Marketing today is a product discipline. The teams driving growth are built on data, systems, experimentation, and technical execution. We’re looking for a Product Manager, Marketing AI Enablement to own both the technical foundation and business strategy behind scalable marketing programs, starting with Meta, Paid Social and expanding across our growth engine.

We are looking for a growth-minded Product Manager to sit at the intersection of engineering, data, AI, market strategy. This isn't a marketing support role; you are the architect of a technical growth engine, building the consumer-facing products that drive adoption and scale. You will own the marketing strategy, creative direction, and optimization cycles for the products and systems you build.

Leading a multidisciplinary squad of agency partners, data scientists, and business stakeholders, you will tackle one of our most critical challenges: innovating new, seamless ways to convert potential homebuyers. You’ll have the autonomy to experiment, the data to move fast, and the resources to drive massive, measurable impact on our business trajectory.

What You’ll Do:

• Own the end-to-end development and performance of growth marketing platforms (Meta, TikTok, Reddit, etc.), from strategy and system design through execution, measurement, and optimization for buyer, seller, and rental lines of business.
• Identify, design, and launch new marketing products that leverage automation and AI to expand growth capacity, such as systems that accelerate creative production, campaign creation, and experimentation across channels.
• Build and evolve core platforms for media automation, bidding, budget management, and performance optimization
• Partner with Marketing, Analytics, Data Science, and Engineering to design and deliver high-impact growth capabilities across paid channels (SEM, Paid Social, Video, App)
• Translate business and marketing objectives into measurable product outcomes through experimentation, automation, and improved data quality
• Lead product discovery and agile delivery, shipping incremental value while building durable, extensible marketing infrastructure
• Develop AI-enabled and LLM-first workflows that improve decision-making, efficiency, and learning velocity across media programs
• Communicate priorities, progress, and trade-offs clearly to senior stakeholders and cross-functional partners
• Collaborate with external platform partners (e.g., Google, Meta, Apple) to ensure strong integrations and adoption of best practices
• Ensure operational excellence of growth marketing systems, proactively identifying and resolving issues that impact performance or reliability

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

Who You Are:

• A product-minded growth leader who treats marketing platforms and workflows as scalable software products
• Comfortable operating at the intersection of strategy, data, and technology
• Equally strong in strategic planning and hands-on execution, from defining roadmaps to working through detailed workflows and edge cases
• Highly analytical, with a deep interest in experimentation, attribution, and incremental measurement
• Skilled at translating complex, manual marketing processes into automated, repeatable systems
• A strong collaborator who can influence across teams and align stakeholders around shared growth outcomes
• Naturally curious, outcome-oriented, and comfortable navigating ambiguity in fast-moving environments

What You Bring:

• Bachelor's degree in Engineering, Mathematics, Computer Science, Economics, or a related quantitative field.
• 8+ years of experience in analytics, data enablement, or marketing technology, with a focus on building systems that support marketing teams.
• Demonstrated experience applying AI/LLMs to operational workflows — such as lead processing, data classification, or automated QA.
• Proven experience working in or leading Agile development processes and planning workflows.
• Proficiency with SQL and a strong understanding of data architecture, pipelines, and measurement.

Bonus Points:

• Experience administering Amplitude or similar product analytics platforms.
• Experience building AI-powered automation workflows using tools like n8n, Zapier AI, or similar platforms to streamline marketing operations.
• Experience using AI to scale creative production and campaign automation
• Familiarity with Hightouch, Fivetran, or similar data integration and reverse ETL tools.
• Experience with tagging and tracking implementations — Google Tag Manager, server-side tagging, or similar.
• Exposure to marketing strategies including performance marketing and brand KPIs
• Experience with Meta or other marketing platforms that require feed management or other technical solutions for scaling
• Background in platform governance — defining standards, documentation, and enablement for shared marketing tools.

How We Reward You:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

We are hiring a Creative Director, Design to lead visual storytelling for one of the most consequential brands in American life — the place millions turn when they're navigating the biggest financial and emotional decision they'll ever make.

The Brand Bureau, our in-house brand and creative organization, has been operating for years with a strong, proud culture built on deeply understanding our audiences and producing creative that moves the business. The VP, Brand and Creative leads the business; you'll lead the creative evolution alongside our Creative Director for Copy. The team you're inheriting is talented and ready. They need inspiration, coaching, and organization to make the leap from strong work to category-defining work. You're a working creative leader — still in the work, still in the craft, still the person in the room people look at when the idea needs to get sharper.

You'll set the creative vision for the brand's visual expression and the team's craft trajectory — the kind of vision the team can see, believe in, and build toward. You'll lead the design and art direction across 15+ integrated campaigns a year, spanning consumer (B2C) and client (B2B) audiences across paid, owned, and earned channels. You'll be a senior creative voice on our flagship celebrity platform with Reba McEntire; leading the visual craft across the surfaces our team owns and shaping its evolution as the platform matures. And you'll set the visual standard for the everyday work that compounds into a brand the category can't ignore.

Why Now

The brand has earned the right to swing big. Nearly Home with Reba McEntire became an Effie Finalist in its first year. Mission Zero gave the brand a purpose platform with real cultural weight. The work is landing. The category is paying attention. And the team is hungry to do more.

In the last twelve months we've expanded The Bureau's remit to own both consumer and client brand under one creative roof. We split our brand strategy function into dedicated Consumer and Client roles, brought in a Creative Director, Copy from YETI, and added a Senior Manager, Brand Operations with dedicated Program Managers to match the scale and complexity of the work. The Austin design and copy bench has grown alongside teammates who've shaped this brand for 10+ years — institutional knowledge meeting fresh perspective.

The strategy bench is built. The platforms are working. The operating system is evolving. We need a creative leader ready to take the visual craft of this brand somewhere it hasn't been yet.

What You'll Do:

For the Work: Lead design and art direction across 15+ integrated campaigns a year — consumer brand, client brand, product marketing, CRM, social, and corporate communication. Serve as a senior creative voice, leading the visual craft across the surfaces our team owns. Champion big idea platforms that earn cultural attention and move the business. Hold a high bar on briefs, production, and the visual language that carries the brand across every touchpoint.

For the Team: Lead a team that's talented and proud of its work — and ready for a leader who inspires, listens, and acts on what they hear. Give feedback that makes the work better and the maker stronger. Invest in structured development, not just mentorship in the margins. Cast people to briefs that match their strengths and stretch their range. Earn trust through consistency, candor, and follow-through. Build the kind of creative culture people fight to be part of — collaborative, generous, craft-obsessed, and unafraid of the swing.

For the Brand: Be the visual steward of a national brand in motion. Partner with internal and external collaborators — agencies, directors, production houses, influencers — as creative peers, not vendors. Hold consistency across consumer and client work without flattening creative ambition. Balance the breakthrough campaign moments with the daily craft that builds brand equity quarter after quarter.

For AI-Enabled Craft: Treat AI as a creative leadership responsibility, not an experiment. Set the vision for how tools like Gemini, Claude, and Figma MCP get woven into the team's daily practice to expand craft and unlock capacity so the team spends more of its day on concepting and creative strategy and less on work that machines can credibly carry, and the output gets better as a result. You'll partner with Neil and the Senior Manager, Brand Operations to identify where AI multiplies craft and where it doesn't belong while empowering your ACDs to push the practice forward. 

For the Partnership: Operate as a peer to the Creative Director, Copy — co-leading the creative function and the creative transformation. Work shoulder-to-shoulder with our Consumer and Client Brand Strategists to translate insight into platforms. Partner with the Senior Manager, Brand Operations and the Consumer and Client Program Managers to make ambitious work deliverable. Collaborate with Marketing, Product, Customer, and Communications leaders across the company.

The Team You'll Lead:

You'll lead a design team of Art Directors, on-staff designers, a Principal Motion Designer, multiple contract designers and a video editor — supported by dedicated Program Managers and our Senior Manager, Brand Operations. The team handles the full spectrum of in-house production: social video, all display and digital takeovers, print, OOH, B2B campaigns, and CRM. There's room to bring in collaborators you've worked with and expand the ecosystem of partners the team works with.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You Bring:

• 10+ years of design and art direction experience across agency and in-house creative teams
• 5+ years leading and managing creative teams, including senior individual contributors and Associate Creative Directors
• A portfolio of big idea platforms that hold up across TV, digital, OOH, and social — with craft excellence and business impact
• A problem-solver's instinct — you make ambiguous briefs clearer, broken processes smoother, and hard creative calls easier for the team to land.
• Mastery of the fundamentals: art direction, typography, photography, visual identity, and layout
• Strong fluency in video and motion — confident shaping film concepts, directing on set, and partnering with editors and post production
• Proven ability to lead both consumer and B2B work without sacrificing creative ambition
• Experience inspiring and coaching established teams through creative evolution — bringing energy and structure without disrupting what's already working
• A point of view on AI in creative practice — what it's good for, what it isn't, and how to make a team better with it
• Clear creative taste, strong opinions held loosely, and a generous instinct for mentorship
• Experience working with external agency partners, directors, and production houses as creative peers

What Success Looks Like:

Nearly Home keeps evolving with visual craft that builds on the Effie Finalist foundation and extends across new channels and cultural moments. Consumer and client campaigns share a coherent visual language while flexing for very different audiences. Your Art Directors and designers are growing into the next generation of creative leadership at Realtor.com®. AI is woven into how the Bureau works, freeing the team to spend meaningfully more time on concepting and creative strategy, with output quality moving up alongside throughput. The team is producing work they're proud of — and the industry is noticing.

Why This Role Matters:

Realtor.com® helps people find their way home. That's not small. The brand has earned attention, the team has earned trust, and the work is starting to land in ways that matter. This role is about taking all of that — the platforms, the people, the proof points — and making the leap from "brand on the rise" to the brand the category measures itself against.

If that sounds like the swing you've been waiting to take, we should talk.

How We Reward You:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

We need a Staff Art Director who can lead the design thinking behind our next national platform — someone who sees a brief and envisions not just a campaign, but a world. TV. Digital. Social. Motion. All of it, all at once, all connected by a single creative spine.

As a Staff Art Director at Realtor.com, you’ll lead creative for high-visibility national campaigns, present to our CMO, and build systems that let brilliant ideas scale without losing their soul. You’ll mentor a team that already does strong work and make them fearless. 

You are a creative powerhouse, capable of crafting "big idea" platforms that resonate emotionally and scale effortlessly. You will co-lead creative with your copy partner and build on the momentum of award-winning work like our Reba McEntire "Nearly Home" brand platform and purpose-driven initiatives like "Mission Zero" for veterans.

What You’ll Do

For the Work

• Craft National Platforms: Co-lead the development of big conceptual idea platforms and integrated campaigns that live across National TV, YouTube, and social ecosystems.
• Drive Brand Narrative: Guide teams through ideation and execution, ensuring all output, from video to digital experiences and display units align with the core idea platform and our brand design language.
• Scale High-Stakes Creative: Build upon successful playbooks and frameworks (like our partner programs and celebrity-led spots) to create the next generation of Realtor.com’s brand moments.
• Systematize Excellence: Leverage AI (Gemini, Claude + Figma MCP) and motion frameworks to build scalable templates and design systems that are a productivity enhancement while staying open to how to use AI in ways that work for creative.
• Direct & Unblock: Lead creative reviews with confidence, providing strategic feedback that connects visual execution back to the creative brief, "big idea" and business goals.

For the Culture

• Mentor & Elevate: Inspire and develop senior and mid-level designers, fostering a culture of curiosity and high-caliber craft.
• Collaborative Leadership: Partner seamlessly with your copy counterpart and Project Manager(s) to maintain a healthy, high-output creative team. 
• Champion Inclusive Design: Ensure our national stories represent the diverse lived experiences of home buyers and veterans everywhere.

Champion our values:

• Embrace ownership—delivering quality, speed, and clarity of communication.
• Push for innovation—testing new formats and approaches in digital and event design.
• Build partnerships across teams—energizing collaborators and driving better outcomes together.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You Bring

• Big Idea Thinking at Scale — A portfolio proving you have built conceptual platforms that work across TV, digital, and social without falling apart.
• Leadership Credibility — You’re co-led creative teams, presented to C-suite stakeholders, and won the room without being precious.
• Craft + Systems — You can design and think — you see the design system inside the campaign and build both simultaneously.
• 8+ years of professional design experience, with a proven track record of leading national-scale conceptual campaigns, Bachelor's degree or equivalent experience.

How we Reward you:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

Our News & Insights is seeking a Sr. News Editor with experience working in a senior role for a major news publication to manage our real estate news content and to curate our homepage.

In this role, you will be required to oversee a small team, including freelance journalists. You will be required to spearhead articles that are grounded in economic data, be able to drive the real estate news agenda, and come up with innovative ideas for articles that drive audience growth. The role requires someone who is able to think on their feet and who values immediacy - along with having the knack for longer-term planning. 

We need someone who will display excellent editorial judgment, and have flawless copy-editing skills.  As this is a dual role, you'll bring your experience in curating a homepage, preferably for a major news site across both mobile and desktop, and be an expert in headline writing. We're looking for a team player who is able to work cross-functionally with other editors, and have experience in managing a team of reporters. The role reports directly to the VP, Editorial and Content. 

What You'll Do:

• Assign and edit news articles to a high standard
• Be able to come up with innovative story ideas - some that are steeped in economic data, and others that fall in line with the news agenda
• You will work closely with both full-time and freelance journalists and guide them with your feedback 
• You will have experience in making editorial decisions steeped in data, and use those metrics to drive audience engagement. 
• You will also curate the homepage, ensuring that it is crafted seamlessly for mobile, and desktop

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You Bring: 

• Strong communication skills and the ability to manage a small team 
• You will have a solid track record of overseeing articles from ideation through to hitting the publish button
• At least 10 years’ experience as a senior reporter, and two years’ experience as a news editor with management experience at a major news organization 
• You will have full-time experience in homepage curation at a major news organization
• Familiarity with content management systems
• Bachelor’s degree

At Realtor.com®, we recognize that attracting the best talent is key to our strategy and success as a company.  As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.

The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect in the listed locations. We tailor our offers based on the selected candidate’s experience, industry knowledge, technical and communication skills, location and other factors that may prove relevant during the interview process.  All ranges are location based, ranges for positions in other locations may vary based on the local market.

Salary Range for select office locations: New York  $130,000.00 - $155,000.00

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Accordingly, offers extended for this role will include an annual bonus target typically expressed as percentage of salary.  Similarly to salary, annual incentive bonus targets are set based on a variety of factors including job level, competitive market practice, experience, tenure, and essential skills.

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce.

How We Reward You:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

The AI Operations Strategy Director will work in alignment with the broader company's AI Strategy & Execution plan to design, lead, and execute Realtor.com's enterprise approach to embedding artificial intelligence (AI) into the Consumer organization's marketing and product operational workflows.

This leader is a hands-on builder and implementer — someone who can identify high-value automation opportunities, direct a team of engineers, and ship working solutions. They serve as the connector between marketing, product, data, operations, and engineering, translating cross-functional needs into automation solutions that deliver real leverage. They bring deep technical and operational fluency, and hands-on AI tools expertise. Marketing and/or Operations experience such as campaign workflows, marketing automation, and audience management is a meaningful plus.

This senior individual contributor role reports directly to the Chief Consumer & Marketing Officer and works closely with functional leaders to identify, build, and scale AI-powered workflow automation across the Consumer organization. They will partner with the Chief of Staff on organization-wide adoption, training, and governance initiatives.

What You'll Do:

• Drives measurable productivity improvements across the Consumer org by translating AI strategy into actionable, implemented initiatives.
• Owns the full project pipeline actively identifying, scoping, and prioritizing automation opportunities across Marketing, Brand, Acquisition, Product, Design, Research, News & Insights, and Analytics and drives them through to implementation.
• Owns a portfolio of AI "Hero Use Cases" (5–6 per planning cycle) with clear problem statements, business cases, success metrics, and automation targets and is directly accountable for delivering them.
• Develops frameworks for evaluating, piloting, and scaling AI solutions that deliver tangible business impact, including 4–8 week pilots with defined success criteria and ROI validation before scaling.
• Designs and builds agentic AI workflows including function-specific and "manager" agents in partnership with functional leaders and AI Solutions Engineers.
• Builds reusable prompt libraries, playbooks, and lightweight automations by role and function to drive everyday adoption.
• Establishes the Consumer org's AI operating model across four pillars: Access, Training, Playbooks, and Governance including guardrails and approval paths for new AI agents and tools 
• Establishes operational metrics and dashboards to track AI's impact on productivity per headcount, time savings, throughput, and tooling cost avoidance.
• Communicates progress, milestones, and business outcomes to executive leadership through concise, data-backed storytelling.
• Ensures responsible and ethical AI adoption, maintaining compliance, trust, and organizational integrity.

What You'll Bring:

• Demonstrated experience implementing AI or automation solutions in large-scale operational environments. Experience with Claude (or like technologies) required.
• Strong technical fluency comfortable working directly with engineers, reviewing implementations, and getting hands-on with tools. This is a technical role first.
• 12+ years in technical operations, workflow automation, or technology enablement; at least 3 years in a hands-on implementation capacity.
• Bachelor’s degree or equivalent experience.
• Proven track record of shipping taking AI or automation projects from concept through production at scale.
• Operational background required: experience designing, improving, or scaling complex operational workflows.
• Marketing experience a plus familiarity with campaign workflows, creative pipelines, channel management, consumer research, and product development is valued but not required.
• Strong analytical, systems-thinking, and cross-functional leadership skills.
• Proven ability to convert data and ideas into strategic, actionable business plans
• Excellent communication and executive presentation skills

Key Competencies: 

• Builder Mentality: Ships first, refines second. Moves from idea to working solution fast.
• Technical Acumen: Gets their hands dirty with tech.
• Strategic Vision: Connects operational pain points to enterprise-level transformation.
• Innovation Mindset: Constantly evaluating emerging AI technologies and patterns for business impact.
• Analytical Rigor: Data-driven decision-making with measurable results.
• Collaboration & Influence: Builds trust across departments and levels.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

How We Reward You:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

At Realtor.com® , we’re on a mission to revolutionize the way people find and secure their dream homes. Every day, we process terabytes of data to power intelligent search and personalized recommendations that serve millions of home buyers, renters, and real estate professionals. Our core search engine sits at the heart of this experience—helping users discover the right home faster, with greater confidence.

As Lead Product Manager for Personalization & User Intelligence, you will define and lead the strategy for a suite of foundational capabilities that power personalized, timely, and context-aware experiences across Realtor.com® ’s platform. These systems are critical to understanding our users’ intent, surfacing relevant content, and delivering the right message through the right channel at the right time.

You will be responsible for building scalable systems that understand user preferences, extract intelligence from geographic and behavioral data, and orchestrate personalized experiences across touchpoints. Your work will play a vital role in improving user engagement, driving retention, and enabling product teams to move faster through reusable, intelligent services.

This is a highly strategic and cross-functional role, visible at the executive level, with the opportunity to transform how users interact with Realtor.com® by infusing personalization, intelligence, and orchestration into every experience.

What You'll Do:

• Define and execute a visionary roadmap for User & Geo Intelligence and Property Intelligence —enabling contextual, personalized content delivery across surfaces.
• Lead efforts to deeply understand our users by consolidating behavioral signals, inferred preferences, and geo-spatial data into actionable user intelligence models.
• Collaborate with product teams across the company to integrate user and geo intelligence into the full consumer experience, from search, to recommendations, marketing campaigns, and CRM workflows. You will make listing recommendations a core part of the consumer experience.
• Drive adoption of reusable personalization services that unlock scalable and consistent user experiences across product surfaces.
• Evangelize your roadmap and product vision clearly across the company, delivering executive-level updates and articulating measurable impact.

How we work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What you'll bring:

• 8-10 ~~12+~~ years of product management experience, with at least 2 years owning backend platforms or infrastructure services related to machine learning models.
• Former data scientist or machine learning engineer turned product manager strongly preferred
• Bachelor’s degree or equivalent experience.
• A strong strategic mindset with a demonstrated ability to define platform roadmaps that scale across multiple product domains.
• Proven track record of driving impact through intelligent messaging platforms, real-time orchestration engines, or user modeling systems.
• A deep understanding of experimentation frameworks and how to measure impact through engagement, retention, and lifecycle conversion metrics.
• Strong data literacy; comfortable working with SQL, KPIs, dashboards, and partnering with data science on model iteration and success criteria.
• Excellent communication and stakeholder management skills with the ability to influence leadership decisions and align technical execution with strategic business goals.
• A passion for crafting personalized, respectful, and value-driven user experiences that scale.

How we Reward you:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

Why Join Us?

Realtor.com® is at a pivotal moment of digital transformation. In this role, you’ll set the standard for what modern, AI-driven search and discovery means for real estate. You’ll be at the heart of initiatives that redefine consumer expectations and shape the future of real estate engagement at scale.

Apply now to lead with vision, innovate with confidence, and build the next generation of Realtor.com® 's industry-defining search platform.

We’re looking for an experienced and results-driven Sr. Digital Marketing Manager to join our Client Marketing team. This role is focused on driving demand generation, sales growth, and client engagement through our Pro app and dashboard, ecommerce online store, merchandising website, AIO/LLM content strategy and online chat platform.

As a Digital Marketing Manager, you’ll lead efforts to plan and implement data-driven marketing strategies across these key platforms. You’ll collaborate with cross-functional teams, including creative services, platform developers, enterprise systems, product, sales, and customer service, to optimize user experiences and deliver measurable business results.

What You'll Do:

• Strategic Planning & Execution: Develop and implement comprehensive digital marketing strategies to drive demand generation and sales for the ecommerce online store, merchandising website, and online chat platform. Focus on improving customer acquisition, retention, and conversion across these platforms.
• Cross-functional Collaboration: Mobilize and lead cross-functional teams including design, content, data analytics, engineering, and sales to ensure successful execution of marketing initiatives and optimization efforts. Maintain clear communication channels and align teams around shared goals.
• Testing, Iteration & Optimization: Lead continuous A/B testing and other experimentation to optimize customer engagement, sales, and marketing efforts across platforms. Analyze key performance metrics, iterating on strategies to improve results over time.
• Innovation & Growth Initiatives: Proactively identify new opportunities to innovate in digital marketing. Demonstrate a bias for action to test new tactics, tools, and technologies to stay ahead of industry trends.
• Demand Generation & Customer Engagement: Plan and execute campaigns aimed at generating demand, building brand awareness, and increasing sales. Develop personalized, targeted campaigns to engage agents, brokers, lenders, and other real estate professionals.
• Performance Reporting & Analytics: Provide regular updates on the performance of marketing initiatives. Analyze data and leverage insights to drive future strategies and ensure alignment with business objectives.
• AI Utilization: Leverage AI tools to enhance online platform performance, streamline workflows, and accelerate campaign execution. Use generative AI to support content development, personalization, and merchandising optimization across ecommerce, website, and chat platforms, as appropriate. Apply AI-driven analytics to surface insights, predict customer behavior, and recommend next-best actions to improve engagement and conversions. Continuously evaluate emerging AI technologies and recommend adoption of tools that strengthen Realtor.com® ’s competitive advantage in digital marketing.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You Bring:

• Bachelor's degree or equivalent experience
• 8+ years of experience in digital marketing, ecommerce marketing, or related fields with a proven track record of driving growth and engagement.
• Experience engaging with cross-functional teams and collaborating with multiple stakeholders to implement strategies.
• Strong background in online merchandising, ecommerce platforms, and digital sales strategies.:
• Expertise in demand generation and online conversion strategies.
• Strong analytical and data-driven mindset, with the ability to interpret performance metrics and adjust strategies accordingly.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., WordPress, Knotch, Optimizely, Tableau, Amplitude, Google Analytics, Salesforce, or similar).
• Deep understanding of ecommerce best practices, website merchandising, and online customer experience optimization.

Who You Are:

• Highly innovative, with a bias for action and the ability to execute quickly while adapting to change.
• Strong problem-solving skills, with the ability to think strategically while remaining focused on tactical execution.
• Excellent communication and leadership skills with the ability to inspire cross-functional teams.
• Self-motivated, detail-oriented, and able to handle multiple projects simultaneously in a fast-paced environment.
• Excited about joining and in-office team with a bias for collaboration

Bonus points:

• Previous experience in real estate, SaaS, or a similar high-growth tech company.
• Familiarity with online chat platforms and customer engagement tools.

How We Reward You:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

Realtor.com® helps more Americans find their way home. As the #1 real estate open marketplace, we connect buyers, sellers, and owners with the tools, data, and expert guidance they need to navigate one of life's biggest decisions with confidence.

We're building the foundation to differentiate a challenger brand in an increasingly competitive landscape, and creating momentum for future growth. We need someone to keep the thinking fresh and sharp as the world evolves. As Principal, Consumer Brand Strategy, you'll have established positioning, segmentation, and messaging frameworks to build from — but your role is to push the thinking further, challenge assumptions, ask hard questions and ensure our strategy stays ahead of the market.

You will operate as a senior individual contributor and enterprise influencer — owning the strategic direction of how Realtor.com® connects with consumer audiences. You'll ensure our brand strategy drives creative excellence, product innovation, and measurable business impact while maintaining consistency across 15+ campaigns. This role requires someone who believes experience is brand — that every interaction at every touchpoint shapes perception. You'll champion strategic rigor in a high-performance organization, using research, data, frameworks, and cultural insights to drive alignment and forward momentum across the business.

Reporting to the VP, Brand & Creative, you'll work closely with your B2B Brand Strategy peer, our Creative Directors, and a 10+ person creative team. You'll lead our external agency relationship with GSD&M on our celebrity campaign featuring Reba McEntire and present regularly to C-Suite including the Chief Consumer & Marketing Officer, CEO, and VP of Corporate Strategy.

What You'll Do:

Own and Evolve Consumer Brand Strategy

• Steward and advance brand positioning, messaging frameworks, and audience segmentation that serve as decision-making criteria across marketing, product, and creative teams
• Translate business objectives into brand strategy that grows share, preference, and trust—with measurable impact on audience engagement, brand health, and commercial goals.
• Relentlessly hunt for competitive whitespace and challenger angles

Lead Strategic Integration Across Functions

• Partner with research teams to translate audience insights into actionable brand strategy and managing a testing strategy that keeps a finger on the pulse of sentiment in an actively changing category
• Develop clear, focused creative briefs with the Consumer Brand Director that leverage relevant insights and messaging to drive impactful campaigns.
• Collaborate with Creative Directors to ensure brand strategy inspires breakthrough work that drives business results
• Work with product marketing and design teams to create unified ecosystems across brand and product experiences

Champion Strategy Through Complex Organization

• Build coalitions across marketing, product, sales, and executive stakeholders to create alignment around strategic direction
• Navigate enterprise complexity with diplomatic skill, knowing when to build consensus and when to drive decisions
• Use research, data, and strategic frameworks to drive consistency in a dynamic environment

Drive Campaign Excellence and Agency Leadership

• Lead relationship with GSD&M on primary celebrity campaign—briefing, concepting, and launching integrated campaigns
• Own strategic development for 15+ campaigns annually, ensuring they ladder to overarching brand strategy
• Balance creative consistency with business flexibility, finding harmony across competing objectives

Measure Impact and Drive Optimization

• Own brand health metrics with focus on consumer trust and expertise perception
• Define success frameworks across campaign performance, audience engagement, and brand equity
• Connect brand strategy directly to business outcomes including audience quality, engagement, and conversion

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You'll Bring:

Strategic Foundation

• Bachelor's Degree or equivalent experience with 15+ years of brand strategy expertise, with a mix of agency and in-house experience across consumer-facing businesses
• Proven track record developing brand positioning, messaging architecture, and audience segmentation frameworks that drive measurable business outcomes
• Experience leading brand through growth, transformation, or repositioning in competitive, fast-moving categories

Cross-Functional Leadership

• Demonstrated ability to influence without authority and drive alignment across complex organizations, including C-level stakeholders
• Experience managing strategic agency relationships and overseeing campaign development from brief through launch
• Track record of building collaborative, cross-functional teams that solve complex challenges

Campaign and Creative Excellence

• Portfolio demonstrating strategy that inspired award-winning creative work and drove business results
• Experience developing integrated campaigns across multiple channels and touchpoints
• Understanding of how to balance long-term brand building with near-term performance marketing needs

The Right Mindset

• Champion for strategy who uses research and frameworks as tools for alignment
• Fighter who picks battles wisely—knows when to hold the line and when to find compromise
• Comfortable finding a path through ambiguity, external factors, and organizational change
• Gravitas to hold strategic ground with executives while maintaining diplomatic relationships

What Success Looks Like:

Strategic Impact

• Brand strategy frameworks actively guide decision-making across teams and campaigns
• Consumer segmentation and insights inform campaign development, creative work, and product innovation
• C-level and cross-functional stakeholders are aligned on brand direction and strategic priorities
• Measurable improvement in brand health metrics, particularly consumer trust and expertise perception

Execution and Momentum

• Creative teams are inspired and empowered by strategic frameworks that drive breakthrough work
• 15+ campaigns launch annually with strategic consistency and creative excellence
• GSD&M partnership produces high-impact work that advances brand and business objectives
• Strategy serves as clear criteria for decision-making across marketing, product, and creative
• Research and data effectively support strategic recommendations and drive stakeholder alignment

Why This Role Matters:

You'll shape how millions of Americans experience one of life's most important decisions. You'll work with a team that's built a strong strategic foundation and is ready to scale its impact. You'll champion brand strategy in a high-performance organization that's making real investment in brand building for the first time. You'll see your work come to life across major campaigns, product experiences, and consumer touchpoints—with the data and resources to prove its impact.

How We Reward You:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location