The Team: 

Upstart’s Growth Marketing team drives scalable, data-informed customer acquisition and engagement across our lending products. The team focuses on connecting consumers to credit through thoughtful, well-timed interactions across channels.

As the Senior Lifecycle Marketing Manager (Emerging Products) at Upstart, you will own and scale lifecycle marketing for new and growing products, including Cash Line, Upstart’s new, always-on line of credit product. You will design and optimize end-to-end customer journeys—from cross-sell and activation through retention, re-engagement, and winback—within a mobile-first experience. You may also be called on to support additional emerging products as they launch and scale.

How you’ll make an impact

• Own lifecycle strategy and execution across the full customer journey, including cross-sell, activation, retention, re-engagement, and churn winback
• Drive growth for Cash Line through mobile-first lifecycle programs, leveraging push notifications, in-app messaging, email, and SMS
• Design and optimize multi-channel journeys that improve key metrics such as conversion, engagement, retention, and revenue
• Define detailed campaign requirements, including audience segmentation, trigger logic, and channel orchestration, in partnership with Product and Engineering
• Build and execute a hypothesis-driven experimentation roadmap across lifecycle stages, and translate results into actionable insights
• Analyze performance across campaigns and lifecycle stages, and communicate results through regular reporting (weekly, monthly, quarterly) with clear insights and next-step recommendations
• Partner cross-functionally with Product, Analytics, Engineering, and Creative to improve the end-to-end customer experience
• Develop and maintain reporting frameworks and dashboards to measure lifecycle performance and inform prioritization
• Support lifecycle strategy and execution for additional emerging products as they are introduced

Minimum Qualifications 

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience)
• 4+ years of experience in lifecycle marketing, CRM, or retention marketing roles
• Hands-on experience building and executing lifecycle campaigns using a marketing automation platform (e.g., Iterable, Braze, Salesforce Marketing Cloud)
• Experience designing and analyzing A/B or multivariate tests, including defining success metrics and interpreting results
• Proficiency in data analysis using spreadsheet tools (e.g., Excel or Google Sheets) and familiarity with BI tools (e.g., Looker, Model

Preferred Qualifications

• Experience managing lifecycle marketing across multiple stages of the customer journey (e.g., acquisition, activation, retention, winback)
• Experience designing lifecycle strategies for mobile app experiences, including push notifications and in-app messaging
• Knowledge of customer data platforms (CDPs) and event-driven marketing systems, we use Hightouch
• Ability to translate complex datasets into clear insights that inform marketing strategy
• Experience working cross-functionally with Product, Engineering, and Creative teams on campaign execution

Position location This role is available in the following locations: Remote

Time zone requirements The team operates on the East/West coast time zones. 

This opportunity is a contractor role and is not eligible for Upstart’s employee compensation, equity, bonus, or benefits offerings.

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The Team: 

As Upstart’s Brand & Creative Team, we shape how the brand comes to life across every touchpoint — defining our voice, personality, and emotional connection with borrowers and partners. We sit within Growth, designing and creating for impact across all channels, from the digital surfaces where consumers first discover us to the campaigns and brand systems that make Upstart trusted and remembered. 

As Creative Director, Brand at Upstart, you’ll be a senior creative leader for our brand's most visible owned channels including: organic social media, our website, and our brand design systems — while also driving creative vision for brand campaigns. You'll set the creative bar, lead the team, and champion the work that builds lasting brand love at scale. 

This role is ideal for a player / coach — someone equally comfortable guiding a team and doing the work required to get something off the ground. This is an impactful role with the opportunity to be a key driver in making Upstart a beloved brand, cultural driver, and household name.

How you’ll make an impact

• Lead creative strategy and execution across Upstart's owned brand channels: organic social, our website, and brand design systems.
• Grow, inspire, and develop a multi-disciplinary creative team across brand disciplines—setting a high creative standard, delivering direct and actionable feedback, and building the kind of team culture where talented people come to do their best work.
• Drive brand campaign creative from concept to delivery, including leading both internal development and directing agency partners across TV, OOH, digital, and emerging media
• Actively evolve how Upstart uses AI tools to accelerate creative output without sacrificing craft
• Partner closely with Marketing, Product, and senior leadership to align creative strategy with business goals — showing up as a trusted creative thought partner across the organization, not just a creative executor.

Minimum Qualifications 

• 10+ years of experience in brand creative, design, or creative direction, with at least 4+ years leading and managing multi-disciplinary creative teams.
• Demonstrated experience overseeing brand campaign development end-to-end across channels including TV, OOH, and digital with both internal teams and external agency partners.
• Portfolio showcasing excellence in brand identity work, visual design systems, and effective metrics-driving, multi-channel campaign creative.
• Proven track record of developing creative talent and building team culture across disciplines.

Preferred Qualifications

• Deep knowledge of organic social content strategy and platform-native creative across Instagram, TikTok, LinkedIn, and emerging channels.
• Familiarity with website design + content strategy and a track record of partnering with web and UX teams to deliver quality digital experiences.
• Ability to translate brand strategy into scalable design systems and guidelines adopted org-wide.
• Experience at a consumer-facing tech brand or other regulated industry brand.
• Advanced fluency with AI-assisted creative tools and a demonstrated approach to using emerging technologies as a force-multiplier for creative quality and output.

Position location This role is available in the following locations: Remote

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

The Team: 

Upstart’s Growth team is focused on expanding access to affordable credit for millions of Americans. The team combines marketing, data, and technology to scale customer acquisition in efficient and measurable ways. Direct Mail is a core channel within Growth and plays a critical role in reaching new borrowers and driving business performance.

As the Senior Performance Marketing Manager, Direct Mail and Offline Growth, you will own one of Upstart’s most impactful acquisition channels end-to-end, with a primary focus on our Home Equity Line of Credit (HELOC) product. This is one of the company’s fastest-growing and most strategically important offerings. You will define channel strategy, optimize targeting and creative, and lead execution to drive efficient, incremental growth. This role offers significant ownership, including P&L responsibility, and the opportunity to solve complex, high-impact problems in partnership with cross-functional teams.

How you’ll make an impact

• Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations
• Build our broader offline growth channels (OOH, linear TV, and brand testing)
• Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact
• Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency
• Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy
• Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities
• Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases
• Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions
• Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals

Minimum Qualifications 

• Bachelor’s degree or equivalent practical experience
• 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles
• Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis
• Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
• Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)

Preferred Qualifications

• Experience with Direct Mail marketing strategy, execution, or channel ownership
• Experience working across multiple marketing channels (e.g., digital, offline, lifecycle)
• Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling
• Experience working in regulated industries such as financial services, insurance, or healthcare
• Skills in SQL, Looker, or similar tools to analyze and interpret large datasets

Position location This role is available in the following locations: Remote 

Time zone requirements The team operates on the East/West coast time zones.

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

#LI-REMOTE

#LI-MidSenior