Location Preference: Gurugram, Haryana

About Us:

Sauce Labs is the world's largest full-lifecycle, test automation platform, and the company behind Selenium. Trusted by 80% of the world's top ten largest financial institutions and over 300,000 enterprise users, Sauce Labs provides the only AI platform capable of turning business intent into autonomous testing and quality assurance. With a proprietary dataset of 8.7 billion test runs, Sauce Labs empowers the Fortune 2000 to bridge the gap between AI-driven code generation and enterprise-grade software quality. Learn more at saucelabs.com.

The Role:

As a Graphic Designer at Sauce Labs, you will support the marketing team in producing high-quality creative assets across digital, print, web, and campaign channels. Working under the direction of our Senior Graphic Designer, you will execute on established brand guidelines, templates, and creative direction to help scale our marketing output.

This role is production-focused - you'll receive creative briefs, brand assets, and design systems to work from, and your job is to deliver polished, on-brand work efficiently across a wide range of formats. You will play a key role in enabling the marketing team to increase its creative bandwidth and take on more impactful projects.

This position is ideal for a detail-oriented designer who thrives in a fast-paced environment, can manage multiple concurrent requests, and is comfortable working across both digital and print mediums.

Responsibilities:

Digital Marketing Asset Production:

• Design email banners for campaign sequences, including pre-event, post-event, reminder, thank-you, and registration confirmation communications.
• Create static and video ad creative for LinkedIn, Reddit, and Twitter/X, adapting to each platform's specifications and compliance requirements.
• Produce social media tiles for LinkedIn, including event promotion and product launch assets.
• Design blog header images, in-post tool graphics, and thumbnail designs for ongoing content programs.
• Create monthly customer newsletter visual blocks and content assets.

Canva Brand System & Template Management:

• Build product and campaign-specific templates within our Canva brand system (e.g., Sauce AI for Authoring, Sauce AI for Insights).
• Help maintain and expand a library of 28+ marketing templates across 5 color variations.
• Review team-created assets for brand consistency, providing guidance to non-designers working within the template system.

Document & Long-Form Design:

• Design eBooks, guides, and long-form PDFs from provided copy documents.
• Layout product and industry data sheets, competitive comparison one-pagers, and sales collateral.
• Design case study PDFs formatted for sales use as email attachments and leave-behinds.

Event & Print Collateral:

• Design conference swag including t-shirts (full color and inverted versions), stickers, and branded merchandise.
• Create postcards, flyers, and event invite materials, including QR code integration for registration and raffle pages.
• Design packaging for promotional items such as mints, bottles, and vendor-produced merchandise.

Presentation Design:

• Design and polish slide decks for live and pre-recorded webinar presentations.

Web & CMS Content Updates:

• Update existing web page content in Contentful, including copy, images, hero sections, and tab carousels.

Campaign & Cross-Channel Operations:

• Create product icons, campaign illustrations, and branded graphics across marketing touchpoints.
• Produce full cross-channel asset suites for product and industry campaigns spanning web, email, social, and print.
• Package and format campaign content updates for sales enablement distribution.

Required Skills:

• 3+ years of professional graphic design experience, with a portfolio demonstrating range across digital ads, print collateral, document layout, and web graphics.
• Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with Canva, including brand kit management and template creation.
• Familiarity with CMS platforms; Contentful experience is a plus.
• Comfortable working from established brand guidelines and design systems, with strong attention to consistency and detail.
• Ability to manage multiple concurrent requests and meet deadlines independently, with work managed via Asana.
• Strong communication skills and responsiveness in Slack.
• Experience designing for B2B tech or SaaS audiences is a plus.

This position is required to work in the office 5 days a week.

Please note our privacy terms when applying for a job at Sauce Labs.

Sauce Labs is proud to be an Equal Opportunity employee and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity/expression/status, sexual orientation, age, marital status, veteran status or disability status.

Security responsibilities at Sauce

At Sauce, we will commit to supporting the health and safety of employees and properties, partnering with internal stakeholders to learn and act on ever-evolving security protocols and procedures. You’ll be expected to fully comply with all policies and procedures related to security at the department and org wide level and exercise a ‘security first’ approach to how we design, build & run our products and services.

Preferred location for this role is San Francisco.

About Sauce:

Sauce Labs is the world’s largest full-lifecycle, test automation platform, and the company behind Selenium. Trusted by 80% of the world’s top ten largest financial institutions and over 300,000 enterprise users, Sauce Labs provides the only AI platform capable of turning business intent into autonomous testing and quality assurance. With a proprietary dataset of 8.7 billion test runs, Sauce Labs empowers the Fortune 2000 to bridge the gap between AI-driven code generation and enterprise-grade software quality. Learn more at saucelabs.com.

The Role:

As a Senior Product Marketing Manager at Sauce Labs, you will lead the development and execution of GTM strategies for Sauce Platform solutions, including data analytics and AI products. This role involves collaborating closely with cross-functional teams, to ensure the successful positioning, launch, and adoption of products. 

The Sr. PMM is responsible for understanding market trends, customer needs, and competitive dynamics to craft compelling product messaging that resonates with target audiences and drives business growth. You will play a critical role in shaping the product’s market perception and ensuring alignment between product capabilities and customer demands.

This position is ideal for a results-oriented marketing leader with a strong background in product marketing, a strategic mindset, and the ability to manage complex initiatives from concept to execution.

Responsibilities:

Go-to-Market Strategy Development:

• Lead the development and execution of comprehensive GTM plans for new product launches and enhancements.
• Define and communicate the product’s value proposition, ICP, positioning, and messaging in collaboration with product management and executive leadership.
• Create and manage cross-functional launch plans, working with teams across product, sales, marketing, and customer success to ensure alignment and a successful launch.

Product Positioning & Messaging:

• Develop product messaging that clearly articulates the product’s unique value to target customers and aligns with broader company goals.
• Collaborate with content marketing, creative, and digital teams to ensure consistent messaging across all marketing and sales channels.
• Update product positioning based on evolving market conditions, customer feedback, and competitive insights.

Sales Enablement:

• Partner with the sales and sales enablement teams to create sales tools, presentations, product demos, and competitive battlecards that help the sales team effectively communicate the product’s value.
• Conduct sales training sessions, ensuring the team is well-equipped to position and sell the product effectively in the market.
• Support the sales team in key deals by providing product expertise and helping to craft compelling pitches.

Market Research & Competitive Analysis:

• Conduct in-depth market research to understand customer needs, pain points, and preferences, as well as to identify new market opportunities.
• Regularly analyze competitors and market trends to keep the product competitive and relevant in the marketplace.
• Provide actionable insights to product management and marketing teams based on customer and market data.

Customer Engagement & Advocacy:

• Serve as a voice of the customer by gathering customer feedback and using it to inform product development and marketing strategies.
• Develop and manage customer reference programs, case studies, and testimonials to highlight the success and value of the product.
• Partner with customer success teams to ensure customer satisfaction and adoption.

Content Creation & Campaign Development:

• Collaborate with the marketing team to create product-focused content such as blog posts, white papers, webinars, videos, and other assets that communicate the product’s value.
• Work closely with the demand generation team to develop and optimize campaigns that drive product awareness, lead generation, and customer acquisition.
• Track and measure the performance of marketing campaigns, making data-driven adjustments as needed.

Performance Metrics & Reporting:

• Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing efforts, such as product adoption, sales pipeline growth, and customer engagement.
• Regularly report on product marketing performance, providing insights and recommendations to optimize future efforts.

Required Skills:

• 5-7 years of product marketing experience, ideally within software testing, test automation, or DevOps, with a proven track record of driving successful product launches and leading go-to-market strategies.

• Strong leadership skills with the ability to influence cross-functional teams and build strong relationships across the organization.
• Exceptional written and verbal communication skills, with the ability to distill complex technical features into clear, compelling product narratives.
• Deep understanding of market research, competitive analysis, and customer segmentation.
• Strategic thinker with a data-driven approach to marketing.

We are a hybrid workplace that recognizes the importance of flexibility while valuing in-person collaboration and relationship building. As a result, Saucers located near an office location must be able and willing to come into the office.

Please note our privacy terms when applying for a job at Sauce Labs.

Sauce Labs is proud to be an Equal Opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity/expression/status, sexual orientation, age, marital status, veteran status or disability status.

Security responsibilities at Sauce

At Sauce, we will commit to supporting the health and safety of employees and properties, partnering with internal stakeholders to learn and act on ever-evolving security protocols and procedures. You’ll be expected to fully comply with all policies and procedures related to security at the department and org wide level and exercise a ‘security first’ approach to how we design, build & run our products and services.