Who We Are
UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.
The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).
We are looking for a Creative Director to join UnitedMasters!
This role is based in Brooklyn, New York with four days in-office and one day remote.
What You'll Do
- Own and elevate the UnitedMasters creative vision, ensuring brand, design, and messaging resonate deeply with independent artists and drive connection and trust
- Evolve and enforce the brand system (in partnership with Translation), delivering clear, differentiated positioning and consistent yet channel-optimized expression across all touchpoints
- Lead end-to-end creative for Marketing, owning production across campaigns and channels including web, digital, email, social, and events
- Develop and direct market leading social content series that create opportunities to showcase our artists and grow audience reach and engagement across UnitedMasters channels
- Partner across Marketing (brand, growth, product, social, lifecycle) to deliver best-in-class creative that is both emotionally compelling and performance-driven
- Champion a data-first creative approach, using insights to inform strategy, measure impact, and continuously optimize output
- Build and scale a high-performing design org with strong processes, tools, and operations to meet evolving business needs
- Drive cross-functional alignment with Product Design, Marketing, Artist Marketing, and Brand & Partnerships to ensure cohesive, high-quality creative across channels
- Partner with Translation to align on overarching brand direction and unlock opportunities for breakthrough, integrated creative
- Hire, lead, and develop a world-class creative team (in-house and freelance), aligning resourcing to both immediate priorities and long-term growth
Knowledge, Skills and Abilities
- Manages multiple concurrent projects with precision; adapts quickly as priorities shift
- Thrives in lean environments; delivers scrappy short-term wins while building scalable, long-term solutions
- Communicates with clarity and influence across all levels, including senior leadership
- Executes with urgency and ownership; holds self and team accountable for outcomes
- Deep fluency in digital trends and formats; optimizes creative by channel and runs a rigorous test-and-learn approach
- Leads, develops, and retains high-performing creative teams
- Portfolio of impactful, multi-channel campaigns required
Minimum Qualifications
- 6+ years experience leading marketing creative, in-house and/or at an agency
- Proven experience defining or evolving brand identity (including branding, style guide, creative toolkit, brand voice/messaging guidelines)
- Experience building creative for multi-channel campaigns (paid social, digital banners, email, OOH, etc), with strong emphasis on digital/performance marketing
About UnitedMasters, Inc.
UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.
Salary Hiring Range: $190,000 - $225,000
Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)
Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.
The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.
#LI-HYBRID
