The Senior E-Commerce Merchandiser will be responsible for managing Selkirk Sport’s online sales strategy across marketplaces (Shopee, Lazada) and our DTC platform in Asia. This role combines data analysis, visual merchandising and inventory planning to maximise revenue, enhance discoverability and create a seamless shopping experience. 

The ideal candidate is a result detail-oriented, results-driven professional with experience in e-commerce operations, pricing strategies and performance analytics and a passion for sports and omnichannel retails. 

Key Responsibilities

1. Storefront & Catalog Management

• PDP Optimization: Create and maintain high-converting Product Detail Pages, ensuring localized copy, imagery, and technical specs (weights/dimensions) are accurate for Asian markets.
• Collection Merchandising: Manually and dynamically sort collection pages based on inventory levels, high-margin items, and trending styles.
• Navigation & Search: Continually audit site navigation and "Search" results to ensure customers can find products with minimal friction.

2. Sales Analysis & Reporting

• Daily Performance Tracking: Monitor key Shopify metrics (AOV, Conversion Rate, Bounce Rate) and provide weekly "Action Reports" to the Shopify Manager.
• Variant Analysis: Analyze sales at the SKU/variant level to identify "hero" products versus slow-movers, recommending markdowns or bundles where necessary.
• Funnel Auditing: Use Shopify Analytics and heatmapping tools (like Hotjar or Microsoft Clarity) to identify where regional customers are dropping off in the checkout journey.

3. Regional Launch & Promotion Execution

• Campaign Readiness: Execute the "Go-Live" for regional product drops, ensuring all tags, meta-fields, and promotional banners are synced across time zones.
• Bundling & Upselling: Configure and manage "frequently bought together" logic and regional bundle offers (e.g., 11.11 or CNY specials) using Shopify apps.

Key Competencies

• Shopify Native: Deep familiarity with the Shopify Admin, including "Online Store 2.0" features, Metafields, and the Shopify App ecosystem.
• Data Literacy: Ability to pull raw data into Excel/Google Sheets and transform it into a "story" (e.g., "Our conversion in Japan is high, but our AOV is low—we need to push bundles").
• Visual Precision: An obsession with detail—ensuring images are optimized for mobile speed and that brand aesthetics are consistent across all regional sub-folders.

Agility: The ability to pivot merchandising strategies quickly based on real-time stock arrivals or sudden spikes in social media interest.

The Academy & Events Manager will be responsible for building and managing Selkirk’s initiatives. This role is pivotal in three core areas:

1. Academy Development - Building and managing Selkirk’s pickleball academies to train players at all levels, including organizing demo days, clinics and local/regional tournaments.
2. Sponsorship & Partnerships - Negotiating and executing sponsorships with athletes, partners, venues and events to amplify Selkirk’s brand.
3. Sparta Program - Identifying, nurturing and sponsoring Asia’s next generation of pro pickleball athletes through training and competition opportunities.

Key Responsibilities:

1. Academy Development & Management

• Launch and oversee Selkirk Pickleball Academies across Malaysia, Philippines and Vietnam.
• Develop and manage training programs for all skill levels (beginners to elite athletes).
• Recruit and manage coaches, staff and local ambassadors.
• Collaborate with schools, clubs, associations and community centers to expand academy reach.

2. Sponsorships, Partner & Event Management

• Plan and execute local/regional tournaments, demo days, and events.
• Review and negotiate sponsorship proposals, ensuring alignment with Selkirk’s brand and legal guidelines.
• Liaise with venue owners, vendors, associations and local governments to secure partnerships and permits.
• Oversee logistics, including venue bookings, registrations and sponsor activations.
• Work with athletes, influencers, and marketing teams to promote events and spotlight Sparta athletes.

3. Sparta Program & Athlete Sponsorships

• Lead the Sparta Program in Asia, scouting and developing elite athletes for professional pickleball.
• Negotiate and manage sponsorship agreements (financial support, gear, travel, competition fees).
• Prepare performance assessments, data-driven reports and athlete development plans.
• Coordinate logistics and global competition opportunities for Sparta athletes.

4. Community & Business Growth

• Build relationships with local sports organizations, schools, and government bodies to promote pickleball.
• Work with the marketing team to create campaigns for academies and events.
• Track KPIs (participation rates, academy growth, event attendance) and optimize strategies.
• Prepare post-event reports covering metrics, budgets, and improvement plans.

Qualifications:

• Bachelor’s degree in Sports Management, Business, Marketing, Events or related field.
• 5+ years of experience in academy management, event planning, or sports development (racquet sports, fitness, or similar industries preferred).
• Strong project management skills -ability to organize multiple events and programs simultaneously.
• Passion for sports and athlete development; pickleball experience is a big plus.
• Data-driven mindset - comfortable using performance analytics tools (Sparta tech, sports tracking software).
• Excellent communication skills in English; proficiency in Bahasa Malaysia, Chinese, Tagalog, or Vietnamese is a plus.
• Willingness to travel across Asia for events and academy operations.

The Sr. Graphic Designer will play a key role in developing on-brand visual assets for digital and print campaigns, social media, packaging, and promotional materials - with a primary focus on Malaysia while supporting broader Asia initiatives. This role requires a strong eye for design, technical proficiency and the ability to translate marketing goals into compelling visuals.

The ideal candidate is a versatile designer with a passion for sports, branding and creative storytelling, capable of producing work that engages and excites our audience.

Key Responsibilities:

Design & Branding

• Create high-quality visual assets for digital (social media, email, website) and print (brochures, event collateral, signage).
• Develop localized designs tailored to Malaysia, Philippines and Vietnam while maintaining Selkirk’s global brand identity.
• Design social media graphics, infographics, GIFs and short-form video thumbnails optimized for each platform.
• Collaborate with the marketing and social media teams to ensure visual consistency across all channels.

Campaign & Product Support

• Support product launches and campaigns with eye-catching visuals, banners and advertisements.
• Assist in creating retail and e-commerce assets (product images, promotional displays).
• Contribute to brand guidelines and ensure all designs adhere to Selkirk’s standards.

Collaboration & Innovation

• Work closely with photographers, videographers and content creators to produce cohesive visuals.
• Stay updated on design trends, tools and best practices in the sports and lifestyle industry.
• Brainstorm and pitch creative concepts for campaigns and brand activations.

Qualifications:

• Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
• 5+ years of professional design experience, preferably in sports, fitness, e-commerce, or lifestyle brands.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma/Canva.
• Basic motion graphics skills (After Effects, Premiere Pro) are a plus.
• Strong portfolio showcasing digital and print design work (branding, social media, marketing collateral).
• Detail-oriented with excellent typography, layout, and color theory skills.
• Ability to manage multiple projects in a fast-paced environment.
• Passion for sports, especially pickleball or racquet sports, is a big plus!

The SEM & Paid Media Manager will own and optimize Selkirk Sport’s paid digital advertising across Google Ads, Meta, TikTok Ads, Xiao Hong Shu, LinkedIn and programmatic platforms, with a focus on Malaysia while supporting broader Asia growth. This role combines strategic media buying, audience targeting and conversion optimization to maximize ROI across paid channels.

The ideal candidate is a hands-on performance marketer, analytical thinker and platform expert who thrives on turning data into revenue.

Key Responsibilities:

Strategic Planning & Execution

• Develop and execute multi-platform paid media strategies for Google Search, Shopping Display, Meta, TikTok, Xiao Hong Shu, LinkedIn, YouTube across Asia. 

• Localize strategies for Malaysia, Philippines, and Vietnam, adapting to regional trends and consumer behavior.

Budget Management & Optimization

• Manage and allocate six-figure USD monthly budgets, ensuring efficient spend across platforms to meet ROAS and CAC targets.

• Identify cost-saving opportunities through bid adjustments, audience refinement and platform testing.

Platform Mastery & Technical Execution

• Leverage advanced tools: Google Ads (Search, PMax, Display), Meta Ads Manager, TikTok Ads, LinkedIn Campaigns.

• Implement tracking setups (GA4, GTM, Conversion API) and troubleshoot discrepancies.

• Optimize landing pages and post-click experiences through A/B testing and UX best practices.

Data Analysis & Reporting

• Track and analyze KPIs (CPC, CAC, CPO, ROAS, CTR), translating data into actionable insights.

• Deliver weekly/monthly performance reports to stakeholders with clear recommendations.

• Use Google Analytics 4, Looker Studio, and pivot tables to uncover growth opportunities.

Cross-Functional Collaboration

• Partner with creative teams to develop high-converting ad assets (video, static, carousel).

• Align with SEO, organic social, and sales teams for integrated campaigns.

• Manage regional agency partners (if applicable) to ensure brand consistency and local market expertise.

Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, or related field.
• 5+ years of hands-on experience managing SEM/paid social campaigns (Google Ads, Meta, TikTok) with e-commerce or DTC brands.
• Certified in Google Ads, Meta Blueprint or TikTok Ads (preferred).
• Analytical prowess - expert in Google Analytics, Looker Studio and pivot tables.
• Platform mastery - can navigate Meta Ads Manager, Google Ads and TikTok Business Suite blindfolded.
• Local market knowledge - understanding of consumer behavior in Malaysia/SEA.
• Fluent in English; proficiency in Bahasa Malaysia, Chinese, Tagalog, or Vietnamese is a plus.
• Passion for sports marketing (pickleball knowledge is a bonus!)