Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.
THE ICONIC is seeking a detail-oriented and data-driven eCommerce Analyst to join our Commercial team. The eCommerce Analyst will be responsible for analysing eCommerce data, generating insights, and making data-driven recommendations to maximize our online commercial performance. The ideal candidate has a strong analytical mindset, proficiency in the Google Analytics suite, and a solid understanding of digital marketing and online consumer behaviour. This is an individual contributor role that reports to our Head of eCommerce Trade.
What's involved:
- Understand the commercial strategy, trading levers, and operational context (e.g., campaigns, assortment changes, pricing, onsite changes).
- Connect commercial activity to onsite/app performance and customer outcomes.
- Sanity-check data using business understanding (identify when metrics “don’t look right”, flag likely issues, and validate with sources).
- Identify trends, patterns, and opportunities for optimization across the whole customer journey, including product merchandising, pricing strategies and customer acquisition
- Turn data into insights by clearly articulating The “why” (drivers and root causes), The “so what” (implications) & The “what next” (recommended actions / next analyses)
- Own GA4 event management in partnership with Data/Engineering (requirements, governance, and ongoing improvements).
- Define and maintain event naming/parameter conventions and key behavioural metric definitions (in alignment with central analytics standards).
- Validate tracking after releases/changes and proactively monitor for breaks or anomalies.
- Extract and transform raw data into stakeholder-friendly formats for teams not proficient in SQL.
- Maintaining BAU reporting and dashboards as appropriate
- Preparing insights to support weekly Trade reporting and monthly business review (MBR) reporting
- Deep dives to help answer broader strategic questions and cross functional initiatives
- Proactively surfacing valuable insights and recommendations that will improve customer experience and drive commercial benefit
- Elevating the understanding across the business of how customer behaviour onsite and in App drives commercial performance
- Partner with Product and Trade teams to support execution and measurement of A/B tests across website and App to improve key metrics such as conversion rates, click-through rates, and customer engagement
- Ensure data accuracy and integrity in eCommerce reporting and analytics processes
- Explore and pilot AI use cases that improve analytics productivity and stakeholder outcomes.
- Train wider teams on practical AI usage (e.g., insight generation workflows, summarisation, QA support, automation ideas).
- Identify workflow improvements where AI helps uncover patterns at scale that are not feasible manually, and share learnings with relevant teams.
About you:
- Proven experience as an eCommerce Analyst, Digital Marketing Analyst, or similar role in an eCommerce environment.
- Strong analytical skills with proficiency in data analysis tools and techniques. Intermediate-to-strong SQL skills (able to select and manipulate big customer datasets to get insights without supervision).
- Familiarity with Google Analytics, ideally exposure to and understanding of GA4.
- Solid understanding of digital marketing strategies, SEO principles, and online advertising.
- Strong communication and presentation skills, with the ability to translate complex data into actionable insights.
- Detail-oriented with strong organizational and time management skills.
- Ability to work independently and collaboratively in a fast-paced environment
- Ability to translate data into digestible insights to support strategic decision making.
- Strong Excel skills (INDEX/MATCH, VLOOKUP, SUMIF, conditional formatting, charting).
- Analytical thinker - seek to understand ‘why’
- Commercial acumen - ability to understand how key metrics impact the business to draw appropriate insights for decision making
Life at THE ICONIC
From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it! People are our greatest asset and our ICONITE experience is designed to empower you to do your best work.
Here’s what to expect when you join THE ICONIC:
- Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
- The learning Collective. Get your knowledge fix with our learning days & hackathons
- Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year
- Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
- Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
- Wellbeing. Access to our discounted gym memberships and wellbeing programs
- People first. Access to our Employee Assistance Program for you and your family
- Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.
We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Attraction team directly: talent.attraction@theiconic.com.au
