Swell Media
In keeping with best practices, Swell Media does not accept unsolicited resumes or applications. If you meet the qualifications for a posted position and believe you have the skills to be successful in the role, please apply through the job posting link. Cover letters as attachments are encouraged. Applicants identified as the most qualified will be contacted by the hiring team. True Independent Holdings (True Media US, True Media Canada, True Independent Holdings, Coegi, Swell Media and RADaR) does discuss candidates across companies and if they think you are a better fit for a job other than the one you applied for, they will contact you prior to sharing your information.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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Director, Performance Marketing (Hands-On)
Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Opportunity
We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.
This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.
You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.
Essential Duties and Responsibilities (Other duties may be assigned)
Client Leadership & Commercial Growth
- Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
- Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
- Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
- Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)
Performance Strategy (Ecommerce & Lead Gen Focus)
- Architect and oversee full-funnel, audience-led strategies tailored to:
- Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)
- Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
- Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
- Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
- Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
- Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies
Channel & Platform Leadership
- Oversee execution across all core performance channels:
- Primary - paid search, paid social
- Secondary - programmatic, affiliate, CTV, and emerging platforms
- Maintain deep expertise across key platforms:
- Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)
- Meta, TikTok, LinkedIn, and programmatic ecosystems
- Lead advanced capabilities across:
- Feed optimization and automation (critical for ecommerce scale)
- Creative testing frameworks and iteration velocity
- Signal development, audience modeling, and incrementality
Data, Measurement & Martech
- Own the measurement framework and marketing technology ecosystem, including:
- GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)
- Attribution models, incrementality testing, and offline conversion tracking
- Reporting and visualization (e.g., Looker Studio)
- Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value
- Drive a culture of testing, experimentation, and continuous optimization
Team Leadership & Challenger Culture
- Build, lead, and mentor high-performing, performance-driven teams across levels
- Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches
- Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters
- Develop scalable frameworks, playbooks, and training to elevate team performance and consistency
Operational & Financial Leadership
- Oversee portfolio-level performance, including budget allocation, pacing, and forecasting
- Drive accountability to client KPIs, SLAs, and agency revenue/margin targets
- Partner with executive leadership on resource planning, staffing, and operational efficiency
- Build systems that enable scalable growth without sacrificing performance quality
Holding Company Integration
- Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies
- Act as a bridge between performance marketing and brand, creative, analytics, and investment teams
- Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning
- Help position the agency as a modern, performance-first leader within the holding company ecosystem
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 8+ years of experience in performance marketing, with leadership roles in an agency environment
- Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization
- Deep expertise across paid media platforms, analytics, and marketing technology
- Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)
- Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape
- Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes
- Strong track record in new business, client growth, and senior stakeholder management
- Experience operating within or alongside integrated media organizations or holding companies preferred
- Exceptional leadership, strategic thinking, and communication skills
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
Director, Performance Marketing (Hands-On)
Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Opportunity
We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.
This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.
You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.
Essential Duties and Responsibilities (Other duties may be assigned)
Client Leadership & Commercial Growth
- Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
- Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
- Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
- Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)
Performance Strategy (Ecommerce & Lead Gen Focus)
- Architect and oversee full-funnel, audience-led strategies tailored to:
- Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)
- Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
- Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
- Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
- Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
- Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies
Channel & Platform Leadership
- Oversee execution across all core performance channels:
- Primary - paid search, paid social
- Secondary - programmatic, affiliate, CTV, and emerging platforms
- Maintain deep expertise across key platforms:
- Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)
- Meta, TikTok, LinkedIn, and programmatic ecosystems
- Lead advanced capabilities across:
- Feed optimization and automation (critical for ecommerce scale)
- Creative testing frameworks and iteration velocity
- Signal development, audience modeling, and incrementality
Data, Measurement & Martech
- Own the measurement framework and marketing technology ecosystem, including:
- GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)
- Attribution models, incrementality testing, and offline conversion tracking
- Reporting and visualization (e.g., Looker Studio)
- Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value
- Drive a culture of testing, experimentation, and continuous optimization
Team Leadership & Challenger Culture
- Build, lead, and mentor high-performing, performance-driven teams across levels
- Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches
- Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters
- Develop scalable frameworks, playbooks, and training to elevate team performance and consistency
Operational & Financial Leadership
- Oversee portfolio-level performance, including budget allocation, pacing, and forecasting
- Drive accountability to client KPIs, SLAs, and agency revenue/margin targets
- Partner with executive leadership on resource planning, staffing, and operational efficiency
- Build systems that enable scalable growth without sacrificing performance quality
Holding Company Integration
- Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies
- Act as a bridge between performance marketing and brand, creative, analytics, and investment teams
- Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning
- Help position the agency as a modern, performance-first leader within the holding company ecosystem
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 8+ years of experience in performance marketing, with leadership roles in an agency environment
- Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization
- Deep expertise across paid media platforms, analytics, and marketing technology
- Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)
- Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape
- Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes
- Strong track record in new business, client growth, and senior stakeholder management
- Experience operating within or alongside integrated media organizations or holding companies preferred
- Exceptional leadership, strategic thinking, and communication skills
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
Director, Performance Marketing (Hands-On)
Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Opportunity
We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.
This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.
You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.
Essential Duties and Responsibilities (Other duties may be assigned)
Client Leadership & Commercial Growth
- Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
- Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
- Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
- Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)
Performance Strategy (Ecommerce & Lead Gen Focus)
- Architect and oversee full-funnel, audience-led strategies tailored to:
- Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)
- Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
- Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
- Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
- Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
- Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies
Channel & Platform Leadership
- Oversee execution across all core performance channels:
- Primary - paid search, paid social
- Secondary - programmatic, affiliate, CTV, and emerging platforms
- Maintain deep expertise across key platforms:
- Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)
- Meta, TikTok, LinkedIn, and programmatic ecosystems
- Lead advanced capabilities across:
- Feed optimization and automation (critical for ecommerce scale)
- Creative testing frameworks and iteration velocity
- Signal development, audience modeling, and incrementality
Data, Measurement & Martech
- Own the measurement framework and marketing technology ecosystem, including:
- GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)
- Attribution models, incrementality testing, and offline conversion tracking
- Reporting and visualization (e.g., Looker Studio)
- Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value
- Drive a culture of testing, experimentation, and continuous optimization
Team Leadership & Challenger Culture
- Build, lead, and mentor high-performing, performance-driven teams across levels
- Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches
- Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters
- Develop scalable frameworks, playbooks, and training to elevate team performance and consistency
Operational & Financial Leadership
- Oversee portfolio-level performance, including budget allocation, pacing, and forecasting
- Drive accountability to client KPIs, SLAs, and agency revenue/margin targets
- Partner with executive leadership on resource planning, staffing, and operational efficiency
- Build systems that enable scalable growth without sacrificing performance quality
Holding Company Integration
- Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies
- Act as a bridge between performance marketing and brand, creative, analytics, and investment teams
- Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning
- Help position the agency as a modern, performance-first leader within the holding company ecosystem
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 8+ years of experience in performance marketing, with leadership roles in an agency environment
- Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization
- Deep expertise across paid media platforms, analytics, and marketing technology
- Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)
- Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape
- Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes
- Strong track record in new business, client growth, and senior stakeholder management
- Experience operating within or alongside integrated media organizations or holding companies preferred
- Exceptional leadership, strategic thinking, and communication skills
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
Director, Performance Marketing (Hands-On)
Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Opportunity
We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.
This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.
You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.
Essential Duties and Responsibilities (Other duties may be assigned)
Client Leadership & Commercial Growth
- Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
- Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
- Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
- Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)
Performance Strategy (Ecommerce & Lead Gen Focus)
- Architect and oversee full-funnel, audience-led strategies tailored to:
- Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)
- Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
- Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
- Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
- Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
- Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies
Channel & Platform Leadership
- Oversee execution across all core performance channels:
- Primary - paid search, paid social
- Secondary - programmatic, affiliate, CTV, and emerging platforms
- Maintain deep expertise across key platforms:
- Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)
- Meta, TikTok, LinkedIn, and programmatic ecosystems
- Lead advanced capabilities across:
- Feed optimization and automation (critical for ecommerce scale)
- Creative testing frameworks and iteration velocity
- Signal development, audience modeling, and incrementality
Data, Measurement & Martech
- Own the measurement framework and marketing technology ecosystem, including:
- GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)
- Attribution models, incrementality testing, and offline conversion tracking
- Reporting and visualization (e.g., Looker Studio)
- Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value
- Drive a culture of testing, experimentation, and continuous optimization
Team Leadership & Challenger Culture
- Build, lead, and mentor high-performing, performance-driven teams across levels
- Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches
- Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters
- Develop scalable frameworks, playbooks, and training to elevate team performance and consistency
Operational & Financial Leadership
- Oversee portfolio-level performance, including budget allocation, pacing, and forecasting
- Drive accountability to client KPIs, SLAs, and agency revenue/margin targets
- Partner with executive leadership on resource planning, staffing, and operational efficiency
- Build systems that enable scalable growth without sacrificing performance quality
Holding Company Integration
- Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies
- Act as a bridge between performance marketing and brand, creative, analytics, and investment teams
- Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning
- Help position the agency as a modern, performance-first leader within the holding company ecosystem
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 8+ years of experience in performance marketing, with leadership roles in an agency environment
- Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization
- Deep expertise across paid media platforms, analytics, and marketing technology
- Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)
- Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape
- Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes
- Strong track record in new business, client growth, and senior stakeholder management
- Experience operating within or alongside integrated media organizations or holding companies preferred
- Exceptional leadership, strategic thinking, and communication skills
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
Director, Performance Marketing (Hands-On)
Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Opportunity
We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.
This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.
You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.
Essential Duties and Responsibilities (Other duties may be assigned)
Client Leadership & Commercial Growth
- Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
- Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
- Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
- Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)
Performance Strategy (Ecommerce & Lead Gen Focus)
- Architect and oversee full-funnel, audience-led strategies tailored to:
- Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)
- Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
- Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
- Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
- Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
- Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies
Channel & Platform Leadership
- Oversee execution across all core performance channels:
- Primary - paid search, paid social
- Secondary - programmatic, affiliate, CTV, and emerging platforms
- Maintain deep expertise across key platforms:
- Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)
- Meta, TikTok, LinkedIn, and programmatic ecosystems
- Lead advanced capabilities across:
- Feed optimization and automation (critical for ecommerce scale)
- Creative testing frameworks and iteration velocity
- Signal development, audience modeling, and incrementality
Data, Measurement & Martech
- Own the measurement framework and marketing technology ecosystem, including:
- GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)
- Attribution models, incrementality testing, and offline conversion tracking
- Reporting and visualization (e.g., Looker Studio)
- Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value
- Drive a culture of testing, experimentation, and continuous optimization
Team Leadership & Challenger Culture
- Build, lead, and mentor high-performing, performance-driven teams across levels
- Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches
- Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters
- Develop scalable frameworks, playbooks, and training to elevate team performance and consistency
Operational & Financial Leadership
- Oversee portfolio-level performance, including budget allocation, pacing, and forecasting
- Drive accountability to client KPIs, SLAs, and agency revenue/margin targets
- Partner with executive leadership on resource planning, staffing, and operational efficiency
- Build systems that enable scalable growth without sacrificing performance quality
Holding Company Integration
- Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies
- Act as a bridge between performance marketing and brand, creative, analytics, and investment teams
- Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning
- Help position the agency as a modern, performance-first leader within the holding company ecosystem
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 8+ years of experience in performance marketing, with leadership roles in an agency environment
- Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization
- Deep expertise across paid media platforms, analytics, and marketing technology
- Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)
- Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape
- Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes
- Strong track record in new business, client growth, and senior stakeholder management
- Experience operating within or alongside integrated media organizations or holding companies preferred
- Exceptional leadership, strategic thinking, and communication skills
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
Marketplace Analyst (Ecommerce & Retail)
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
Overview:
Swell Media is looking for a data-driven Performance Marketing Coordinator to join our team in managing and optimizing the digital footprint for a diverse portfolio of brands. This role is the "engine room" of our client’s success, responsible for translating raw marketplace data into actionable growth strategies. You will manage the health and performance of brands across their direct ecommerce sites and major third-party retailers including Amazon, Walmart, and Target.
This person is key part of the digital team. They are responsible for working with the project managers, ad teams, and merchandisers to update content, report the numbers, and produce client reports.
Essential Duties and Responsibilities (Other duties may be assigned)
- Primary Focus: Data analysis, reporting execution, and campaign and content execution support.
- Omnichannel Reporting: Build and maintain comprehensive performance dashboards using Google Looker Studio, Microsoft Power BI, Excel, and other tools to track KPIs across multiple platforms.
- Performance Analysis: Conduct weekly and monthly deep dives into sales data, advertising spend (ROAS/ACOS), and conversion rates to identify trends and optimization opportunities.
- Catalog & Data Management: Work as part of the team that ensures product listings, pricing, and promotional data are accurate and up to date across retail and DTC platforms.
- Strategic Insights: Collaborate with team to review trends and provide data-backed recommendations to help improve overall sales performance.
- Data Analysis: Coordinate and conduct daily, weekly and ad hoc analysis requests from clients.
- Reporting Support: Assists in the creation and maintenance of all performance and analysis reports which may be in Google Looker, Power BI, Tableau, or other platform.
- Trend Monitoring: Identifies and flags anomalies in performance data (e.g., a sudden drop in ROAS or a "Buy Box" loss).
- Campaign and Content Updates: Work as part of the team to update marketing campaigns, product details, and brand content on an ongoing basis.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Visualization Tools: Proficiency in Microsoft Power Bi and Google Looker Studio are highly preferred.
- Detail Orientation: High level of accuracy when managing large datasets, reviewing trends, creating dashboards and implementing content or merchandising changes.
- Excel Mastery: Must be comfortable with Pivot Tables, VLOOKUPs, and basic data cleaning.
- Aptitude: A strong desire to learn the nuances of Ecommerce and retail platforms including Shopify, Amazon Seller/Vendor Central and other platforms.
Education- Bachelors degree in Business, Analytics, or Economics.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
Performance Marketing Coordinator (E-Commerce & Marketplaces)
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
Overview:
Swell Media is looking for a data-driven Performance Marketing Coordinator to join our team in managing and optimizing the digital footprint for a diverse portfolio of brands. This role is the "engine room" of our client’s success, responsible for translating raw marketplace data into actionable growth strategies. You will manage the health and performance of brands across their direct ecommerce sites and major third-party retailers including Amazon, Walmart, and Target.
This person is key part of the digital team. They are responsible for working with the project managers, ad teams, and merchandisers to update content, report the numbers, and produce client reports.
Essential Duties and Responsibilities (Other duties may be assigned)
- Primary Focus: Data analysis, reporting execution, and campaign and content execution support.
- Omnichannel Reporting: Build and maintain comprehensive performance dashboards using Google Looker Studio, Microsoft Power BI, Excel, and other tools to track KPIs across multiple platforms.
- Performance Analysis: Conduct weekly and monthly deep dives into sales data, advertising spend (ROAS/ACOS), and conversion rates to identify trends and optimization opportunities.
- Catalog & Data Management: Work as part of the team that ensures product listings, pricing, and promotional data are accurate and up to date across retail and DTC platforms.
- Strategic Insights: Collaborate with team to review trends and provide data-backed recommendations to help improve overall sales performance.
- Data Analysis: Coordinate and conduct daily, weekly and ad hoc analysis requests from clients.
- Reporting Support: Assists in the creation and maintenance of all performance and analysis reports which may be in Google Looker, Power BI, Tableau, or other platform.
- Trend Monitoring: Identifies and flags anomalies in performance data (e.g., a sudden drop in ROAS or a "Buy Box" loss).
- Campaign and Content Updates: Work as part of the team to update marketing campaigns, product details, and brand content on an ongoing basis.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Visualization Tools: Proficiency in Microsoft Power Bi and Google Looker Studio are highly preferred.
- Detail Orientation: High level of accuracy when managing large datasets, reviewing trends, creating dashboards and implementing content or merchandising changes.
- Excel Mastery: Must be comfortable with Pivot Tables, VLOOKUPs, and basic data cleaning.
- Aptitude: A strong desire to learn the nuances of Ecommerce and retail platforms including Shopify, Amazon Seller/Vendor Central and other platforms.
Education- Bachelors degree in Business, Analytics, or Economics.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
Senior Marketplace Strategy Specialist
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
Overview:
Swell Media is looking for a data-driven Senior Marketplace Strategy Specialist to join our team in managing and optimizing the digital footprint for a diverse portfolio of brands. This role is the "engine room" of our client’s success, responsible for translating raw marketplace data into actionable growth strategies. You will manage the health and performance of brands across their direct ecommerce sites and major third-party retailers including Amazon, Walmart, and Target.
This person will take the lead in all large analysis requests including reviews and ad hoc requests. They will work directly with the Project Managers to ensure the weekly reporting is accurate and timely. They are hands-on for any major campaign or product expansion working with the team or directly with the client.
Essential Duties and Responsibilities (Other duties may be assigned)
- Primary Focus: Advanced analytics, cross-platform strategy, campaign expansion/rollout, and client facing reporting.
- Omnichannel Reporting: Build and maintain comprehensive performance dashboards using Google Looker Studio, Microsoft Power BI, Excel, and other tools to track KPIs across multiple platforms.
- Performance Analysis: Conduct weekly and monthly deep dives into sales data, advertising spend (ROAS/ACOS), and conversion rates to identify trends and optimization opportunities.
- Catalog & Data Management: Work as part of the team that ensures product listings, pricing, and promotional data are accurate and up to date across retail and DTC platforms.
- Strategic Insights: Collaborate with team to review trends and provide data-backed recommendations to help improve overall sales performance.
- Analysis and Reporting: Responsible for ensuring all client dashboard, reports, and reviews are executed on time.
- Reporting/Data Design: Works directly with the leadership and the development team to constantly expand, refine, and improve our automation and reporting systems.
- Retailer and Marketplace Optimization: Active role in helping marketing and merchandising teams analyze and execute performance enhancements on platform.
- Omnichannel Strategy: Work with team to advise clients on how to balance media spend between DTC, Amazon, Walmart, and Target to maximize total brand growth.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Advanced Excel: You should be a "power user" (Pivot Tables, VLOOKUP/XLOOKUP, complex formulas, and data cleaning).
- Direct Platform Experience: 5+ years of hands-on experience specifically within DTC Ecommerce, Amazon Seller/Vendor Central and/or Walmart/Target portals.
- Technical Stack: Expert-level proficiency in Power BI and/or Looker Studio (SQL or Python knowledge is a major plus at this level).
- Business Acumen: Solid understanding of ecommerce P&Ls, including Amazon fees, shipping costs, and advertising margins.
- Detail Orientation: High level of accuracy when managing large datasets, reviewing trends, creating dashboards and implementing content or merchandising changes.
Education- Bachelors degree in Business, Analytics, or Economics.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
Senior Performance Marketing Specialist (E-Commerce & Marketplaces)
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
Overview:
Swell Media is looking for a data-driven Senior Performance Marketing Specialist (E-Commerce & Marketplaces) to join our team in managing and optimizing the digital footprint for a diverse portfolio of brands. This role is the "engine room" of our client’s success, responsible for translating raw marketplace data into actionable growth strategies. You will manage the health and performance of brands across their direct ecommerce sites and major third-party retailers including Amazon, Walmart, and Target.
This person will take the lead in all large analysis requests including reviews and ad hoc requests. They will work directly with the Project Managers to ensure the weekly reporting is accurate and timely. They are hands-on for any major campaign or product expansion working with the team or directly with the client.
Essential Duties and Responsibilities (Other duties may be assigned)
- Primary Focus: Advanced analytics, cross-platform strategy, campaign expansion/rollout, and client facing reporting.
- Omnichannel Reporting: Build and maintain comprehensive performance dashboards using Google Looker Studio, Microsoft Power BI, Excel, and other tools to track KPIs across multiple platforms.
- Performance Analysis: Conduct weekly and monthly deep dives into sales data, advertising spend (ROAS/ACOS), and conversion rates to identify trends and optimization opportunities.
- Catalog & Data Management: Work as part of the team that ensures product listings, pricing, and promotional data are accurate and up to date across retail and DTC platforms.
- Strategic Insights: Collaborate with team to review trends and provide data-backed recommendations to help improve overall sales performance.
- Analysis and Reporting: Responsible for ensuring all client dashboard, reports, and reviews are executed on time.
- Reporting/Data Design: Works directly with the leadership and the development team to constantly expand, refine, and improve our automation and reporting systems.
- Retailer and Marketplace Optimization: Active role in helping marketing and merchandising teams analyze and execute performance enhancements on platform.
- Omnichannel Strategy: Work with team to advise clients on how to balance media spend between DTC, Amazon, Walmart, and Target to maximize total brand growth.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Advanced Excel: You should be a "power user" (Pivot Tables, VLOOKUP/XLOOKUP, complex formulas, and data cleaning).
- Direct Platform Experience: 5+ years of hands-on experience specifically within DTC Ecommerce, Amazon Seller/Vendor Central and/or Walmart/Target portals.
- Technical Stack: Expert-level proficiency in Power BI and/or Looker Studio (SQL or Python knowledge is a major plus at this level).
- Business Acumen: Solid understanding of ecommerce P&Ls, including Amazon fees, shipping costs, and advertising margins.
- Detail Orientation: High level of accuracy when managing large datasets, reviewing trends, creating dashboards and implementing content or merchandising changes.
Education- Bachelors degree in Business, Analytics, or Economics.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
SVP, Performance Marketing
Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Opportunity
We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.
This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.
You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.
Essential Duties and Responsibilities (Other duties may be assigned)
Client Leadership & Commercial Growth
- Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
- Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
- Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
- Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)
Performance Strategy (Ecommerce & Lead Gen Focus)
- Architect and oversee full-funnel, audience-led strategies tailored to:
- Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)
- Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
- Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
- Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
- Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
- Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies
Channel & Platform Leadership
- Oversee execution across all core performance channels:
- Primary - paid search, paid social
- Secondary - programmatic, affiliate, CTV, and emerging platforms
- Maintain deep expertise across key platforms:
- Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)
- Meta, TikTok, LinkedIn, and programmatic ecosystems
- Lead advanced capabilities across:
- Feed optimization and automation (critical for ecommerce scale)
- Creative testing frameworks and iteration velocity
- Signal development, audience modeling, and incrementality
Data, Measurement & Martech
- Own the measurement framework and marketing technology ecosystem, including:
- GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)
- Attribution models, incrementality testing, and offline conversion tracking
- Reporting and visualization (e.g., Looker Studio)
- Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value
- Drive a culture of testing, experimentation, and continuous optimization
Team Leadership & Challenger Culture
- Build, lead, and mentor high-performing, performance-driven teams across levels
- Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches
- Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters
- Develop scalable frameworks, playbooks, and training to elevate team performance and consistency
Operational & Financial Leadership
- Oversee portfolio-level performance, including budget allocation, pacing, and forecasting
- Drive accountability to client KPIs, SLAs, and agency revenue/margin targets
- Partner with executive leadership on resource planning, staffing, and operational efficiency
- Build systems that enable scalable growth without sacrificing performance quality
Holding Company Integration
- Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies
- Act as a bridge between performance marketing and brand, creative, analytics, and investment teams
- Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning
- Help position the agency as a modern, performance-first leader within the holding company ecosystem
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 8+ years of experience in performance marketing, with leadership roles in an agency environment
- Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization
- Deep expertise across paid media platforms, analytics, and marketing technology
- Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)
- Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape
- Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes
- Strong track record in new business, client growth, and senior stakeholder management
- Experience operating within or alongside integrated media organizations or holding companies preferred
- Exceptional leadership, strategic thinking, and communication skills
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
SVP, Performance Marketing
Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Opportunity
We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.
This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.
You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.
Essential Duties and Responsibilities (Other duties may be assigned)
Client Leadership & Commercial Growth
- Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
- Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
- Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
- Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)
Performance Strategy (Ecommerce & Lead Gen Focus)
- Architect and oversee full-funnel, audience-led strategies tailored to:
- Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)
- Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
- Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
- Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
- Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
- Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies
Channel & Platform Leadership
- Oversee execution across all core performance channels:
- Primary - paid search, paid social
- Secondary - programmatic, affiliate, CTV, and emerging platforms
- Maintain deep expertise across key platforms:
- Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)
- Meta, TikTok, LinkedIn, and programmatic ecosystems
- Lead advanced capabilities across:
- Feed optimization and automation (critical for ecommerce scale)
- Creative testing frameworks and iteration velocity
- Signal development, audience modeling, and incrementality
Data, Measurement & Martech
- Own the measurement framework and marketing technology ecosystem, including:
- GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)
- Attribution models, incrementality testing, and offline conversion tracking
- Reporting and visualization (e.g., Looker Studio)
- Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value
- Drive a culture of testing, experimentation, and continuous optimization
Team Leadership & Challenger Culture
- Build, lead, and mentor high-performing, performance-driven teams across levels
- Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches
- Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters
- Develop scalable frameworks, playbooks, and training to elevate team performance and consistency
Operational & Financial Leadership
- Oversee portfolio-level performance, including budget allocation, pacing, and forecasting
- Drive accountability to client KPIs, SLAs, and agency revenue/margin targets
- Partner with executive leadership on resource planning, staffing, and operational efficiency
- Build systems that enable scalable growth without sacrificing performance quality
Holding Company Integration
- Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies
- Act as a bridge between performance marketing and brand, creative, analytics, and investment teams
- Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning
- Help position the agency as a modern, performance-first leader within the holding company ecosystem
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 8+ years of experience in performance marketing, with leadership roles in an agency environment
- Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization
- Deep expertise across paid media platforms, analytics, and marketing technology
- Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)
- Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape
- Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes
- Strong track record in new business, client growth, and senior stakeholder management
- Experience operating within or alongside integrated media organizations or holding companies preferred
- Exceptional leadership, strategic thinking, and communication skills
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
SVP, Performance Marketing
Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Opportunity
We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.
This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.
You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.
Essential Duties and Responsibilities (Other duties may be assigned)
Client Leadership & Commercial Growth
- Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
- Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
- Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
- Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)
Performance Strategy (Ecommerce & Lead Gen Focus)
- Architect and oversee full-funnel, audience-led strategies tailored to:
- Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)
- Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
- Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
- Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
- Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
- Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies
Channel & Platform Leadership
- Oversee execution across all core performance channels:
- Primary - paid search, paid social
- Secondary - programmatic, affiliate, CTV, and emerging platforms
- Maintain deep expertise across key platforms:
- Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)
- Meta, TikTok, LinkedIn, and programmatic ecosystems
- Lead advanced capabilities across:
- Feed optimization and automation (critical for ecommerce scale)
- Creative testing frameworks and iteration velocity
- Signal development, audience modeling, and incrementality
Data, Measurement & Martech
- Own the measurement framework and marketing technology ecosystem, including:
- GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)
- Attribution models, incrementality testing, and offline conversion tracking
- Reporting and visualization (e.g., Looker Studio)
- Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value
- Drive a culture of testing, experimentation, and continuous optimization
Team Leadership & Challenger Culture
- Build, lead, and mentor high-performing, performance-driven teams across levels
- Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches
- Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters
- Develop scalable frameworks, playbooks, and training to elevate team performance and consistency
Operational & Financial Leadership
- Oversee portfolio-level performance, including budget allocation, pacing, and forecasting
- Drive accountability to client KPIs, SLAs, and agency revenue/margin targets
- Partner with executive leadership on resource planning, staffing, and operational efficiency
- Build systems that enable scalable growth without sacrificing performance quality
Holding Company Integration
- Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies
- Act as a bridge between performance marketing and brand, creative, analytics, and investment teams
- Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning
- Help position the agency as a modern, performance-first leader within the holding company ecosystem
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 8+ years of experience in performance marketing, with leadership roles in an agency environment
- Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization
- Deep expertise across paid media platforms, analytics, and marketing technology
- Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)
- Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape
- Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes
- Strong track record in new business, client growth, and senior stakeholder management
- Experience operating within or alongside integrated media organizations or holding companies preferred
- Exceptional leadership, strategic thinking, and communication skills
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
SVP, Performance Marketing
Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Opportunity
We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.
This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.
You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.
Essential Duties and Responsibilities (Other duties may be assigned)
Client Leadership & Commercial Growth
- Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
- Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
- Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
- Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)
Performance Strategy (Ecommerce & Lead Gen Focus)
- Architect and oversee full-funnel, audience-led strategies tailored to:
- Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)
- Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
- Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
- Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
- Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
- Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies
Channel & Platform Leadership
- Oversee execution across all core performance channels:
- Primary - paid search, paid social
- Secondary - programmatic, affiliate, CTV, and emerging platforms
- Maintain deep expertise across key platforms:
- Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)
- Meta, TikTok, LinkedIn, and programmatic ecosystems
- Lead advanced capabilities across:
- Feed optimization and automation (critical for ecommerce scale)
- Creative testing frameworks and iteration velocity
- Signal development, audience modeling, and incrementality
Data, Measurement & Martech
- Own the measurement framework and marketing technology ecosystem, including:
- GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)
- Attribution models, incrementality testing, and offline conversion tracking
- Reporting and visualization (e.g., Looker Studio)
- Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value
- Drive a culture of testing, experimentation, and continuous optimization
Team Leadership & Challenger Culture
- Build, lead, and mentor high-performing, performance-driven teams across levels
- Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches
- Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters
- Develop scalable frameworks, playbooks, and training to elevate team performance and consistency
Operational & Financial Leadership
- Oversee portfolio-level performance, including budget allocation, pacing, and forecasting
- Drive accountability to client KPIs, SLAs, and agency revenue/margin targets
- Partner with executive leadership on resource planning, staffing, and operational efficiency
- Build systems that enable scalable growth without sacrificing performance quality
Holding Company Integration
- Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies
- Act as a bridge between performance marketing and brand, creative, analytics, and investment teams
- Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning
- Help position the agency as a modern, performance-first leader within the holding company ecosystem
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 8+ years of experience in performance marketing, with leadership roles in an agency environment
- Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization
- Deep expertise across paid media platforms, analytics, and marketing technology
- Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)
- Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape
- Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes
- Strong track record in new business, client growth, and senior stakeholder management
- Experience operating within or alongside integrated media organizations or holding companies preferred
- Exceptional leadership, strategic thinking, and communication skills
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media
SVP, Performance Marketing
Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Opportunity
We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.
This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.
You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.
Essential Duties and Responsibilities (Other duties may be assigned)
Client Leadership & Commercial Growth
- Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets
- Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor
- Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services
- Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)
Performance Strategy (Ecommerce & Lead Gen Focus)
- Architect and oversee full-funnel, audience-led strategies tailored to:
- Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)
- Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)
- Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth
- Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding
- Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus
- Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies
Channel & Platform Leadership
- Oversee execution across all core performance channels:
- Primary - paid search, paid social
- Secondary - programmatic, affiliate, CTV, and emerging platforms
- Maintain deep expertise across key platforms:
- Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)
- Meta, TikTok, LinkedIn, and programmatic ecosystems
- Lead advanced capabilities across:
- Feed optimization and automation (critical for ecommerce scale)
- Creative testing frameworks and iteration velocity
- Signal development, audience modeling, and incrementality
Data, Measurement & Martech
- Own the measurement framework and marketing technology ecosystem, including:
- GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)
- Attribution models, incrementality testing, and offline conversion tracking
- Reporting and visualization (e.g., Looker Studio)
- Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value
- Drive a culture of testing, experimentation, and continuous optimization
Team Leadership & Challenger Culture
- Build, lead, and mentor high-performing, performance-driven teams across levels
- Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches
- Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters
- Develop scalable frameworks, playbooks, and training to elevate team performance and consistency
Operational & Financial Leadership
- Oversee portfolio-level performance, including budget allocation, pacing, and forecasting
- Drive accountability to client KPIs, SLAs, and agency revenue/margin targets
- Partner with executive leadership on resource planning, staffing, and operational efficiency
- Build systems that enable scalable growth without sacrificing performance quality
Holding Company Integration
- Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies
- Act as a bridge between performance marketing and brand, creative, analytics, and investment teams
- Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning
- Help position the agency as a modern, performance-first leader within the holding company ecosystem
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 8+ years of experience in performance marketing, with leadership roles in an agency environment
- Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization
- Deep expertise across paid media platforms, analytics, and marketing technology
- Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)
- Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape
- Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes
- Strong track record in new business, client growth, and senior stakeholder management
- Experience operating within or alongside integrated media organizations or holding companies preferred
- Exceptional leadership, strategic thinking, and communication skills
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
Ready to apply?
Apply to Swell Media