You

As the Senior Manager of Growth Marketing, you will own the performance and execution of Seed’s paid acquisition channels. You will be responsible for translating high-level growth targets into best-in-class channel strategy and execution driving efficient customer acquisition through rigorous optimization, creative innovation, and data-driven decision making.

You will act as the connective tissue between agency partners, creative, influencer, and analytics teams, ensuring alignment between strategy and execution. A key part of your role will be leading and scaling Seed’s whitelisting and creator amplification efforts, partnering closely with the Creative Strategist to unlock high-performing, conversion-driven creative.

This role requires a strong operator mindset; someone who is equally comfortable being hands-on in-platform, managing external partners, and shaping testing roadmaps that drive meaningful business impact. You will play a critical role in hitting CAC and subscriber targets, while continuously pushing the boundaries of performance through creative, channel, and process innovation.

You are eager to make an impact, not only on the growth of the business, but on how science-backed products are brought to market in a way that is accessible, compelling, and performance-driven.

Who you are:

• Proven track record managing and scaling paid acquisition channels with 7+ years of experience in a high-growth DTC environment.
• Deep expertise in paid social acquisition with an emphasis on Meta and TikTok.
• Consistent record of meeting and exceeding ambitious channel targets and business outcomes.
• Highly analytical and detail-oriented, with the ability to translate performance data into clear, actionable insights across creative, audience, and bidding strategies.
• Strong grasp of performance marketing fundamentals, including CAC efficiency, incrementality, attribution, and marginal return dynamics (+ how to apply them in execution).
• Demonstrated ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights.
• Experienced in managing external agencies as an extension of your team, setting clear expectations, holding a high performance bar, and ensuring work is aligned to business goals.
• Deep understanding of creator-led and whitelisted advertising, with the ability to operationalize and scale programs that drive performance through authentic, high-converting creative.
• Excellent communicator and collaborator who can clearly articulate performance, insights, and recommendations to cross-functional partners, including creative, influencer, and analytics teams.

What you’ll do:

• Own the day-to-day performance, execution, and optimization of select paid channels with a constant focus on finding incremental opportunities to support the business
• Serve as the primary manager of the paid media agency, setting strategy, reviewing performance, guiding optimizations, and ensuring high-quality, timely execution aligned to growth goals.
• Lead and scale Seed’s whitelisting / creator amplification program in partnership with the creative strategist and influencer team ensuring strong creator selection, clear briefing, and performance-driven iteration.
• Partner closely with the creative strategist, internal brand team and external creative agencies to concept, test, and iterate on ad creative
• Translate high-level growth targets into channel-level execution plans, including budget allocation, pacing, and forecasting support.
• Drive a structured testing roadmap across creative, audiences, and platform features ensuring learnings are documented and applied.
• Collaborate with the broader team to leverage attribution, incrementality, and performance drivers, ensuring decisions are grounded in the best available data.
• Stay on the cutting edge of platform changes, creator trends, and emerging tools (including AI) to continuously improve performance.

The annual pay range for this full-time position is $150k-$170k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

You:

As a Data Analyst, you will play a critical role in advancing Seed’s data capabilities. You will partner closely with stakeholders across Product, Science, Engineering, Marketing, and Operations to transform data into actionable insights that drive business growth and scientific discovery. You will work alongside a growing analytics team, contribute to scalable frameworks, and help foster a culture of data-driven decision-making across the organization.

• 2-4 years of experience in data and analytics roles

• Demonstrated ability to deliver high-impact analytics in fast-paced, high-growth environments.

• Strong technical foundation in modern data stacks (e.g., Snowflake, dbt, Fivetran, Airflow) and analytics best practices.

• Skilled in experimentation, statistical analysis, and translating data into actionable business insights.

• Excellent communicator who can distill complex data concepts for both technical and non-technical stakeholders.

• Experience in e-commerce, healthtech, or consumer health (bonus); passion for advancing science and human health through data.

What You’ll Do:

Develop and Scale Analytics Capabilities

• Contribute to the evolution of Seed’s analytics roadmap in alignment with company priorities.

• Work cross-functionally with a small but growing team of analysts and analytics engineers.

• Contribute to frameworks, standards, and best practices for reporting, modeling, and experimentation.

Enable Data-Driven Decision-Making

• Partner with cross-functional partners to design analyses, reports, and dashboards that inform strategy and execution.

• Build scalable pipelines and data models that support self-service analytics across teams.

• Collaborate with stakeholders in designing and interpreting experiments to optimize growth and product outcomes.

Ensure Data Quality and Governance

• Support and maintain processes for data quality, accuracy, and consistency across systems.

• Collaborate with engineering on data architecture and performance.

• Promote best practices in compliance, privacy, and ethical use of data.

Drive Business and Scientific Impact

• Provide insights that optimize acquisition, retention, and customer experience.

• Support science and product teams with data-driven approaches to study design and analysis.

• Identify opportunities for innovation and efficiency through advanced analytics.

Skills You Bring:

Technical Expertise

• Strong SQL skills and fluency in modern data platforms (dbt, Snowflake, Fivetran, Airflow).

• Experience with experimentation design, statistical analysis, and A/B testing.

• Proficiency in visualization and BI platforms (Looker, Tableau, or similar).

Collaboration

• Proven ability to work cross-functionally.

• Ability to take direction and translate business questions into analytical approaches.

• Comfortable communicating results to both technical and non-technical audiences.

Soft Skills

• Excellent communication skills with an ability to simplify complex analyses.

• Growth mindset with curiosity, adaptability, and a drive for impact.

• Passion for making data accessible and actionable across the organization.

Compensation:
The annual pay range for this full-time position is $110-130k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.

You:

As Seed expands into mass retail, Amazon, and new marketplaces, the member experience becomes the connective tissue across all of them — the thing that deepens the relationship wherever someone first encounters Seed. This role exists to own that experience: building deep, direct relationships with members, testing what makes the post-purchase journey meaningfully deeper, guiding members through a personalized, science-backed wellness journey, and shaping how that experience evolves across channels as Seed's portfolio grows. You'll be at the center of those questions, with the autonomy to form a point of view and the accountability to prove it in market.

You'll own the product experience for Seed's vast member ecosystem. This is the role responsible for making Seed's member experience the deepest, most scientifically grounded, and most personally valuable relationship in consumer health. You'll define what that experience should become, build the strategy to get there, and lead cross-functional teams to bring it to life through rapid experimentation and decisive execution.

This role reports to the VP of Digital Product and partners closely with Product Design, Engineering, Brand, Lifecycle Marketing, and Growth. It requires someone who leads with strategic conviction, moves with urgency, and treats the member experience as a genuine differentiating product.

What You’ll Do:

• Own the end-to-end post-purchase member experience strategy — defining what Seed's member journey should look and feel like, how it evolves over time, and what we build to make it real
• Lead with a clear product vision, translating Seed's science, brand, and retention goals into an experience that earns sustained engagement
• Design and run short-cycle experiments that test strategic hypotheses about member behavior — generating real signal, not just shipping features
• Define the membership value architecture that is grounded in what members actually want and what moves retention
• Partner with Product Design to set the creative and strategic direction for member-facing experiences
• Collaborate with Growth Product on the funnel-to-member handoff and cross-sell positioning within the member journey
• Contribute to multi-category brand expansion by exploring what members want, how multi-product subscription behaviors develop, and where the experience needs to evolve to support portfolio expansion
• Inform how Seed's owned digital experience evolves alongside emerging agentic commerce channels 
• Present member experience strategy and experiment results to leadership with clarity and conviction

Who You Are:

• You have 7+ years of product management experience, with significant depth in post-purchase, member, subscriber, or retention-focused product work
• You've defined experience strategy from ambiguity — not just optimized an existing product, but articulated what it should become and built organizational conviction around your vision
• You lead cross-functional teams by setting strategic direction, not just managing delivery. Design, engineering, and brand partners look to you for the "what" and "why," not just the "when"
• You have experience in subscription or membership businesses at meaningful scale, and you understand that retention is an experience problem
• You're analytically fluent — comfortable with cohort analysis, LTV modeling, and experiment design — and you use data to sharpen strategic bets, not just measure outputs
• You operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or kill it — you don't let it drift
• You're opinionated and substantive in your thinking, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise
• You're a clear, structured communicator who can make complex strategy legible to senior stakeholders, cross-functional partners, and your own team
• Bonus: experience in DTC e-commerce, health/wellness, or consumer brands with premium positioning; familiarity with Shopify ecosystem or subscription platforms; exposure to content-as-product or personalization systems

Compensation:

The annual pay range for this full-time position is $180k-$195k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

You

As the VP of Growth Marketing (reporting to the SVP, Growth) you will lead Seed’s Growth Marketing team into a new era of innovation and scale. You will evolve Seed’s measurement into a robust balance of MMM, MTA, and LTA models with a heavy incorporation of marginal ROI and incrementality. You will test and scale new channels while innovating existing ones. And you will unlock new audiences and performance through deep creative strategy. All this will be done alongside the Growth Marketing team and close collaborators across Eng, Product, Creative, Marketing, Data, and more. 

You are eager to make an impact, not only within our quickly growing business but within microbial science communication, all in the interest of advancing human and planetary health through accessible, science-backed solutions.

Who you are:

• Proven track record of managing DTC businesses with revenues exceeding $200M+ and complex omni-channel distribution strategies.
• First principles thinker with exceptional problem solving and strategic capabilities.
• Exceptional analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines. You also have deep familiarity with attribution models, marginal returns, incrementality, and know when and how to deploy each most effectively.
• Consistently discover new and impactful ways to optimize processes and bottlenecks, with a particular strength in being at the forefront of leveraging AI.Exceptional communication skills with Execs, peers, and employees throughout the organization, as well as with external partners and vendors.
• Proven ability to recruit and develop world-class talent and put them in a position to be successful.
• Collaborative leader who balances performance with shared ownership across the team and functions.
• A “player-coach” with a mindset that no task is too big or too small - willing to roll up sleeves when needed to write ad copy, or to conduct performance analysis.

What you’ll do:

• Lead the DTC performance of Seed’s rapidly growing and profitable business, maximizing sustainable results over time.
• Drive omni-channel sales through effective paid distribution, measurement, and frameworks while deepening Seed’s understanding of how to balance marginal returns and incrementality.
• Drive further omni-channel sales through non-paid efforts across SEO, LCM, Referral, etc.
• Derive impactful insights from creative testing and leverage them to continuously improve creative efficacy.
• Collaborate with Brand/Creative and Marcomms to build full funnel messaging, campaigns, and product launches.
• Bring out the best in Seed’s existing talent while recruiting and developing new, world class talent.
• Identify and deploy the best tooling and ways to leverage AI throughout Growth Marketing and beyond.
• Develop and execute tests that drive impact and learnings across the business.

Compensation

The estimated annual pay range for this full-time position is $230K - $280K. Equity is structured to match  seniority and strategic impact, offering meaningful participation in the company’s long-term value. Company benefits are competitive across all US locations. This position is US-based and 100% remote. Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience. and advanced education and training.