Role Summary:

The Brand Manager will lead the strategic development, launch, and growth of Riboli’s Soju business in the U.S. This role owns brand positioning, innovation, marketing programming, trade activation, and commercial execution across on-premise and off-premise channels.

The ideal candidate combines strong brand marketing capability with category insight in Wine & Spirits and understands how to build culturally relevant brands in competitive markets. This individual will act as the brand champion internally and externally and play a key role in establishing Soju as a power category within the Riboli portfolio.

Essential Duties & Responsibilities - Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

Brand Strategy & Positioning

• Develop and execute a strategic brand plan for the Soju portfolio.
• Define brand positioning, target consumer segments, communication hierarchy, and channel strategy.
• Establish Soju’s role within the Riboli portfolio and broader spirits category.
• Act as the internal and external brand champion.

Commercial & P&L Ownership

• Manage marketing budget, volume forecasts, and target account lists.
• Monitor sales performance, depletion trends, distribution gains, and competitive landscape.
• Partner with Sales leadership to align brand strategy with commercial objectives.

Innovation & Product Development

• Lead new product development (NPD) initiatives including flavor extensions, pack formats, and innovation pipeline.
• Manage product lifecycle from concept to commercialization (pricing, packaging, positioning, regulatory coordination).
• Identify long-term innovation opportunities within Soju and adjacent categories.

Trade & Market Activation

• Develop national and regional trade marketing programs across on-premise and off-premise channels.
• Support distributor engagement, sell-in materials, and brand programming.
• Lead on-premise activation strategy including menu placements, POS development, and experiential initiatives.

Marketing Execution

• Lead integrated marketing campaigns including digital, social, PR, and experiential.
• Oversee packaging updates and creative development in partnership with designers and agencies.
• Manage external vendors including advertising, PR, creative, and research partners.
• Write and oversee brand messaging across websites, sell sheets, and promotional materials.

Consumer & Market Insights

• Conduct and interpret market research to identify consumer trends and growth opportunities.
• Track competitive activity within the spirits and flavored alcohol categories.
• Leverage insights to refine brand strategy and innovation pipeline.

Team & Cross-Functional Leadership

• Collaborate cross-functionally with Sales, Finance, Operations, and Production.
• Provide leadership and clear direction to support teams and external partners.
• Organize priorities across multiple initiatives to drive measurable results.

Education, Experience, & Skill Required:

• Bachelor’s degree in Marketing, Business Administration, or related field
• 3–6+ years of experience in wine & spirits, CPG, or beverage alcohol brand management.
• Proven experience managing brand strategy and commercial performance.
• Strong understanding of the three-tier distribution system.
• Experience leading new product development initiatives.
• Experience with digital marketing platforms and integrated campaign execution.
• Proficiency in Microsoft Office, project management tools (Asana preferred), and DAM systems.
• Represent the brand at trade events, distributor meetings, tastings, and cultural activations
• Bilingual, Korean Required
• Knowledge of Soju, Asian spirits, or culturally driven brands preferred.
• 50% of travel required

#LI-ONSITE

Role Summary:

The Graphic Designer supports the development and execution of brand identity and creative assets aligned with the overall marketing vision for Stella Rosa, Stella Rosa Brandy, Turnt Up, and other brands. This role collaborates closely with cross-functional teams to deliver high-quality visual assets while ensuring consistency with established brand standards across all channels.

Essential Duties and Responsibilities - Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

• Support the Brand Team in creative development and ideation, translating marketing strategies into compelling visual concepts.
• Collaborate cross-functionally with Brand, Media, Events, and Shopper Marketing teams to develop and execute campaign assets.
• Assist in concept development and support commercial photoshoots to ensure alignment with brand identity.
• Apply and uphold brand guidelines, ensuring consistency across all creative assets.
• Contribute to the development and execution of brand identity for both existing and new brands.
• Incorporate feedback from the Lead Designer, Senior Brand Manager, and stakeholders to refine creative direction.
• Manage multiple projects simultaneously, ensuring deadlines and milestones are met.
• Maintain organized project files and workflows to support team efficiency.
• Develop brand decks and presentations for sales, retail, hospitality, and events.
• Communicate effectively with internal teams and external vendors.
• Participate in weekly design check-ins to track progress, identify blockers, and escalate as needed.
• Lead high-visibility design projects from concept through final execution.
• Provide support on additional marketing initiatives as assigned.

Minimum Qualifications:

• Bachelor’s degree in Graphic Design or a related field preferred
• Minimum 3+ years of experience, preferably in CPG or Food & Beverage
• Proficiency in Microsoft Office, Asana, and Adobe Creative Suite
• Experience in video editing, AI design, packaging design, or 3D imaging is a plus
• Understanding of brand design and marketing, with a focus on brand identity
• Strong written and verbal communication skills
• Excellent time management skills with the ability to manage multiple projects
• Detail-oriented with the ability to follow direction and incorporate feedback
• Ability to collaborate effectively across teams and departments
• Strong organizational skills and ability to maintain project files and assets
• Comfortable working in a fast-paced, in-person, and collaborative environment
• Bilingual/ Spanish is a plus

#LI-ONSITE

Summary- The Associate Brand Manager is a strategic and integral member of the marketing team responsible for maintaining brand consistency and driving engagement across key portfolio brands such as Stella Rosa, San Simeon, Spritz Del Conte, San Antonio, and more. This dynamic role involves developing and executing comprehensive marketing initiatives, managing brand identity across all touchpoints, and collaborating closely with internal Sales, Creative, and Digital teams.  The ideal candidate is passionate about finding innovative ways to engage consumers while supporting 360° marketing programs that drive both brand awareness and business results.

ESSENTIAL DUTIES AND RESPONSIBILITIES - Current duties may be changed if job requires and/or additional duties may be assigned if necessary.

• Maintain consistency in brand appearance and execution across all consumer touchpoints
• Participate in regular strategy and brand team meetings, contributing creative ideas to improve sales and brand engagement
• Develop and track KPIs for marketing campaigns, analyzing performance and providing actionable insights
• Research innovative ways to increase brand engagement and consumer connection
• Assist in executing 360° marketing programs and in-store point-of-sale (POS) materials for key brands
• Partner with trade marketing team to manage coupon programs and promotional offers
• Collaborate with sales team to support customized programs for chain and on-premise accounts
• Manage e-commerce newsletters and promotional offers to drive online traffic and DTC sales
• Support and manage wine club communications, offers, and member engagement initiatives
• Pull weekly sales, social, and digital reports, analyzing data and providing actionable insights
• Track campaign performance against established KPIs
• Coordinate internal creative projects (brochures, printed and digital materials) from initiation through production
• Manage external creative service requests, overseeing timelines, print production, and delivery
• Update and manage all brand-related assets on Brandfolder
• Work collaboratively with digital media team, providing regular updates for strategic geotargeting
• Manage and inspire agency partners to ensure brands are represented accordingly
• Ideate, create, and manage creative content for all social media platforms, upholding brand identity
• Leverage social marketing platforms (e.g., Sprout) strategically to maintain comprehensive content calendars
• Execute social community management, responding to consumer comments and questions in brand tone of voice
• Involved in all social media advertising across Facebook and Instagram
• Update and maintain brand websites, ensuring content accuracy and brand alignment

Minimum Qualifications

• Bachelor's degree and/or equivalent work experience
• 3-5 years of marketing experience, preferably within the wine industry or CPG sector
• Wine industry or CPG experience strongly preferred
• Advanced proficiency in Microsoft 365, especially PowerPoint, Word, and Excel
• Fluency with marketing platforms including Sprout, Asana, WordPress, and Brandfolder
• Strong analytical skills with ability to interpret data and extract actionable insights
• Excellent copywriting and verbal communication skills
• Proven problem-solving skills with ability to communicate effectively across all organizational levels
• Solid organizational and project management skills with ability to manage competing priorities in a fast-paced environment
• Strong interpersonal skills to maintain relationships with diverse stakeholders (sales teams, agency partners, influencers)
• Ability to work independently and collaboratively as a part of a team
• Self-starter who takes initiative to complete projects and meet deadlines
• Passion for marketing with a pulse on social and industry trends
• Eye for detail and commitment to brand standards
• This is a full-time, in-office position
• All-hands-on-deck team environment requiring flexibility and adaptability

#LI-ONSITE

Role Summary:

This Brand Manager will support the planning and execution of brand initiatives across our San Antonio Winery heritage brands and select innovation brands. This role is responsible for developing and executing impactful marketing campaigns and driving brand growth across the assigned portfolio.

Essential Duties & Responsibilities - Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

Brand Strategy & Identity

• Lead brand positioning and identity across multiple brand portfolios, ensuring consistency across all consumer and trade touchpoints.
• Partner with design teams to develop cohesive brand materials and packaging updates aligned with brand strategy.
• Act as brand lead internally and externally, aligning cross-functional teams around clear priorities and objectives.

National Campaign & Sales Sheets

• Develop and execute national marketing campaigns supporting brand growth across on- and off-premise channels
• Create sales sheets, tech sheets, and brand tools to support distributor and retail execution
• Build and present brand programs and initiatives to Sales teams to drive distribution and activation.
• Ensure alignment between national campaigns and trade marketing initiatives

Agency Partnership

• Manage relationships with external agencies where relevant
• Develop campaign briefs and oversee execution from concept through launch
• Monitor timelines, budgets, and deliverables to ensure on-time and on-brand execution
• Provide strategic direction and performance feedback to agency partners

Social Media

• Support development of social media strategy aligned with national campaigns and brand positioning.
• Direct content calendars and creative execution in partnership with internal teams and agencies.
• Monitor performance metrics and optimized content strategy based on insights

Ad Strategy

• Support development and execution of paid media strategy across digital, social, print, and trade channels
• Coordinate asset creation, trafficking, and launch timelines with internal stakeholders
• Analyze campaign performance to inform optimization and future planning

Public Relations

• Partner with PR agencies to support product launches, brand storytelling, and media outreach
• Develop press materials and coordinate product sampling for key media opportunities
• Track media coverage and evaluate impact against brand objectives

Commercial Planning & Innovation

• Lead annual brand budget planning and ongoing budget tracking to ensure alignment with strategic priorities and financial targets
• Manage NPD pipeline tracking and commercialization timelines to support successful product launches.
• Oversee go-to-market planning and in-market deployment across channels to ensure successful launch execution.
• Partner with cross-functional teams to ensure seamless execution of brand priorities

Education, Experience, & Skill Required:

• Bachelor’s degree in Marketing, Business Administration, or related field
• 3–6+ years of experience in wine, spirits, CPG, or beverage alcohol brand management
• Proven experience managing brand strategy and commercial performance
• Proficiency in Microsoft Office, project management tools (Asana preferred), and DAM systems
• Bilingual (English/Spanish) preferred

#LI-ONSITE