♀️ Flexible employment options and working hours

🤝 Quarterly development talks and career coaching from a professional coach

🇬🇧 English and Italian courses provided by native teachers

🚅 Learning budget to spend on anything for professional growth

🍎 The latest MacBook

🏝️ Offsite team building events

Don't live in Milan? Check out our work model

Building community and having a place to connect with each other is very important for us. We like not only to work together, but to have time to get to know each other, to celebrate and have fun. We also value people's choice to work from anywhere, that's why we have a very flexible hybrid model.

Our policy is 4 days per month at the office, and we decide however we're gonna go. There are people who like to go once every week, or two days every two weeks, four days straight, or even combining the last 4 days of one month with the first 4 days of the next month and only go 8 days straight every two months. Whatever works best for you!

If you don't live in Italy, we have two options: if you would like to relocate, our company offers a relocation package to help you move to Milan; if you want to stay where you are, we offer a benefit to help you with travel expenses and flexible working hours around your journey time.

🤩 Would you like to play with us?

We are looking for a Marketing Ops & AI Specialist to join our Marketing Team at Whatwapp. This role plays a key part in keeping our marketing machine running smoothly by spotting blockers across teams and solving them quickly using AI.

As a Marketing Ops & AI Specialist, you’ll be embedded across cross-functional meetings - sitting in with UA, Creative, Analytics, and Product - actively listening for problems, inefficiencies, and gaps. Then you’ll take ownership and fix them, fast, using AI tools as your primary means of execution.

You’ll act as the team’s problem-solver: turning friction into flow, building lightweight automations, and making sure no blocker goes unresolved. AI isn’t just a nice-to-have in this role - it’s how you get things done. You'll have the freedom to use whatever AI tools you need to get the job done, and we'll make sure you have access to them.

📖 Your quests will be to:

• Sit in on cross-functional meetings (UA, Creative, Analytics, Product) and proactively identify blockers, gaps, and opportunities for improvement
• Take ownership of problems and deliver solutions independently - using AI tools as your primary means of execution
• Build lightweight automations, workflows, and processes that make the marketing team faster and more effective
• Use AI to analyse data, generate insights, draft briefs, create reports, and support decision-making across the team
• Act as the connective tissue between teams - translating problems from one function into solutions that work for everyone
• Continuously explore new AI tools, techniques, and workflows that can be applied to marketing operations
• Document and share what you’ve built so the team can learn and scale the approach

🎮 To start playing, you will need:

• Strong AI fluency - you’re already using tools like ChatGPT, Claude, or similar in your daily work and can demonstrate real output from them
• Comfort with data - you don’t need to be a data scientist, but you can pull insights from a spreadsheet or dashboard and make sense of them
• Good written and verbal communication - you’ll need to clearly explain problems and solutions to different teams
• Some understanding of product thinking: you naturally approach problems by defining the issue, prioritising solutions, and iterating quickly
• Experience with or interest in automation and no-code/low-code tools (e.g. Zapier, Make, n8n, Notion, Airtable)

👍 To boost your game, it’s nice to have:

• Background in product management, product operations, or a similar problem-solving role
• Experience working in a fast-paced tech or startup environment
• Familiarity with marketing concepts (UA, CRM, creative production, analytics)
• Gaming industry experience

👤 The type of player you are:

• Passionate about AI and what it can do - you’re the person who’s always trying the latest tools
• You hear a problem in a meeting and you can’t help but start solving it before the meeting ends
• A doer, not a theorist - you ship things, even if they’re scrappy at first
• Comfortable jumping into unfamiliar territory and figuring things out as you go
• A proactive listener - you pick up on what’s not working before someone has to spell it out
• Low ego and high adaptability - no task is beneath you if it unblocks the team
• Team player who helps others level up
• Critical thinker who shares and seeks knowledge

👑 Our company values:

• Use critical thinking: don’t assume, validate your gut feeling!
• Take ownership and make it happen!
• Love what you do and have fun doing it!
• Work on the problem, not just the symptoms!
• Don’t overcomplicate it, keep it simple and effective!
• Share ideas to reduce bias and improve results!

🌈 Power-ups to have more fun

🏡 Hybrid Working policy — live anywhere in Europe or nearby with 4 consecutive days per month in Milan with expenses support

🥳 An innovative, high-ownership, and friendly work environment where you have the opportunity to grow and try new approaches

🌆 An amazing office in the centre of Milan (Stazione Garibaldi), with a social area with a football table, board games, beer and coffee

🤸‍♀️ Flexible employment options and working hours

🤝 Quarterly development talks and career coaching from a professional coach

🇬🇧 English and Italian courses provided by native teachers

🚅 Learning budget to spend on anything for professional growth

🍎 The latest MacBook

🏝️ Offsite team building events

Don’t live in Milan? Check out our work model

Building community and having a place to connect with each other is very important for us. We like not only to work together, but to have time to get to know each other, to celebrate and have fun. We also value people’s choice to work from anywhere, that’s why we have a very flexible hybrid model.

Our policy is 4 days per month at the office, and we decide however we’re gonna go. There are people who like to go once every week, or two days every two weeks, four days straight, or even combining the last 4 days of one month with the first 4 days of the next month and only go 8 days straight every two months. Whatever works best for you!

If you don’t live in Italy, we have two options: if you would like to relocate, our company offers a relocation package to help you move to Milan; if you want to stay where you are, we offer a benefit to help you with travel expenses and flexible working hours around your journey time.

🤩 Would you like to play with us?

Whatwapp is a leading mobile game company in Italy with three major titles, focusing on casual games. The company, comprising around fifty diverse team members, operates in English and supports hybrid work options (4 days per month in Milan). Whatwapp is transitioning from a startup to a scale-up, aiming to expand globally and innovate within the gaming industry. We encourage a flat hierarchy, allowing rapid idea execution and learning opportunities directly from our leaders, with a commitment to the personal and professional growth of our employees.

We're looking for a Head of Growth to lead the expansion of Whatwapp’s games, driving a steady influx of high-quality users while maximizing profitability. Reporting directly to the CEOs, you'll play a key role in shaping and executing our growth strategy.
The ideal candidate is a data-driven growth leader with strong UA expertise and a strategic mindset, capable of scaling mobile games internationally—especially in the US market. They thrive at the intersection of marketing and product, leveraging a holistic growth strategy that goes beyond traditional UA.

📖 Your quest will be to:

• Define and execute a sustainable growth strategy to expand Whatwapp’s games, balancing user volume and quality to maximize profitability.
• Lead and scale the Growth team, hiring and mentoring top talent while fostering a data-driven, high-performance culture.
• Mentor the creative team, ensuring data-driven ad creative development that resonates with target audiences and enhances campaign performance.
• Develop and refine UA strategies to hit and exceed key ROAS and CPA benchmarks, ensuring optimal budget allocation and efficiency.
• Leverage data-driven insights to inform product decisions, working closely with Product, Creative, and Data teams to align growth efforts with game design and monetization.
• Own the revenue forecast and marketing spend by ensuring deep KPI ownership across UA cost, revenue, ROAS, MER, and cash flow.
• Optimize and expand marketing efforts across both traditional (Meta, Google, TikTok) and non-traditional (CTV, influencer marketing, community engagement) channels.
• Drive the successful launch of new games, defining and executing user acquisition strategies from soft launch to global scale.

🎮 To start playing, you will need:

• Proven experience in scaling mobile F2P games.
• Strong analytical skills, with solid expertise in UA metrics (ROAS, MER, and cash flow management).
• Expertise in creative-driven performance marketing, working alongside creative teams to develop high-impact ad assets.
• Strong leadership skills, capable of structuring and scaling a high-performing growth team.
• Deep understanding of international markets, with a strong focus on the US and its mobile gaming growth dynamics.
• Strategic mindset, able to balance short-term UA performance with long-term growth and monetization strategies.
• Experience working cross-functionally, particularly with Product and Data teams, to align marketing with game design.
• Out-of-the-box thinking mindset, with the ability to break down complex challenges and find innovative solutions.
• Experience in LTV and ROAS modeling, with a strong ability to define the right specifications for Data and Marketing Analytics teams to build and refine predictive models that drive sustainable growth.
• Understanding of ad monetization and its role in optimizing overall revenue streams.
• Strong grasp of cash flow management principles to enhance revenue forecasting and ensure efficient budget allocation for marketing investments.

👤 The type of player we are looking for:

• A game lover
• Hungry for a win
• A careful and detailed planner
• Data-oriented
• Leader
• Enjoys solving problems and puzzles
• Understands the meaning of full ownership
• Critical thinker
• Outside-the-box thinker

👑 Our company values:

• Use critical thinking: don't assume, validate your gut feeling!
• Take ownership and make it happen!
• Love what you do and have fun doing it!
• Work on the problem, not just the symptoms!
• Don't overcomplicate it, keep it simple and effective!
• Share ideas to reduce bias and improve results!

🌈 Power-ups to have more fun

🏡 Hybrid Working policy - live anywhere in Europe or nearby with 4 consecutive days per month in Milan with expenses support
🥳 An innovative, high-ownership, and friendly work environment where you have the opportunity to grow and try new approaches
🌆 An amazing office in the centre of Milan (Stazione Garibaldi), with a social area with a foosball table, board games, beer and coffee
🤸‍♀️ Flexible employment options and working hours
🤝 Quarterly development talks and career coaching from a professional coach
🇬🇧 English and Italian courses provided by native teachers
🚅 Learning budget to spend on anything for professional growth
🍎 The latest MacBook
🏝️ Offsite team building events

Don't live in Milan? Check out our work model
Building community and having a place to connect with each other is very important for us. We like not only to work together, but to have time to get to know each other, to celebrate and have fun. We also value people's choice to work from anywhere, that's why we have a very flexible hybrid model.
Our policy is 4 days straight per month at the office, and we decide however we're gonna go.
If you don’t live in Italy, we have two options: if you would like to relocate, our company offers a relocation package to help you move to Milan; if you want to stay where you are, we offer a benefit to help you with travel expenses and flexible working hours around your journey time.

🤩 Would you like to play with us?

Whatwapp is a leading mobile game company in Italy with three major titles, focusing on casual games. The company, comprising around fifty diverse team members, operates in English and supports hybrid work options. Whatwapp is transitioning from a startup to a scale-up, aiming to expand globally and innovate within the gaming industry. We encourage a flat hierarchy, allowing rapid idea execution and learning opportunities directly from our leaders, with a commitment to the personal and professional growth of our employees.

We are looking for a Product Manager to own one of our live titles end-to-end: someone who leads from the front, connects every product decision to business outcomes, and brings the hunger to keep pushing even when the game is already successful.

📖 Your quest will be to:

• Own the vision of your title and define where you want to take it
• Build and maintain the product roadmap, balancing long-term vision with management goals and quarterly priorities
• Execute full development cycles: from specification through to delivery
• Be on top of the game's daily live performance and act on what you find
• Define and run A/B tests to validate assumptions and drive improvements
• Work closely with the data team to understand player behaviour, economy, and monetisation
• Manage cross-functional delivery across customer support, data, monetisation, development, design, and QA
• Oversee live ops cycles and keep the game healthy and growing
• Lead, motivate, and develop your team: building alignment around the product vision, getting people excited about what they're building, and helping them grow
• Communicate clearly with management on roadmap direction and product performance

🎮 To start playing, you will need:

• 3+ years of product management experience in F2P mobile games: specifically running a live title, not just launching one. We want someone who has owned a game post-launch: balancing the economy, iterating on live ops, and driving KPIs on an established player base
• Strong analytical and numerical skills: you're comfortable in the data, not just summarising it
• Agile project management skills and experience managing roadmaps end-to-end
• People leadership experience: you've managed or led a cross-functional team and know how to create accountability and motivation, not just harmony
• Great communication skills across all levels: from explaining feature mechanics to the team, to presenting roadmap direction and results to stakeholders
• A strategic mindset: you connect product decisions to revenue and business outcomes. You're not just executing against a list; you understand why each decision matters
• Strong Excel / Google Sheets
• Fluent English

👤 The type of player we are looking for:

• A game lover who plays and understands what makes F2P games work
• Hungry for a win: intrinsically motivated by results, not just completion
• A careful and detailed planner who can also move fast
• Data-oriented: you form hypotheses and validate them, you don't just report numbers
• A leader who owns outcomes, not just tasks
• Someone who understands full ownership: you see what needs to be done and make it happen, inside and outside your formal remit
• Critical thinker who challenges assumptions with evidence
• Understands player motivations and can connect them to product and economy decisions

👑 Our company values:

• Use critical thinking: don't assume, validate your gut feeling!
• Take ownership and make it happen!
• Love what you do and have fun doing it!
• Work on the problem, not just the symptoms!
• Don't overcomplicate it, keep it simple and effective!
• Share ideas to reduce bias and improve results!

🌈 Power-ups to have more fun

🥳 An innovative, high-ownership, and friendly work environment where you have the opportunity to grow and try new approaches

🌆 An amazing office in the centre of Milan (Stazione Garibaldi), with a social area with a football table, board games, beer and coffee

🤸‍♀️ Flexible employment options and working hours

🤝 Quarterly development talks and career coaching from a professional coach

🇬🇧 English and Italian courses provided by native teachers

🚅 Learning budget to spend on anything for professional growth

🍎 The latest MacBook

🏝️ Offsite team building events

Don't live in Milan? Check out our work model
Building community and having a place to connect with each other is very important for us. We like not only to work together, but to have time to get to know each other, to celebrate and have fun. We also value people's choice to work from anywhere, that's why we have a very flexible hybrid model.
Our policy is 4 days straight per month at the office, and we decide however we're gonna go.
If you don’t live in Italy, we have two options: if you would like to relocate, our company offers a relocation package to help you move to Milan; if you want to stay where you are, we offer a benefit to help you with travel expenses and flexible working hours around your journey time.

People are at the center of what we do. People first, then everything else.

At the center of our reality there is a strong company culture with a lot of focus on people.

Our goal is to create a workplace based on trust, where people can unleash their potential in complete autonomy.

These are the values that guide our approach to work:

Use critical thinking

Don’t assume, validate your gut feeling

Share ideas

To reduce bias and improve results

Work on the problem

Not just the symptoms

Don't overcomplicate it

Keep it simple and effective

Take ownership

And make it happen

Love what you do

And have fun doing it!

Our Team

We are guided by two fundamental principles: entertaining people and a love of video games.

We have learned that clear, simple and honest communication is the best way to quickly achieve any goal, as long as everyone is on the same page. Our team is made of people who work autonomously, who embrace change and who are unafraid of the unknown.

We are guided by a single collective aim: to create something great, innovative and fun… and to do it fast! We start with the simple assumption that stupid questions do not exist, that ideas guiding our creative processes can always be improved and that data will give us the answers we are looking for. And then we start all over again.