Job Title: Marketing Coordinator (Research Marketing) 

Position Summary:  

The Michael J. Fox Foundation for Parkinson’s Research (“the Foundation”) is seeking top talent for its Marketing Coordinator (Research Marketing) position.  Reporting to the Director of Marketing, this position provides executional and coordination support across Research Marketing initiatives, with a primary focus on recruitment campaigns for priority programs such as PPMI, BLAAC PD, and P2P. This role supports creative asset management, social content planning, performance reporting, and testing initiatives across paid and owned channels. Working closely with the Senior Marketing Strategist, Analytics, Creative, and agency partners, the Marketing Coordinator ensures campaigns are delivered efficiently, on time, and aligned to performance goals. 

Key Responsibilities:  

• Support execution of Research recruitment marketing campaigns across priority programs 

• Oversee creative asset trafficking, routing for approvals, and deployment across paid media channels (Research, Policy and Brand campaigns as needed) 

• Develop and manage owned social content calendars for Research recruitment initiatives 

• Assist with campaign setup, QA, and launch coordination across internal and external partners 

• Partner with Analytics to compile monthly performance reports and surface actionable insights 

• Support testing initiatives and learning agendas across campaigns 

• Maintain campaign documentation, timelines, and budget trackers 

• Coordinate cross-functional workflows to ensure smooth execution across teams 
  
  
• Monitor industry trends and competitive activity to inform campaign optimization 

Qualifications and Skills:  

• Knowledge of marketing, communications, or related field 

• Strong organizational and project management skills with attention to detail 

• Experience supporting digital marketing campaigns and content execution 

• Familiarity with social media platforms and digital advertising ecosystems 

• Strong analytical and reporting skills; comfort working with data 

• Excellent written and verbal communication skills 

• Ability to manage multiple priorities in a fast-paced, mission-driven environment 

• Experience with project management tools (e.g., Asana) preferred 
  
  
• Passion for the Foundation’s mission and advancing Parkinson’s research 

Job Title: Senior Marketing Specialist  

Position Summary:  

The Michael J. Fox Foundation for Parkinson’s Research (“the Foundation”) is seeking top talent for its Senior Marketing Specialist position.  Reporting to the Director of Marketing for Brand & Community Growth, this serves as the day-to-day marketing lead responsible for translating brand and audience growth strategy into integrated annual marketing plans and learning agendas in support of our mission to speed the development of better treatments and a cure for Parkinson’s disease. 

This role plays a key part in stewarding and growing the the Foundation’s brand by driving insight-led, performance-oriented campaigns across paid and owned channels. The Senior Marketing Specialist leads quarterly and program-level media strategy, oversees creative development for paid initiatives, integrates earned and content marketing strategies into cohesive promotional plans, and ensures performance insights continuously drive campaign optimization and audience growth. This role partners closely with Creative, Communications, Analytics, Marketing Automaton, Development, and external agencies to ensure the Foundation shows up consistently, credibly, and compellingly—amplifying mission impact while strengthening brand health and scaling audience growth.

Key Responsibilities:  

Planning & Campaign Leadership: 

• Develop annual and program-level integrated brand and audience growth marketing plans, targeting B2C audiences, in support of Foundation-wide goals 

• Lead the development of campaign briefs that translate strategy into clear executional direction, KPIs, and learning plans across channels 

• Develop strategies designed to scale and activate priority audiences and improve efficiency over time 

• Serve as point of contact for cross business unit campaign strategy for priority initiatives (including Parkinson’s Awareness Month) in partnership with Development and Policy teams 

• Partner day-to-day with media agency to align paid media planning with owned-channel strategy and campaign objectives 

Creative Strategy & Content Integration: 

• Lead creative strategy and messaging direction for paid campaigns, translating audience insights and learning into more personalized, tailored creative approaches by audience segment and channel 

• Oversee integration of owned, earned & paid promotional strategies across key community-facing content initiatives (guides, webinars, publications, etc.) 

• Ensure paid, owned, social, and influencer efforts work cohesively to maximize reach, engagement, and impact 

Audience Insights & Campaign Optimization: 

• Define campaign measurement frameworks in partnership with Analytics, ensuring KPIs align with brand health, audience growth and revenue goals 

• Partner with Analytics to analyze campaign performance and translate data into actionable insights and optimization recommendations that drive continuous improvement and maximize ROI 

• Apply audience insights from data tools & strategic partners (e.g., Kantar) to refine targeting, messaging, and channel investment 

Cross-Functional Collaboration: 

• Lead day-to-day execution of marketing plans, in close collaboration with Creative, Communications, Marketing Automation, Analytics, Email and cross-BU stakeholder teams 

• Responsible for managing project(s) independently and providing guidance to peers on tasks and best practices  

Qualifications and Skills:  

• Relevant experience in marketing strategy, brand marketing, or integrated campaign management 

• Demonstrated experience developing and executing multi-channel marketing strategies across paid and owned channels. Experience working with or leading media agency planning processes, including briefing, investment allocation and performance optimization is a plus 

• Ability to translate quantitative and qualitative insights into actionable marketing strategies 

• Ability to manage multiple complex projects with competing deadlines in an adaptive environment 

• Experience managing agencies and leading cross-functional initiatives 

• Excellent analytical, strategic thinking and problem-solving skills 

• Strong written and verbal communication skills 
  
  
• Commitment to the mission of The Michael J. Fox Foundation and a passion for purpose-driven marketing 

Job Title: Research Marketing Director (B2B Programs) 

Position Summary:  

The Michael J. Fox Foundation for Parkinson’s Research (“the Foundation”) is seeking top talent for its Research Marketing Director position.  Reporting to the SVP, Head of Marketing, this position leads marketing strategy and execution for the Foundation’s professional research audiences, including clinicians, academic researchers, industry partners, and scientific collaborators. This role builds and activates connected B2B communities through targeted marketing strategies, integrated campaigns, and strategic event support that advance key initiatives across the Science and Research community ecosystem.  This individual serves as the primary marketing partner to Research Programs & Partnerships leadership and ensures that marketing functions as a strategic driver across the full research ecosystem—strengthening engagement, promoting the Foundation’s initiatives, and catalyzing collaboration to accelerate better treatments and a cure.

This role requires a strategic thinker who is equally comfortable defining long-term audience engagement strategies and diving into execution—developing briefs, refining messaging, optimizing campaigns, and driving performance across channels. 

 Key Responsibilities:  

• Serve as the Marketing point of contact and strategic partner to Research Programs & Partnerships (RPP) Department Heads 

• Develop and execute comprehensive marketing and engagement strategies for B2B research audiences (clinicians, researchers, industry partners) 

• Drive both high-level strategy and hands-on execution, ensuring marketing plans are translated into actionable briefs, campaign assets, media plans, and measurable outcomes 

• Define audience segmentation, positioning, channel mix, and go-to-market strategies aligned to research priorities 

• Lead development of quarterly and program-level briefs to support B2B research initiatives 

• Oversee integrated media planning and execution across paid, owned, and earned channels 

• Lead marketing strategy and execution for B2B programs (T2P, T2T, PDTC, Edmond J. Safra Fellowship, MDS-PAS, PDRx, CAC, PDEC and sponsorship initiatives) 

• Partner with Creative and Communications on B2B content strategy, thought leadership, and campaign assets 

• Establish Key Performance Indicators (“KPIs”) and build learning agendas to improve researcher, clinician, and industry engagement 

• Manage agency relationships and external vendors supporting B2B marketing initiatives 

• Represent the Foundation’s Marketing team at scientific, clinical, and industry conferences and events 

• Continuously optimize marketing processes to ensure alignment with research and organizational goals  

Qualifications and Skills:  

• Proven marketing experience, with demonstrated success in B2B, healthcare, scientific, or professional audience marketing 

• Proven experience building engagement strategies for complex or highly specialized audiences 

• Strong understanding of integrated marketing, media planning, and performance measurement 

• Proven ability to partner effectively with senior stakeholders, cross-functional teams and agency partners.  

• Comfortable balancing strategic leadership with hands-on execution in a lean, high-impact marketing environment. 

• Experience supporting event marketing and scientific or industry conferences 

• Exceptional written and verbal communication skills, with the ability to translate complex scientific content into compelling marketing strategies 

• Strategic thinker with strong analytical and problem-solving skills 

• Passion for advancing scientific research and the Foundation’s mission