WHAT WE NEED FROM EVERYONE:
Live our values & do the brave thing.
Our Values: Good Enough is Not Enough. Grab an Oar. Be More Human. Play Like a Pirate. Doing the brave thing is about courage.
It’s about never being a spectator. Speaking up with clarity, conviction, and kindness. Not hedging our points of view with clients or each other. Saying what we think when it’s in the best interest of the idea or the people, even if it’s uncomfortable. Being willing to take smart risks. Making tough decisions without agonizing. And, being transparent and vulnerable in search of the best. This is the expectation for all of us. In turn, we commit to perpetuating a culture where bravery is rewarded and support is always within reach.
WHAT WE NEED FROM YOU:
TBWA\Chiat\Day is looking for a Head of Growth who embodies TBWA’s values, attitude, and approach to working. This role will actively prospect and advocate for the agency, work closely with the Comms team to build our reputation, and oversee autonomously run new business pitches of varying sizes.
The Head of Growth will report directly to the Chief Marketing Officer of TBWA\Chiat\Day. This person is a highly proactive, strategic individual, leading a small but mighty team to take responsibility for TBWA\Chiat\Day LA and a (soon to be announced) boutique agency’s growth plans. The right person for this role is capable of identifying new opportunities to expand and strengthen our existing client relationships, while driving revenue growth for both agencies.
WHAT YOU WILL BE DOING:
- Shape the overall agency service offering
- Proactively build and nurture our prospecting timeline and leads
- Lead all RFIs and RFPs, including developing and cultivating relationships with key external stakeholders such as search consultants and client leads
- Proactively initiate client relationships and learn the client’s business inside and out
- Identify opportunity areas for organic growth against the agency’s capabilities, and our greater Omnicom network’s capabilities.
- Work closely with the leadership team to elevate new business processes.
- Partner with account leads to drive responses to RFI and RFPs for existing clients’ additional business in an innovative, flawless, and timely manner
- Audit and understand roster agency relationships & responsibilities across our key clients
- Lead bi-weekly internal organic growth business meetings.
- Create capabilities presentations and other marketing materials – fully leveraging the agency narrative and assets
- Coordinate internal resources within the office and across offices to develop client proposals, working in partnership with integrated teams.
- Ensure alignment with the team to set clear critical paths, project deliverables, milestones, timetables, and calendars.
- Work with the CEO, Head of Operations & Head of Business Leadership to recommend staffing and resources for any and all converted growth opportunities
- Oversee the growth manager and related growth staff
QUALIFICATIONS:
- 12+ years of agency experience, preferably with business development experience within an advertising agency.
- Confirmed and proven record of running successful pitch processes
- Entrepreneurial skills
- Self-motivated
- Ability to simplify the complex and complicated into clear and concise tasks
- Solid track record of developing successful relationships with internal and external partners.
- Communicates effectively and with influence at all levels and across all functions.
- Understands industry developments, market trends, and their impact on business.
- Strong client-facing communication skills with the ability to quickly understand client needs.
- Moderate ability to design and build presentation decks in Keynote, PowerPoint, and Google Slides preferred.
All hires must be located in or willing to relocate to Los Angeles to work from our offices, hybrid three days a week.