Scopely is looking for a Performance Marketing Manager I to join our User Acquisition team in Canada on a remote basis!  

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. 

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US.  The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You’ll Do: 

• Independently manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability
• Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including: Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing, and much more
• Locate, negotiate and develop creative and innovative solutions for acquisition
• Grow and manage marketing partnerships for UA efforts across the globe
• Design and execute A/B & multivariate testing and present results to related teams
• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
• Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
• Be an expert in UA with key knowledge in order to lead a team
• Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology
• Proactively source new partners to diversify portfolio
• Ability to present and speak in front of leadership stakeholders from varying functions

What We’re Looking For: 

• BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field
• 3-5 years of experience in media buying / user acquisition / performance marketing.
• A hunger to be at the forefront of the mobile advertising space and the mobile app market
• Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions
• Strong analytical skills and attention to detail
• Proven ability to effectively communicate with cross functional teams
• Prefer candidates with direct previous experience in mobile user acquisition. Hands-on experience with Facebook Ads and/or Google Ads is a plus
• Understanding of funnel conversion metrics, retention rates and LTV predictions preferred
• Deep understanding of our data architecture and tech stack, and be able to communicate effectively with data teams
• Looks for external emerging trends
• Ability to self-reflect, take feedback and create a personal improvement plan
• Ability to follow-up on tasks and action items with no or little oversight
• Strong proficiency with Excel required

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

We welcome applications from people with disabilities and should you require accommodations during the application process please contact Interview-Accomodations@scopely.com.

Scopely is looking for a Senior Generative AI Designer / Artist to join our Marketing team Flamed in Barcelona Office on a Hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a distributed team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

We are the in-house creative agency Flamed, an International multidisciplinary team. We build thousands of creatives every year to support all Scopely games' marketing needs worldwide.

What You Will Do

This role requires someone comfortable working at a fast production pace, combining AI-assisted workflows, strong layout skills, polished image execution, and medium-level video editing capabilities.

You will join our Arts & Animation Pod in Barcelona to create high-quality creative assets for some of the top mobile games in the world, including UA ads, ASO/store assets, social media content, key visuals, video templates, storyboards, and performance-driven iterations.

• Produce high-quality static and video marketing assets from briefs, benchmarks, and creative direction.
• Create polished graphic layouts, templates, key visuals, store assets, SoMe posts, and UA creatives.
• Develop video templates, key frames, simple edits, storyboards, and performance variations for short-form marketing content.
• Use AI tools as part of the creative process, refining outputs through prompt iteration, compositing, paintovers, retouching, and final polish.
• Work mainly with Photoshop, and use Premiere and After Effects for editing, timing, keyframes, and template adaptation.
• Collaborate with the Lead Artist, Art Director, and wider creative teams to ensure assets align with brand guidelines, art direction, storytelling, and production standards.
• Participate in brainstorms and creative exploration, including occasional support on video hooks and new visual concepts.
• Deliver fast, high-quality iterations based on feedback, KPIs, and creative performance data.

What We’re Looking For

• 5+ years of experience in marketing art, production art, visual design, or creative asset production, ideally in gaming, entertainment, or mobile-first content.
• Familiarity with AI art pipelines, prompt writing, and image refinement tools.
• Strong portfolio showing both static and video work, ideally from brief, sketch, storyboard, or concept through to final execution.
• Excellent Adobe Photoshop skills, especially in layout, compositing, retouching, and final image polish.
• Medium-level skills in Premiere and After Effects for editing, adapting templates, timing, keyframes, and producing polished marketing videos.
• Strong graphic design fundamentals: layout, typography, composition, color, hierarchy, lighting, and visual balance.
• Good understanding of UA, ASO, and social media creative formats.
• Strong design taste, attention to craft, and ability to deliver polished assets under fast-paced timelines.
• Ability to create sketches, storyboards, key frames, and rough layouts to develop ideas before final production.
• Good understanding of art direction and visual storytelling.
• Fluent English communication skills, both spoken and written.
• Comfortable collaborating with international teams and stakeholders.
  
  

Nice to Have:

• Experience with 3D tools.
• Experience with Unity or game engine captures.
• Fast sketching skills for ideation and storyboarding.
• Experience creating hooks for short-form UA videos.
• Experience with production tracking and collaborative project tools.

**Please include a portfolio or PDF/links to examples of your work in the application. Applicants need work examples to be considered.

The portfolio should include both static and video examples, ideally showing process work such as sketches, storyboards, briefs, key frames, art direction, final images, and final videos.**

We are looking for CRM Analyst, to join our team in Barcelona.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

What Will You Do

The CRM Analyst is the measurement and intelligence engine of the central CRM organization. Operating across all game titles, this person pulls, verifies, and reports on campaign performance; tracks trends; and ensures experimentation is structured to produce reliable, actionable results. Critically, they look beyond individual game performance to surface portfolio-wide segment insights - understanding how key player cohorts like VIPs, regular customers, new players, and conversion targets perform across the full game catalog.

Campaign Reporting & Performance

• Pull and verify campaign data from the CRM platform and downstream analytics systems, reconciling any discrepancies
• Produce regular campaign performance reports for each game team and portfolio-level summaries for the Director of CRM
• Track trends over time — open rates, click rates, conversion, retention impact — and flag anomalies or degradation
• Create and maintain dashboards that give CRM/Lifecycle Lead PMs visibility into the performance of their communication programs

Experimentation Design & Governance

• Support CRM/Lifecycle Lead PMs in designing A/B and multivariate tests, ensuring appropriate sample sizes, holdout groups, and clean control conditions
• Maintain an experimentation log across all games to prevent conflicting tests and ensure results can be interpreted confidently
• Review proposed experiments for methodological soundness before launch
• Analyze and present experiment results with clear, actionable recommendations

Cross-Portfolio Segment Insights

• Define and maintain segment definitions across the portfolio (e.g., VIP, Regular Customer, New Player, Lapsed, Conversion Candidate)
• Track how these segments behave and respond to CRM across multiple titles, identifying patterns and outliers
• Produce regular cross-game segment reports that help the Director of CRM and game teams understand what works universally versus what is title-specific
• Identify high-value segment opportunities that are underserved by current campaigns

Data Integrity & Targeting Validation

• Validate that targeting attributes used in campaigns are correctly populated and reliably representing the intended audience
• Partner with Data Engineering to surface data quality issues and advocate for fixes
• Verify that audience sizes match expectations prior to campaign launch

What We’re Looking For:

• 4+ years in marketing analytics, CRM analytics, or a related data role - ideally in a behavior-based vs transactional environment -  like gaming or live services. 
• Proficiency with SQL and at least one BI or reporting tool (e.g., Looker, Tableau, Mode, or equivalent)
• Experience working with CRM or marketing automation platforms to extract and interpret campaign data
• Experience with both performance data and attribution data and able to ensure appropriate tracking is in place. 
• Ability to represent data needs to engineers if necessary data options are not available.
•  Understanding of A/Bn testing methodology, statistical significance, and experiment design across a complex set of overlapping campaigns.
• Ability to communicate data findings clearly to both technical and non-technical stakeholders
• Experience in games, apps, or a retention-driven consumer product is a strong plus
• Comfortable managing multiple reporting workstreams simultaneously across different game teams
• Experience in gaming as a player or operations manager preferred.

TECHNICAL SKILLS

• SQL (required)
• Excel / Google Sheets (advanced functions, pivot tables)
• BI tools (Looker, Tableau, Amplitude, etc.)
• Familiarity with event tracking tools (Segment, Snowflake, BigQuery, etc.)
• Basic understanding of data pipelines and data quality checks

We are looking for a CRM Marketing Operations Manager to join our team in Barcelona.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

What Will You Do

The Marketing Operations Manager is the technical backbone of the CRM organization. Operating centrally across multiple game titles, this person translates campaign briefs from the embedded CRM/Lifecycle Managers into fully built, tested, and monitored email, pushnote, in-game messaging, and SMS campaigns within the martech stack. They bring deep platform expertise, maintain quality standards across the campaign portfolio, and serve as the CRM discipline's voice in ensuring excellence in delivery.  The CRM Operations Manager takes direction on what to build from the CRM/Lifecycle strategic leads but owns how it is built and whether it meets quality standards.

Campaign Building & Execution

• Build and code campaigns across multiple game titles using the in-house CRM platform (e.g., equivalent to Braze, Iterable, etc)
• Configure audience segmentation, journey logic, A/B variants, segmentation hold-outs, frequency caps, and send-time optimization
• Execute campaigns at sufficient volume and speed to support the communication calendars of all assigned game teams
• Manage a campaign backlog across titles, prioritizing in collaboration with CRM/Lifecycle Managers and the Director of CRM

QA & Monitoring

• Own the quality assurance process for all campaigns prior to launch — including test sends, link verification, audience validation, and render checks
• Monitor live campaigns for delivery anomalies, suppression issues, and performance deviations
• Act as first point-of-contact for campaign issues - triage and resolve rapidly, escalating platform bugs with the team partners or vendors as needed
• Maintain a QA checklist and ensure it is applied consistently across all game teams

Platform Expertise & Operations

• Serve as the in-house expert on CRM platform capabilities, data connectors, and API integrations
• Manage platform configurations, user access, template libraries, and tagging taxonomies
• Stay current on platform updates and evaluate new features for adoption
• Document operational procedures and support the Project Manager in codifying best practices

What We’re Looking For:

• 4+ years in marketing operations, CRM campaign management, or marketing technology
• Strong organizational skills with the ability to manage multiple priorities across stakeholders 
• Deep expertise with at least one major CRM or marketing automation platform (Braze strongly preferred; Iterable, Leanplum, or Salesforce Marketing Cloud also relevant)
• Experience programming and maintaining a complex set of multi-channel campaigns including email, pushnote, in-game messaging, and SMS channels.   Coding experience in Perforce is a +
• Demonstrated understanding of CRM foundations -  including audience segmentation, player journey orchestration, experiment design, campaign QA methodology, mobile platform guidelines (Apple and Google), channel best practices, and compliance basics for GDPR, Can-Spam, CCPA, and COPPA
• Experience working across multiple products or brands simultaneously
• Comfortable representing tool functionality and able to represent technical requirements in planning sessions
• Detail-oriented with a strong quality mindset — this role is the last line of defense before campaigns reach players
• Familiarity with mobile app event tracking and data schemas is a plus
• Experience in gaming as a player or operations manager preferred.

TECHNICAL SKILLS

• CRM platform campaign build (Braze, Iterable, SFMC)
• Multi-channel campaign programming (in-app, push, email, SMS)
• HTML/CSS for email and in-app messaging
• Dynamic content templates and personalization logic
• Liquid or similar templating languages
• Tracking, deep linking, and URL parameterization
• A/B testing, holdouts, and optimization setup
• Event-driven targeting, APIs, and data integrations
• QA, debugging, and campaign troubleshooting
• Version control tools (e.g., Perforce, Git) a plus.

We are looking for Sr Manager CRM, for our game Marvel Strike Force to join our team in Barcelona.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

What Will You Do:

This person owns the end-to-end communication ecosystem—strategy, calendar, messaging, and creative direction—ensuring a cohesive and player-first narrative across all CRM touchpoints. They partner closely with Product, Live Ops, and Marketing to influence what is built and when, so that player journeys are fully supported and optimized for engagement, retention, and LTV.

Your key responsibilities will include:

Player Communication Strategy

• Own the CRM and lifecycle communication calendar, aligning all messaging with live ops events, feature releases, and key player moments
• Define and evolve lifecycle strategies across key segments (new, active, lapsing, VIP, and conversion-focused cohorts)
• Translate product and live ops plans into clear, actionable communication strategies
• Serve as the single source of truth for all outbound player messaging

Creative & Messaging Leadership

• Lead development of messaging across push, email, in-game surfaces, and other CRM channels
• Write and/or guide high-quality, performance-driven copy tailored to player motivations
• Partner with design to develop compelling creative that reinforces campaign goals
• Ensure consistency in brand voice, tone, and player-first communication standards
• Build and maintain a library of high-performing templates, subject lines, and creative assets

Live Ops & Product Influence

• Represent CRM in sprint planning and live ops reviews, advocating for lifecycle needs
• Influence feature design (e.g., messaging surfaces, onboarding flows, opt-ins) to improve reach and effectiveness
• Partner with Live Ops to align event timing, offers, and promotions with the communication strategy
• Identify and prioritize data and targeting requirements to enable personalization and segmentation

Campaign Execution & Experimentation

• Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics
• Review and approve campaigns prior to launch to ensure quality and alignment
• Partner with CRM Analytics to design and prioritize experiments (A/B tests, holdouts, journey optimization)
• Analyze campaign performance and translate insights into actionable improvements

Game & Community Immersion

• Actively play Marvel Strike Force to maintain a strong understanding of the player experience and economy
• Stay informed on community sentiment, feedback, and trends
• Participate in stand-ups, design reviews, and live ops planning to remain closely aligned with the game team
  
  

CROSS-FUNCTIONAL IMPACT

This role is the primary bridge between the central CRM function and the game team. The CRM / Lifecycle Lead owns direct-to-player campaigns end-to-end and ensures alignment across Social, Community, and Player Experience (Px) channels.

While supported by a Marketing Operations Manager and CRM Analyst, this role is expected to operate as a senior individual contributor with strong hands-on capabilities in campaign execution, segmentation, and experimentation.

What We’re Looking For:

The ideal candidate will have:

• 5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution
• Proven experience in midcore mobile games (professional and/or deeply engaged player)
• Strong creative instincts with the ability to write compelling, high-performing copy
• Experience managing editorial or communication calendars in live service environments
• Comfortable working within sprint-based development and influencing product decisions
• Proficiency with CRM platforms (e.g., Braze, Iterable) and lifecycle orchestration
• Strong analytical mindset with experience using data to inform strategy and optimization
• Excellent cross-functional communication and stakeholder management skills

Scopely is looking for a Data Analyst to join our Global Advertising team in Barcelona on a flexible hybrid basis!

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people worldwide daily.

As a  Data Analyst you will help shape and scale monetization strategies across some of the world’s most engaging mobile games.

This is a product-facing, high-impact role where you’ll own the analytical thinking behind monetization decisions—leveraging data, experimentation, and player insights to drive revenue growth while enhancing the player experience.

If you’re a strong analyst who thrives in experimentation, enjoys solving complex problems, and wants your work to directly influence product strategy at scale, this role offers a unique opportunity to step into monetization within gaming.

What You’ll Do:

• Own monetization insights: Analyze player behavior and performance data to identify opportunities that improve revenue and user experience.
• Drive experimentation: Design, execute, and interpret A/B tests to optimize monetization strategies, features, and user journeys.
• Influence product decisions: Partner closely with Product Managers and Engineers to translate insights into impactful product improvements.
• Build decision frameworks: Move beyond reporting—develop clear, structured recommendations that guide product and business strategy.
• Create visibility: Build and maintain dashboards and tools that empower stakeholders to track performance and make informed decisions.
• Support forecasting & planning: Collaborate with Finance and Product teams to improve forecast accuracy and align on key drivers of growth.
• Communicate with impact: Present insights and recommendations clearly to both technical and non-technical audiences, influencing decisions across the organization.

What We’re Looking For:

We’re prioritizing analytical excellence, product thinking, and experimentation mindset over direct domain experience.

• 3+ years of experience in data analysis, product analytics, or growth analytics (B2C, mobile apps, marketplaces, fintech, etc.)
• Strong proficiency in SQL and experience working with large, complex datasets
• Hands-on experience with A/B testing and experimentation frameworks
• Proven ability to translate data into clear, actionable insights that drive business outcomes
• Strong business acumen—you understand how metrics connect to user behavior, product decisions, and revenue impact
• Experience with data visualization tools (Looker, Tableau, or similar)
• Excellent communication skills, with the ability to influence cross-functional stakeholders
• Highly organized and comfortable working in a fast-paced, collaborative environment

Nice to Have (Not Required):

• Exposure to monetization, pricing, growth, or revenue optimization
• Familiarity with digital advertising or ad monetization ecosystems
• Experience in mobile apps, gaming, or consumer-facing products

Scopely is looking for a talented Senior Motion Designer to join our Marketing Creative Services team, Flamed, in our Barcelona office, working on a hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play, every day, whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.  

We are Flamed, the in-house creative agency, an international multidisciplinary team. We produce thousands of creatives each year to support the global marketing needs of all Scopely games. This role will involve supporting multiple titles across our portfolio, depending on business needs, including Pokémon GO, Monster Hunter Now, and Stumble Guys, among others.

What you will do:

• Own and deliver high-quality motion design projects, translating creative briefs into strong visual solutions, from art direction through to final delivery.
• Help build impactful brand identities for our games and drive top-performing results in collaboration with other creative teams. Stay up to date with current pop culture trends (e.g., social media, design, film, TV).
• Participate in brainstorming sessions, ideate, and create storyboards and/or animatics to communicate concepts ahead of production.
• Work with strong attention to detail in a collaborative, feedback-driven environment. 

What you will need:

• 5+ years of experience in motion graphic design within advertising or entertainment marketing.
• A strong demo reel showcasing expert-level motion design and animation.
• Proficiency in industry-standard tools, including After Effects, Cinema 4D, Octane Render, Premiere and Photoshop.
• Experience with video editing, color grading, and sound design.
• Strong art direction skills, storytelling ability, and a keen visual sense.
• A collaborative mindset and a passion for creative excellence.
• Passion for mobile games.
• Excellent communication skills in English.

Bonus Point:

• Hands-on experience using Unreal Engine to produce cinematic-quality renders.
• Additional experience with Unity is a plus.
• Strong understanding of Social Media, Performance Marketing, and User Acquisition creatives.
• A proactive interest in AI-assisted design tools and their creative applications..

To be considered for this role, please include your CV, portfolio, reel, and/or links to examples of your work.

Scopely is looking for a VP of Creative Service (Operations) for our in-house Creative Agency (Flamed) to join our team in Barcelona on an in-person / hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play every day – whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.

We are the in-house creative agency, Flamed, an International multidisciplinary team. We build thousands of creatives every year to support all Scopely games Marketing needs worldwide. 

What You Will Do:

As the VP of Creative Service (Operations), you will lead our internal marketing agency, Flamed, and set the creative strategy that defines our brand presence, improves our ROAS and drives player and community engagement.

• Lead the creation of the holistic creative strategy for Flamed at Scopely. You will research, define, and articulate the best path and plan to achieve our creative goals. This includes:
• Developing creative frameworks to improve our ability to generate ‘breakthrough’ ads!
• Developing a cutting-edge creative strategy that integrates with our marketing initiatives across various channels.
• Leading the definition and evolution of the overall creative marketing strategy for our games and products.
• Incorporating best available creative trends, competitor analysis, and consumer insights research to continuously level up our creative efforts.
• Manage and inspire a multidisciplinary team of creative professionals, including designers, artists, animators, producers, and more, fostering a collaborative and innovative environment.
• Introduce new tools and processes including generative AI to ensure we are delivering the best performance in the most productive and efficient manner.
• Ensure we remain at the right staffing levels, have the best organizational setup and clear rate cards in order to be cost competitive compared with external agencies.
• Partner closely with product teams, data analysts, and marketing leaders to ensure creative initiatives are aligned with our strategic pillars, product roadmaps and data-driven insights.
• Develop strong community engagement programs for our creative efforts, building and nurturing a community that aligns with our brand values and resonates with our players.
• Drive excellence in brand messaging and visual identity across all marketing materials and touchpoints.
• Manage executive communications for all creative and marketing efforts, ensuring alignment with corporate objectives and delivering impactful results.

What We’re Looking For:

This role requires someone who can bring together the art and science of modern-day creative marketing, with the ability to innovate and inspire through compelling visual and narrative storytelling.

• 10-12+ years of experience leading and running creative teams for successful brands, preferably at a successful marketing agency, with knowledge of the gaming or entertainment industry.
• Proven experience delivering ground-breaking campaigns that have a material impact on marketing performance (ROAS).
• Experience and passion using AI to shift business outcomes
• Excellent operational skills, building, managing and developing large teams and efficient organizational design
• Ability to adapt and evolve creative strategies based on market trends, consumer behavior, and business goals.
• A passion for gaming and mobile entertainment, with a deep understanding of gaming culture and player motivations.
• Strong leadership and people management skills, with experience in building and motivating high-performing creative teams.
• Excellent communication and collaboration skills, with the ability to partner effectively across functions and influence stakeholders at all levels.
• Experience in managing creative budgets and resources effectively, optimizing ROI while maintaining high creative standards.
• Bachelor's/Master's degree in a creative field + 7 years in leading role

Bonus Points:

• Previous experience and success in launching creative campaigns for new products or game titles.
• Global experience - You’ve adapted and optimized creative strategies for different markets around the globe.

Scopely is looking for a Senior Director, Marketing to lead marketing across the Scrabble franchise, including Scrabble Go and an exciting new unannounced mobile title, based in Barcelona on a hybrid basis (2 days per week in office).

This is a rare opportunity for a marketing leader who wants to shape both the future of an iconic live game and the launch of something entirely new. You will define the go-to-market strategy for a new title from the ground up, while also driving the long-term growth strategy for one of mobile gaming’s most recognizable franchises.

We’re looking for a strategic, highly analytical, and creatively ambitious leader who can operate as the Head of Marketing for the franchise—bringing together product marketing, community, creator, lifecycle, creative, and performance marketing into one clear plan for growth. You’ll partner closely with game teams, central marketing functions, and executive stakeholders to build campaigns, shape positioning, guide launch strategy, and create meaningful player demand before, during, and after launch.

At Scopely, we care deeply about what we do and want to inspire play every day—whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating in the mobile games industry, connecting millions of people around the world daily.

What You Will Do 

• Own the marketing vision and strategy for the Scrabble franchise, spanning both Scrabble Go and a new unannounced mobile title
• Lead the global go-to-market strategy for a new game launch, from audience definition and market opportunity to positioning, campaign planning, launch readiness, and post-launch momentum
• Define compelling product positioning, messaging, and value propositions that translate gameplay features into clear, differentiated player-facing stories
• Develop integrated marketing strategies across the full player funnel, driving acquisition, activation, retention, advocacy, and long-term franchise growth
• Shape creative strategy in partnership with internal and external creative teams, and guide the development of high-performing marketing across UA, social, influencer, community, CRM, and lifecycle channels
• Build and execute 360 marketing campaigns informed by player insights, market research, testing, competitive analysis, and performance data
• Partner closely with Product, Performance Marketing, Creative, Analytics, CRM, and Licensors to align strategy and execution
• Act as the key marketing partner to game leadership, influencing how each title is brought to market and ensuring the strongest player benefits and differentiators are reflected in both the product and its marketing
• Champion the voice of the player by bringing customer needs, behaviors, pain points, and feedback into product strategy, roadmap conversations, and feature prioritization
• Develop launch narratives, campaign frameworks, and executive-ready communication materials that align stakeholders and drive decision-making
• Build and nurture community and creator programs that generate excitement ahead of launch, deepen player engagement, and strengthen long-term franchise affinity
• Manage relationships with licensors and external partners, ensuring alignment across brand, product, and launch priorities
• As the franchise grows, build and lead a high-performing marketing team with the ability to execute, learn, and adapt as the business evolves

What We’re Looking For 

• Significant experience in product marketing, game marketing, growth marketing, or related functions, with meaningful time spent leading strategy for live and/or launching games
• Proven experience bringing games or digital products to market successfully, ideally including ownership of major launch or GTM initiatives
• A strong track record of developing differentiated positioning, messaging, and go-to-market strategies that deliver business impact
• Experience working across acquisition, activation, retention, community, creator, and lifecycle marketing to drive growth across the full player journey
• Deep fluency in game and marketing KPIs, with the ability to translate data, research, and competitive insight into clear strategic action
• Strong creative instincts and experience shaping campaigns, narratives, and player-facing marketing that break through in a crowded market
• Ability to operate at both strategic and hands-on levels: setting vision, solving problems, and driving execution through cross-functional teams
• Excellent organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment
• Strong executive communication and stakeholder management skills, with the ability to align teams and influence senior leaders
• Experience partnering with external agencies, licensors, creators, or other third-party partners
• A collaborative leadership style and a reputation for building trust, energy, and alignment across teams
• A genuine passion for games and a strong instinct for what makes players engage, stay, and advocate

Bonus Points 

• Experience in mobile gaming, especially in casual games
• Strong understanding of the mobile user acquisition and performance marketing landscape
• Experience adapting global marketing strategies and campaigns across different markets and audiences
• Experience helping build or scale marketing teams in high-growth environments

Additional Information

• This role is based in Barcelona, Spain
• Hybrid schedule: 2 days per week in office
• We are open to hiring at the Director or Senior Director level depending on experience and scope alignment

Scopely is looking for an App Store Optimization Manager, to join our ASO team as part of the Strategic Partnerships Team in Barcelona on a hybrid  basis! 

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people worldwide daily. 

The ASO Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US.  The ASO team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You’ll Do 

As part of this role you will be driving marketing strategies and decisions for Scopely’s Publishing to improve the effectiveness of our overall consumer acquisition funnel.

Your goal will be to take our mobile games to millions of passionate gamers around the world, working closely with the studios, UA, Creative and Data teams to manage and grow our games organically.

Our ideal candidate has some intensive, hands-on experience building & executing ASO strategy for top-grossing and newly launched games. You will identify opportunities, prioritize and execute plans to improve our visibility and conversion rate. You will own the entire ASO process from the keywords strategy, through creative pr

Develop strategic roadmaps and execute plans to grow our games organically on all relevant mobile platforms (mainly Apple & Google)Track, analyze, research, and optimize keywords and rankings for our games, as well as conduct competitive analysis - Plan and implement metadata changesProvide reporting and performance monitoring of our keyword rankings as well as our closest competitors for all languages and geographies to develop strategies and tactics to increase "searchability”Own the creative testing process for optimizing and testing store graphic assets to increase app pages conversionCreate coherent content and creative briefs based on your research to guide the content and art teamsPlan & execute tests on relevant testing platforms on a regular basisFocus on localization of metadata and creatives for key potential markets outside the USStudy and track App Store and Google Play ranking algorithms and how they affect the rankings and visibility of our gamesStay up to date on current & upcoming innovations & capabilities in the app store optimization space (CPP, CSL, PPO and more)Collaborate closely with UA, Growth, product & live-ops teams to scale in game events and communicate our ASO strategyMonitor the games’ KPIs that are influencing organic growthRegular reporting to stakeholders

What We’re Looking For 

• Strong ASO experience - 2-3 years working in the space with excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs in multiple geographies
• BA or BSc degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field
• A hunger to be at the forefront of the mobile advertising space and the mobile app market - Energetic self-starter requiring little to no supervision
• Creative problem-solving acumen, as well as analytical rigor to verify or invalidate assumptions
• Some experience in spreadsheet analysis (e.g., Excel, SQL is a big plus), presentation creation (e.g., PowerPoint) and ability to understand Databases & Statistical applications
• Proven ability to effectively communicate with cross-functional teams
• Ability to work with precision in a deadline-driven environment

Scopely is seeking a Senior Product and Creative Marketing Manager to join our Bingo Bash and GSN Casino teams based in Barcelona on a hybrid basis.

At Scopely, we care deeply about inspiring play, every day – whether in our work environments alongside talented colleagues or through our deep connections with player communities. We are a global team of game lovers who develop, publish, and innovate the gaming industry, connecting millions of people worldwide daily.

Bingo Bash is a highly international team working on the biggest video game from India to date (measured by revenue).  Here you will work on a top-grossing F2P game with significant and growing daily revenues, and help create fresh content for our players.

GSN Casino is home to slots, bingo, cards, and more!  Team members are distributed across the globe with hubs in Bengaluru, Tel Aviv, Barcelona, among others

As a Senior Product and Creative Marketing Manager will serve as the game-level marketing lead for Bingo Bash and GSN Casino, translating product strategy and audience insights into creative direction, campaign concepts, and go-to-market plans.

What You’ll Do:

Creative Strategy & Performance

• Lead the creative strategy for Bingo Bash and GSN Casino, defining testable hypotheses based on player insights and product priorities.
• Partner with Creative and UA teams to develop, evaluate, and optimize high-performing concepts.
• Translate product positioning into emotionally resonant creative narratives that drive acquisition and reactivation.
• Analyze creative performance data to identify trends, share insights, and guide future iterations.
• Maintain high creative standards and brand consistency across all assets and channels.
  
  

Product-Connected Campaign Development

• Collaborate with Product Marketing & CRM Manager to identify key in-game beats and translate them into cohesive marketing campaigns.
• Build and execute tentpole campaign plans that leverage all available channels (UA, ASO, in-game, social, partnerships).
• Ensure creative and messaging alignment across launch and live-ops cycles.
• Support development of storylines and thematic campaigns outside of game that strengthen player connection to the games.
  
  

Go-to-Market (GTM) Planning & Cross-Functional Leadership

• Partner with the Director of Product Marketing to define campaign objectives, success metrics, and roadmaps.
• Drive GTM execution in collaboration with UA, ASO, and Product Marketing Manager teams.
• Represent creative and marketing strategy in cross-functional planning meetings.
• Manage agency and vendor relationships to deliver high-quality, on-brand work.
  
  

Performance Analysis & Insight Generation

• Monitor performance across creative, UA, and ASO channels; synthesize learnings into actionable recommendations.
• Share regular reporting and strategic insights with leadership.
• Stay ahead of market trends and competitor activity to inform ongoing strategy.
  
  

What We’re Looking For

• 7+ years of experience in product marketing, creative strategy, or performance-driven marketing within mobile games or live consumer digital products.
• Proven ownership of creative strategy for live titles, including campaign development across launch and live-ops cycles.
• Strong ability to translate product strategy and player insights into clear creative direction and emotionally resonant campaigns.
• Hands-on experience partnering with UA, ASO, Creative, and CRM teams to drive measurable performance outcomes.
• Data-informed mindset with the ability to interpret creative and UA performance and apply learnings to iteration and optimization.
• Strong cross-functional leadership and stakeholder management skills, including agency oversight.
• Experience in mobile F2P, casual, social, or casino games preferred.
• Based in (or willing to relocate to) Barcelona for close, in-person collaboration.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

Scopely is seeking a highly motivated Senior Product Analyst to join our Direct-to-Consumer team in Barcelona on a hybrid basis!

At Scopely, we care deeply about inspiring play, every day – whether in our work environments alongside talented colleagues or through our deep connections with player communities. We are a global team of game lovers who develop, publish, and innovate the gaming industry, connecting millions of people worldwide daily. 

What You’ll Do  

You’ll develop a suite of D2C dashboards that are trusted and widely used across both central and game teams, run D2C A/B testing programs across the portfolio, and regularly collect, analyze, and present insights that game team decision makers will use to drive impact.

• Proactively investigate & gather data-driven justification for D2C growth opportunities
• Build & maintain the suite of D2C dashboards used by key stakeholders and use them to create reports on D2C performance
• Influence other data & analytics groups to execute D2C analyses or dashboard-building on our behalf where it makes sense
• Diagnose D2C performance shifts across traffic, conversion, retention, and monetization
• Translate ambiguous executive asks into structured analytical approaches
• Pull & analyze large volumes of player data needed to answer key business questions
• Design, validate, and interpret A/B tests (from experiment design to impact sizing)
• Produce compelling visualizations and summary slides tailored to a variety of audiences from IC teams to executives
• Partner with Data Engineering to commission new data infrastructure when needed - writing clear technical specs that translate business needs into implementation requirements.

What We’re Looking For  

• 3-5 years of experience in analytics within high-scale consumer apps
• Advanced SQL proficiency (BigQuery or similar warehouse environments)
• Experience building dashboards in Looker
• Strong experience designing and interpreting A/B tests
• Ability to translate business questions into specific analytical plans
• Ability to synthesize data into clear business insights
• Strong presentation skills - able to communicate effectively to both technical and non-technical stakeholders.

Bonus Points

• Experience working on or closely with mobile F2P games (Casual and Midcore)
• Strong understanding of D2C strategy within F2P ecosystems
• Familiarity with agentic AI tools for productivity (scripting, data formatting, workflow acceleration)
• Experience using Hex or other AI-assisted data analysis platforms.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!  

Scopely is looking for a Senior Performance Marketing Manager to join our User Acquisition team in Canada on a remote basis!

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You Will Do:

• Own Growth Systems: Own end-to-end UA performance across one or more titles, including budget allocation, marginal CAC targets, and profitability at scale.
• Channel Strategy & Scaling: Define channel strategies across Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, and emerging platforms; identify scaling opportunities, saturation points, and performance constraints.
• Creative System Leadership: Partner with Marketing to drive high-velocity creative testing, translating insights into repeatable creative strategies that improve performance.
• Global Partnerships: Identify, evaluate, and grow high-impact partnerships, ensuring contribution to incremental user growth.
• Measurement & Forecasting: Own experimentation strategy and measurement frameworks, including A/B and multivariate testing, incrementality testing, and forecasting (LTV, payback, marginal CAC).
• Cross-Functional Growth: Partner with product, ads, data, and creative teams, influencing decisions through UA insights and performance constraints.
• Portfolio Risk Management: Identify risks across channels, creatives, and measurement (e.g., signal loss, fatigue, concentration) and adjust strategies to sustain growth.

What We’re Looking For:

• Education: BA/BS in Economics, Mathematics, Marketing, Communications, Finance, Business Administration, or a related field.
• Experience: 4–7+ years in media buying, user acquisition, or performance marketing, with ownership of significant budgets and demonstrated impact on growth outcomes.
• Analytical Mindset: Strong expertise in experimentation design, cohort analysis, and LTV forecasting, with the ability to translate data into actionable investment decisions.
• Problem-Solving: Ability to operate at a systems level, evaluating tradeoffs and optimizing across multiple growth levers.
• Technical Skills: Proficiency with Excel/Sheets; experience with SQL, BI tools, or attribution platforms is a plus.
• Self-Motivation: Ability to work independently with strong ownership, proactively identifying opportunities and driving execution.

For candidates in British Columbia, the annual salary range is $120,000 - $170,000 CAD, plus equity, bonus and benefits including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time-off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure! 

We welcome applications from people with disabilities and should you require accommodations during the application process please contact Interview-Accomodations@scopely.com.

Please ensure that the résumé/CV you attach is written in English.

Scopely is seeking a D2C Program Manager to join our Direct-to-Consumer team on a remote basis in the US!

At Scopely, we care deeply about inspiring play, every day – whether in our work environments alongside talented colleagues or through our deep connections with player communities. We are a global team of game lovers who develop, publish, and innovate the gaming industry, connecting millions of people worldwide daily.

As a D2C Program Manager, you will lead the orchestration and delivery of our global D2C initiatives. This role will sit at the centre of a complex, cross-functional ecosystem spanning game teams, platform (Playgami), marketing, and external partners. Also, you will own the end-to-end program view—ensuring alignment across multiple workstreams, driving execution excellence, and enabling scalable, high-impact D2C outcomes across our portfolio.

This is a highly visible role that requires strong program leadership, stakeholder management, and operational rigour.

What You’ll Do:

• Own the global program roadmap across all D2C initiatives, ensuring alignment of timelines, dependencies, and deliverables
• Build and maintain integrated project plans (e.g., Airtable, JIRA, or equivalent) across multiple teams and workstreams
• Drive execution across concurrent initiatives, ensuring delivery on time, within scope, and within budget
• Proactively identify, track, and resolve risks, blockers, issues, and interdependencies
• Manage agendas and drive content for key D2C public forums (monthly updates, deep dives, exec reviews, taskforce meetings)
• Deliver clear, concise, and actionable roadmap status updates to executive leadership
• Own day-to-day coordination with payments partners (e.g., PSPs, webstore vendors, orchestration platforms)
• Manage vendor deliverables, timelines, and maintenance schedules in partnership with internal teams
• Hold third-party partners accountable to performance, quality, and SLA commitments
• Partner closely with Playgami and internal platform teams on roadmaps, milestones, and rollout strategies
• Ensure seamless coordination of platform capabilities (payments, identity, CRM, web infrastructure) into D2C initiatives
• Implement and continuously improve program management processes, tools, and reporting frameworks
• Identify opportunities to streamline execution and scale D2C operations across the portfolio

What We’re Looking For:

• 7+ years of experience in program management, operations, or product delivery in a complex, cross-functional environment
• Proven track record of managing large-scale, multi-stakeholder programs across global teams
• Experience in D2C, payments, e-commerce, or platform ecosystems (gaming experience is a strong plus)
• Strong understanding of payments ecosystems 
• Exceptional stakeholder management, presentation, and communication skills - comfortable presenting and reporting to executive leadership
• Highly organised with strong attention to detail and ability to manage multiple priorities simultaneously
• Proactive, solutions-oriented mindset with a bias for action and accountability

Bonus Points:

• Experience working with webstores, digital commerce, or subscription systems
• Familiarity with enterprise project management tools (e.g. JIRA, Asana, Airtable, etc.)
• Experience managing third-party vendors and external partnerships
• Background in gaming, marketplaces, or consumer tech platforms

Please ensure that the résumé/CV you attach is written in English.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!