Why you’ll love this role:

StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Collectibles are foundational to StockX — not just as products, but as artifacts of fandom, nostalgia, speculation, and identity.

We are expanding how collectibles culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand collectibles — they live inside them.

The Collectibles Category Manager is the single-threaded owner of collectibles category growth within a new, high-priority commerce initiative. This person is the in-house expert on trading cards, sports cards, comics, toys, coins, and adjacent enthusiast markets — and is responsible for translating that expertise into supply growth, engagement, and GMV.

You will act as:

• The internal authority on the first-hand and second-hand collectibles ecosystem
  
  
• The external face of StockX to collectors, breakers, shops, graders, dealers, and community leaders
  
  
• The architect of the collectibles go-to-market playbook for this new initiative
  
  

This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to collectibles within this initiative. As the category scales, you will grow into a leader overseeing a broader collectibles portfolio and team.

What You’ll Do:

Own the Collectibles Category End-to-End

• Define and execute the growth strategy for collectibles within the platform
  
  
• Own category-level performance across supply, engagement, and revenue
  
  
• Establish quarterly goals, leading indicators, and operating rhythms
  
  

Be the Market & Culture Expert

Maintain deep, current knowledge of collectibles culture, including:

• Key sellers, breakers, dealers, shops, graders, creators, and brands
  
  
• Sub-segments such as trading cards (sports and TCG), graded sports cards, comics (raw and slabbed), vintage and modern toys, coins, and limited releases
  
  
• Product drops, set releases, grading cycles, convention moments, and cultural spikes
  
  
• Pricing dynamics, liquidity, population reports, grading premiums, and resale economics
  
  

Serve as the internal voice of the collectibles community, informing product, marketing, and platform decisions.

Supply & Creator Acquisition

• Build and own a pipeline of high-impact sellers across trading cards, sports cards, comics, toys, and coins
  
  
• Personally recruit and onboard flagship sellers, breakers, comic shops, toy dealers, and coin specialists who set the tone for the platform
  
  
• Develop seller strategies that balance credibility, storytelling, and commerce
  
  

Commerce Strategy & Category Moments

• Identify and orchestrate collectibles-specific moments, campaigns, and formats that drive engagement and conversion (e.g., major set releases, championship spikes, grading returns, convention cycles)
  
  
• Partner with Category Marketing to design culturally authentic activations
  
  
• Experiment with new approaches (live breaks, expert drops, themed auctions, etc.) and iterate quickly based on performance and feedback
  
  

Cross-Functional Leadership

• Work closely with Account and Partnerships Managers to scale seller acquisition and support
  
  
• Collaborate with Product and Engineering to shape features and tools that matter to collectors (e.g., condition transparency, grading integrations, pricing insights, population data visibility)
  
  
• Provide clear, actionable insights from the market to influence roadmap prioritization
  
  

Build the Playbook

• Document learnings, frameworks, and best practices that can be reused across future categories
  
  
• Help define what “great” looks like for category ownership at StockX
  
  
• Support hiring and onboarding as the collectibles category team grows
  
  

About You:

• Deeply embedded in collectibles culture — you know the people, platforms, trends, grading standards, and economics, and you’re already plugged into the ecosystem
  
  
• 5+ years of experience in category management, partnerships, marketplace growth, brand, dealer, or operator roles within trading cards, sports cards, comics, toys, coins, or adjacent enthusiast ecosystems
  
  
• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
  
  
• Strong relationship builder with credibility among collectors, breakers, shop owners, graders, dealers, and community members
  
  
• Data-literate and commercially minded — you understand pricing spreads, grading premiums, liquidity, margin structures, and incentives
  
  
• Entrepreneurial, scrappy, and energized by building something from the ground up
  
  

Nice to Have:

• Existing network of card breakers, LCS owners, comic shops, grading submitters, toy dealers, or coin specialists
  
  
• Experience buying, selling, grading, or operating within collectibles marketplaces
  
  
• Familiarity with grading ecosystems (e.g., card and comic grading workflows, condition standards, population reports)
  
  
• Experience with content-driven commerce, live selling, or enthusiast communities
  
  
• Experience working cross-functionally with product and engineering teams
  
  
• Experience running your own collectibles business, shop, or online storefront
  
  

Why This Role Matters:

Collectibles will define the early perception and success of this new commerce initiative at StockX. This role sets:

• The cultural and credibility bar for the platform
  
  
• The go-to-market blueprint for future enthusiast categories
  
  
• StockX’s reputation within trading card, comic, toy, and coin communities
  
  

You will have outsized influence on how StockX expands its leadership from marketplace into deeper cultural engagement within the global collectibles ecosystem.

Why you’ll love this role:

StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Sneakers are foundational to StockX — not just as a category, but as a culture, an economy, and a global community.

We are expanding how sneaker culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the sneaker market — they live inside it.

The Sneakers Category Manager is the single-threaded owner of sneaker category growth within a new, high-priority commerce initiative. This person is the in-house expert on sneaker culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.

You will act as:

• The internal authority on the primary and secondary sneaker ecosystem
  
  
• The external face of StockX to sneaker sellers, creators, and community leaders
  
  
• The architect of the sneaker go-to-market / growth playbook for this new initiative
  
  

This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to sneakers within this initiative. As the category scales, you will grow into a leader overseeing a broader sneaker portfolio and team.

What You’ll Do:

Own the Sneakers Category End-to-End

• Define and execute the growth strategy for sneakers within the platform
  
  
• Own category-level performance across supply, engagement, and revenue
  
  
• Establish quarterly goals, leading indicators, and operating rhythms
  
  

Be the Market & Culture Expert

• Maintain deep, current knowledge of sneaker culture, including:
  
  
• Key sellers, creators, collectors, and resellers
  
  
• Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.)
  
  
• Drops, releases, brand dynamics, and cultural moments
  
  
• Pricing dynamics, liquidity, and resale economics
  
  
• Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions
  
  

Supply & Creator Acquisition

• Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
  
  
• Personally recruit and onboard flagship sellers who set the tone for the platform
  
  
• Develop seller strategies that balance credibility, storytelling, and commerce
  
  

Commerce Strategy & Category Moments

• Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
  
  
• Partner with Category Marketing to design culturally authentic activations
  
  
• Experiment with new approaches and iterate quickly based on performance and feedback
  
  

Cross-Functional Leadership

• Work closely with Account & Partnerships Managers to scale seller acquisition and support
  
  
• Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
  
  
• Provide clear, actionable insights from the market to influence roadmap prioritization
  
  

Build the Playbook

• Document learnings, frameworks, and best practices that can be reused across future categories
  
  
• Help define what “great” looks like for category ownership at StockX
  
  
• Support hiring and onboarding as the sneaker category team grows
  
  

About you:

• Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
  
  
• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
  
  
• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
  
  
• Strong relationship builder with credibility among sellers, creators, and community members
  
  
• Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
  
  
• Entrepreneurial, scrappy, and energized by building something from the ground up
  
  

Nice to Have:

• Existing network of sneaker resellers, store owners, creators, or influencers
  
  
• Experience buying and selling sneakers or operating within resale marketplaces
  
  
• Familiarity with content-driven commerce, creator platforms, or enthusiast communities
  
  
• Experience working cross-functionally with product and engineering teams
  
  

Why This Role Matters:

Sneakers will define the early perception and success of this new commerce initiative at StockX. This role sets:

• The cultural bar for the platform
  
  
• The go-to-market & growth blueprint for future categories
  
  
• The credibility of StockX with the sneaker community
  
  

You will have outsized influence on how StockX expands its leadership from marketplace into deeper cultural engagement.

Why you'll love this role:

StockX has redefined the global marketplace for culture — where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.

This initiative is designed to empower sellers and creators to build sustainable businesses while creating moments that drive deep engagement. To support this effort, we are forming a category-led Go-To-Market organization that scales with culture, category dynamics, and community expertise.

The Category Manager is a foundational hire tasked with owning the growth and strategic trajectory of a major category. You will serve as the chief operator, strategist, and market voice for your category — identifying opportunity, building pipelines, and driving seller and creator engagement from early stages through scale.

This role blends strategic planning, deep customer and market understanding, and hands-on execution, with full ownership of category growth outcomes. You will work closely with Partnerships, Marketing, Product, and Operations to define and accelerate the path to liquidity, engagement, and monetization within your category.

What You’ll Do:

Category Strategy & Ownership

• Define the strategic vision and growth plan for your category on the platform
  
  
• Become a deep expert on the category’s supply landscape, demand drivers, community channels, and competitive dynamics
  
  
• Establish metrics and quarterly goals to measure and drive category performance

Supply & Community Acquisition

• Build a robust pipeline of sellers, creators, influencers, and shops within your category
  
  
• Drive outbound outreach, onboarding, and enablement for high-potential sellers
  
  
• Cultivate long-term relationships with strategic sellers and community leaders
  
  

Cross-Functional Go-To-Market Execution

• Partner with our Account and Partnerships Managers to scale seller engagement and support
  
  
• Collaborate with Category Marketing Managers to architect high-impact launches, moments, and campaigns
  
  
• Represent category needs and insights to Product and Engineering to improve seller tools, features, and platform performance
  
  

Category Performance & Analytics

• Use data to diagnose growth opportunities, identify bottlenecks, and optimize playbooks
  
  
• Track supply, engagement, retention, and revenue trends and adjust strategies in real time
  
  
• Surface actionable insights to Growth leadership and cross-functional stakeholders
  
  

Culture & Community Leadership

• Act as the platform’s representative within your category’s ecosystem
  
  
• Engage deeply with community norms, vernacular, and cultural drivers to inform both strategy and execution
  
  
• Champion creator and seller needs internally to ensure authentic, category-led growth
  
  

About you:

• Experienced GTM / Growth Operator: 5+ years in business development, partnerships, category management, or marketplace growth roles; experience in consumer platforms or two-sided marketplaces preferred
  
  
• Strategic Thinker + Doer: Comfortable defining vision while executing in ambiguous, fast-moving environments
  
  
• Relationship-Driven: Able to build trust quickly with sellers, creators, and internal partners
  
  
• Data Fluent: Makes decisions informed by data and measures what matters
  
  
• Community Minded: Understands cultural nuance, category subcultures, and trends that drive engagement
  
  

Nice to Have:

• Existing network within the assigned category (e.g., sneaker resellers, influencer communities, boutique shops)
  
  
• Marketplace experience across both supply and demand sides
  
  
• Experience with creator monetization platforms, community-driven commerce, or enthusiast ecosystems
  
  
• Comfort with CRM tools, sales pipelines, analytics dashboards, and seller performance metrics
  
  

Why This Role Matters:

As one of the first Category Managers supporting this new commerce initiative, you will:

• Set the playbook for how categories scale on an emerging platform
  
  
• Shape how StockX engages sellers, creators, and communities at scale
  
  
• Build the foundation of a repeatable, category-centric GTM / Growth engine that expands into new verticals
  
  

This role is both strategic and entrepreneurial, with meaningful ownership and the opportunity to influence the trajectory of a high-potential new product.

Why you’ll love this role:

StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Apparel is foundational to StockX — not just as a category, but as an expression of identity, culture, and global trends.

We are expanding how apparel culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the apparel market — they live inside it.

The Apparel Category Manager is the single-threaded owner of apparel category growth within a new, high-priority commerce initiative. This person is the in-house expert on Fashion & Apparel culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.

You will act as:

• The internal authority on the first-hand and second-hand apparel ecosystem
  
  
• The external face of StockX to apparel sellers, creators, designers, and community leaders
  
  
• The architect of the apparel go-to-market playbook for this new initiative
  
  

This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to apparel within this initiative. As the category scales, you will grow into a leader overseeing a broader apparel portfolio and team.

What You’ll Do:

Own the Apparel Category End-to-End

• Define and execute the growth strategy for apparel within the platform
  
  
• Own category-level performance across supply, engagement, and revenue
  
  
• Establish quarterly goals, leading indicators, and operating rhythms
  
  

Be the Market & Culture Expert

• Maintain deep, current knowledge of apparel culture, including:
  
  
• Key sellers, creators, designers, brands, and retailers
  
  
• Sub-segments (streetwear, luxury, contemporary, vintage, performance, regional styles, etc.)
  
  
• Seasonal drops, brand dynamics, collaborations, and cultural moments
  
  
• Pricing dynamics, liquidity, and resale economics
  
  
• Serve as the internal voice of the apparel community, informing product, marketing, and platform decisions
  
  

Supply & Creator Acquisition

• Build and own a pipeline of high-impact apparel sellers, shops, designers, influencers, brands, and creators
  
  
• Personally recruit and onboard flagship sellers who set the tone for the platform
  
  
• Develop seller strategies that balance credibility, storytelling, and commerce
  
  

Commerce Strategy & Category Moments

• Identify and orchestrate Fashion & Apparel-specific moments, campaigns, and formats that drive engagement and conversion
  
  
• Partner with Category Marketing to design culturally authentic activations
  
  
• Experiment with new approaches and iterate quickly based on performance and feedback
  
  

Cross-Functional Leadership

• Work closely with Account and Partnerships Managers to scale seller acquisition and support
  
  
• Collaborate with Product and Engineering to shape features and tools that matter to category sellers and buyers
  
  
• Provide clear, actionable insights from the market to influence roadmap prioritization
  
  

Build the Playbook

• Document learnings, frameworks, and best practices that can be reused across future categories
  
  
• Help define what “great” looks like for category ownership at StockX
  
  
• Support hiring and onboarding as the apparel category team grows
  
  

About you:

• Deeply embedded in second-hand fashion & apparel culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
  
  
• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in apparel, streetwear, fashion, or adjacent ecosystems
  
  
• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
  
  
• Strong relationship builder with credibility among sellers, creators, designers, and community members
  
  
• Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
  
  
• Entrepreneurial, scrappy, and energized by building something from the ground up
  
  

Nice to Have:

• Existing network of apparel resellers, brand operators, designers, boutiques, or creators
  
  
• Experience buying and selling apparel or operating within resale or fashion marketplaces
  
  
• Familiarity with content-driven commerce, creator platforms, or enthusiast communities
  
  
• Experience working cross-functionally with product and engineering teams
• Experience running your own business or startup
  
  

Why This Role Matters:

Apparel will define the early perception and success of this new commerce initiative at StockX. This role sets:

• The cultural bar for the platform
  
  
• The go-to-market blueprint for future categories
  
  
• The credibility of StockX with the apparel community
  
  

You will have outsized influence on how StockX expands its leadership from marketplace into deeper cultural engagement.

Why you'll love this role:

StockX has redefined the global marketplace for culture — where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.

This initiative is designed to empower sellers and creators to build sustainable businesses while creating moments that drive deep engagement. To support this effort, we are forming a category-led Go-To-Market organization that scales with culture, category dynamics, and community expertise.

The Category Manager is a foundational hire tasked with owning the growth and strategic trajectory of a major category. You will serve as the chief operator, strategist, and market voice for your category — identifying opportunity, building pipelines, and driving seller and creator engagement from early stages through scale.

This role blends strategic planning, deep customer and market understanding, and hands-on execution, with full ownership of category growth outcomes. You will work closely with Partnerships, Marketing, Product, and Operations to define and accelerate the path to liquidity, engagement, and monetization within your category.

What You’ll Do:

Category Strategy & Ownership

• Define the strategic vision and growth plan for your category on the platform
  
  
• Become a deep expert on the category’s supply landscape, demand drivers, community channels, and competitive dynamics
  
  
• Establish metrics and quarterly goals to measure and drive category performance

Supply & Community Acquisition

• Build a robust pipeline of sellers, creators, influencers, and shops within your category
  
  
• Drive outbound outreach, onboarding, and enablement for high-potential sellers
  
  
• Cultivate long-term relationships with strategic sellers and community leaders
  
  

Cross-Functional Go-To-Market Execution

• Partner with our Account and Partnerships Managers to scale seller engagement and support
  
  
• Collaborate with Category Marketing Managers to architect high-impact launches, moments, and campaigns
  
  
• Represent category needs and insights to Product and Engineering to improve seller tools, features, and platform performance
  
  

Category Performance & Analytics

• Use data to diagnose growth opportunities, identify bottlenecks, and optimize playbooks
  
  
• Track supply, engagement, retention, and revenue trends and adjust strategies in real time
  
  
• Surface actionable insights to Growth leadership and cross-functional stakeholders
  
  

Culture & Community Leadership

• Act as the platform’s representative within your category’s ecosystem
  
  
• Engage deeply with community norms, vernacular, and cultural drivers to inform both strategy and execution
  
  
• Champion creator and seller needs internally to ensure authentic, category-led growth
  
  

About you:

• Experienced GTM / Growth Operator: 5+ years in business development, partnerships, category management, or marketplace growth roles; experience in consumer platforms or two-sided marketplaces preferred
  
  
• Strategic Thinker + Doer: Comfortable defining vision while executing in ambiguous, fast-moving environments
  
  
• Relationship-Driven: Able to build trust quickly with sellers, creators, and internal partners
  
  
• Data Fluent: Makes decisions informed by data and measures what matters
  
  
• Community Minded: Understands cultural nuance, category subcultures, and trends that drive engagement
  
  

Nice to Have:

• Existing network within the assigned category (e.g., sneaker resellers, influencer communities, boutique shops)
  
  
• Marketplace experience across both supply and demand sides
  
  
• Experience with creator monetization platforms, community-driven commerce, or enthusiast ecosystems
  
  
• Comfort with CRM tools, sales pipelines, analytics dashboards, and seller performance metrics
  
  

Why This Role Matters:

As one of the first Category Managers supporting this new commerce initiative, you will:

• Set the playbook for how categories scale on an emerging platform
  
  
• Shape how StockX engages sellers, creators, and communities at scale
  
  
• Build the foundation of a repeatable, category-centric GTM / Growth engine that expands into new verticals
  
  

This role is both strategic and entrepreneurial, with meaningful ownership and the opportunity to influence the trajectory of a high-potential new product.

Why you’ll love this role:

StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Apparel is foundational to StockX — not just as a category, but as an expression of identity, culture, and global trends.

We are expanding how apparel culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the apparel market — they live inside it.

The Apparel Category Manager is the single-threaded owner of apparel category growth within a new, high-priority commerce initiative. This person is the in-house expert on Fashion & Apparel culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.

You will act as:

• The internal authority on the first-hand and second-hand apparel ecosystem
  
  
• The external face of StockX to apparel sellers, creators, designers, and community leaders
  
  
• The architect of the apparel go-to-market playbook for this new initiative
  
  

This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to apparel within this initiative. As the category scales, you will grow into a leader overseeing a broader apparel portfolio and team.

What You’ll Do:

Own the Apparel Category End-to-End

• Define and execute the growth strategy for apparel within the platform
  
  
• Own category-level performance across supply, engagement, and revenue
  
  
• Establish quarterly goals, leading indicators, and operating rhythms
  
  

Be the Market & Culture Expert

• Maintain deep, current knowledge of apparel culture, including:
  
  
• Key sellers, creators, designers, brands, and retailers
  
  
• Sub-segments (streetwear, luxury, contemporary, vintage, performance, regional styles, etc.)
  
  
• Seasonal drops, brand dynamics, collaborations, and cultural moments
  
  
• Pricing dynamics, liquidity, and resale economics
  
  
• Serve as the internal voice of the apparel community, informing product, marketing, and platform decisions
  
  

Supply & Creator Acquisition

• Build and own a pipeline of high-impact apparel sellers, shops, designers, influencers, brands, and creators
  
  
• Personally recruit and onboard flagship sellers who set the tone for the platform
  
  
• Develop seller strategies that balance credibility, storytelling, and commerce
  
  

Commerce Strategy & Category Moments

• Identify and orchestrate Fashion & Apparel-specific moments, campaigns, and formats that drive engagement and conversion
  
  
• Partner with Category Marketing to design culturally authentic activations
  
  
• Experiment with new approaches and iterate quickly based on performance and feedback
  
  

Cross-Functional Leadership

• Work closely with Account and Partnerships Managers to scale seller acquisition and support
  
  
• Collaborate with Product and Engineering to shape features and tools that matter to category sellers and buyers
  
  
• Provide clear, actionable insights from the market to influence roadmap prioritization
  
  

Build the Playbook

• Document learnings, frameworks, and best practices that can be reused across future categories
  
  
• Help define what “great” looks like for category ownership at StockX
  
  
• Support hiring and onboarding as the apparel category team grows
  
  

About you:

• Deeply embedded in second-hand fashion & apparel culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
  
  
• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in apparel, streetwear, fashion, or adjacent ecosystems
  
  
• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
  
  
• Strong relationship builder with credibility among sellers, creators, designers, and community members
  
  
• Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
  
  
• Entrepreneurial, scrappy, and energized by building something from the ground up
  
  

Nice to Have:

• Existing network of apparel resellers, brand operators, designers, boutiques, or creators
  
  
• Experience buying and selling apparel or operating within resale or fashion marketplaces
  
  
• Familiarity with content-driven commerce, creator platforms, or enthusiast communities
  
  
• Experience working cross-functionally with product and engineering teams
• Experience running your own business or startup
  
  

Why This Role Matters:

Apparel will define the early perception and success of this new commerce initiative at StockX. This role sets:

• The cultural bar for the platform
  
  
• The go-to-market blueprint for future categories
  
  
• The credibility of StockX with the apparel community
  
  

You will have outsized influence on how StockX expands its leadership from marketplace into deeper cultural engagement.

Why you’ll love this role:

StockX has redefined the global marketplace for culture — where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.

To power this next chapter, we are building a category-led organization where each major vertical operates with clear ownership, accountability, and cultural authority.

The Director, Category Growth (General Manager) is the business owner of a major category vertical. This leader is accountable for the full P&L and long-term trajectory of their category — including supply growth, liquidity, demand activation, monetization, and marketplace health.

You will operate as a true GM: setting vision, defining strategy, allocating resources, building a team, and driving cross-functional execution. You will represent your vertical at the leadership level and ensure that product, marketing, operations, and partnerships are aligned to unlock sustainable growth.

This role is both entrepreneurial and executive — suited for a leader who wants to build and scale a culturally driven business within a high-impact marketplace.

What you’ll own:

Full-Stack Category P&L

• Own revenue, contribution margin, liquidity, and growth targets for your vertical
  
  
• Develop annual and multi-year business plans, forecasts, and investment cases
  
  
• Allocate resources across acquisition, retention, and engagement to maximize ROI
  
  
• Drive pricing, incentives, and promotional strategies aligned to marketplace health
  
  

Vertical Strategy & Market Leadership

• Define the long-term category vision, positioning, and competitive differentiation
  
  
• Identify expansion opportunities across adjacent segments, geographies, and seller tiers
  
  
• Establish scalable supply acquisition and retention strategies
  
  
• Continuously assess competitive dynamics and evolving cultural trends
  
  

Supply, Demand & Liquidity Engine

• Architect the playbook for acquiring, activating, and retaining high-value sellers and creators
  
  
• Ensure balanced marketplace dynamics between supply depth and demand velocity
  
  
• Partner with Growth and Marketing to stimulate demand moments and category engagement
  
  
• Implement structural improvements that increase conversion, retention, and monetization
  
  

Cross-Functional Executive Leadership

• Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features
  
  
• Partner with Marketing to launch culturally relevant campaigns and high-impact moments
  
  
• Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance
  
  
• Represent your vertical in executive planning, QBRs, and strategic reviews
  
  

Team & Organizational Build-Out

• Hire and develop Category Managers and supporting roles as the vertical scales
  
  
• Establish operating cadence, reporting frameworks, and performance management systems
  
  
• Build repeatable GTM playbooks that can be deployed across additional categories
  
  
• Foster a culture of accountability, experimentation, and community authenticity
  
  

Ecosystem & Community Stewardship

• Act as the senior face of StockX within your category’s ecosystem
  
  
• Build relationships with top sellers, shops, creators, and community leaders
  
  
• Ensure platform growth remains culturally credible and aligned with community norms
  
  

About you:

• 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms
  
  
• Demonstrated ownership of revenue or P&L-level outcomes
  
  
• Proven track record of scaling a vertical, marketplace segment, or new business line
  
  
• Strong executive presence and experience influencing cross-functional roadmaps
  
  
• Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity
  
  
• Experienced people leader with a track record of building high-performing teams
  
  
• Deep connection to culture-driven or enthusiast categories
  
  

Why this role is different: 

This is not a traditional category marketing or merchandising role. This is a vertical GM role with real business ownership.

You will:

• Build and scale a culturally driven marketplace vertical from early-stage to maturity
  
  
• Directly influence product, pricing, and growth strategy
  
  
• Operate with executive visibility and measurable business accountability
  
  
• Create the blueprint for how category-led growth powers the future of StockX

Why you’ll love this role:

StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Sneakers are foundational to StockX — not just as a category, but as a culture, an economy, and a global community.

We are expanding how sneaker culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the sneaker market — they live inside it.

The Sneakers Category Manager is the single-threaded owner of sneaker category growth within a new, high-priority commerce initiative. This person is the in-house expert on sneaker culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.

You will act as:

• The internal authority on the primary and secondary sneaker ecosystem
  
  
• The external face of StockX to sneaker sellers, creators, and community leaders
  
  
• The architect of the sneaker go-to-market / growth playbook for this new initiative
  
  

This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to sneakers within this initiative. As the category scales, you will grow into a leader overseeing a broader sneaker portfolio and team.

What You’ll Do:

Own the Sneakers Category End-to-End

• Define and execute the growth strategy for sneakers within the platform
  
  
• Own category-level performance across supply, engagement, and revenue
  
  
• Establish quarterly goals, leading indicators, and operating rhythms
  
  

Be the Market & Culture Expert

• Maintain deep, current knowledge of sneaker culture, including:
  
  
• Key sellers, creators, collectors, and resellers
  
  
• Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.)
  
  
• Drops, releases, brand dynamics, and cultural moments
  
  
• Pricing dynamics, liquidity, and resale economics
  
  
• Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions
  
  

Supply & Creator Acquisition

• Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
  
  
• Personally recruit and onboard flagship sellers who set the tone for the platform
  
  
• Develop seller strategies that balance credibility, storytelling, and commerce
  
  

Commerce Strategy & Category Moments

• Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
  
  
• Partner with Category Marketing to design culturally authentic activations
  
  
• Experiment with new approaches and iterate quickly based on performance and feedback
  
  

Cross-Functional Leadership

• Work closely with Account & Partnerships Managers to scale seller acquisition and support
  
  
• Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
  
  
• Provide clear, actionable insights from the market to influence roadmap prioritization
  
  

Build the Playbook

• Document learnings, frameworks, and best practices that can be reused across future categories
  
  
• Help define what “great” looks like for category ownership at StockX
  
  
• Support hiring and onboarding as the sneaker category team grows
  
  

About you:

• Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
  
  
• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
  
  
• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
  
  
• Strong relationship builder with credibility among sellers, creators, and community members
  
  
• Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
  
  
• Entrepreneurial, scrappy, and energized by building something from the ground up
  
  

Nice to Have:

• Existing network of sneaker resellers, store owners, creators, or influencers
  
  
• Experience buying and selling sneakers or operating within resale marketplaces
  
  
• Familiarity with content-driven commerce, creator platforms, or enthusiast communities
  
  
• Experience working cross-functionally with product and engineering teams
  
  

Why This Role Matters:

Sneakers will define the early perception and success of this new commerce initiative at StockX. This role sets:

• The cultural bar for the platform
  
  
• The go-to-market & growth blueprint for future categories
  
  
• The credibility of StockX with the sneaker community
  
  

You will have outsized influence on how StockX expands its leadership from marketplace into deeper cultural engagement.