TEGNA Inc.
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Digital Campaign Specialist
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About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
Premion, the “Over-the-Top” (“OTT”) advertising and media business, seeks Digital Operations Specialist. The Digital Operations Team supports all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation and tracking. This role involves maintaining relationships with third party vendors and media agencies to ensure proper delivery of Digital ad campaigns. Premion is a high growth division of TEGNA,
Responsibilities:
• Implement and manage online advertising campaigns
• Perform the day-to-day ad scheduling in FreeWheel and our proprietary DSP Octillion
• Monitor delivery of campaign from beginning to end and optimizing as needed
• Consult with Account Management to ensure a successful advertising campaign
• Attend weekly meetings with Account Management team to discuss delivery issues
• Work with Yield Management to manage margins
• Work with Yield partner to move demand to different supply sources
• Review daily reporting to find potential campaign set up and campaign delivery problems
• Review Rejection Summary in DSP and suggest changes to increase delivery
• Perform the day-to-day ad placement, scheduling and updates for customers which may include weekends or after hours
• Prepare and edit HTML code used to track ad creative
• Prepare creative and client for deployment on different platforms, IE Hulu
• Follow-up with immediate action & provide concise, timely feedback within the deadlines established
• Self-manage tasks / schedule for effective and efficient time management
• Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
• QA all VAST tags and MP4 Files to meet specs
Requirements:
• 1-2 years of online ad trafficking experience
• Ability to multi-task, and work efficiently within a high-paced changing environment
• Knowledge of HTML, CSS, Flash, and JavaScript
• Strong organizational and time management skills
• Strong written and communication skills
• Able to interact comfortably with both clients and other internal departments
• Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
• BA/BS preferred
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Ready to apply?
Apply to TEGNA Inc.
Senior Account Manager
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About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
Premion seeks an experienced Senior Account Manager, who will be responsible for partnering with assigned sales teams to manage the company's key accounts by developing and maintaining relationships with agencies and clients and maximizing incremental revenue opportunities within. As a Senior Account Manager, you will be tasked to manage the day-to-day operations of your accounts by working with your sales counterparts to develop, execute and manage complex OTT campaigns.
RESPONSIBILITIES
Partner with Sales, Planning and Operations teams on all aspects of campaign planning, launch execution, optimization and post-campaign recaps for strategic clients
Collaborate with designated sales team to provide a high level of customer service by means of daily interaction with existing agency contacts and client partners
Establish customer KPIs and work with internal partners to measure progress and proactively address issues as they arise; advocate for client in internal stakeholder conversations
Develop and deliver business reviews that highlight key wins and opportunities; prepare weekly and monthly delivery reporting; identify new strategic opportunities for existing customers and make recommendations for implementation
Serve as initial POC for billing discrepancies
Own client communication as necessary with any custom implementations – website pixel implementation, first party data onboarding, custom reporting needs, etc
Mentor account management colleagues on role-specific best practices; work with CS Management team to create and present training materials
REQUIREMENTS
4+ years of relevant advertising experience; previous experience in account management/client services required
Demonstrated success at working with cross-functional teams and building strong relationships internally and externally; ability to balance competing priorities across multiple projects
Proven track record of client-centric communication, stakeholder management and ability to drive incremental revenue
Strong attention to detail, excellent follow-up and ability to generate creative solutions to meet client needs without close supervision
Experience managing major national accounts with positive client feedback and retention
Experience with ad technology platforms and CRM systems – FreeWheel, Salesforce, Placements.io preferred
Experience with 3rd Party Tracking platforms – DCM, DoubleVerify, Innovid
Proficient in PowerPoint, Word, Excel
Phoenix OR New York-based position
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Ready to apply?
Apply to TEGNA Inc.
Senior Account Executive
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About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
We Are Growing!
Premion is seeking experienced Senior Account Executives to support continued growth of our national Connected TV (CTV/OTT) business. These roles focus on selling Premion’s premium CTV advertising solutions to agencies and direct clients across the U.S.
This is a high-impact opportunity for proven hunters who thrive in an autonomous environment, are comfortable owning the full sales cycle, and bring strong agency and advertiser relationships. Account Executives report to a Regional Sales Director and are responsible for overall revenue achievement.
Responsibilities
Drive new business development, retention, and expansion across agencies and direct advertisers
Operate with a true hunter mentality, consistently prospecting and opening new opportunities
Perform cold outreach through networks, referrals, and strategic prospecting
Maintain strong sales activity, including regular presentations to key decision makers and agency teams
Deliver consultative, compelling presentations in person and via video conference
Build and foster long-term relationships across agencies and brand partners
Serve as a subject matter expert in CTV/OTT, data solutions, and attribution
Accurately manage pipeline, forecasting, and CRM activity
Collaborate with internal partners to ensure strong execution and client success
Achieve and exceed assigned revenue goals throughout the year
Requirements
3 to 5+ years of media sales experience, preferably in CTV, OTT, or digital video
Demonstrated success closing new business and growing revenue
Strong prospecting skills with the ability to independently build a book of business
Existing relationships with mid to large advertisers and agencies strongly preferred
Self-starter mindset with the ability to work independently and manage time effectively
Advanced CRM experience; Salesforce preferred
Strong organizational skills and attention to detail
Excellent verbal, written, and presentation skills
Positive, collaborative attitude with a roll-up-your-sleeves mentality
Flexibility to work in a fast-paced, evolving environment
Willingness to travel approximately 10 to 25 percent
Basic Qualifications
Bachelor’s degree preferred (Communications, Marketing, Journalism, or related field)
Proficient in Microsoft Office, particularly Excel and PowerPoint
Salesforce or comparable CRM experience required
Knowledge of media buying platforms such as Strata and Mediaocean preferred
Working knowledge of WideOrbit a plus
Compensation & Benefits
Base salary range: $75,000 – $90,000, depending on experience and location
Target bonus: $60,000 annually
Commission: Uncapped commission plan tied to individual performance
Competitive benefits package including health, dental, vision, 401(k), and paid time off
Who We Are
Premion is an award-winning CTV/OTT advertising platform with the scale to reach streaming TV viewers in all 210 U.S. DMAs. Through directly sourced inventory from 125+ leading television and media brands, Premion enables advertisers to reach audiences across top TV shows, hit movies, live sports, and premium long-form content.
Premion has been recognized with multiple industry awards for innovation, data, and brand safety, and is TAG certified for fraud prevention and brand safety. Our platform delivers guaranteed, brand-safe inventory with advanced targeting and seamless execution, simplifying the CTV buying process for advertisers nationwide.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Ready to apply?
Apply to TEGNA Inc.
Analyst, Yield Inventory
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About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
Premion, a leading “Over-the-Top” advertising and media business seeks a talented and dedicated Yield Inventory Analyst.
The Team
This position is part of a larger Yield Management Team that is responsible for maximizing revenue, margin profits, and minimizing liability through inventory control and strategic ad placements.
The Position
This position is responsible for yield management activities using Freewheel and other possible sources of inventory, liaising with the business development team to ensure partner agreements are being executed appropriately and managing campaigns to profitability goals. This team will also add insight into any campaign management issues. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges.
Location
Premion is a high growth division of TEGNA with services within Phoenix, AZ, and New York City, NY. This is a full-time position.
As a member of our team, you will:
• Budget Management: Manage programmatic advertising budgets, allocating funds effectively across campaigns and ensuring cost efficiency.
• Stay up to date with industry trends and changes in the programmatic advertising landscape, making recommendations for adaptation as needed.
THIS DESCRIBES YOU
• You have a positive approach to challenges
• You enjoy being strategic and problem-solving
• You can leverage quantitative thinking to manage campaign success
• You have excellent attention to detail, set high standards and hold yourself accountable
• You have a passion for online advertising, media, and music
Responsibilities:
Pre sales
• Assist Planning team; building plans and adding inventory sources
• Approving Planning docs for client quotes
• Assisting with onboarding of new providers
- Assigning to content categories and approving eligibility of inventory against delivery
Post sales
• Review each deal against demand for appropriate starting CPM
• Optimize rates on each deal line against demand to ensure proper Yield is maintained on each buy
• Optimize between deals, review delivery and determine how much can be shifted from one deal ID to another
• Optimize each Order by adding additional deal ID’s and adding spend against them with corresponding price points
• Review supply sources between each server and determine when it best to move existing demand to FW
• Assist with optimizations for Attribution metrics
• Give AdOps team assistance where needed in optimizing remaining KPI’s
o VCR
o CTV %
o IVT
Analytics
• Run all reporting for delivery metrics against supply sources
• Review all recommended bids and bid rates to analyze marketplace and make recommendations for better performance
• Report on all new inventory sources to CSM Team
• Help to analyze margins against the entire DSP, give recommendations for improving
•
Requirements:
• 1 year+ experience in programmatic trading/campaign management role in the advertising/online media space (video ad experiences a strong plus)
• Highly analytical mindset and skills needed with a hyper focus on profit margins and campaign delivery.
• Must be able to multi-task multiple account projects, work well under pressure and excel in a fast-paced, high-energy start-up environment
• Passion for your work and your clients’ satisfaction
• Excellent verbal, written and MS Office (Word, Excel, PowerPoint) skills
• Teamwork and interpersonal skills. Trustworthy and dependable
• Excellent attention to detail
• Able to set high standards and hold yourself accountable
• Become a product expert in programmatic buying
• Work with customers to develop achievable campaign goals
• Desire and ability to learn new technical skill sets such as using an API to automate campaigns
• An eagerness for career progression in AdTech
• Passion for your work and your clients’ satisfaction
• Outstanding written and verbal communication
• Creative Thinking
• Research and problem-solving skills
• Bachelor's Degree
About PREMION:
Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers’ access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media. Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with the ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Ready to apply?
Apply to TEGNA Inc.