About the Role

As the Product Marketing Manager, GovTech, you will be responsible for building foundational messaging, ABM content, and field marketing activations to attract more customers across all branches of the government. You will be an essential part of the overall Verkada for Government team, which operates as a standalone business unit with dedicated engineers, sales reps, and field marketers. If you are successful in this role, your contributions will directly result in millions of dollars in pipeline to our federal and state business.  This role will report into our Sr. Manager, Product Marketing.

The ideal candidate for this role is either a product marketer, content marketer looking to transition to product marketing, or management consultant looking to pivot into a GTM role at a fast-growing tech company.

We are committed to a thriving in-office culture. This role requires that you be on-site at our office in San Mateo, CA 5 days a week.

What You'll Do

• Lead the messaging and positioning for our government segment – creating the narrative across Verkada’s external surfaces including the website, sales pitch, one-pagers, events, webinars, etc.
• Launch new government-grade products, working closely with the Product and Engineering teams
• Create content that speaks to the government segment, including customer stories, ABM direct mail assets, brochures, videos, landing pages, etc.
• Work closely with our Federal and State AEs on tactical deal support, including the creation of custom slides, one-sheeters, and other materials to move strategic deals forward

What You Bring

• 2-4 years of product marketing or content marketing experience at a B2B technology company, or prior management consulting experience
• Strong ability to write for various audiences, including technical content
• Experience working cross-functionally with teams including Sales, Marketing, Product, and Creative
• Willingness to travel domestically for events and conferences
• Bachelor’s required

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

About the Role

Verkada is looking for a Product Marketing Manager to manage one or more of our core product lines. As a Product Marketing Manager, you will be responsible for overseeing new launches and ensuring their success in the market. In addition to leading launches, you will be integral in creating the collateral needed to enable our Sales, Demand Generation, and Channel Marketing teams to win. This role is highly cross-functional and will bring together stakeholders across the Product, Engineering, Sales, and Marketing organizations to drive business results. 

We are committed to a thriving in-office culture. This position will be based in-person at our HQ in San Mateo, CA.

What You'll Do

• Bring new products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact.
• Develop competitively differentiated messaging and positioning for a product based on user research, market insights, and product knowledge.
• Partner with Product Management counterparts to set a go-to-market plan, including target markets, bill of materials, and an activation strategy.
• Work closely with Creative, Demand Generation and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (videos, webinars, thought leadership, email nurture, etc).
• Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates.
• Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results.

What You Bring

• 2-5+ years of product marketing or related experience in B2B SaaS or IoT
• Ideal candidates have experience developing positioning and messaging across a portfolio of products
• MBA preferred or graduating from an accredited MBA program in 2026
• Self-directed and able to operate independently in a fast-paced environment
• Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences
• Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product
• Willingness to travel domestically for events and conferences
• Bachelor’s degree required
• We’re considering candidates at multiple levels, from Product Marketing Manager to Senior Product Marketing Manager, and will align the role title and scope based on experience

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

About the Role

As the Product Marketing Manager for our industry verticals (manufacturing, logistics, real estate, entertainment, transportation, etc.), you will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada’s broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the Product, Sales, and Marketing organizations. 

You will be integral in developing the collateral needed to support GTM motions in these industries and develop new ways for teams across Verkada to reach and communicate with existing and prospective customers.

What You'll Do

• Develop industry positioning and competitively differentiated messaging based on customer research, industry insights, and product knowledge.
• Bring new products and features to market through an industry lens by taking the lead on content creation - planning, creating/managing deliverables and timelines in order to maximize impact
• Work closely with Brand, Creative, and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, tradeshow collateral, email nurture, etc).
• Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
• Become an industry subject matter expert, evangelist, and cross-functional leader who unites Marketing, Sales, and Enablement teams to drive business results.

What You Bring

• 2-5+ years of product marketing or related experience in B2B SaaS or IoT
• Ideal candidates have experience developing positioning and messaging across a portfolio of products
• MBA preferred or graduating from an accredited MBA program in 2026
• Self-directed and able to operate independently in a fast-paced environment
• Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences
• Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product
• Willingness to travel domestically for events and conferences
• Bachelor’s required
• Must be authorized to work in the United States without the need for employer sponsorship now or in the future
• We’re considering candidates at multiple levels, from Product Marketing Manager to Senior Product Marketing Manager, and will align the role title and scope based on experience.

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.