What Is The Role : 

We are a team of creative technologists who live at the intersection of engineering and storytelling. We craft narratives that connect the what, how, and why of our technology — from major product launches to minor releases, video tutorials to interacting with and influencing analysts. We drive defining the core message, aligning the company, and telling narratives that stick.

You will be the voice of Elastic Observability in the market, a trusted thought partner to product management and field teams, jointly shaping the outbound strategy that drives adoption across observability use cases. You will move between the technical and the creative: understanding how our products work, who uses them, and why it matters, then translating that into positioning, content, and campaigns. Be responsible for the observability narrative at Elastic, from market positioning to product launch and field enablement.

You'll work with a distributed team, including product, sales, marketing and executive leadership.

What You Will Be Doing : 

• Own messaging and positioning : Craft differentiated, compelling narratives for Elastic Observability that resonate with both practitioners and decision makers.
• Drive go-to-market strategy end-to-end : Define and lead GTM for new launches and campaigns from strategy through execution and track metrics.
• Enable the field : Build training and content that empowers sales, solutions engineering, and customer success to tell the Elastic story with confidence.
• Represent Elastic in the community : Attend and present at trade shows, conferences, and industry events. Some travel required.

What You Bring : 

• Direct experience with Observability, DevOps, or cloud-native infrastructure use cases. You understand the problems SREs, platform engineers, and developers face day-to-day.
• Curiosity about the "how" of technology, paired with the storytelling instinct to explain the "why" to any audience.
• A track record of crafting engaging content through blog posts, presentations, demos, videos that makes technical ideas accessible and compelling.
• Strong communication skills, comfortable presenting to audiences of all sizes, from an intimate field briefing to a conference keynote.
• Experience collaborating across a highly cross-functional, globally distributed team.

Bonus Points : 

Background in observability and prior experience as an SRE, platform engineer, solutions engineer, or consultant.

What is The Role

We're looking to add a new node to the Product Marketing cluster, focusing on Elasticsearch & AI. In this role, you will be a trusted technical marketing partner to the product leads, working closely on jointly defining the outbound strategy and go-to-market for Jina AI to developers. To be successful you will have experience marketing to developers and need to become comfortable with the technical aspects of Elastic’s products and solutions, including LLM and SLMs, the markets they play in, as well as, the creative aspects of positioning technology through messaging and narratives that are compelling, authentic, and differentiated!

What you will be doing:

• Act as a technical product marketing lead for the JIna AI, and take ownership of the strategy to drive awareness and market penetration of key capabilities
• Serve as an internal authority on the developer persona.
• Craft compelling, technical and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars that resonate with developers)
• Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks.)
• Build and implement plans to reach and champion relationships with our developer and technology partner ecosystem.
• Plan and implement product launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
• Build a positive partnership with peers in Product Management, Engineering and Community to effectively launch new features and products and engage with users
• Attend and present at Elastic events, third party trade shows and other events to help showcase our products to technical audiences.

What you Bring:

• 7-10 years of experience in product marketing in a technical environment.
• Proven track record of effectively marketing technical products to developers or technical audiences.
• Curiosity about the “how” of technology to tell compelling stories about the “why”
• Ability to work in a very cross functional role, with a highly distributed team
• Experience driving a GTM and crafting high quality assets
• Be a spokesperson for product capabilities and Elastic at large for internal and external audiences - including webinars, trainings, and analyst briefings
• Excellent spoken and written communication skills

Bonus Considerations

• Direct experience with developers, and audiences that build applications
• Product marketing experience with technical AI, SaaS or infrastructure products preferred
• Experience crafting engaging content for developers, including blog posts, decks, videos, etc.
• Comfortable marketing to technical leaders
• Familiarity with Elasticsearch, Elastic Platform or our solutions

What is The Role

Elastic's Portfolio Product Marketing team is seeking a Senior Portfolio Product Marketing Manager — one of the  team's primary operators and one of its most consequential hires. Reporting to the Director of Portfolio Product Marketing, this role will transform vision into execution: owning Elastic's portfolio-level story, driving cross portfolio creative initiatives, and ensuring that nothing lives as a strategy deck when it should be in market.
This is a portfolio-level role. You will not own a single product, solution, or use case. You will own the breadth of Elastic's portfilio story — across search, observability, and security — and the narrative platform that ties it together into something the market can understand, remember, and choose.
We are looking for a rare profile: a senior strategist who is also a relentless executor. Someone who has done the work of building positioning and messaging at portfolio scale, who can walk into a room with the CEO and hold their own, and who can write a narrative arc, corporate overview, or keynote storyline with equal facility. You will bring a body of work that demonstrates both the strategic depth and the creative standard this team demands.

What You Will Be Doing

• Portfolio Positioning & Messaging
  - Own Elastic's portfolio-level positioning and messaging — the architecture that spans search, observability, and security and makes the whole greater than the sum of its parts.
  - Develop and maintain the master message platform: the POV, proof points, and category language that PR, AR, sales, and the broader marketing organization draw from.
  - Partner with product marketing, analyst relations, and PR to ensure Elastic's category framing is consistent from analyst briefings to press pitches to sales conversations.
• Go-to-Market Execution
  - Lead the go-to-market narrative for major platform moments — launches, announcements, and strategic pivots — ensuring every asset, audience, and channel touchpoint tells a coherent and compelling story.
  - Serve as the primary operational driver of the Portfolio Product Marketing team: own the editorial calendar, manage cross-functional workstreams, and move projects from brief to delivery with pace and precision.
  - Partner with demand generation to ensure campaigns are anchored in the right portfolio narrative and carry a creative standard that builds brand alongside pipeline.
  - Develop sales enablement materials — narratives, positioning frameworks, competitive guides — that give the field the story and the tools to win.
• Storytelling & Creative
  - Build and own the portfolio-level story: origin, differentiation, vision, and the human context that makes Elastic's platform feel distinct and worth choosing.
  - Reimagine customer stories from metric summaries into genuine narratives — the kind that make other organizations want what those customers have.
  - Develop thought leadership content and executive POV that earns attention from technical decision-makers and executives and earns Elastic a seat in conversations it is not yet part of.
  - Set and uphold the creative standard for everything the team produces — from keynote narrative to campaign concept to long-form content.
• Executive & Cross-functional Engagement
  - Work directly with Elastic's senior leadership to develop and refine the executive POV platform — the perspectives, proof points, and frameworks that make the CEO and senior leaders genuinely compelling in press interviews, analyst briefings, and on stage.
  - Build and maintain trusted relationships across product, engineering, sales, demand generation, PR, AR, and events — operating with influence rather than authority and getting great work done through collaboration.
  - Present strategy and creative recommendations to executive stakeholders with clarity, confidence, and conviction.

What You Bring 

• 8+ years of product marketing experience in B2B technology, with meaningful time at the platform or portfolio level — you have owned a platform narrative, not just supported one
• A demonstrable track record of building positioning and messaging that changed how a market described a company or a category
• Exceptional storytelling ability — on paper, on stage, and in the room — with a portfolio of work that shows both strategic rigor and creative ambition (candidates will be asked to submit a portfolio / examples of past work)
• Proven ability to work directly with executive leadership: developing their POV, preparing them for high-stakes engagements, and holding your own in senior-level conversations
• Strong cross-functional operating instincts — you know how to build influence without authority and how to move fast through organizations that are complex
• Deep fluency in data, search, AI, and enterprise technology — you understand what customers are building with these tools and why it matters at a business level
• An execution-first orientation: you are the person who makes things happen, not the person who documents the plan and waits for others to act

Bonus Points

• Building or contributing to a brand narrative or messaging platform from the ground up
• Working in or alongside a creative strategy, brand, or corporate communications function
• Developing keynote narratives or executive presentation content for large-scale industry events
• Competitive strategy or analyst relations in enterprise infrastructure, data, or security markets