True Classic is hiring a Director of Growth Marketing to drive new and repeat customer revenue through paid media, affiliate marketing, and owned media channels. In this hands-on, performance-focused role, you will work directly with our Head of Marketing to execute, scale, and systematize growth initiatives that improve CAC efficiency, retention, and customer LTV. You’ll thrive here if you’re a scrappy executor who’s just as comfortable managing ad platforms as you are building performance dashboards or partnering on full-funnel strategies.

All True Classic roles are global and omni-channel, driving accountability across product categories, regions, and sales/marketing channels. This role will allow you to impact operations worldwide, ensuring alignment with our business objectives and delivering success across diverse markets and platforms.

Areas of Accountability

Performance Marketing & Paid Media

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks.
• Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals.
• Conduct ongoing creative and audience testing across funnel stages.
• Leverage analytics to inform optimizations and scale what’s working.

Affiliate & Partnerships

• Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships.
• Collaborate with agencies, influencers, and publishers to generate conversions.
• Evaluate and optimize commission structures to improve return on spend.

Owned Media Optimization

• Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push).
• Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV.
• Translate performance insights into actionable briefs for internal and external partners.

Measurement & Reporting

• Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV.
• Surface insights and trends to inform weekly optimizations and executive-level strategy.
• Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance.

Systems & Scale Enablement

• Help implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems).
• Ensure scalable workflows are in place for campaign deployment, performance tracking, and learning documentation.

Cross-Functional Collaboration

• Creative – Partner to develop and iterate on performance-driven assets.
• Analytics – Work closely to validate campaign performance and attribution.
• Finance – Align on budget pacing, ROI, and scenario planning.
• Retention & CX – Share performance insights to optimize lifecycle and post-purchase experiences.
• Product & Merchandising – Align on product launches and hero product campaigns.

Qualifications

• 5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce.
• Expertise in campaign management across Meta, Google, YouTube, and TikTok.
• Experience managing affiliate programs and platforms (e.g., Impact, ShareASale).
• Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization.
• Data-driven mindset with experience using reporting tools and performance dashboards.
• Ability to collaborate cross-functionally and turn insights into action quickly.

Preferred Qualifications 

• Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG
• Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam
• Familiarity with GA4 and event-based tracking frameworks
• Experience working in hybrid or remote environments with cross-functional teams

Skills and Competencies

Technical Skills

• Paid media platforms (Meta Ads, Google Ads, TikTok, YouTube)
• Affiliate platforms (Impact, ShareASale, etc.)
• Analytics tools and dashboards (GA4, Looker, Triple Whale, Rockerbox)
• Excel / Google Sheets (advanced)

Soft Skills

• Analytical rigor and curiosity
• Strong written and verbal communication
• Speed and efficiency in execution
• Creative problem-solving and iteration mindset
• Team collaboration and adaptability

Workplace Arrangement

Remote 

Compensation and Benefits

Compensation

• Competitive salary + quarterly performance bonus 

Time Off

• Unlimited PTO and sick time

Health & Wellness

• Company medical, dental, and vision insurance
• $100/month Wellness Stipend
• Free Employee Assistance Program (EAP)

Work & Growth Support

• $100/month Work From Home Stipend

Perks

• $1,000/year True Classic merchandise allowance
• 401(k) plan with 3% company match

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.

True Classic is hiring a contract TikTok Live Host to represent the brand on TikTok Live. This role is fully focused on live selling—engaging with audiences in real time, showcasing products on camera, and driving conversion through an authentic, high-energy presence. This is a creator-first, on-camera role centered around performance in live environments, not traditional content production.

This is not a traditional content role—we’re looking for someone who is confident, charismatic, and thrives on camera. Success in this role comes from your ability to connect with an audience live and turn engagement into sales.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Areas of Accountability

• Host recurring TikTok Live events
• Serve as an on-camera face of the brand, bringing energy, authenticity, and confidence to every stream
• Showcase products in real time—highlighting fit, feel, features, and value
• Drive conversion through:
  • Clear, compelling product storytelling
  • Live-only urgency and offers
  • Strong, consistent calls to action
• Answer questions, handle objections, and adapt messaging live based on audience feedback

Audience Engagement & Community Building

• Interact with viewers in chat, respond to comments, and build rapport with repeat customers
• Create an engaging and entertaining live experience that keeps viewers watching and shopping
• Stay current on TikTok Live trends and live commerce best practices

Qualifications

• Strong on-camera presence — confident, natural, and engaging
• Comfortable speaking for extended periods in a live setting
• High-energy, personable, and quick-thinking
• Ability to sell conversationally (not script-read)
• Experience with live platforms (TikTok Live, Whatnot, Instagram Live, Twitch, etc.) preferred but not required
• Strong communication and improvisation skills
• Basic understanding of eCommerce or sales is a plus
• Self-starter who can operate independently in a fast-paced environment

Workplace Arrangement

Flexible (Contract)

This is a flexible, contract-based role with adaptable weekly hours based on live scheduling needs. There is no set in-office requirement—hosts are scheduled based on availability and business needs.

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.