About the Role

Study.com is seeking a hands-on, execution-driven Senior Manager, Consumer Lifecycle Email & SMS Marketing to build and scale consumer customer journeys that drive new members, retention, and long-term value. This is a high-impact role where you'll personally own and execute lifecycle strategies across individual learner acquisition, onboarding, engagement, and win back—while embedding personalized AI-powered workflows into every stage of the learner experience.

You'll be the primary operator across email and SMS channels, managing contractors and leveraging AI tools to scale production, personalization, and campaign performance. You'll collaborate closely with Growth, Product, Content, Creative, and Data Science to power sustainable consumer SaaS growth.

This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.

What You’ll Do

• Own and execute email and SMS marketing programs end-to-end—from strategy and segmentation through build, deployment, analysis, and iteration. This is a hands-on execution role, not a delegation role.
• Scale with AI and contractors: Leverage generative AI tools to accelerate copy creation, audience segmentation, personalization, and campaign ideation. Manage and direct external contractors to expand campaign output and maintain high execution quality across channels.
• Develop and execute a full-funnel consumer lifecycle marketing strategy that improves acquisition, reduces churn, and increases LTV across individual learner segments—from prospective students to active subscribers to lapsed members.
• Lead journey mapping and leverage AI tools to manage automated workflows based on individual user behavior, lifecycle stage, and predictive analytics to identify key friction points and opportunities.
• Implement robust A/B testing and optimization frameworks across lifecycle channels, with clear KPIs and cohort tracking.
• Partner with Product, BI, and Engineering to drive data-enriched lifecycle experiences—including event-based triggers, dynamic messaging, and cross-channel orchestration tailored to individual learner needs and motivations.
• Share performance results and strategic insights with leadership, developing KPIs and forecasts that align with broader marketing and business objectives.

 What You’ll Bring To The Role

• 6+ years of experience in lifecycle or retention marketing, with meaningful experience in B2C or consumer subscription products—ideally within a high-scale SaaS or subscription-based product.
• Expertise in consumer behavioral segmentation, event-based triggers, funnel design, and customer journey automation for individual end-users (not just account-level or enterprise workflows).
• Demonstrated fluency with AI tools (generative AI, automation platforms) to accelerate content production, personalization, and campaign operations.
• Strong track record across email, SMS, push, and in-product messaging—with deep knowledge of modern lifecycle platforms (e.g., Listrak).
• Proven ability to craft messaging that resonates with individual consumers at an emotional level—understanding the motivations, anxieties, and aspirations that drive enrollment and retention decisions.
• Analytical, AI-forward mindset with a strong bias for action and a get-it-done approach.

 Nice To Have

• Prior work in edtech, consumer SaaS, or mission-driven technology companies
  
  

The salary range for this position is $130,000 - $160,000 per year. Pay is dependent upon factors including skills, work experience, business needs, and market demands.