Think Academy 是全球领先的数学教育品牌，隶属于好未来（TAL Education Group）。我们专注于为3-12岁孩子提供优质的数学课程，帮助他们培养数学思维、提升学术竞争力。作为深受家长信赖的教育机构，Think Academy 拥有丰富的教学资源与全球视野，为无数学生提供通向成功的桥梁。

在小红书这个平台上，我们致力于通过优质内容为家长和孩子提供更多教育资源与学习灵感。我们正在寻找一位优秀的小红书内容专家，帮助美国学而思内容矩阵用更优质的内容，将我们的故事讲给更多家长，建立信任，搭建品牌。

岗位职责：

1. 负责小红书账号的内容策划与选题输出，结合目标用户需求、平台趋势和业务目标，持续产出有传播力、有转化力的内容方向。
2. 具备敏锐的内容嗅觉，能够快速捕捉平台风口、用户情绪变化和热点议题， 结合Think Academy的品牌形象和产品特点，进行高质量的创作。
3. 负责爆款内容的拆解、复盘与复制，能够从标题、封面、选题切口、内容结构、评论区反馈等多个维度总结规律，并形成可复用的方法论。
4. 与运营、投放、销售或业务团队协同，围绕获客、转化、品牌心智等目标，持续优化内容策略，针对种草、引流、转化等不同目标，搭建高效的内容矩阵。
   
   

岗位要求：

1. 有小红书内容相关经验，成功孵化账号、操盘账号、爆款内容策划或内容增长经验，对美国教育行业了解，或有教育、家庭消费、知识付费等赛道经验者优先。
2. 对用户有真实理解，擅长从用户表达、评论反馈、咨询问题、生活场景中提炼痛点。
3. 具备较强的创新意识，能够持续找到更有讨论度、情绪张力和传播潜力的表达方式。
4. 对于质量严格把关，自驱力强，对热点敏感，执行速度快，能在变化中快速试错、快速迭代。
5. 有较强的数据复盘能力，能够结合曝光、点击、完播、互动、收藏、转化等指标持续优化内容。

 为什么选我们？

• 硬核背书： 顶级教育赛道，团队专业且扁平。
• 能力提升：专注高质量产出。
• 身份支持：接受CPT/OPT！ 给有实力的留留们最稳的保障。
• 转正机会：能力够硬、表现够稳，转正路径清晰。

Title : Offline Marketing Coordinator

Location: on site  (Cupertino / Los Altos ) 

Compensation : $22–$30/hour 

Type: Part-time / Full-time (Tuesday–Saturday ) 

Think Academy is a leading math enrichment program serving Silicon Valley families with rigorous, joyful learning experiences. We partner with local schools and communities to support students’ academic growth and confidence.

Role Summary

We’re looking for a School Marketing Outreach Coordinator who thrives in the community—building relationships with schools, preschools, and local organizations and turning partnerships into real enrollment outcomes. This role owns the “front door” of local growth: outreach strategy, school relationship development, on-site events, and building a small field outreach team.

Key Responsibilities

• Coordinate outreach efforts across school districts in the Bay Area

Qualifications

• Strong communication skills and outgoing personality 
• Highly organized; able to manage multiple relationships and event logistics 
• Comfortable working weekends and being on-site at schools/events 
• Experience working with schools, PTAs, preschools, or youth/community organizations 
• Bilingual in English and Chinese is a plus (not required) 
• Open to teaching in the future 
• Familiarity with Silicon Valley school communities or local parent networks 
• Experience training/managing a team is a plus

Compensation 

• Start at $22–$30/hour 
• Enjoy benefits such as medical insurance (vision/dental), 401 (k), paid sick leave
• Gain hands-on experience in an education driven environment
• Potential for future leadership opportunities based on performance

Think Zone Learning Center, part of the TAL Education Group, is a fast-growing EdTech company providing personalized math and English education to K–8 students. As we scale from 0–1 and expand across the Bay Area, we are building the next generation of leaders who can grow with the company.

We are hiring an EdTech Management Trainee (Marketing Track)—an early-career role designed for candidates who are eager to learn, grow, and develop into future leaders.

This role is ideal for someone who may not yet have extensive full-time experience, but is motivated, hands-on, and excited to build real-world marketing capabilities in a fast-growing operating environment. You will rotate across marketing functions and work closely with operations, enrollment, and product teams to support business growth.

• Execute and optimize digital marketing initiatives across paid media and social platforms, with a focus on performance improvement and ROI.
• Support content development across digital channels, including social media, advertising creatives, and campaign messaging.
• Assist with Chinese social media marketing (e.g., Xiaohongshu), including content planning, publishing, and influencer collaboration.
• Analyze marketing data and campaign results to inform iteration and optimization.
• Collaborate cross-functionally with operations, enrollment, and product teams to support growth initiatives.
• Participate in rotational learning across departments and take on increasing responsibilities as skills and ownership grow.

• Bachelor’s degree in Marketing, Communications, Media, Business, or a related field (or equivalent experience).
• Bilingual in English and Chinese (required).
• 0–3 years of experience in marketing or related fields; internship or project experience is welcome.
• Prior exposure to digital marketing, content creation, or social media is a plus.
• Familiarity with Google Ads, Meta Ads, or analytics tools is preferred but not required.
• Interest in Chinese social platforms (e.g., Xiaohongshu) is a strong plus.
• Strong learning ability, initiative, and willingness to take ownership.
• Comfortable working in a fast-paced, startup-style 0–1 environment.

• Structured growth path toward senior marketing or leadership roles.
• Hands-on learning in a rapidly growing EdTech company.
• High ownership and real business impact from day one.
• Supportive, collaborative team culture.
• Exposure to cross-functional operations and leadership development.

Salary Range: $65,000 – $75,000 per year, depending on experience and qualifications.

• Health Insurance
• Paid Sick Leave
• 401(k) Retirement Plan with Company Match
• Professional development and internal growth opportunities
• Visa sponsorship may be considered for exceptional candidates based on performance, business needs, and eligibility.

Job type: Full-Time (30-40 hours per week)

Location: San Jose

Intended Start Date: ASAP

Who we are:

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

What You Will Do:

Video content is one of Think Academy's key communication tools with parents. Across our website and social media platforms, videos play an essential role in explaining course structures, teaching methods, and student outcomes. 

As a Scriptwriter & Video Director, you will be responsible for the end-to-end creation of educational and marketing videos, from concept development and scriptwriting to production and delivery. You’ll ensure that each piece clearly conveys the value of our courses and builds trust with parents. The role requires strong content planning and basic video production skills, as well as cross-functional collaboration with the teaching, design, editing, and marketing teams.

• Understand course objectives, student learning characteristics, and parent pain points to identify key topics for video creation.
• Develop monthly content plans covering multiple formats (e.g., teaching demos, parent stories, study tips, event previews).
• Participate in planning meetings to align themes with marketing and teaching priorities.

• Translate educational content into clear, engaging, and easy-to-follow scripts.
• Define logical structure, pacing, and key visual elements for each video.
• Coordinate shooting schedules and resources with teachers, videographers, and editors.
• Oversee on-site filming to ensure accuracy, smooth delivery, and high visual quality.

• Adapt video content for various platforms (website, YouTube, Xiaohongshu, WeChat Channels, etc.), optimizing tone and rhythm for each.
• Collaborate with designers, editors, and marketing teams to maintain visual and brand consistency.
• Monitor content performance metrics (completion rate, retention, conversion) and recommend improvements.

• Manage video production timelines and deliverables across departments.
• Build and maintain a structured script, footage, and template library.
• Conduct post-project reviews to summarize learnings and continuously improve workflow efficiency.

How You Can Be Qualified:

• Bachelor’s degree or above in Media, Education, Marketing, or a related field
• 1-3 years of experience in video directing, scripting, or content planning; experience in the education industry or knowledge-based content is preferred
• Strong storytelling and scriptwriting skills with a solid understanding of video narrative structure
• Excellent communication and coordination skills to work across teaching, design, editing, and marketing teams
• Basic understanding of video production processes including filming, editing, motion graphics, and marketing teams
• Sensitivity to educational content and the ability to transform complex concepts into accessible and relatable stories
• Fluency in Mandarin is required
• Preferred Qualifications:
  • Experience in K–12 educational or competition-related content production
  • Understanding of social media algorithms and short-video growth strategies; experience in building or growing an account from scratch
  • Proven ability to manage end-to-end production with strong quality control
  • Familiarity with AI-assisted video creation, interactive learning content, or innovative teacher-led video formats

Interview Process:

1. Application Review
2. Portfolio + Trial Video Submission
3. HR Screening
4. Hiring Manager Interview
5. Final Interview

Pay Structure:

• $30-$50/hr
• Professional Growth:
  • Opportunity to convert into full-time based on performance!
• 401k and Health, Vision, and Dental Insurance (depending on eligibility)

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

Job type: Full-Time (30-40 hours per week)

Location: San Jose

Intended Start Date: ASAP

Who we are:

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

What You Will Do:

Video content is one of Think Academy's key communication tools with parents. Across our website and social media platforms, videos play an essential role in explaining course structures, teaching methods, and student outcomes. 

As a Video Director, you will be responsible for the end-to-end creation of educational and marketing videos, from concept development and scriptwriting to production and delivery. You’ll ensure that each piece clearly conveys the value of our courses and builds trust with parents. The role requires strong content planning and basic video production skills, as well as cross-functional collaboration with the teaching, design, editing, and marketing teams.

• Understand course objectives, student learning characteristics, and parent pain points to identify key topics for video creation.
• Develop monthly content plans covering multiple formats (e.g., teaching demos, parent stories, study tips, event previews).
• Participate in planning meetings to align themes with marketing and teaching priorities.

• Translate educational content into clear, engaging, and easy-to-follow scripts.
• Define logical structure, pacing, and key visual elements for each video.
• Coordinate shooting schedules and resources with teachers, videographers, and editors.
• Oversee on-site filming to ensure accuracy, smooth delivery, and high visual quality.

• Adapt video content for various platforms (website, YouTube, Xiaohongshu, WeChat Channels, etc.), optimizing tone and rhythm for each.
• Collaborate with designers, editors, and marketing teams to maintain visual and brand consistency.
• Monitor content performance metrics (completion rate, retention, conversion) and recommend improvements.

• Manage video production timelines and deliverables across departments.
• Build and maintain a structured script, footage, and template library.
• Conduct post-project reviews to summarize learnings and continuously improve workflow efficiency.

How You Can Be Qualified:

• Bachelor’s degree or above in Media, Education, Marketing, or a related field
• 1-3 years of experience in video directing, scripting, or content planning; experience in the education industry or knowledge-based content is preferred
• Strong storytelling and scriptwriting skills with a solid understanding of video narrative structure
• Excellent communication and coordination skills to work across teaching, design, editing, and marketing teams
• Basic understanding of video production processes including filming, editing, motion graphics, and marketing teams
• Sensitivity to educational content and the ability to transform complex concepts into accessible and relatable stories
• Fluency in Mandarin is required
• Preferred Qualifications:
  • Experience in K–12 educational or competition-related content production
  • Understanding of social media algorithms and short-video growth strategies; experience in building or growing an account from scratch
  • Proven ability to manage end-to-end production with strong quality control
  • Familiarity with AI-assisted video creation, interactive learning content, or innovative teacher-led video formats

Interview Process:

1. Application Review
2. Portfolio + Trial Video Submission
3. HR Screening
4. Hiring Manager Interview
5. Final Interview

Pay Structure:

• $30-$50/hr
• Professional Growth:
  • Opportunity to convert into full-time based on performance!
• 401k and Health, Vision, and Dental Insurance (depending on eligibility)

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

Location: Onsite - San Jose, CA

Type: Full-time/Contract

Compensation Range: $75,000 - $100,000 per year, depending on experience and qualifications

We are seeking an experienced Google and Meta Ads Specialist to lead and optimize Think Academy’s digital advertising strategy across search and social platforms. The ideal candidate will combine analytical precision with creative testing to drive user acquisition, conversions, and brand awareness in the K–12 education sector.

1. Campaign Strategy & Structure

• Design, launch, and scale paid campaigns on Google Ads and Meta Ads to drive qualified leads for Think Academy’s trial and long-term math programs.
• Build a performance framework focused on measurable outcomes — weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL).

2. Landing Page & Creative Optimization

• Collaborate with the content, SEO, and design teams to improve landing page conversion rates (CVR).
• Conduct A/B testing on ad creatives, headlines, and formats to identify high-performing assets. 
• Analyze performance across audiences and platforms to continuously improve engagement and ROI. 

3. Performance Monitoring & Cost Adjustment

• Evaluate which ad types and objectives (e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy’s business goals. 
• Continuously monitor CPC, CPA, CTR, and ROAS, dynamically adjusting bids and budgets to maximize efficiency. 
• Generate performance reports with actionable insights and data-driven recommendations. 

1. Meta Ads Execution & Trend Integration

• Identify trending topics, seasonal demand, and parent-driven interests to produce high-impact Meta campaigns. 
• Work with the creative team to deliver timely, trend-aligned ad content (video, carousel, static). 

• 3+ years of hands-on experience managing Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram).
• Proven track record of improving conversion rates and lowering acquisition costs through structured testing and optimization.
• Deep understanding of landing page dynamics, conversion tracking, and audience segmentation.
• Experience in education, e-learning, or family-oriented industries preferred. 
• Strong analytical skills and proficiency with GA4, Google Tag Manager, and Meta Business Suite.
• Excellent written and verbal communication skills in English.

• Competitive compensation based on experience. 
• Opportunity to shape advertising strategy for a fast-growing international EdTech brand. 
• Collaborative team with a focus on creativity, experimentation, and measurable growth.
• Health, Vision, Dental Insurance + 401(k)
•  

Job type: Full-Time (30-40 hours per week)

Location: San Jose

Intended Start Date: ASAP

Who we are:

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

What You Will Do:

Video content is one of Think Academy's key communication tools with parents. Across our website and social media platforms, videos play an essential role in explaining course structures, teaching methods, and student outcomes. 

As a Content Creator, you will be responsible for the end-to-end creation of educational and marketing videos, from concept development and scriptwriting to production and delivery. You’ll ensure that each piece clearly conveys the value of our courses and builds trust with parents. The role requires strong content planning and basic video production skills, as well as cross-functional collaboration with the teaching, design, editing, and marketing teams.

• Understand course objectives, student learning characteristics, and parent pain points to identify key topics for video creation.
• Develop monthly content plans covering multiple formats (e.g., teaching demos, parent stories, study tips, event previews).
• Participate in planning meetings to align themes with marketing and teaching priorities.

• Translate educational content into clear, engaging, and easy-to-follow scripts.
• Define logical structure, pacing, and key visual elements for each video.
• Coordinate shooting schedules and resources with teachers, videographers, and editors.
• Oversee on-site filming to ensure accuracy, smooth delivery, and high visual quality.

• Adapt video content for various platforms (website, YouTube, Xiaohongshu, WeChat Channels, etc.), optimizing tone and rhythm for each.
• Collaborate with designers, editors, and marketing teams to maintain visual and brand consistency.
• Monitor content performance metrics (completion rate, retention, conversion) and recommend improvements.

• Manage video production timelines and deliverables across departments.
• Build and maintain a structured script, footage, and template library.
• Conduct post-project reviews to summarize learnings and continuously improve workflow efficiency.

How You Can Be Qualified:

• Bachelor’s degree or above in Media, Education, Marketing, or a related field
• 1-3 years of experience in video directing, scripting, or content planning; experience in the education industry or knowledge-based content is preferred
• Strong storytelling and scriptwriting skills with a solid understanding of video narrative structure
• Excellent communication and coordination skills to work across teaching, design, editing, and marketing teams
• Basic understanding of video production processes including filming, editing, motion graphics, and marketing teams
• Sensitivity to educational content and the ability to transform complex concepts into accessible and relatable stories
• Fluency in Mandarin is required
• Preferred Qualifications:
  • Experience in K–12 educational or competition-related content production
  • Understanding of social media algorithms and short-video growth strategies; experience in building or growing an account from scratch
  • Proven ability to manage end-to-end production with strong quality control
  • Familiarity with AI-assisted video creation, interactive learning content, or innovative teacher-led video formats

Interview Process:

1. Application Review
2. Portfolio + Trial Video Submission
3. HR Screening
4. Hiring Manager Interview
5. Final Interview

Pay Structure:

• $30-$50/hr
• Professional Growth:
  • Opportunity to convert into full-time based on performance!
• 401k and Health, Vision, and Dental Insurance (depending on eligibility)

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

Location: Onsite - San Jose, CA

Type: Full-time/Contract

Compensation Range: $75,000 - $100,000 per year, depending on experience and qualifications

We are seeking an experienced Google and Meta Ads Specialist to lead and optimize Think Academy’s digital advertising strategy across search and social platforms. The ideal candidate will combine analytical precision with creative testing to drive user acquisition, conversions, and brand awareness in the K–12 education sector.

1. Campaign Strategy & Structure

• Design, launch, and scale paid campaigns on Google Ads and Meta Ads to drive qualified leads for Think Academy’s trial and long-term math programs.
• Build a performance framework focused on measurable outcomes — weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL).

2. Landing Page & Creative Optimization

• Collaborate with the content, SEO, and design teams to improve landing page conversion rates (CVR).
• Conduct A/B testing on ad creatives, headlines, and formats to identify high-performing assets. 
• Analyze performance across audiences and platforms to continuously improve engagement and ROI. 

3. Performance Monitoring & Cost Adjustment

• Evaluate which ad types and objectives (e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy’s business goals. 
• Continuously monitor CPC, CPA, CTR, and ROAS, dynamically adjusting bids and budgets to maximize efficiency. 
• Generate performance reports with actionable insights and data-driven recommendations. 

1. Meta Ads Execution & Trend Integration

• Identify trending topics, seasonal demand, and parent-driven interests to produce high-impact Meta campaigns. 
• Work with the creative team to deliver timely, trend-aligned ad content (video, carousel, static). 

• 3+ years of hands-on experience managing Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram).
• Proven track record of improving conversion rates and lowering acquisition costs through structured testing and optimization.
• Deep understanding of landing page dynamics, conversion tracking, and audience segmentation.
• Experience in education, e-learning, or family-oriented industries preferred. 
• Strong analytical skills and proficiency with GA4, Google Tag Manager, and Meta Business Suite.
• Excellent written and verbal communication skills in English.

• Competitive compensation based on experience. 
• Opportunity to shape advertising strategy for a fast-growing international EdTech brand. 
• Collaborative team with a focus on creativity, experimentation, and measurable growth.
• PTO, Health, Vision, & Dental Insurance, 401(k)