Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond.

Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn, Facebook, Instagram, TikTok, and X; and learn more about Lifted at Go-Lifted and follow on LinkedIn.

We’re looking for a Senior Lead, People Analytics to advance our data-driven approach to talent and workforce strategy. In this highly impactful individual contributor role, you will own and drive high-priority analytics initiatives that influence how we attract, engage, develop, and retain top talent. You’ll partner closely with HR, Finance, and business leaders to translate workforce data into actionable insights that inform decision-making and elevate the employee experience at Upwork. This is an opportunity to operate as a strategic thought partner, delivering sophisticated analysis that directly influences executive-level decisions and long-term workforce planning.

Your Responsibilities:

• Lead end-to-end people analytics initiatives, from problem framing and hypothesis development to analysis, insight generation, and executive-level presentation.

• Design and implement scalable data models and analytical frameworks across talent acquisition, engagement, performance, workforce planning, and retention.

• Identify, evaluate, and champion AI and machine learning tools that enhance how we surface workforce insights, automate repetitive reporting tasks, and develop predictive models for attrition, hiring, and performance outcomes.

• Experiment with and integrate AI-assisted analysis — including the use of large language models and generative AI tools — to accelerate insight generation, improve narrative quality, and scale the team's analytical output.

• Partner with HR and business leaders to translate workforce data into strategic and actionable recommendations.

• Build and maintain dashboards, reporting tools, and scalable self-service analytics capabilities that increase data accessibility and adoption.

• Identify and remediate data quality gaps within Workday and related systems, strengthening the integrity and reliability of people data.

• Communicate nuanced analyses in a clear and compelling way to diverse stakeholders, from HR partners to executives.

• Leverage external benchmarks, industry trends, and best practices to inform Upwork’s people strategy.

• Ensure data integrity and compliance with privacy regulations while continuously improving data collection and analysis processes.
  
  

What it takes to catch our eye:

• Strong background in People Analytics, Workforce Analytics, or a related field with a proven track record of delivering strategic, business-impacting insights.

• Hands-on experience with Workday HCM, including building and maintaining advanced or custom reports, leveraging calculated fields, and improving data quality and reporting structures.

• Experience with Qualtrics and Greenhouse is a plus.

• Proficiency in analytics tools such as SQL, Python, R, Tableau, or similar platforms.

• Curiosity and hands-on experience with AI tools — including experience using LLMs, AI-assisted coding tools (e.g. GitHub Copilot), or ML frameworks to enhance analytical workflows or build predictive models.

• A forward-thinking mindset with a demonstrated ability to identify where AI and automation can meaningfully improve how people data is gathered, analyzed, and acted upon.

• Strong business acumen and ability to connect data insights to strategic objectives.

• Ability to independently lead and prioritize multiple high-impact initiatives in a fast-paced environment.

• Excellent communication skills, with the ability to distill complex analyses into clear, actionable recommendations.

• A passion for leveraging data to drive equity, inclusion, and positive employee experiences.

Come change how the world works.

Upwork is establishing its first international operational hub in Lisbon, Portugal. The new office is expected to be fully operational by Q4 2026. This role will require 3 days in office once we have an office open.

This position will initially be employed through a partner to ensure a seamless hiring process while we establish the hub. Once the hub is established, there may be opportunities to transition to employment with Upwork, depending on business needs and other requirements. While employed by the partner, you’ll work as part of Upwork’s team, with access to our resources, culture, and growth opportunities.

Our partner will offer competitive benefits. When Upwork’s hub is established, we will be excited to offer employment and benefits directly as business needs require. 

Upwork is committed to building a diverse, inclusive, and equitable workforce. Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or any other status protected by applicable law.

We use BrightHire, an AI-enabled tool, to record interviews and summarize interview transcripts. The tool allows the interviewer to focus on the discussion and does not score or evaluate candidates or make recommendations. The interview transcripts are reviewed, and decisions are only made by humans. Candidates who prefer not to have their interview recorded through BrightHire can opt out when the interview is scheduled.

To learn more about how Upwork processes and protects your personal information as part of the application process, please review our Global Job Applicant Privacy Notice and the Applicant Privacy Addendum (EEA, UK, and Switzerland).

The annual base salary range for this position is displayed below. Individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

Annual Base Compensation
€63.000 - €79.000 EUR

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond.

Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn, Facebook, Instagram, TikTok, and X; and learn more about Lifted at Go-Lifted and follow on LinkedIn.

We’re looking for a Senior Lead, People Analytics to advance our data-driven approach to talent and workforce strategy. In this highly impactful individual contributor role, you will own and drive high-priority analytics initiatives that influence how we attract, engage, develop, and retain top talent. You’ll partner closely with HR, Finance, and business leaders to translate workforce data into actionable insights that inform decision-making and elevate the employee experience at Upwork. This is an opportunity to operate as a strategic thought partner, delivering sophisticated analysis that directly influences executive-level decisions and long-term workforce planning.

Your Responsibilities:

• Lead end-to-end people analytics initiatives, from problem framing and hypothesis development to analysis, insight generation, and executive-level presentation.

• Design and implement scalable data models and analytical frameworks across talent acquisition, engagement, performance, workforce planning, and retention.

• Identify, evaluate, and champion AI and machine learning tools that enhance how we surface workforce insights, automate repetitive reporting tasks, and develop predictive models for attrition, hiring, and performance outcomes.

• Experiment with and integrate AI-assisted analysis — including the use of large language models and generative AI tools — to accelerate insight generation, improve narrative quality, and scale the team's analytical output.

• Partner with HR and business leaders to translate workforce data into strategic and actionable recommendations.

• Build and maintain dashboards, reporting tools, and scalable self-service analytics capabilities that increase data accessibility and adoption.

• Identify and remediate data quality gaps within Workday and related systems, strengthening the integrity and reliability of people data.

• Communicate nuanced analyses in a clear and compelling way to diverse stakeholders, from HR partners to executives.

• Leverage external benchmarks, industry trends, and best practices to inform Upwork’s people strategy.

• Ensure data integrity and compliance with privacy regulations while continuously improving data collection and analysis processes.
  
  

What it takes to catch our eye:

• Strong background in People Analytics, Workforce Analytics, or a related field with a proven track record of delivering strategic, business-impacting insights.

• Hands-on experience with Workday HCM, including building and maintaining advanced or custom reports, leveraging calculated fields, and improving data quality and reporting structures.

• Experience with Qualtrics and Greenhouse is a plus.

• Proficiency in analytics tools such as SQL, Python, R, Tableau, or similar platforms.

• Curiosity and hands-on experience with AI tools — including experience using LLMs, AI-assisted coding tools (e.g. GitHub Copilot), or ML frameworks to enhance analytical workflows or build predictive models.

• A forward-thinking mindset with a demonstrated ability to identify where AI and automation can meaningfully improve how people data is gathered, analyzed, and acted upon.

• Strong business acumen and ability to connect data insights to strategic objectives.

• Ability to independently lead and prioritize multiple high-impact initiatives in a fast-paced environment.

• Excellent communication skills, with the ability to distill complex analyses into clear, actionable recommendations.

• A passion for leveraging data to drive equity, inclusion, and positive employee experiences.

Come change how the world works.

Upwork is establishing an operational hub in Toronto, Canada. The new office is expected to be fully operational by Q4 2026. This role will require 3 days in office once we have an office open.

This position will initially be employed through a partner to ensure a seamless hiring process while we establish the hub. Once the hub is established, there may be opportunities to transition to employment with Upwork, depending on business needs and other requirements. While employed by the partner, you’ll work as part of Upwork’s team, with access to our resources, culture, and growth opportunities.

Our partner will offer competitive benefits. When Upwork’s hub is established, we will be excited to offer employment and benefits directly as business needs require. 

Upwork is committed to building a diverse, inclusive, and equitable workforce. Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or any other status protected by applicable law.

We use BrightHire, an AI-enabled tool, to record interviews and summarize interview transcripts. The tool allows the interviewer to focus on the discussion and does not score or evaluate candidates or make recommendations. The interview transcripts are reviewed, and decisions are only made by humans. Candidates who prefer not to have their interview recorded through BrightHire can opt out when the interview is scheduled.

To learn more about how Upwork processes and protects your personal information as part of the application process, please review our Global Job Applicant Privacy Notice and the Applicant Privacy Addendum (Canada). 

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond.

Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn, Facebook, Instagram, TikTok, and X; and learn more about Lifted at Go-Lifted and follow on LinkedIn.

Upwork’s Marketing Analytics team is focused on optimizing our growth engines through rigorous experimentation and data-driven decision making. This role sits at the intersection of product and marketing, driving measurement and experimentation across the customer funnel to improve acquisition, engagement, and conversion. You will partner cross-functionally with product, marketing, SEO, and data science teams to design experiments, analyze user behavior, and build frameworks that inform growth strategy. This role also supports understanding organic discovery, including traditional search and emerging AI-driven discovery surfaces.

Your Responsibilities:

• Organic & AI Discovery Analytics: Support analysis of organic channels, including SEO and emerging AI-driven discovery (e.g., ChatGPT, Gemini). Evaluate performance signals such as engagement, traffic, and visibility.
• Strategic Communication: Present insights and recommendations to marketing leadership, influencing growth strategy and prioritization.
• Experimentation & Testing: Design, execute, and analyze A/B and incrementality tests. Define hypotheses, success metrics, and test duration, and conduct deep post-test analysis to inform decisions.
• Drive insights that improve conversion, engagement, and overall growth.
• Data Extraction & Technical Analysis: Extract and analyze large datasets using SQL, Python, or R to support experimentation, user behavior analysis, and growth initiatives.
• Experimentation Tooling: Utilize platforms such as Statsig, Optimizely, VWO, or similar tools to implement and monitor experiments across experiences.
• SEO Tooling: Leverage tools such as Google Search Console, SEMrush, Ahrefs, or similar to explore keyword performance and on-site engagement trends.

What it takes to catch our eye:

• A degree in Mathematics, Statistics, Economics, Computer Science, or a related quantitative field.
• Proven experience designing and executing experiments (A/B, multivariate, incrementality), including hypothesis development, metric definition, sample sizing, and post-test analysis.
• Experience in marketing or growth analytics, with a strong focus on customer funnels, acquisition, and conversion optimization. Experience with organic search and SEO analytics.
• Technical Proficiency: Strong SQL skills and proficiency in Python or R for analyzing large datasets and supporting experimentation and analytics workflows.
• Experimentation Tools: Experience with platforms such as Statsig, Optimizely, VWO, or similar tools used to run and monitor experiments.
• BI tools such as Looker or Tableau. (SEO-specific tools are a plus, e.g., Google Search Console, SEMrush, Ahrefs, Botify, Screaming Frog)
• Testing & Statistical Knowledge: Strong foundation in experimental design, statistical significance, and methods to measure incremental impact.
• Marketplace Context: Previous experience in a two-sided marketplace or consumer tech environment will be highly regarded.

Come change how the world works.

Upwork is establishing an operational hub in Toronto, Canada. The new office is expected to be fully operational by Q4 2026. This role will require 3 days in office once we have an office open.

This position will initially be employed through a partner to ensure a seamless hiring process while we establish the hub. Once the hub is established, there may be opportunities to transition to employment with Upwork, depending on business needs and other requirements. While employed by the partner, you’ll work as part of Upwork’s team, with access to our resources, culture, and growth opportunities.

Our partner will offer competitive benefits. When Upwork’s hub is established, we will be excited to offer employment and benefits directly as business needs require. 

Upwork is committed to building a diverse, inclusive, and equitable workforce. Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or any other status protected by applicable law.

We use BrightHire, an AI-enabled tool, to record interviews and summarize interview transcripts. The tool allows the interviewer to focus on the discussion and does not score or evaluate candidates or make recommendations. The interview transcripts are reviewed, and decisions are only made by humans. Candidates who prefer not to have their interview recorded through BrightHire can opt out when the interview is scheduled.

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond.

Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn, Facebook, Instagram, TikTok, and X; and learn more about Lifted at Go-Lifted and follow on LinkedIn.

The Workplace team plays a key role in shaping the daily experience of employees and visitors across Upwork’s offices. As a Workplace Specialist based in Lisbon, you will help ensure our workplace operates smoothly, efficiently, and in alignment with Upwork’s culture and values. This role focuses on delivering a welcoming, well-organized, and productive office environment for employees and partners who rely on the workplace to collaborate and do their best work.

In this onsite role, you will partner with teammates and cross-functional stakeholders to support workplace operations, office programs, and employee experience initiatives. You will contribute to multiple workstreams that improve the functionality of the office environment while maintaining high standards for service, communication, and operational excellence. This role operates with moderate autonomy and contributes meaningfully to projects and programs within the Workplace function while collaborating closely with team members and stakeholders.

Your Responsibilities:

• Support daily workplace operations in the Lisbon office, ensuring a welcoming, safe, and well-organized environment for employees and visitors.

• Coordinate with vendors, building management, and internal teams to maintain office services, equipment, and facilities.

• Manage workplace logistics such as office supplies, space readiness, and meeting support to ensure smooth day-to-day operations.

• Assist with the planning and execution of workplace initiatives, office programs, and employee experience activities that enhance collaboration and engagement.

• Track workplace requests and operational tasks, communicating updates clearly to stakeholders and ensuring timely resolution.

• Use AI tools to draft, organize, or summarize operational documentation, communications, or project updates to support workplace programs.

• Maintain accurate workplace documentation and identify opportunities to improve processes, efficiency, or service delivery.

What it takes to catch our eye:

• Experience supporting workplace operations, office management, facilities coordination, or employee experience programs in a professional environment.

• Strong organizational and communication skills with the ability to manage multiple operational tasks and priorities.

• Comfort collaborating with vendors, building teams, and cross-functional partners to resolve workplace issues and improve services.

• Curiosity and willingness to experiment with AI tools to streamline tasks such as documentation, communication, or information summarization while reviewing outputs for accuracy.

• A proactive, collaborative mindset with a focus on improving workplace experiences for employees and visitors.

Come change how the world works.

Upwork is establishing its first international operational hub in Lisbon, Portugal. The new office is expected to be fully operational by Q4 2026. This role will require 3 days in office once we have an office open.

This position will initially be employed through a partner to ensure a seamless hiring process while we establish the hub. Once the hub is established, there may be opportunities to transition to employment with Upwork, depending on business needs and other requirements. While employed by the partner, you’ll work as part of Upwork’s team, with access to our resources, culture, and growth opportunities.

Our partner will offer competitive benefits. When Upwork’s hub is established, we will be excited to offer employment and benefits directly as business needs require. 

Upwork is committed to building a diverse, inclusive, and equitable workforce. Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or any other status protected by applicable law.

We use BrightHire, an AI-enabled tool, to record interviews and summarize interview transcripts. The tool allows the interviewer to focus on the discussion and does not score or evaluate candidates or make recommendations. The interview transcripts are reviewed, and decisions are only made by humans. Candidates who prefer not to have their interview recorded through BrightHire can opt out when the interview is scheduled.

To learn more about how Upwork processes and protects your personal information as part of the application process, please review our Global Job Applicant Privacy Notice and the Applicant Privacy Addendum (EEA, UK, and Switzerland).

The annual base salary range for this position is displayed below. Individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

Annual Base Compensation
€28.500 - €34.000 EUR