About starpower: 

starpower is a strategic, pop-culture-centric entertainment and influencer marketing agency that counsels and connects brands with entertainment, sport, music, fashion and beauty Talent, Influencers and Content. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers. starpower works with client across various industries, including but not limited to CPG, Health & Wellness, Financial Services and Beverage Alcohol/Spirits.  

Job Summary: 

starpower is seeking a Director to provide senior-level leadership and strategic counsel across culture, entertainment, and influencer marketing on behalf of Real Chemistry and starpower clients within the beverage alcohol and spirits category. This role will specifically support client work focused on the Hispanic American consumer audience.

The Director will serve as the lead owner across accounts and campaigns, overseeing talent procurement, influencer strategy, client relations, budgeting, and execution. This individual is highly self-sufficient and capable of managing integrated programs end-to-end with minimal oversight while leading small to mid-sized accounts independently.

The ideal candidate is a strategic thinker, skilled negotiator, and strong communicator who exercises sound judgment, thrives in fast-paced environments, and effectively leads teams and client relationships through all stages of a campaign lifecycle.

What You’ll Do

Account Leadership & Client Management

• Lead and manage client relationships across entertainment, culture, and influencer marketing initiatives.
• Support the development and execution of high-performing campaigns that meet and exceed client objectives.
• Manage entertainment, cultural, and influencer marketing campaigns across multiple accounts simultaneously.
• Lead client communications and actively participate in client meetings, presentations, and strategic discussions.
• Serve as a key contributor in business development opportunities, pitches, and client presentations.
• Oversee campaign execution from end to end, including talent identification, outreach, negotiation, legal approvals, execution, and measurement.
• Develop creative and culturally relevant campaign strategies that extend beyond traditional sponsored content.
• Build and maintain relationships with influencers, talent agencies, managers, publicists, and entertainment industry partners.
• Create and lead influencer or talent advisory boards where applicable.
• Maintain a strong understanding of client businesses, industry trends, and the evolving influencer landscape to provide strategic counsel and thought leadership.

Cross-Functional Collaboration

• Partner closely with account leads and all cross functional team leads to ensure workstreams are seamlessly integrated into larger campaigns.
• Collaborate cross-functionally with internal teams to drive cohesive and effective campaign execution.
• Manage expectations with senior leadership by presenting campaign results, strategic recommendations, and future roadmaps.
• Foster strong relationships with external partners, including talent agencies, managers, influencer platforms, and social media partners.

Leadership & Best Practices

• Lead and mentor high-performing team members, embedding influencer expertise into their professional development and elevating starpower’s strategic capabilities.
• Guide junior team members on influencer best practices, campaign execution, client management, and strategic thinking.
• Stay current on emerging platforms, cultural trends, influencer best practices, FTC guidelines, SAG requirements, and client-specific standards.
• Develop trend reporting and share insights internally and with clients.
• Facilitate internal trainings and education sessions focused on influencer marketing best practices and operational efficiencies.
• Lead high-performing teams throughout the full campaign lifecycle while fostering a collaborative and supportive work environment.

This position is a perfect fit for you if: 

• Understand the importance of cultural nuance and authenticity when engaging Hispanic American audiences.
• Align with our company values: Best Together, Impact-Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I.”
• Are adaptable, resilient, and comfortable evolving alongside a growing business.
• Are proactive, resourceful, and highly strategic, with strong prioritization and problem-solving skills.
• Thrive in fast-paced environments and can manage multiple priorities under tight deadlines.
• Are a highly organized self-starter who can work independently with minimal oversight.
• Anticipate client needs and approach challenges with a solutions-oriented mindset.
• Are passionate about pop culture, entertainment, and influencer marketing.

What You Should Have: 

• 8+ years of experience in client service, influencer marketing, entertainment marketing, and talent procurement.
• Proven experience developing and executing talent and influencer marketing strategies, including measurement and integrated campaign planning.
• Experience working within influencer marketing campaigns targeting Latino/Hispanic American consumers.
• Deep understanding of pop culture, entertainment, and cultural marketing trends.
• Strong relationships with talent agencies, managers, publicists, and influencers.
• Demonstrated experience negotiating talent agreements and managing campaign budgets.
• Familiarity with FTC guidelines, SAG requirements, and industry compliance standards.
• Strong written and verbal communication skills, including presentation development and client-facing communications.
• Proven leadership experience with exceptional relationship-building and team management skills.
• Strong project management capabilities and attention to detail.
• Experience integrating paid social media strategies into influencer and brand campaigns.
• Passion for and understanding of the Hispanic consumer landscape.

Plus:

• Fluent in Spanish to the level of being capable of conducting business negotiations with talent teams

Pay Range: $95,000 - $160,000

This is the pay range the Company believes it will pay for this position at the time of this posting.  Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. 

About starpower

starpower is an Influencer and Culture Marketing Agency powered by Technology. Strategy and Creative.  The starpower team creates effective Pop Culture partnerships by aligning Health & Wellness industry-leading strategies, with our unique network.  We specialize in partnering with brands to break through the noise and drive results that resonate with consumers. 

Job Overview 

Title: Senior Director, Health & Wellness Influencer Marketing Strategy

Overview: As Senior Director, Health & Wellness Influencer Marketing Strategy, you will serve as a thought-leader and trusted advisor to starpower leadership and account leaders.  You will spearhead the development of strategy, insights, innovative ideas, and creative solutions for clients in response to briefs, one-off requests, and RFPs centered around the following areas:

• Talent-focused ideation:Conceptualizing campaigns and initiatives that leverage talent and influencers to amplify brand messaging and engagement.
• Social content:Crafting compelling social media content strategies that drive conversation, build communities, and enhance brand awareness.
• Experiential:Designing immersive, real-world experiences that bring brands to life and foster meaningful connections with consumers.
• Integrated campaigns:Blending talent, social content, and experiential elements to create cohesive, impactful campaigns that resonate across multiple touchpoints.

Responsibilities

Influencer Strategy  

• Work closely with business leaders at starpower to build our strategic output for brand partners
• Interpret client briefs and work closely with the creative and analytics teams to develop the influencer approach that drives business objectives
• Bring actionable and inspiring insights from all data sources to promote and enable data-driven recommendations
• Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
• Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid.
• Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
• Maintain consistent knowledge of client, generating original ideas to amplify their efforts through Influencer marketing
• Understand key competitors and their business strategies
• Understand and provide thought leadership on Influencer and cultural trends
• Identify and pitch new opportunities based on industry landscape to help drive organic client growth
• Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables

General/Client Service

• Serve as a Trend-spotter in the healthcare Influence marketing space and participate in industry thought leadership and organization wide POVs (both proactive and reactive)
• Identify Industry and client-issues and proactive serve up POVs to Clients in conjunction with multidisciplinary teams/agency partners
• Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions
• Attend regularly scheduled and sporadic client conference calls
• Attend in-person meetings with clients and agency partners
• Participate in planning sessions from ideation to tissue session to final presentation
• Participate in business pitches, presentations to clients and prospective clients
• Assist in the overall growth of the agency, including new business & networking

Qualifications and Experience

• 10+ years of experience in a role with experience driving Influencer marketing
• Deep understanding of the Health & Wellness pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns.
• Track record across influencer strategy and tactical planning, ideally having worked within an integrated agency team across paid media, social, and PR
• You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
• Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust
• Demonstrated proficiency in social media, both personally and professionally
• Strong and comfortable presenting to clients/public speaking
• Proven ability to develop meaningful Influencer relationships that results in authentic and persuasive storytelling
• The ability to effectively collaborate with multidisciplinary teams a must
• Strong project management skills with impeccable attention to detail
• Experience with paid social media in support of influencer campaigns
• Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch, Tribe

Pay Range: $135,000 - $165,000
This is the pay range the Company believes it will pay for this position at the time of this posting.  Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. 

About starpower:

starpower is an Influencer and Culture Marketing Agency powered by technology, strategy, and creative.  The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies, with our unique network.  We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.

Overview: 

A thought-leader and trusted advisor, you will support HCP and Patient Influencer marketing strategy development and campaign execution on behalf of starpower clients in the health & wellness categories. 

Responsibilities       

• Educate clients and internal teams about the value of working with online Influencers in the HCP, Patient and Lifestyle space

• Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines

• Understand the nuances and best practices of working in the pharmaceutical landscape especially with HCP and patient influencers.

• Manage day-to-day Influencer campaigns with the team, being our client lead and working with the team to ensure deadlines are hit, work back plans are curated, and collaborating cross functionality with other specialty teams (ie paid, social, creative, etc.).

• Think creatively beyond sponsored content, leveraging earned, owner and shared media in addition to paid.

• Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement

• Maintain consistent knowledge of client and landscape, generating original ideas to amplify their efforts through Influencer marketing

• Understand key competitors and their business strategies

• Understand and provide thought leadership on Influencer, healthcare and cultural trends and issues

• Identify and pitch new opportunities based on industry landscape to help drive organic client growth

• Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables

General/Client Service

• Provide top tier client servicing, educating clients as needed through the influencer campaign process in healthcare

• Lead client communications and support in selling in ideas from meeting prep to follow up to Q&A and revisions

• Attend regularly scheduled and sporadic client conference calls

• Attend in-person meetings with clients and agency partners

• Participate in planning sessions from ideation to tissue session to final presentation

• Participate in business pitches, presentations to clients and prospective clients

• Assist in the overall growth of the agency, including new business & networking

Qualifications and Experience

• 6-8+ years of experience in a role with experience driving Influencer marketing

• Deep understanding of the pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns.

• Understands FMV and Regulatory requirements for working with influencers in healthcare

• You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked

• A strategic mindset and deep knowledge in the Influencer marketing space

• Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust

• Experience managing a team and supporting in learning and development and mentorship to ensure growth within the team and executional excellence

• Demonstrated proficiency in social media, both personally and professionally

• Strong and comfortable presenting to clients/public speaking

• Proven ability to develop meaningful influencer relationships that results in authentic and persuasive storytelling

• The ability to effectively collaborate with multidisciplinary teams a must

• Strong project management skills with impeccable attention to detail

• Experience with paid social media in support of influencer campaigns

• Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch

Pay Range: $95,000 - $160,000

This is the pay range the Company believes it will pay for this position at the time of this posting.  Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.