Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion and lifestyle e-commerce destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.
We are proud to have developed one of Australia's most loved brands in a very short time. Our team of marketers are innovative and courageous. They run at the forefront of the digital space, are passionate about building best-in-class experiences and are relentlessly focused on delivering results. They do this by collaborating on sophisticated campaigns that reach and engage our customers in the newest and most creative ways.
THE ICONIC Partnerships team is responsible for establishing and managing relationships with a variety of Brand partners across Australia and New Zealand. The team works to understand our partners’ objectives and, in response, proactively develop and execute marketing plans.
We have an exciting opportunity for a Strategic Development Lead – Partnerships to join our team on a 12 Month Max Term Contract and help shape the next phase of our partnerships growth. Working closely with the Marketing Partnerships Director, you’ll define and drive the partnerships strategy roadmap—representing Marketing Partnerships in key Tech/Product forums, translating business needs into clear requirements, and influencing prioritisation across GTM, bespoke and MBI solutions.
You’ll be a champion of data-driven decision making, ensuring partnership initiatives have clear success metrics, test-and-learn plans, and post-campaign reviews that drive continuous optimisation. You’ll also own governance and guardrails across partnership solutions (pricing, formats, data usage and customer experience) to ensure our offering is scalable, sustainable and customer-first.
ABOUT THE ROLE:
- Define and drive the marketing partnerships strategy roadmap – translate our partnerships purpose into a clear, prioritised roadmap across GTM, bespoke and MBI solutions, in collaboration with Marketing, Product and Tech.
- Lead the Partnerships Insights & Reporting function – line‑manage the Partnerships Analyst, ensuring robust performance measurement, insight generation, and storytelling that guides decisions and proves value.
- Develop and evolve the marketing solutions portfolio – design, test and refine new and existing partnership products (endemic and non‑endemic) that are commercially sound, on‑brand, and customer‑first.
- Own cross‑functional project leadership for solution development – act as project lead for initiatives that build or improve partnership solutions (briefing, timelines, stakeholder alignment, risks, go/no‑go).
- Champion data‑driven decision‑making – ensure all major partnership initiatives have defined success metrics, test & learn plans, and post‑campaign reviews that feed into continuous optimisation.
We’re looking for someone who is creative, analytical and really passionate about partnership marketing. The role requires great interpersonal skills and someone who can build strong relationships with internal teams and our external partners.
ABOUT YOU...
- Partnerships, Agency and/or Business Development experience - 6-8 years minimum
- Broad marketing skill set with basic understanding of key digital marketing channels and their role in the marketing mix
- Strong track record in achieving revenue targets
- Experience in managing a diverse set of partnerships
- Experience in driving commercial negotiations
- Data-oriented and analytical
- Strong relationship-building skills and confidence presenting
- Agility, resilience and tenacity
- Creative and collaborative mindset
- A can-do attitude and excellent communication style
- Comfortable with data/BI tools and CRM/ad platforms at a conceptual level
- Able to turn data into clear insights and actions; confident with performance data and testing
- Proven track record leading cross‑functional projects end‑to‑end.
- Strong stakeholder management and influencing skills across Marketing, Tech, Product, Finance and partners.
- Exposure to performance-based partnerships a bonus
- eCommerce retail or media experience is desirable
At THE ICONIC, we do things differently—and we have a lot of fun along the way! Our people are our greatest asset, and we’re committed to empowering every ICONITE to do their best work, grow their skills, and bring their unique flair to our vibrant culture.
Here’s a glimpse of what makes life at THE ICONIC so special:
- Flex Your Way: Enjoy hybrid working options to suit your lifestyle.
- Learning Collective: Level up with learning days, hackathons, and ongoing development opportunities.
- Family Friendly: Generous parental leave and an extra day off for your child’s first day at school.
- Birthday Bliss: Enjoy a paid day off and treat yourself with an exclusive ICONIC voucher—because you deserve it!
- Style Perks: Staff discounts and exclusive sample sales to keep your wardrobe fresh.
- Wellness First: Discounted gym memberships and wellbeing programs to keep you feeling your best.
- People First: Comprehensive Employee Assistance Program for you and your family.
- Give Back: Volunteer days with our charity partner, Thread Together, to make a real impact.
We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: talent.acquisition@theiconic.com.au
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