About PlayStation Game Analytics

In Games and Publishing Analytics, we work with some of the most legendary studios in the world, supporting teams behind PlayStation franchises such as Uncharted, The Last of Us, Ghost of Yotei, God of War, and Helldivers 2. We provide end-to-end analytics for PlayStation Studios, helping teams understand players, evaluate game systems, and make data-informed decisions from early development through launch.

We're looking for a Senior Game Data Analyst who brings strong analytical fundamentals, game curiosity, and the judgment to turn messy questions into practical insight.

What you will be doing

As a Senior Game Data Analyst, you'll partner with game teams and publishing stakeholders to answer complex questions about player behavior, feature performance, commercial outcomes, and long-term game health.

You will:

• Lead analysis across player behavior, feature and content performance, monetization, and overall game health.

• Turn ambiguous design, product, and publishing questions into clear analytical plans and recommendations.

• Develop proxy metrics for player-experience goals such as pacing, challenge, friction, agency, and build diversity.

• Combine telemetry, playtests, surveys, sentiment, and product context to evaluate whether features are landing as intended.

• Apply judgment to imperfect evidence, including small samples, pre-launch tests, incomplete telemetry, noisy signals, and bias.

• Support commercial questions around launch, acquisition, segmentation, campaigns, and franchise health.

• Build dashboards and analytical frameworks that support consistent decision-making.

• Communicate insights clearly across design, product, publishing, research, engineering, data science, and leadership.

What we are looking for

• Strong SQL skills and experience working with large behavioral datasets, especially event-level gameplay data.

• Strong exploratory analysis skills and the ability to turn raw gameplay data into clear insight.

• Experience analyzing player behavior and game systems, including progression, combat, economy, difficulty, matchmaking, feature adoption, engagement, retention, or segmentation.

• Experience partnering directly with designers, producers, product managers, researchers, engineers, or game leadership.

• Ability to distinguish between similar-looking behavioral signals, such as challenge versus frustration, friction versus intentional difficulty, novelty versus durable engagement, or confusion versus experimentation.

• Strong communication skills, with the ability to explain what the data supports, what remains uncertain, and what teams should do next.

• A background in statistics, mathematics, economics, computer science, or another applied quantitative discipline.

Domain Experience

• 4+ years of analytics experience in the games industry, ideally supporting game development, live operations, player behavior analysis, feature evaluation, or gameplay systems.

• 2+ years of experience working on a shipped game, live service game, or game team operating through rapid development cycles such as playtests, launch, live events, or content releases.

• Familiarity with the realities of game development, including changing priorities, incomplete information, telemetry gaps, cross-functional dependencies, and decisions that cannot wait for perfect data.

Bonus Points if You Have

• Experience with Python, R, or statistical tooling for experimentation, causal inference, metric validation, forecasting, or behavioral modeling.

• Experience with Looker, Power BI, MicroStrategy, Tableau, or another BI tool with a semantic layer.

• Familiarity with Git or other reproducible analysis workflows.

• Experience across live service or games with complex progression, economy, combat, content, or social systems.

• Familiarity with publishing or commercial analytics, including acquisition, launch performance, campaign impact, monetization, forecasting, or franchise health.

PlayStation Studios is in the process of building Lifecycle Management as an emerging capability to better support and operate live service games. Lifecycle Product Management focuses on designing, operating, and evolving player experiences across the full player journey, from onboarding and engagement to retention, winback, and monetization.

As a Senior Product Manager, Lifecycle, you will help studios use our player engagement tools and services to deliver exceptional live service experiences. This role sits within SIE’s central live services group and embeds closely with game studio teams as part of a cross-functional lifecycle pod. You will focus on the operational use of lifecycle tooling (e.g., campaign management, segmentation, experimentation, and in-game messaging) to support product goals and player experience vision.

Under the guidance of the Director of Product Management, you will help plan, set up, and operate lifecycle programs in-market, partnering with studios to grow player retention and engagement. Over time, you will also contribute to reusable operational workflows, best practices, and playbooks that can be scaled across titles. This is an excellent opportunity for a Senior Product Manager who is highly organized, detail-oriented, comfortable with data, and excited to work hands-on with tools and cross-functional teams.

RESPONSIBILITIES

• Operate and optimize lifecycle programs within in-game channels using central tooling, with a focus on segmentation, personalization, and timing to support studio-defined goals.

• Optimize in-game messaging strategy to meet retention and monetization goals, proposing new campaigns and tactics based on data-informed learnings.

• Translate studio and game team objectives into concrete operational plans: campaign setups, player segments, triggers, and experiments.

• Maintain and prioritize an operational backlog and calendar of lifecycle activities, coordinating with studio partners around updates, events, and content releases.

• Use analytics dashboards and reports to monitor key metrics (e.g., retention, engagement, conversion) and recommend adjustments to campaigns and player touchpoints.

• Partner closely with Game Design, Product, Marketing, Analytics, Engineering, and Creative teams to ensure lifecycle operations are aligned with game roadmaps and player needs.

• Document and share learnings, standard operating procedures, and templates back into shared lifecycle playbooks to improve operational efficiency and consistency across titles.

This role is accountable for helping game teams deliver lifecycle campaigns efficiently and in a timely manner to match release goals. In success, this role will actively improve player satisfaction through well-operated campaigns, experimentation, and continuous optimization of how we use our tools.

REQUIRED SKILLS

• Minimum of 3–5 years of experience in product management with hands-on knowledge of live operations, digital marketing, CRM, and digital products, tools, and campaigns.

• Experience working with dashboards or analytics tools (e.g., Looker, Tableau, Amplitude, or similar) and using data to evaluate performance and propose next steps.

• Demonstrated ability to collaborate across functions (for example with Marketing, Analytics, Design, Creative, or Operations) to deliver projects or campaigns.

• Strong organizational skills with attention to detail, and comfort managing multiple workstreams in a fast-paced, live-ops environment.

• Clear written and verbal communication skills, with the ability to turn complex requirements into structured plans and tool configurations.

• Strong understanding of player behavior, game design, and live service models, with a passion for creating engaging and relevant player experiences.

PREFERRED QUALIFICATIONS

• Experience operating or supporting lifecycle, CRM, marketing automation, or experimentation tools in a production environment.

• Familiarity with multiple types of live service games, including premium and free-to-play, and general games-as-a-service (GaaS) models.

• Good understanding of experimentation concepts (e.g., A/B testing) and how to apply them operationally.

Department Overview:

As part of the broader PlayStation Studios Insights & Personalization group, we provide timely, actionable insights along with the tools to create exciting and memorable experiences for players. Our organization partners with some of the best game studios in the world—including the teams behind Helldivers 2, God of War, Horizon, and Marvel’s Spider-Man.

The Player Engagement Services (PES) team is responsible for the development of cost-effective and ubiquitous solutions that empower PlayStation Studios teams to efficiently deliver curated, privacy-minded experiences and engage with our players at scale.

About the Role:

We are looking for an experienced Technical Program Manager to join the Player Engagement Services team. In this role, you will act as the critical bridge between our partner game studios, internal stakeholders, and development teams.

Your primary focus will be facilitating the implementation of PES tooling and empowering studios communicate and engage with players in exciting new ways. You will manage the technical onboarding process, ensuring that our engagement, personalization, and live-ops tools are successfully integrated with both technical and non-technical studio stakeholders. You will work to understand studio technical requirements, facilitate data and privacy pipelines, manage integrations against product milestones, and drive the feedback loop that shapes the future of our internal toolset.

Responsibilities

Tooling Implementation & Studio Facilitation:

• Drive the end-to-end integration and onboarding of PES tooling (technical implementation, tooling APIs, data pipelines, and operational best practices); ensuring studios can create, deliver, experiment, and optimize player experiences.

• Serve as the technical liaison between assigned game studios and the PES department; translating studio requirements into clear technical specifications and backlog items.

• Coordinate with studio engineering and production teams to align tooling integration milestones and releases with game development roadmaps.

• Guide studios to success with hands-on tool use and education throughout the product lifecycle, including highlighting cross-studio knowledge sharing and best practices (i.e. both during technical onboarding and during ongoing operations)

Process Management & Feature Prioritization:

• Own studio focused rituals with regular touchpoints to ensure ongoing integration and operational needs are identified.

• Work with Principal TPM to develop holistic program roadmaps that account for various studio requests and needs, aligning with overall development capacity and business objectives.

• Proactively identify friction points, opportunities, and feedback on tooling features and operations with assigned studios.

• Identify and understand the program’s critical path activities; proactively identify dependencies between the platform team and game teams.

• Monitor tooling and integration health to protect player-facing milestones, flagging risks to leadership (e.g., integration blockers, timeline slips) and articulating mitigation strategies.

• Maintain up-to-date documentation on integration processes, feature asks, studio milestones, and operational success metrics.

Qualifications

• Experience: 5+ years of experience in Technical Program Management, Technical Production, or Engineering Management, preferably within the games industry or platform services.

• Technical Fluency: Ability to understand complex engineering issues, data workflows, schemas, and engine considerations.  Proven ability to build alignment across cross-disciplinary teams (Engineering, Product, Analytics, Creative) and "translate" between central platform teams and game studios.

• Agile Expertise: distinct experience acting as a TPM in an Agile environment (Scrum/Kanban), with proficiency in JIRA and Confluence.

• Communication: Superior organizational and communication skills. Track record of successfully influencing without direct authority across multiple, independent teams.

• Problem Solving: A proactive self-starter who can navigate competing priorities and ambiguity, while finding ways to solve or pre-empt problems in a fast-paced environment.

Bonus Points

• Experience working directly with game teams as part of a larger cross-functional publishing or technical organization.

• Previous experience launching or managing live-service games or integration of backend services (telemetry, matchmaking, commerce, data architecture).

• Enthusiasm for the games industry and a deep understanding of how players engage with modern games.

• Familiarity with external and global development teams

PRODUCT MANAGER, PSS LIVE SERVICES

This role is open to US-based permanent remote arrangements.

Why PlayStation?

PlayStation isn’t just the Best Place to Play – it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

THE ROLE

As a Product Manager, you will work as part of the central Live Services games team at PlayStation Studios. Your primary responsibility is to work as a subject matter expert, collaborating with a small central team to support game studios and with other partners (analytics, marketing, etc.) to help build, launch, and manage successful live service games, while helping studios to build out top-notch embedded capabilities.

Under the guidance of the Director of Product Management, you will partner closely with multiple teams to use data, insights, user testing, and creative solutions, to inform product development with a keen sense of critical product KPI’s and game health. 

RESPONSIBILITIES

• Support product management across multiple live and upcoming titles from PlayStation Studios to help effectively build out capabilities and successfully launch and manage their live service titles.

• Evaluate design specs and mockups, identify and escalate risks, and advise on mitigation strategies, while contributing directly to feature definition and validation roadmaps across development cycles.

• Lead/co-lead initiatives to drive measurable improvements through hypothesis development, testing, and iteration.

• Communicate performance results and actionable recommendations to both product and studio feature team stakeholders, connecting player experience to business outcomes.

• Highlight opportunities for product performance growth for various titles, and support improvement initiatives to a successful outcome with analysis and reporting.

• Provide hands-on support to studios across various core competencies from feature design to live content, performance reporting and market knowledge.

• Help share best practices to support game studios standing up and evolving their processes and capabilities.

REQUIRED SKILLS

• Experience in product management for live service games, preferably on AAA Console/PC titles.

• Understand, conceptualize, and abstract the design of game systems, features, and mechanics.

• Data fluency and working experience of partnering with analytics, research, and insights groups.

• Solid grasp of statistics, hypothesis testing, and experimental design for live game features.

• Proven business and market awareness with analytical capabilities, using data to inform decisions.

• Social intelligence, great interpersonal skills, excellent communication and empathy for creative teams.

• Working knowledge of different types of games, genres, and business models (F2P, premium, cosmetic economy, etc.).

• Experience working with publishing partners (marketing, release management, store, etc.).

• Deep passion for games and ability to evaluate and break down the components of what makes a successful live game.

PlayStation Game Analytics

In Game Analytics, we partner with product, design, engineering, and marketing teams to improve player experiences through data. Our focus is on helping teams make better decisions by embedding experimentation, lifecycle thinking, and player/customer insights into how products evolve over time. We work across PlayStation Studios and platform teams to support rapid iteration, personalisation, and long-term engagement in live service environments.

As a Lifecycle Data Analyst, you will work as part of a cross‑disciplinary team focused on improving player/customer journeys through experimentation and lifecycle optimisation. This role is heavily oriented toward experiment design, scalable measurement frameworks, and exploratory analysis that inform personalised lifecycle content and messaging.

As a Data Analyst, you will work closely with cross-functional partners to support analytics initiatives across one or more game titles. You will support a broad range of game analytics projects from early feature evaluation through live performance optimisation. You will contribute to experimentation, feature analysis, performance reporting, and exploratory research that informs product and business decisions.

You will:

• Design and analyse experiments (A/B tests, holdouts, quasi-experiments) to evaluate features, content, and player-facing initiatives.
• Conduct exploratory analysis of player behavior, engagement, and monetisation data to uncover insights and inform recommendations.
• Define and track KPIs related to engagement, retention, progression, and revenue.
• Build repeatable analytical frameworks, dashboards, and data products that enable consistent measurement across teams.
• Translate ambiguous product or business questions into clear analytical approaches and actionable insights.
• Partner with Product Managers, Designers, Engineers, and Publishing teams to align on success metrics and measurement strategies.
• Support both short-term analysis needs (e.g., feature readouts) and longer-term performance tracking.
• Ensure analytical rigor and data quality across all workstreams.

What We Are Looking For

We’re looking for an analyst who thrives in collaborative, fast-moving environments and enjoys solving complex problems with data.

You have:

• Strong experience in experiment design and analysis, including hypothesis definition, metric selection, and interpretation of results.
• Advanced SQL skills and experience working with large-scale behavioural datasets.
• Experience creating scalable analytical frameworks or standardised reporting tools.
• Strong exploratory analysis skills and the ability to generate clear, structured insights.
• Experience translating business questions into analytical plans and recommendations.
• Experience working cross-functionally with Product, Design, Engineering, or Marketing teams.
• Experience with data visualisation tools such as Looker or Tableau and strong written communication skills.

Domain Experience

Experience working on live or rapidly iterated digital products is required (gaming experience is strongly preferred but not mandatory).

Relevant backgrounds include:

• Console or mobile games
• Live service products
• Ecommerce or subscription platforms
• Other digital products where experimentation and engagement measurement are core

Familiarity with player engagement, retention, progression systems, and monetization models is preferred.

Bonus Points If You Have

• Experience supporting live service games or ongoing content releases.
• Experience with Python or statistical tooling for deeper analysis.
• Experience building dashboards or scalable analytics products used by non-technical stakeholders.
• Curiosity-driven mindset and a strong desire to improve how teams learn from data.

At PlayStation Studios Insights & Personalization, we work with some of the best game studios in the world -- responsible for developing some of the most recognisable and ambitious games and franchises on PlayStation, including Helldivers 2, Horizon, God of War, Marvel's Spider-Man and Gran Turismo.

We provide timely, actionable insights, along with tools to deliver the right content, to the right players, at the right time. We are looking for talented individuals to join us in pushing the boundaries of game analytics for PlayStation games. We are expanding our team and are excited for a Senior Producer to join our Player Engagement Services team to help game teams build meaningful, personalized, and engaging player experiences.

Role Overview:

What you'll be doing:

• Lead and scale the operating model and execution of Lifecycle content through PES across multiple studios, enabling consistent, high-quality campaigns across a growing portfolio.

• Act as a central partner to studios and CRM, enabling them to leverage PES capabilities with quality, efficiency, and consistency across titles.

• Define and optimize central lifecycle operations for PlayStation Studios, establishing best practices, intake models, prioritization frameworks, and delivery standards.

• Drive long-term direction for player engagement operations, identifying opportunities to improve how PES supports studios across the game lifecycle (pre-launch through live service) throughout the portfolio.

• Establish clear definitions of success for operations, including operational KPIs, execution quality, and impact on studio outcomes.

• Identify and prioritize tooling, data, and process gaps, partnering with product and engineering teams to improve PES capabilities and scalability.

• Influence cross-functional roadmaps and resourcing decisions to ensure PES can meet the needs of a growing portfolio of live and upcoming titles.

• Champion knowledge sharing and capability building across studios, raising the bar for lifecycle engagement execution across PlayStation Studios.

What we are looking for:

• 8–12+ years of experience in production, marketing operations, or project management roles, preferably in gaming or digital entertainment.

• Proven ability to manage multiple complex projects under varying deadlines.

• Proven track record of owning and scaling multiple cross-functional programs or services under varying deadlines.

• Excellent communication and leadership skills, with experience mentoring others and elevating team capability.

• Experience building or evolving operating models, workflows, and service delivery systems that support multiple stakeholders.

• Strong ability to lead through influence across senior stakeholders, aligning studios and central teams without direct authority.

• Demonstrated success in driving operational excellence at scale, including process design, prioritization, and execution quality.

• Experience with media production teams, game development, or publishing pipelines.

• Familiarity with CRM systems, integrating innovative tooling, or marketing solutions in the entertainment industry.

• Deep understanding of game development and/or live service operations, including how players engage over time.

• Ability to foster an inclusive and inspiring team culture.

Bonus points if you have:

• Worked with a diverse set of global teams and cultures.

• Game system design or event operations expertise.

• Experience leveraging and providing feedback on new in-development tooling.

• Enthusiasm for the games industry and a deep understanding of content landscapes.

Job Title: Director of Product Management 

Location: Remote 

Company: PlayStation Studios 

As the Director of Product Management, you will work as part of the central Live Services team, reporting to the Head of Product Management for Live Service games at PlayStation Studios. Your primary responsibility is to work as a subject matter expert, leading a small central team collaborating with European game studios and other partners (analytics, marketing, etc.) to help build, launch, and manage successful live service games, while helping studios to build out top-notch embedded capabilities. 

Responsibilities

• Work across multiple live and upcoming titles from PlayStation Studios, partnering closely with game studios and other partners to build capabilities and successfully launch and manage live service titles. 
• Engage with game teams on everything from high-level product and commercial strategy to evaluating design specs and mockups, with a focus on product prioritization and roadmaps. 
• Identify opportunities for product performance growth for various titles, influence key stakeholders, and drive initiatives to a successful outcome through strong relationships. 
• Develop and share best practices to help game studios stand up and evolve their processes and capabilities. 
• Define product strategy frameworks and standards for live service titles, tailoring approaches to the needs of individual games and studios. 
• Define and evolve core KPIs in partnership with other publishing resources (analytics, research, marketing, etc), ensuring consistent measurement and actionable insights across titles. 
• Establish and evolve live service operating rhythms (goal setting, performance reviews, experimentation, roadmap planning, decision trees) across titles. 
• Partner with finance and forecasting teams to refine revenue models, ensuring assumptions align with product strategy and core KPIs. 
• Manage, develop, and grow a small team of product management and live service design talent, leading and inspiring a highly skilled team. 
• Connect development teams across PlayStation studios to the latest competitive research, analyze industry trends, and define best practices. 
• Function as a conduit between multiple studios to foster knowledge sharing and deeper collaboration. 
• Help define the processes and methodologies used centrally to level up our product management craft and improve the way we build and operate live service games. 

Qualifications & Skills

• Strong experience in product management and/or live service design focused on feature development and live operations. 
• Proven track record working in complex, matrixed development/publishing organizations to deliver outsized results on successful live games. 
• Seasoned people leader with an ability to manage, lead and inspire a highly skilled team. 
• Demonstrated track record of success driving initiatives that positively impact core KPIs. 
• Expert data fluency and track record of partnering with analytics, research, and insights groups. 
• Experience with game economy and/or monetization modeling and experience with analytical tools (e.g. Looker, Tableau, etc.). 
• Diverse development experience spanning different types of games, genres, and business models (F2P, paid, cosmetic economy, etc.). 
• Expert ability to connect creative vision, analytics, and business goals – turning data into actionable product and design decisions. 
• Deep understanding of industry trends and the competitive landscape, including player motivations and audience segments across genres. 
• Ability to understand, conceptualize, and improve the design of game systems, features, and mechanics, providing recommendations to shape the direction of the product. 
• Experience working across products at different development stages (incubation, live operations, etc.). 
• Strong business and financial acumen, with experience driving revenue forecasting and KPI frameworks for live service products. 
• Experience working with publishing partners (marketing, release management, store, etc.). 
• Experience partnering with leadership/executives at a studio and publishing level. 

Senior Technical Operations Developer – London, UK 

PlayStation Studios User Research is a team that serves all of PlayStation’s global first- and second-party game development studios. We conduct research with players throughout the development process and deliver data and insights to development teams to help them improve the games and to ensure players have the incredible experiences our studios intend for them to have.

To do this work, we have created bespoke, high-tech playtest labs and proprietary toolsets that allow us to livestream our play sessions to studio partners and collect and analyze data efficiently. We are looking for a skilled developer to work with our global Technical Operations team to help with building out those toolsets and supporting the technical requirements of the research.

Principal responsibilities

• Building tools that provide solutions for the end-to-end research process.

• Helping define and being accountable for the long-term technical roadmap and technical requirements for the team’s research tools infrastructure.

• Anticipating incremental changes to the team’s technical needs and planning accordingly to pursue improvements to existing tools and systems.

• Sizing and prioritizing tasks and the roadmap within an agile development workflow.

• Designing and utilizing structured feedback mechanisms to continuously evolve research tooling.

• Maintaining and troubleshooting holistic lab systems.

• Creating scalable solutions for wide-ranging technical troubleshooting and self-help for a large team.

• Proactively educating the research team and Studio teams about research tools and infrastructure.

• Owning relationships with relevant vendor partners and internal partners.

Qualifications

• Experienced with full-stack coding for web-based applications primarily in PHP, JS, React, and utilizing relational databases.

• Understanding of common services in AWS, including deploying and operating containerized services, networking fundamentals, and monitoring/alerting.

• Technical writing.

• Non-technical skills are as important as technical:

• Strong verbal and written communicator.

• Interest in learning & growing.

• Willingness to collaboratively solve problems with their broad range of technical knowledge.

• Critical thinker and problem solver.

• Can-do attitude for troubleshooting and creating solutions.

• Contributes to an existing strong team culture centered on openness, helpfulness, playfulness, and psychological safety.

• Ability to work quickly and re-prioritise work when necessary to unblock expensive and time-sensitive playtests.

PlayStation Studios User Research has a hybrid working model. The Senior Technical Operations Developer will need to be onsite when configuring or setting up lab equipment. When there is not a need to work onsite in the playtest labs, this position may work from home or wherever they feel most productive.

Though not required, the ideal candidate will also have a love of video games and a passion for empowering game development teams and our research team to do their best work.